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Books > Reference & Interdisciplinary > Library & information sciences > Library, archive & information management

Cybermetric Techniques to Evaluate Organizations Using Web-Based Data (Paperback): Enrique Orduna-Malea, Adolfo Alonso-Arroyo Cybermetric Techniques to Evaluate Organizations Using Web-Based Data (Paperback)
Enrique Orduna-Malea, Adolfo Alonso-Arroyo
R1,757 Discovery Miles 17 570 Ships in 12 - 19 working days

Cybermetric Techniques to Evaluate Organizations Using Web-Based Data proposes a complete and multifaceted analysis model, integrating quantitative and qualitative measures (extracted from web usability, SEO and design interaction metrics and evaluations) with a purpose of finding potential correlations. It also includes metrics from new social media platforms, metrics related to the interaction among companies, impact filtering according to different entity categories, innovation and scientific activities and media presence. This model is then applied to test feasibility and accuracy. Different statistical methods and tests are also applied to guide data gathering and analysis.

Educational Programs - Innovative Practices for Archives and Special Collections (Hardcover): Kate Theimer Educational Programs - Innovative Practices for Archives and Special Collections (Hardcover)
Kate Theimer
R2,930 Discovery Miles 29 300 Ships in 12 - 19 working days

Educational Programs: Innovative Practices for Archives and Special Collections explores how archivists and special collections librarians in organizations of different sizes and types have approached the challenges in creating effective educational programs to prepare the next generation of researchers and advocates for archives. The case studies featured are: 1.Tablet and Codex, Side by Side: Pairing Rare Books and E-Books in the Special Collections Classroom 2.Fells, Fans and Fame: Acquiring a Collection of Personal Papers with the Goal of Engaging Primary School Children 3.Student Curators in the Archives: Class-Curated Exhibits in Academic Special Collections 4.A Win for All: Cultural Organizations Working With Colleges of Education 5.The Archive as Theory and Reality: Engaging with Students in Cultural and Critical Studies 6.Make Way for Learning: Using Literary Papers to Engage Elementary School Students 7.Archivists Teaching Teachers: The Archives Education Institute and K-12 Outreach 8.Animating Archives: Embedding Archival Materials (and Archivists) into Digital History Projects 9."A Certain Kind of Seduction": Integrating Archival Research into a First-Year Writing Curriculum 10.Not Just for Students: An Archives Workshop for Faculty 11.Web Archiving as Gateway: Teaching K-12 Students about Archival Concepts 12.Evocative Objects: Inspiring Art Students with Archives 13.Documenting and Sharing Instruction Practices: The story of TeachArchives.org These case studies show a range of audiences and strategies, but all were selected because they demonstrate ideas that could be transferred into many other settings. They can serve as models, sources of inspiration, or starting points for new discussions. This volume will be useful to those working in archives and special collections as well as other cultural heritage organizations, and provides ideas ranging from those that require long-term planning and coordination to ones that could be more quickly implemented. The chapters also provide students and educators in archives, library, and public history graduate programs a resource for understanding the varieties of issues related to creating and implementing educational programs and how they can be addressed.

Informatics for the Clinical Laboratory - A Practical Guide for the Pathologist (Hardcover, 2002 ed.): Daniel Cowan Informatics for the Clinical Laboratory - A Practical Guide for the Pathologist (Hardcover, 2002 ed.)
Daniel Cowan
R2,915 Discovery Miles 29 150 Ships in 10 - 15 working days

This book highlights all aspects of laboratory informatics, with a focus on information management and the corresponding hardware and technical processes involved. In addition to a comprehensive introduction on laboratory informatics, the book emphasizes the importance of information and resource management as opposed to simply covering the role of computers that support the information system. As a Professor of Pathology and the Director of Laboratory Information Services at the University of Texas Medical Branch at Galveston, Dr. Cowan has witnessed the shift in focus in the laboratory from the information generation to information management, and increasing resource limitations demand a higher level of management precision than can be gained from manual methods. The American Board of Pathology now requires an increasing sophistication in information management from candidates for certification. Thus, this book is intended for pathologists and residents in pathology, clinical laboratory scientists, and laboratory and information managers. Following the broad-based introduction on laboratory informatics, the book's topics include: computer basics; development and validation of the laboratory information system; computer networks; security and confidentiality on computer systems and networks; total cost of ownership; essential software; interfaces; process modeling; artificial intelligence and expert systems; bar coding in the laboratory; image analysis and computer-assisted quantitation; and telepathology.

Taking Your Library Career to the Next Level - Participating, Publishing, and Presenting (Paperback): Holly Hibner, Mary Kelly Taking Your Library Career to the Next Level - Participating, Publishing, and Presenting (Paperback)
Holly Hibner, Mary Kelly
R1,534 Discovery Miles 15 340 Ships in 12 - 19 working days

Taking Your Library Career to the Next Level: Participating, Publishing, and Presenting helps librarians establish a brand and name recognition in their area of expertise, suggesting how to write winning proposals for both publication and presentation and places to publish. In addition, it covers how to conquer fears of public speaking and how to make presentations more dynamic. As professional development is important in most library settings to earn or maintain credentials, this book helps academic librarians look for opportunities to earn tenure, also helping special librarians look for ways to focus their training on a narrow subject area. Regardless of their reason for looking for professional development opportunities, librarians of all types will find satisfaction in contributing to the profession at a higher level. Participating in professional conversations and decision-making that impacts others in the field, and sharing knowledge through publishing and presenting are great ways to become better librarians.

Educational Programs - Innovative Practices for Archives and Special Collections (Paperback): Kate Theimer Educational Programs - Innovative Practices for Archives and Special Collections (Paperback)
Kate Theimer
R1,768 Discovery Miles 17 680 Ships in 12 - 19 working days

Educational Programs: Innovative Practices for Archives and Special Collections explores how archivists and special collections librarians in organizations of different sizes and types have approached the challenges in creating effective educational programs to prepare the next generation of researchers and advocates for archives. The case studies featured are: 1.Tablet and Codex, Side by Side: Pairing Rare Books and E-Books in the Special Collections Classroom 2.Fells, Fans and Fame: Acquiring a Collection of Personal Papers with the Goal of Engaging Primary School Children 3.Student Curators in the Archives: Class-Curated Exhibits in Academic Special Collections 4.A Win for All: Cultural Organizations Working With Colleges of Education 5.The Archive as Theory and Reality: Engaging with Students in Cultural and Critical Studies 6.Make Way for Learning: Using Literary Papers to Engage Elementary School Students 7.Archivists Teaching Teachers: The Archives Education Institute and K-12 Outreach 8.Animating Archives: Embedding Archival Materials (and Archivists) into Digital History Projects 9."A Certain Kind of Seduction": Integrating Archival Research into a First-Year Writing Curriculum 10.Not Just for Students: An Archives Workshop for Faculty 11.Web Archiving as Gateway: Teaching K-12 Students about Archival Concepts 12.Evocative Objects: Inspiring Art Students with Archives 13.Documenting and Sharing Instruction Practices: The story of TeachArchives.org These case studies show a range of audiences and strategies, but all were selected because they demonstrate ideas that could be transferred into many other settings. They can serve as models, sources of inspiration, or starting points for new discussions. This volume will be useful to those working in archives and special collections as well as other cultural heritage organizations, and provides ideas ranging from those that require long-term planning and coordination to ones that could be more quickly implemented. The chapters also provide students and educators in archives, library, and public history graduate programs a resource for understanding the varieties of issues related to creating and implementing educational programs and how they can be addressed.

Richard Peck - The Past is Paramount (Hardcover): Donald R Gallo, Wendy J Glenn Richard Peck - The Past is Paramount (Hardcover)
Donald R Gallo, Wendy J Glenn
R1,828 Discovery Miles 18 280 Ships in 12 - 19 working days

One of the most revered authors of young adult books, Richard Peck has penned several critical and commercial successes including Dreamland Lake, The Ghost Belonged to Me, and the National Book Award finalist, A Long Way from Chicago. Peck's novels have also received prestigious awards including the Edgar for Are You in the House Alone? and the Newbery Medal for A Year Down Yonder. He is also the recipient of the Margaret A. Edwards Award, the National Humanities Medal, the ALAN Award, and the National Endowment for the Humanities Medallion. In Richard Peck: The Past Is Paramount, authors Donald R. Gallo and Wendy J. Glenn recount the highlights of Peck's life, focusing on his world travels, his accomplishments as a teacher and his renowned writing career. Gallo and Glenn examine Peck's 30 novels, as well as his short stories and children's books, poems, essays and other nonfiction. An additional chapter analyzes themes, characters, and style in his writing. The appendixes list Peck's many honors and prizes, as well as film adaptations of his works. The extensive bibliography cites all of Peck's primary and secondary works, along with sources of interviews, speeches, prayers and credos, articles about him, and sources of reviews of each of his books. For fans and scholars alike, Richard Peck: The Past Is Paramount is the most authoritative resource about the life and work of this beloved author.

Libraries, Human Rights, and Social Justice - Enabling Access and Promoting Inclusion (Hardcover): Paul T. Jaeger, Natalie... Libraries, Human Rights, and Social Justice - Enabling Access and Promoting Inclusion (Hardcover)
Paul T. Jaeger, Natalie Greene Taylor, Ursula Gorham
R2,336 Discovery Miles 23 360 Ships in 12 - 19 working days

Libraries, Human Rights, and Social Justice: Enabling Access and Promoting Inclusion examines the interrelationships between digital literacy, digital inclusion, and public policy, emphasizing the impacts of these policy decisions on the ability of individuals and communities to successfully participate in the information society. It is the first large-scale consideration of digital literacy and digital inclusion as policy problems and provides policy recommendations to promote digital literacy and digital inclusion. This book is intended to help librarians better understand and articulate their roles in promoting human rights and social justice, as well as to educate policymakers, government officials, professionals in other fields, and researchers in other disciplines about the contributions of libraries to human rights and social justice. It explores the intersections of information, human rights, and social justice from a range of perspectives and addresses the differing roles of library institutions (public, school, academic, and special libraries), library professionals, professional organizations, governments, and library patrons. Discussion focuses on the practical side of human rights and avoids most of the philosophical discussions of the term. Similarly, this book emphasizes the practical nature of social justice and the social and societal structures that foster equality. Related issues of digital literacy and digital inclusion are considered as essential to providing information in human rights and social justice contexts. Digital literacy, the ability to use the Internet to meet information, combines with access to the Internet in order to successfully apply the skills of digital literacy is discussed under the topic of digital inclusion. These topics are discussed through legal, policy, social, cultural, and economic lenses. Issues are examined both in terms of efforts to support equity in communities as a whole and the efforts intended to promote equity in specific disadvantaged or marginalized populations, such as the homeless, immigrants, people with disabilities, and the socioeconomically disadvantaged. Many examples of the issues discussed are drawn from the original research that the authors have conducted. The ideas and suggestions in this book should help members of the library community understand where their roles related to human rights and social justice originate, how they fit within the broader policy context, how to improve their related services and practices, and how to advocate for better support of these roles. The authors of this book have been involved in this research for many years and this breadth allows the book to offer comprehensive policy recommendations, solutions, and best practices for an area that is currently extremely fragmented. The writing is at a level to make it useful to undergraduate and postgraduate students, researchers, and policy makers.

The Role of Information Professionals in the Knowledge Economy - Skills, Profile and a Model for Supporting Scientific... The Role of Information Professionals in the Knowledge Economy - Skills, Profile and a Model for Supporting Scientific Production and Communication (Paperback)
Javier Tarango, Juan D. Machin-Mastromatteo
R1,751 Discovery Miles 17 510 Ships in 12 - 19 working days

The Role of Information Professionals in the Knowledge Economy: Skills, Experiences, Practices and Strategies presents the tools that are necessary for the acquisition and development of a scientific culture. The work and profile of the information professional is no longer limited to the world of libraries. In countries with developing and peripheral economies that are seeking to reduce dependence on knowledge generated by rich countries it is necessary to develop and foster new professional profiles with high expertise in knowledge generation and management in order to support such paradigm shifts. This comprehensive book presents the case for this paradigm shift and is an ideal resource for information professionals who are interested in new avenues of exploration.

International Librarianship at Home and Abroad (Paperback): Karen Bordonaro International Librarianship at Home and Abroad (Paperback)
Karen Bordonaro
R1,964 Discovery Miles 19 640 Ships in 12 - 19 working days

International Librarianship at Home and Abroad examines both the concept and reality of international librarianship. The intent of this book is not to glorify international librarianship, but to instead explore different ways that international librarianship might be understood and practiced. The book seeks to enrich and improve the everyday work done by librarians both at home and abroad in areas such as collection management, library services, and learning styles and techniques.

The Chief Data Officer's Playbook (Paperback, Second Edition): Caroline Carruthers, Peter Jackson The Chief Data Officer's Playbook (Paperback, Second Edition)
Caroline Carruthers, Peter Jackson
R807 Discovery Miles 8 070 Ships in 12 - 19 working days

This fully revised and updated edition of the bestselling Chief Data Officer’s Playbook offers new insights into the role of the CDO and the data environment. Written by two of the world’s leading experts in data driven transformation, it addresses the changes that have taken place in ‘data’, in the role of the ‘CDO’, and the expectations and ambitions of organisations. Most importantly, it will place the role of the CDO into the context of a c-suite player for organisations that wish to recover quickly and with long-term stability from the current global economic downturn. New coverage includes: the evolution of the CDO role, what those changes mean for organisations and individuals, and what the future might hold a focus on ethics, the data revolution and all the areas that help readers take their first steps on the data journey new conversations and experiences from an alumni of data leaders compiled over the past three years new chapters and reflections on being a third generation CDO and on working across a broad spectrum of organisations who are all on different parts of their data journey. Written in a highly accessible and practical manner, The Chief Data Officer’s Playbook, Second Edition brings the most up-to-date guidance to CDO’s who wish to understand their position better; to those aspiring to become CDO’s; to those who might be recruiting a CDO and to recruiters to understand an organisation seeking a CDO and the CDO landscape.

Making Cents Out of Knowledge Management (Paperback): Jay Liebowitz Making Cents Out of Knowledge Management (Paperback)
Jay Liebowitz
R1,769 Discovery Miles 17 690 Ships in 12 - 19 working days

Knowledge management is the process of creating value from an organization's intangible assets. It is generally concerned with four major types of capital: human, the brainpower of the employees; structural, such as intellectual property rights or databases; social, knowledge acquired from customers and stakeholders; and competitive, knowledge learned about or from an organization's competitors. This concise, easy-to-read book provides guidance on the value and importance of knowledge management for organizations. Many organizations are reluctant to invest in knowledge management (KM) and competitive intelligence (CI) initiatives for their company's use. In his newest book, Jay Liebowitz discusses how value-added benefits can be derived from such efforts, with concepts and cases presented. Making Cents Out of Knowledge Management focuses on demonstrating ways to show the value of knowledge in organizations and discusses methods to measure knowledge management outcomes. Reinforcing these concepts are representative cases from leading practitioners and educators of how organizations have been doing this worldwide.

The Suffragists in Literature for Youth - The Fight for the Vote (Paperback, annotated edition): Shelley Mosley, John Charles The Suffragists in Literature for Youth - The Fight for the Vote (Paperback, annotated edition)
Shelley Mosley, John Charles
R1,911 Discovery Miles 19 110 Ships in 12 - 19 working days

Shunned and ridiculed by family, friends, and society. Arrested and imprisoned under the worst conditions imaginable. Their struggle lasted seventy-two years, but the right to vote was too precious to let slip away. They were true American heroes the suffragists. Focusing on the American suffrage movement and its leaders from its beginnings in 1848, when the first Woman's Rights Convention was held in Seneca Falls, New York, to 1920, when the 19th Amendment was finally ratified and women gained the vote, this book provides a wealth of resources on the woman's suffrage movement. Written for teachers, librarians, students, and researchers, The Suffragists in Literature for Youth: The Fight for the Vote offers a comprehensive guide to the available literature on woman's suffrage. Brief biographies of the most prominent figures in the American suffrage movement precede the list of resources print, non-print, and electronic for that individual. Resources are annotated, arranged by format, and listed by age group. They include fiction and non-fiction books, media, web sites, organizations, and also, ideas for implementing this important information into the curriculum. Information on woman's suffrage efforts in other countries, such as Great Britain, is also included, as are connections to related materials on voting and the Constitution. Whether for library collection development or simple browsing, authors Shelley Mosley and John Charles have composed the ideal book for finding information on the suffragists."

Literary Research and Irish Literature - Strategies and Sources (Paperback): Greg J Matthews Literary Research and Irish Literature - Strategies and Sources (Paperback)
Greg J Matthews
R1,825 Discovery Miles 18 250 Ships in 12 - 19 working days

Literary Research and Irish Literature: Strategies & Sources explores primary and secondary research resources relevant to the study of Irish literary authors, works, genres, and history. Sources covered include general literary research guides; union library catalogs; print and online bibliographies; manuscripts and archives; microfilm and digitization projects; scholarly journals; periodicals, newspapers, and reviews; and electronic and Web resources. To ease comparison and evaluation of references, each chapter addresses how to choose and utilize research methods and tools to yield the most relevant information. This guide also examines the strengths and weaknesses of core and specialized electronic and print research tools and standard search techniques and when appropriate covers the historical and cultural contexts and usability issues of unique reference sources. This volume, number 5 in the series, raises trenchant issues in Irish literary scholarship, such as the problem of defining what Irish literature is; gaps in criticism and secondary literature devoted to Irish literature; neglected areas of scholarly inquiry, including Irish literature by women and lesser-known writers; and the rewards of interdisciplinary research. It concludes with a brief consideration of a scenario illustrating how a scholar might use strategies and sources covered in the text to solve a research problem."

Information Marketing (Paperback, 2nd edition): Jennifer Rowley Information Marketing (Paperback, 2nd edition)
Jennifer Rowley
R1,702 Discovery Miles 17 020 Ships in 12 - 19 working days

The nature of the information marketplace is under continual evolution and all organisations in the information industry need to form new strategic alliances, identify new market segments and evolve new products, employing a full armoury of marketing tactics to succeed in the changing environment. In this fully revised second edition of Information Marketing Jenny Rowley explores the impact of globalization, digitization, connectivity and customization in the information marketplace. She introduces a number of new topics and a shift of emphasis which reflect both the changing nature of information services and also practical and theoretical perspectives on marketing. As well as being thoroughly revised and updated, themes that are more fully developed include: e-service, self-service, customer relationships, online branding, online marketing communications, measuring online activity and customer relationship management systems. This book's unique perspective makes it essential reading for professionals in information services as well as students in information management, library and information studies, business information, marketing, e-commerce and communication studies.

Serving Online Customers - Lessons for Libraries from the Business World (Paperback): Donald A. Barclay Serving Online Customers - Lessons for Libraries from the Business World (Paperback)
Donald A. Barclay
R1,822 Discovery Miles 18 220 Ships in 12 - 19 working days

Before the Web existed, anyone who wanted free information had to use the library. Now, a wealth of information on every possible service is accessible online. To compete in the digital age, libraries must provide outstanding customer service to their virtual users. But, where can they turn to learn how to do that? Serving Online Customers: Lessons for Libraries from the Business World is a practical guide to steps libraries can take to adopt the best practices of e-business to their own online operations. Donald A. Barclay has carefully examined business literature to identify the best customer service practices of online companies and shows readers how to adapt these to the library environment. Chapter coverage includes these critical areas: *Improving the Self-Service Experience *Bringing Reference Service to the Online Customer *Adding Libraries to the Distance Education Mix *Designing Library Websites for Both Trust and Pleasure *Implementing Recommendation Agents and Avatars into Online Services *Linking Continuous Assessment to Online Service Improvement This book will help any library greatly enhance their online users' experience and help bring new users to the library.

Managing Academic Libraries - Principles and Practice (Paperback): Susan Higgins Managing Academic Libraries - Principles and Practice (Paperback)
Susan Higgins
R1,531 Discovery Miles 15 310 Ships in 12 - 19 working days

Managing Academic Libraries: Principles and Practice is aimed at professionals within the Library and Information Services (LIS) who are interested in learning more about the management of academic libraries. Written against a backdrop made up of the changes that digital technology has brought to academic libraries, this book uncovers how the library has changed its meaning from a physical to virtual icon and its effect on culture. The book aims to provide managers and students of LIS at all levels with the necessary management principles and practices needed to respond proactively to diverse audiences, while also keeping a focus on the purposes of higher education. In addition, readers will find an examination of various aspects of library management and reviews on key management techniques that can be used for successful interpretation and implementation of academic library mission statements.

Fund Raising for Nonprofit Institutions (Hardcover): Sandy F. Dolnick Fund Raising for Nonprofit Institutions (Hardcover)
Sandy F. Dolnick
R3,444 Discovery Miles 34 440 Ships in 12 - 19 working days

Foundations in Library and Information Sciences

European Origins of Library and Information Science (Hardcover): Fidelia Ibekwe European Origins of Library and Information Science (Hardcover)
Fidelia Ibekwe
R3,008 Discovery Miles 30 080 Ships in 12 - 19 working days

Previous books on the history of Library and Information Science (LIS) have focused on single countries, particularly English speaking ones. Although some books have been written about the emergence of LIS in non-Anglophone European countries, they were published in languages other than English, which make them difficult to access for an international audience. This book bridges this gap by offering readers a cross-national history of the emergence of LIS in non-Anglophone European countries. It retraces the emergence of LIS as a higher education field of learning and inquiry in seven countries: France, Yugoslavia (current day Croatia), Denmark, Sweden, Norway, Spain and Portugal, from the first quarter of the 19th century to the last quarter of the 20th century, and identifies the pioneers, the earliest education programs in vocational library schools, and their absorption into universities from the 1970s which paved the way for the academic recognition of LIS in the last quarter of the 20th century. This cross-country history of LIS in non-Anglophone European countries shows that, despite apparent linguistic and terminological differences, there are underlying common characteristics in the march of LIS towards academic, social and cognitive institutionalisation in these seven countries. This book is a fundamental reading for students and researchers in LIS, particularly for anyone who wishes to expand their view and understanding of LIS outside of English-speaking countries.

Competencies for Science Librarians (Paperback): David Stern Competencies for Science Librarians (Paperback)
David Stern
R1,612 Discovery Miles 16 120 Ships in 12 - 19 working days

This book explores the expectations and resources available to develop a set of important core skills needed for this profession. Leading authorities in the field of librarianship offer their extensive experience and insight to help beginners to understand precisely what actual measurable skills are required to become a successful career science librarian. Librarians currently working in the area will gain the data they need to be able to effectively collaborate with more experienced people. Topics include reviews of key concepts, basic skills, terminology, ACRL instruction competencies, teams, and assessment of services. It also provides the latest knowledge on trends, standards, terminology, professional associations, and a brief literature review, and recommended readings for familiarizing librarians with their job responsibilities. Besides job competencies, the book reviews collection development, reference issues, in-depth research assistance, cataloging and metadata, faculty liaison and outreach, career development concerns, continuing education tracks, and issues in collaboration assistance. This source also provides extensive references and tables and figures to clearly present information. This book is a valuable resource for beginners who wonder what they need to know as they start their careers or are considering this as an area of concentration, and as a refresher and professional development track for current librarians working with more experienced people in the area. This book was published as a special issue of Science & Technology Libraries.

Cataloging of the Hand Press - A Comparative and Analytical Study of Cataloging Rules and Formats Employed in Europe... Cataloging of the Hand Press - A Comparative and Analytical Study of Cataloging Rules and Formats Employed in Europe (Hardcover, Reprint 2014)
Henry L. Snyder, Heidi L Hutchinson
R3,551 Discovery Miles 35 510 Ships in 12 - 19 working days
Collaborative Grant-Seeking - A Practical Guide for Librarians (Hardcover): Bess G. De Farber Collaborative Grant-Seeking - A Practical Guide for Librarians (Hardcover)
Bess G. De Farber
R2,949 Discovery Miles 29 490 Ships in 12 - 19 working days

A collaborative approach to grant seeking can stimulate and reshape the culture of your library organization. The exciting and rewarding activities of developing a successful grants program can yield enormous dividends for the benefit of your staff, patrons, and community. Collaborative Grant-Seeking: A Practical Guide for Librarians will share new insights for those who want to access grant funding without reinventing the wheel. Based on years of practical grant writing and collaboration development experience, this resource provides a complete guide for setting up a library grant-seeking program, and for combining forces with community partners to increase grant funding to libraries. Venturing into the grants world can be scary and unpredictable. This book offers detailed strategies and practical steps to establish a supportive and collaborative environment that creates the capacity to consistently develop fundable proposals, and gives readers the confidence needed to make grant-seeking activities commonplace within libraries. Collaborative Grant-Seeking will share featured topics unavailable in other grant writing publications, such as: *interpreting sponsor guidelines *identifying appropriate funding programs *determining the feasibility of project ideas *asset-based (vs. need-based) proposal development strategies *actual examples of successful and unusual library projects *initiating and sustaining collaborative relationships

Marketing and Social Media - A Guide for Libraries, Archives, and Museums (Paperback, Second Edition): Lorri Mon, Christie... Marketing and Social Media - A Guide for Libraries, Archives, and Museums (Paperback, Second Edition)
Lorri Mon, Christie Koontz
R1,331 R1,235 Discovery Miles 12 350 Save R96 (7%) Ships in 9 - 17 working days

Marketing and Social Media: A Guide for Libraries, Archives, and Museums, Second Edition is a much-needed guide to marketing for libraries, archives, and museum professionals in the social media age. This book serves as both an introductory textbook and as a guide for working professionals interested in developing well-planned evidence-based marketing campaigns. Chapters cover coordinating efforts with the organization's mission, goals, and objectives, how to do a SWOT analysis and environmental scanning, the use of existing data as well as issues in collecting additional data, how to identify and involve stakeholders, a 4-step marketing model, considerations of price, placement, product, and promotion, market research, understanding customer groups and market segmentation, marketing mix strategy and evaluation, promotional activities, channel selection, social media marketing activities, content marketing, social media policies, guidelines, crisis communication, and evidence-based assessment. Discussion of social media and examples of social media marketing activities are included throughout the book, as well as case study examples of marketing and social media campaigns in libraries, archives and museums. This second edition further includes a new final chapter offering step-by-step guidance for brand-new social media managers on how to get started from their first day on the job with social media marketing, management, assessment, strategic planning, and content calendar planning activities, in addition to working with colleagues and managers to integrate social media into work activities across the organization. For educators, this text includes elements which can be developed into classroom or workshop assignments which include pull quotes highlighting important concepts in each chapter, key terms, discussion questions, illustrative case study examples from archives, libraries and museums, and an annotated bibliography for further reading.

Working with Text - Tools, Techniques and Approaches for Text Mining (Paperback): Emma Tonkin, Gregory J. L. Tourte Working with Text - Tools, Techniques and Approaches for Text Mining (Paperback)
Emma Tonkin, Gregory J. L. Tourte
R1,550 Discovery Miles 15 500 Ships in 12 - 19 working days

What is text mining, and how can it be used? What relevance do these methods have to everyday work in information science and the digital humanities? How does one develop competences in text mining? Working with Text provides a series of cross-disciplinary perspectives on text mining and its applications. As text mining raises legal and ethical issues, the legal background of text mining and the responsibilities of the engineer are discussed in this book. Chapters provide an introduction to the use of the popular GATE text mining package with data drawn from social media, the use of text mining to support semantic search, the development of an authority system to support content tagging, and recent techniques in automatic language evaluation. Focused studies describe text mining on historical texts, automated indexing using constrained vocabularies, and the use of natural language processing to explore the climate science literature. Interviews are included that offer a glimpse into the real-life experience of working within commercial and academic text mining.

Systems Librarianship - A Practical Guide for Librarians (Paperback): Brighid M. Gonzales Systems Librarianship - A Practical Guide for Librarians (Paperback)
Brighid M. Gonzales
R1,698 Discovery Miles 16 980 Ships in 12 - 19 working days

Systems Librarianship: A Practical Guide for Librarians offers new systems librarians and interested LIS students foundational knowledge about the field of systems librarianship as well as practical information and strategies for common projects like migrating a library system and technology planning. With up-to-date information based on a survey of 200 practicing systems librarians, the current professional literature, and on-the-job experience, this practical guide covers everything a new systems librarian should know in order to succeed in this field. The first half of the book covers background information about the systems librarian position, hiring trends and job searching tips, as well as essential knowledge on library systems like the ILS, content management systems, and emerging technology. The second half of the book provides how-to information for some of the most common and often daunting projects a new systems librarian might be expected to take on, including systems migration, website redesign, technology planning, and project management. Also included are where to find useful resources and support from the library community, such as pertinent listservs, professional associations, conferences, and journals, blogs, and other professional content. Finally, the book features informational interviews with over a dozen systems librarians working in a variety of library types across the professional spectrum, offering their experienced takes and advice on libraries, technology, and the profession. While new systems librarians can often feel overwhelmed and underprepared for their first professional position, this book will serve as a useful resource for navigating the ins and outs of this dynamic and challenging field.

American Music Librarianship - A Research and Information Guide (Paperback): Carol June Bradley American Music Librarianship - A Research and Information Guide (Paperback)
Carol June Bradley
R1,587 Discovery Miles 15 870 Ships in 12 - 19 working days

First Published in 2005. Routledge is an imprint of Taylor & Francis, an informa company.

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