The foundational and wildly popular go-to resource for influence and persuasion-a renowned international bestseller, with over 5 million copies sold-now revised adding: new research, new insights, new examples, and online applications. In the new edition of this highly acclaimed bestseller, Robert Cialdini-New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion-explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you don't have to be a scientist to learn how to use this science. You'll learn Cialdini's Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader-and just as importantly, you'll learn how to defend yourself against unethical influence attempts. You may think you know these principles, but without understanding their intricacies, you may be ceding their power to someone else. Cialdini's Principles of Persuasion: Reciprocation Commitment and Consistency Social Proof Liking Authority Scarcity Unity, the newest principle for this edition Understanding and applying the principles ethically is cost-free and deceptively easy. Backed by Dr. Cialdini's 35 years of evidence-based, peer-reviewed scientific research-including a three-year field study on what leads people to change-Influence is a comprehensive guide to using these principles to move others in your direction.

An interdisciplinary collection of critical, feminist reflections on interpersonal gender violence Despite the growing interest in the subject of gender violence, surprisingly little has been written in recent years about the methodology behind this emerging field of research. This interdisciplinary collection seeks to fill this gap by empowering scholars to conduct gender violence research in ways that deconstruct rather than reinforce existing power structures and hierarchies. The book argues for new approaches to research and activism on gender-based violence grounded in the intersectional realities of individuals and communities. Each chapter discusses the role of reflective methodologies to recognize institutional and intersectional inequalities, challenging the reader to contemplate ethical considerations of an embodied feminist methodology when researching gender-based violence. By centering these issues for applied scholars, practitioners, and academic activists, the book offers insights about where sociocultural notions of criminality and innocence might align across geographies of gender-based violence. The volume encourages further thinking about embodied methodological creativity in and for the future of interpersonal gender-based violence research. A powerful tool for conducting productive scholarship, Researching Gender-Based Violence provides recommendations for interrogating, practicing, and collaborating across fields, disciplines, and lived realities.

An expert's inspiring, deeply personal account of how childhood trauma can be overcome.

In recent years the word 'trauma' has become ubiquitous. Yet it remains widely misunderstood. In Trauma Proof international expert Benjamin Perks redefines how we see childhood trauma, and outlines a new path towards healing and prevention.

For 25 years, Perks has worked for the UN and UNICEF on eradicating global barriers to child wellbeing, including poverty, hunger, disease, the mobilisation of child soldiers and population displacement. But he has also been on a personal journey of healing from his own childhood, spent living in the UK's care system and on the streets.

Today, new research is revealing little-known aspects of childhood trauma. It is no surprise that it drives addiction or poor mental health. But how does it explain a heightened risk for heart disease or diabetes? Why does it so comprehensively correlate with poor life outcomes? And how can we not only heal from, but prevent, the types of experiences that negatively impact on child development?

In Trauma Proof, Perks explains the science behind these findings, and argues that making simple changes can break damaging inter-generational cycles. Ultimately, he shows how building secure attachments and improving the quality of your relationships can radically transform your life, at any age.