With the rapid development of information and communication technology and increasingly intense competition with other organizations, information organizations face a pressing need to market their unique services and resources and reach their user bases in the digital age. Marketing Services and Resources in Information Organizations explores a variety of important and useful topics in information organisations based on the author's marketing courses and his empirical studies on Australian academic librarians' perceptions of marketing services and resources. This book provides an introduction to marketing, the marketing process, and marketing concepts, research, mix and branding, and much more. Readers will learn strategic marketing planning, implementation, and evaluation, effective techniques for promoting services and resources, and effective social media and Web 2.0 tools used to promote services and resources. Marketing Services and Resources in Information Organizations is survey-based, theoretical and practical. The advanced statistical techniques used in this book distinguish the findings from other survey research products in the marketing field, and will be useful to practitioners when they consider their own marketing strategies. This book provides administrators, practitioners, instructors, and students at all levels with effective marketing techniques, approaches, and strategies as it looks at marketing from multiple perspectives. Dr. Zhixian (George) Yi is a Leadership Specialization Coordinator and Ph.D. supervisor in the School of Information Studies at Charles Sturt University, Australia. He received a doctorate in information and library sciences and a PhD minor in educational leadership from Texas Woman's University, and he was awarded his master's degree in information science from Southern Connecticut State University. In 2009, he was awarded the Eugene Garfield Doctoral Dissertation Fellowship from Beta Phi Mu, the International Library and Information Studies Honor Society. He was selected for inclusion into Who's Who in America in 2010.

Fundraising: How to Raise Money for Your Library Using Social Media introduces the phenomena that many members, supporters and fundraisers are not using social media to fundraise for their libraries, and may not be aware of its strengths and pitfalls. The book discusses why social media should be used to fundraise and how to successfully employ social media campaigns, also providing examples from library funding initiatives that libraries can follow. Since social media changes relatively quickly, library staff members, supporters and fundraisers need up-to-date information on how to craft messages for the platforms that they use. This book presents less on best practices for specific social media platform, focusing more on library social media fundraising strategies that have been found to be effective (for example, how libraries have successfully created fundraising campaigns with hashtags).

How can libraries, museums, and archives update their policies to balance legal requirements with the needs of their users? Although such issues have always permeated the information environment, traditional responses are no longer enough. This in-depth treatment provides concrete background and guidelines for every library, museum, or archive, no matter what the size or mission. Issues related to the components of the collection, gifts, and donations (real property and tax implications), rights to privacy, users' rights of access, copyright and information control, and responsibility for safety in public spaces are covered in depth. A complete chapter is devoted to a discussion of the proper structure and elements of library, museum, or archives policy content-a superb blueprint for effective policy drafting at all levels of the institutional lifecycle. Finally, a resource list of ethical and legal materials in print and on the Web points the way to a wealth of highly specific and useful information. Timely and essential.

International Librarianship at Home and Abroad examines both the concept and reality of international librarianship. The intent of this book is not to glorify international librarianship, but to instead explore different ways that international librarianship might be understood and practiced. The book seeks to enrich and improve the everyday work done by librarians both at home and abroad in areas such as collection management, library services, and learning styles and techniques.

Although they may not have always been explicitly stated, library work has always had normative goals. Until recently, such goals have largely been abstract; they are things like knowledge creation, education, forwarding science, preserving history, supporting democracy, and safeguarding civilization. The modern spirit of social and cultural critique, however, has focused our attention on the concrete, material relationships that determine human potentiality and opportunity, and library workers are increasingly seeing the institution of the library, as well as library work, as embedded in a web of relations that extends beyond the library's traditional sphere of influence. In light of this critical consciousness, more and more library and information science professionals are coming to see themselves as change agents and front-line advocates of social justice issues. This book will serve as a guide for those library workers and related information professionals that disregard traditional ideas of "library neutrality" and static, idealized conceptions of Western culture. The book will work as an entry point for those just forming a consciousness oriented towards social justice work and will be also be of value to more experienced "transformative library workers" as an up-to-date supplement to their praxis.

This book highlights all aspects of laboratory informatics, with a focus on information management and the corresponding hardware and technical processes involved. In addition to a comprehensive introduction on laboratory informatics, the book emphasizes the importance of information and resource management as opposed to simply covering the role of computers that support the information system. As a Professor of Pathology and the Director of Laboratory Information Services at the University of Texas Medical Branch at Galveston, Dr. Cowan has witnessed the shift in focus in the laboratory from the information generation to information management, and increasing resource limitations demand a higher level of management precision than can be gained from manual methods. The American Board of Pathology now requires an increasing sophistication in information management from candidates for certification. Thus, this book is intended for pathologists and residents in pathology, clinical laboratory scientists, and laboratory and information managers. Following the broad-based introduction on laboratory informatics, the book's topics include: computer basics; development and validation of the laboratory information system; computer networks; security and confidentiality on computer systems and networks; total cost of ownership; essential software; interfaces; process modeling; artificial intelligence and expert systems; bar coding in the laboratory; image analysis and computer-assisted quantitation; and telepathology.

Educational Programs: Innovative Practices for Archives and Special Collections explores how archivists and special collections librarians in organizations of different sizes and types have approached the challenges in creating effective educational programs to prepare the next generation of researchers and advocates for archives. The case studies featured are: 1.Tablet and Codex, Side by Side: Pairing Rare Books and E-Books in the Special Collections Classroom 2.Fells, Fans and Fame: Acquiring a Collection of Personal Papers with the Goal of Engaging Primary School Children 3.Student Curators in the Archives: Class-Curated Exhibits in Academic Special Collections 4.A Win for All: Cultural Organizations Working With Colleges of Education 5.The Archive as Theory and Reality: Engaging with Students in Cultural and Critical Studies 6.Make Way for Learning: Using Literary Papers to Engage Elementary School Students 7.Archivists Teaching Teachers: The Archives Education Institute and K-12 Outreach 8.Animating Archives: Embedding Archival Materials (and Archivists) into Digital History Projects 9."A Certain Kind of Seduction": Integrating Archival Research into a First-Year Writing Curriculum 10.Not Just for Students: An Archives Workshop for Faculty 11.Web Archiving as Gateway: Teaching K-12 Students about Archival Concepts 12.Evocative Objects: Inspiring Art Students with Archives 13.Documenting and Sharing Instruction Practices: The story of TeachArchives.org These case studies show a range of audiences and strategies, but all were selected because they demonstrate ideas that could be transferred into many other settings. They can serve as models, sources of inspiration, or starting points for new discussions. This volume will be useful to those working in archives and special collections as well as other cultural heritage organizations, and provides ideas ranging from those that require long-term planning and coordination to ones that could be more quickly implemented. The chapters also provide students and educators in archives, library, and public history graduate programs a resource for understanding the varieties of issues related to creating and implementing educational programs and how they can be addressed.

One of the most revered authors of young adult books, Richard Peck has penned several critical and commercial successes including Dreamland Lake, The Ghost Belonged to Me, and the National Book Award finalist, A Long Way from Chicago. Peck's novels have also received prestigious awards including the Edgar for Are You in the House Alone? and the Newbery Medal for A Year Down Yonder. He is also the recipient of the Margaret A. Edwards Award, the National Humanities Medal, the ALAN Award, and the National Endowment for the Humanities Medallion. In Richard Peck: The Past Is Paramount, authors Donald R. Gallo and Wendy J. Glenn recount the highlights of Peck's life, focusing on his world travels, his accomplishments as a teacher and his renowned writing career. Gallo and Glenn examine Peck's 30 novels, as well as his short stories and children's books, poems, essays and other nonfiction. An additional chapter analyzes themes, characters, and style in his writing. The appendixes list Peck's many honors and prizes, as well as film adaptations of his works. The extensive bibliography cites all of Peck's primary and secondary works, along with sources of interviews, speeches, prayers and credos, articles about him, and sources of reviews of each of his books. For fans and scholars alike, Richard Peck: The Past Is Paramount is the most authoritative resource about the life and work of this beloved author.

Cybermetric Techniques to Evaluate Organizations Using Web-Based Data proposes a complete and multifaceted analysis model, integrating quantitative and qualitative measures (extracted from web usability, SEO and design interaction metrics and evaluations) with a purpose of finding potential correlations. It also includes metrics from new social media platforms, metrics related to the interaction among companies, impact filtering according to different entity categories, innovation and scientific activities and media presence. This model is then applied to test feasibility and accuracy. Different statistical methods and tests are also applied to guide data gathering and analysis.

The digital libraries emerging from "information societies" no longer concern only digital technodocumentary devices that are patrimonial, cultural or scientific. Social networks and high-audience merchant sites share the same technologies, heterogeneous digital resources, offer identical user experience (UX) capabilities, and are born within the same communities of designers and engineers. These technology-induced recoveries nourish a usage fantasy that irrigates a transformation movement of innovation where use and user occupy a central place. The evolution of digital libraries does not constitute a disjointed set of singular innovations. They are the result of an innovation movement that gives them a specific dynamic and produces two major effects: empowering users and increasing their number. This book highlights and study that the combination of these effects is likely to have a positive impact not only from an economic point of view but more broadly from a social point of view.

This book is the second volume of a two-volume edition based on the International Society for Information Studies Summit Vienna 2015 on 'The Information Society at the Crossroads. Response and Responsibility of the Sciences of Information' (see summit.is4is.org).The book gives an up-to-date multiaspect exposition of contemporary studies in the field of information and related areas. It presents most recent achievements, ideas and opinions of leading researchers in this domain reflecting their quest for advancing information science and technology. With the goal of building a better society, in which social and technological innovations help make information key to the flourishing of humanity, we dispense with the bleak view of the dark side of information society.It is aimed at readers that conduct research into any aspect of information, information society and information technology, who develop or implement social or technological applications. It is also for those who have an interest in participating in setting the goals for the sciences of information and the social applications of technological achievements and the scientific results.

The Role of Information Professionals in the Knowledge Economy: Skills, Experiences, Practices and Strategies presents the tools that are necessary for the acquisition and development of a scientific culture. The work and profile of the information professional is no longer limited to the world of libraries. In countries with developing and peripheral economies that are seeking to reduce dependence on knowledge generated by rich countries it is necessary to develop and foster new professional profiles with high expertise in knowledge generation and management in order to support such paradigm shifts. This comprehensive book presents the case for this paradigm shift and is an ideal resource for information professionals who are interested in new avenues of exploration.

Library Volunteers Welcome! Strategies for Attracting, Retaining and Making the Most of Willing Helpers brings together 30 chapters from librarians and academics across the United States who've served as: board members for library organizations; heads of special collections; state library consultants; directors of state library associations; outreach coordinators; archivists; researchers; presenters at conferences; and other positions. Many are previous contributors to anthologies, professional journals, and have published their own books, several have won awards for their innovative programs and service, have degrees and work experience beyond librarianship, and volunteers within their communities. Volunteers are a crucial component of a library and finding the right people, keeping them, motivating them and pairing them with the right projects is challenging; this anthology is for librarians seeking to better their libraries.

A collaborative approach to grant seeking can stimulate and reshape the culture of your library organization. The exciting and rewarding activities of developing a successful grants program can yield enormous dividends for the benefit of your staff, patrons, and community. Collaborative Grant-Seeking: A Practical Guide for Librarians will share new insights for those who want to access grant funding without reinventing the wheel. Based on years of practical grant writing and collaboration development experience, this resource provides a complete guide for setting up a library grant-seeking program, and for combining forces with community partners to increase grant funding to libraries. Venturing into the grants world can be scary and unpredictable. This book offers detailed strategies and practical steps to establish a supportive and collaborative environment that creates the capacity to consistently develop fundable proposals, and gives readers the confidence needed to make grant-seeking activities commonplace within libraries. Collaborative Grant-Seeking will share featured topics unavailable in other grant writing publications, such as: *interpreting sponsor guidelines *identifying appropriate funding programs *determining the feasibility of project ideas *asset-based (vs. need-based) proposal development strategies *actual examples of successful and unusual library projects *initiating and sustaining collaborative relationships

Managing Academic Libraries: Principles and Practice is aimed at professionals within the Library and Information Services (LIS) who are interested in learning more about the management of academic libraries. Written against a backdrop made up of the changes that digital technology has brought to academic libraries, this book uncovers how the library has changed its meaning from a physical to virtual icon and its effect on culture. The book aims to provide managers and students of LIS at all levels with the necessary management principles and practices needed to respond proactively to diverse audiences, while also keeping a focus on the purposes of higher education. In addition, readers will find an examination of various aspects of library management and reviews on key management techniques that can be used for successful interpretation and implementation of academic library mission statements.

This book explores the expectations and resources available to develop a set of important core skills needed for this profession. Leading authorities in the field of librarianship offer their extensive experience and insight to help beginners to understand precisely what actual measurable skills are required to become a successful career science librarian. Librarians currently working in the area will gain the data they need to be able to effectively collaborate with more experienced people. Topics include reviews of key concepts, basic skills, terminology, ACRL instruction competencies, teams, and assessment of services. It also provides the latest knowledge on trends, standards, terminology, professional associations, and a brief literature review, and recommended readings for familiarizing librarians with their job responsibilities. Besides job competencies, the book reviews collection development, reference issues, in-depth research assistance, cataloging and metadata, faculty liaison and outreach, career development concerns, continuing education tracks, and issues in collaboration assistance. This source also provides extensive references and tables and figures to clearly present information. This book is a valuable resource for beginners who wonder what they need to know as they start their careers or are considering this as an area of concentration, and as a refresher and professional development track for current librarians working with more experienced people in the area. This book was published as a special issue of Science & Technology Libraries.

The nature of the information marketplace is under continual evolution and all organisations in the information industry need to form new strategic alliances, identify new market segments and evolve new products, employing a full armoury of marketing tactics to succeed in the changing environment. In this fully revised second edition of Information Marketing Jenny Rowley explores the impact of globalization, digitization, connectivity and customization in the information marketplace. She introduces a number of new topics and a shift of emphasis which reflect both the changing nature of information services and also practical and theoretical perspectives on marketing. As well as being thoroughly revised and updated, themes that are more fully developed include: e-service, self-service, customer relationships, online branding, online marketing communications, measuring online activity and customer relationship management systems. This book's unique perspective makes it essential reading for professionals in information services as well as students in information management, library and information studies, business information, marketing, e-commerce and communication studies.

What is text mining, and how can it be used? What relevance do these methods have to everyday work in information science and the digital humanities? How does one develop competences in text mining? Working with Text provides a series of cross-disciplinary perspectives on text mining and its applications. As text mining raises legal and ethical issues, the legal background of text mining and the responsibilities of the engineer are discussed in this book. Chapters provide an introduction to the use of the popular GATE text mining package with data drawn from social media, the use of text mining to support semantic search, the development of an authority system to support content tagging, and recent techniques in automatic language evaluation. Focused studies describe text mining on historical texts, automated indexing using constrained vocabularies, and the use of natural language processing to explore the climate science literature. Interviews are included that offer a glimpse into the real-life experience of working within commercial and academic text mining.

First Published in 2005. Routledge is an imprint of Taylor & Francis, an informa company.

Explaining and critically reviewing management procedures such as performance indicators and strategic planning, this book shows how techniques from mainstream management can be used to facilitate a holistic and professional approach to the business of conservation and collection preservation. It offers practical guidance on strategy, quantitative planning and condition surveying, and presents many solutions to the challenges faced by museum staff and conservation specialists. This new edition takes into account changes such as the arrival of the Heritage Lottery Fund, policies for access and the growing convergence of museums, libraries and archives. It also highlights the advent of digital collections and the use of information and communications technology.

As academic health sciences centers look toward innovative product development as their new income source with the decline of clinical income and research dollars, health sciences librarians and libraries can partner with these revenue-generating innovators to offer invaluable services, evidence, training, dissemination venues and attractive collaborative physical spaces equipped with the latest tools, such as 3-D printers, body scanners, models and video-monitors. This book uses case examples, including perspectives from both librarians and innovators, to illustrate how various health sciences libraries have partnered with innovators by offering valuable services and creative products and spaces- especially innovators who create medical digital therapeutics devices and apps. Many health sciences libraries are transforming their physical spaces into collaboration or maker spaces to spark innovation and discoveries. Key health sciences libraries that have done so to enable others to learn more about what professional benefits result from such collisions of information and innovation are highlighted here. Also included in the book are chapters that describe various innovation competitions and products that help to showcase the unique scholarly output that is generated by innovators. Transferring the knowledge of librarians who have progressed down this path to others is the key goal of this book.

Becoming a Lean Library: Lessons from the World of Technology Start-ups provides a guide to the process and approach necessary to manage product development. Using techniques and philosophies pioneered by Toyota's lean manufacturing success, Becoming a Lean Library provides library leadership advice and tips on making the library more nimble, lean, and responsive to technological change. Early chapters introduce the reader to the idea of lean start-ups in libraries, followed by chapters covering library systems, lessons from lean manufacturing, and the build-measure-learn model. Remaining chapters discuss technology change and DevOps as a lean strategy, while also giving the reader the opportunity to earn a professional online "badge" on the subject material of the book.

The information world has undergone drastic changes since the publication of the 3rd edition of The Oxford Guide to Library Research in 2005, and Thomas Mann, a veteran reference librarian at the Library of Congress, has extensively revised his text to reflect those changes. This book will answer two basic questions: First, what is the extent of the significant research resources you will you miss if you confine your research entirely, or even primarily, to sources available on the open Internet? Second, if you are trying to get a reasonably good overview of the literature on a particular topic, rather than just "something quickly" on it, what are the several alternative methods of subject searching--which are not available on the Web--that are usually much more efficient for that purpose than typing keywords into a blank search box, with the results displayed by relevance-ranking computer algorithms?
This book shows researchers how to do comprehensive research on any topic. It explains the variety of search mechanisms available, so that the researcher can have the reasonable confidence that s/he has not overlooked something important. This includes not just lists of resources, but discussions of the ways to search within them: how to find the best search terms, how to combine the terms, and how to make the databases (and other sources) show relevant material even when you don't know how to specify the best search terms in advance. The book's overall structuring by nine methods of searching that are applicable in any subject area, rather than by subjects or by types of literature, is unique among guides to research. Also unique is the range and variety of concrete examples of what to do--and of what not to do.
The book is not "about" the Internet: it is about the best alternatives to the Internet--the sources that are not on the open Web to begin with, that can be found only through research libraries and that are more than ever necessary for any kind of substantive scholarly research. More than any other research guide available, this book directly addresses and provides solutions to the serious problems outlined in recent studies documenting the profound lack of research skills possessed by today's "digital natives."

For the past ten years, Nancy MacKay's Curating Oral Histories (2006) has been the one-stop shop for librarians, curators, program administrators, and project managers who are involved in turning an oral history interview into a primary research document, available for use in a repository. In this new and greatly expanded edition, MacKay uses the life cycle model to map out an expanded concept of curation, beginning with planning an oral history project and ending with access and use. The book:-guides readers, step by step, on how to make the oral history "archive ready";-offers strategies for archiving, preserving, and presenting interviews in a digital environment;-includes comprehensive updates on technology, legal and ethical issues, oral history on the Internet, cataloging, copyright, and backlogs.

Robertson on Library Security and Disaster Planning presents a collection of highly-cited, author published articles on security and disaster planning for libraries. The book represents the only place where these articles are compiled, making it a go-to volume for practitioners. It includes topics covering all aspects of preparation and response, along with articles drawn from library journals, including Feliciter, Canadian Insurance, Disaster Recovery Journal, and Canadian Bookseller. The book represents a wealth of the author's experience and expertise garnered during a distinguished career working with significant institutions on both their current security problems and their plans for future security.