Combine marketing and strategic planning techniques to make your library more successful!
With cutting-edge research studies as well as theoretical chapters that have not been seen before in the marketing literature for LIS, this book examines the current and quite limited state of marketing by LIS practitioners and institutions. It provides you with examples of how marketing can be made more widely applicable within LIS and illustrates some of the usefulness of marketing in special LIS settings and contexts. The book explains how and why managers should combine marketing strategy with strategic planning and demonstrates the means by which LIS could move toward a more full-fledged use of marketing--relationship marketing and social marketing in particular.
In order to be a more effective tool, Strategic Marketing in Library and Information Science is divided into two sections: "The Basis and Context for Marketing" (theoretical information) and "The Application of Marketing" (practical applications that you can put to use in your institution). Chapters cover: existing literature on marketing in LIS--what it has to offer and what it lacks strategic planning that must take place before marketing money is spent the branding process and how it can be helpful in LIS marketing a marketing method for bridging the gap between staffing needs and the current shortage of librarians a way to use relationship marketing techniques to respond to the challenge of marketing electronic resources marketing applications relevant to theological libraries the effective use of social marketing at the Austin History Center--a fascinating case study! a fresh marketing approach to bridging gaps betweencultural history and education the importance of marketing for public libraries

Examine the vital issues facing sci-tech libraries in today's economic and technological climate! This book addresses current challenges and changes in science and technology librariesand shows how librarians are handling them in difficult financial times. It examines issues related to closing and merging libraries, online collections maintenance and costs, assistance/outreach geared toward specific groups of library patrons, and the gathering of usage statistics in the electronic environment. You'll also find specific descriptionsand a general overviewof new technologies and case studies of the impact of new technologies on sci-tech library management. Handy tables and figures make the information easy to access and understand. Presenting a wide variety of problems and solutions, Information Practice in Science and Technology will help you understand the needs of users regarding current information technologies and how to meet them. From the editor: Among the critical challenges facing sci-tech libraries (and actually all libraries) are the need to perform detailed collection assessment and evaluation, particularly in regard to e-resource collections; the need to examine and provide appropriate public services; and the need to develop strategies for the adoption of new information technologies. This book addresses these key issues and attempts to provide both perspective and insight into these problems. Information Practice in Science and Technology examines: how merging academic departmental libraries can both improve services and smooth the transition to increased use of digital information the process of developing, managing, and providing access to an electronic collectiona case study from the University of Notre Dame, with special attention paid to licensing and publisher agreements how a limited Web interface can be enhanced and become a digital portal to a library's print collectiona case study from the Grainger Engineering Library at the University of Illinois how libraries can support academic faculty research in cross-disciplinary subject areas how to address the specialized subject area information needs of meteorologists and geologists outreach methods that the University of California uses to better connect with library patrons and demonstrate the services that the library offers Digital Object Identifiers (DOIs)the new technology for archiving and linking electronic information how to gather and benefit from usage statistics, with attention to electronic databases, statistics gathered from public library terminals, and transaction log usage statistics for electronic reserves the proposals to provide all government documents through an electronic distribution systemand what that will mean to sci-tech libraries

In today's economic climate, many libraries are work cooperatively and sharing facilities, staffs, and resources. This book gives you practical examples of how to make joint use a POSITIVE reality! The first book of its kind, Joint-Use Libraries presents nine examples of situations in which libraries of different types share a building. In some cases one library takes the lead and staffs the operation. In other cases, two or more staffs inhabit the same building and divide the work. This essential book illustrates the variety of ways that public libraries, community college libraries, and college/university libraries have found to stretch their resources and better serve their users. This book explores team-based strategies for joint-use libraries and shows how various libraries have addressed questions such as, Which library's online catalog will be used? How will costs for maintenance and utilities be shared? and Will there be one integrated staff, or separate staffs inhabiting the same building? The libraries described range from a very small library shared by Front Range Community College and the City of Fort Collins, Colorado, to a mammoth new joint library now being built in San Jose, California. In Joint-Use Libraries, you'll encounter fascinating case studies of successful joint use that examine: school libraries that double as public library facilities a county-wide public library system in South Florida that has created partnerships with university, community college, public, and private school libraries a joint library located on a Florida community college campus but also serving a major university another joint library on a Washington state campus that is shared by both a university and a community collegewith the university acting as primary provider of library services by contract with the community college a three-way library in which a community college, a university, and a public library provide their own staffing, collections, and other resources to offer services in a small community where none of them alone could afford a first-rate facility a complex situation in which St. Petersburg College and the City of Seminole, Florida are building a joint-use facility which will serve not only the city and the college, but will also serve the students of 14 other institutions of higher education a joint-use library where one institution is clearly the senior partner, but a largely new, integrated staff has been hired to minimize resistance to the new joint mission and to serve all users equally and more!

As the baby boomer generation begins to retire, the focus shifts to the next generation of global leaders in diverse industries. Within the field of library science, succession planning has become a topic of interest to ensure the success of future libraries as the workforce shifts and enable up-and-coming leaders. Succession Planning and Implementation in Libraries: Practices and Resources provides valuable insight into the process of implementing succession planning in libraries. This book delves into the challenges and possibilities of a succession plan s effect on the success of library organizations. Human resources officers, library administrators, academicians, and students will find this book beneficial to furthering their understanding of current practice in succession planning."

The Internet has had a profound impact on society in general and on the field of library and information science in particular. Since 1990, scholars and librarians have striven to utilize various Internet technologies to improve library and information services. Since that time, the literature on the Internet and its impact on and role in libraries and research has exploded. A simple keyword search in Library Literature and Information Index, a primary electronic index of library and information science research literature, retrieves over 6,500 items related to the Internet. The dominance of the Internet not only provides great opportunities for libraries to provide better services, but also poses tremendous challenges to librarians and library and information science scholars. This volume includes discussions of current issues and trends, written by scholars and practitioners in the fields of library and information science, computer science, and computer engineering.

Get a unique insight into the image problems librarians face!
The Image and Role of the Librarian addresses all aspects of professional identity for librarians, including professional roles, cultural images, popular perceptions, and future trends. The book examines historical representations, stereotypes, and popular culture icons and the role each plays in the relationship between librarian and patron. The book also looks at the profound impact the Internet has had on the services librarians provide and how electronic resources have transformed the roles and responsibilities of librarians.
From the Editors: "There seems to be no profession as preoccupied with self-examination as that of librarianship. While some of it may stem from an identity crisis, the refrain heard over and over is startlingly similar to Rodney Dangerfield's 'I don't get no respect.' This seems to be true of all types of librarians--from public librarians who (often rightly) complain of being treated like servants by the patrons they serve, to the academic librarians who are always trying to establish their 'faculty-ness' to the teaching professors."
Topics addressed in The Image and Role of the Librarian include: public, student, and faculty perceptions of librarians cinematic portrayals of librarians images of librarians in comic books librarians in children's literature male librarian stereotypes "know-it-all" librarians changing roles for specialty librarians Generation X and the future of librarianship and much more! A unique examination of professional roles and responsibilities, patron expectations and perceptions, The Image and Role of the Librarian brings clarity and recognition to theservices and functions librarians provide in their day-to-day work.

Examine the effects electronic resources have on your library! Electronic Resources and Collection Development examines how the transition to electronic resources in academic libraries has impacted traditional collection development policies and practices. Nine acclaimed librarians present their perspectives on the growing trend toward digital materials acquisition that is tipping the scales in favor of access in the ownership vs. access debate. The book provides insights on the use of electronic resources in major research libraries from data collection by JSTOR, a leading provider of digital resources to academic libraries. A rich and diverse collection of theory, opinion, and observation, Electronic Resources and Collection Development offers a unique understanding of how libraries are meeting the challenge of reshaping their collection development programs with electronic resourcesa process that is quickly gaining momentum. Contributors are divided in their beliefs on whether a balance is still possible between print materials and electronic resources in academic libraries. Among the topics they discuss: the growing demand for e-books the increase in the use of distance education digitalizing special collections building localized collections use patterns of electronic journals and much more! Electronic Resources and Collection Development is an essential resource for library deans, directors, and collection development librarians as they assess the levels of change in their libraries.

Human Language Technology (HLT) and Natural Language Processing (NLP) systems have typically focused on the "factual" aspect of content analysis. Other aspects, including pragmatics, opinion, and style, have received much less attention. However, to achieve an adequate understanding of a text, these aspects cannot be ignored. The chapters in this book address the aspect of subjective opinion, which includes identifying different points of view, identifying different emotive dimensions, and classifying text by opinion. Various conceptual models and computational methods are presented. The models explored in this book include the following: distinguishing attitudes from simple factual assertions; distinguishing between the author's reports from reports of other people's opinions; and distinguishing between explicitly and implicitly stated attitudes. In addition, many applications are described that promise to benefit from the ability to understand attitudes and affect, including indexing and retrieval of documents by opinion; automatic question answering about opinions; analysis of sentiment in the media and in discussion groups about consumer products, political issues, etc. ; brand and reputation management; discovering and predicting consumer and voting trends; analyzing client discourse in therapy and counseling; determining relations between scientific texts by finding reasons for citations; generating more appropriate texts and making agents more believable; and creating writers' aids. The studies reported here are carried out on different languages such as English, French, Japanese, and Portuguese. Difficult challenges remain, however. It can be argued that analyzing attitude and affect in text is an "NLP"-complete problem.

Examine domain-specific research about works and the problems inherent in their storage and retrieval! This book addresses the issue of focusing on known-item identification and retrieval vs. collocation and retrieval of works in the construction of catalogs. Works as Entities for Information Retrieval reports significant research on the role of works as key entities for information retrieval, focusing on the importance of works in information-need and the importance of recognizing and using the work entity in the construction of bibliographic databases, Internet search engines, etc. This single source brings together librarians and scholars from around the world-the United States, Denmark, Canada, Australia, and India-to examine the most recent research on works and on systems to facilitate their retrieval. They share their expertise on essential aspects of works cataloging, including: record clustering for works of fiction ways to define and categorize video works conceptualizing the bibliographic record as text the semiotics of scientific works performed works and AACR2R ways to catalog scientific models cataloging digitized rare books and electronic texts cataloging cartographic materials as works-with three fascinating case studies and more! Works as Entities for Information Retrieval will bring you up to date on essential aspects of works-related cataloging, including analyzing networks of related works; canonicity and the rate of evolution of works; epistemology and taxonomy; user-stipulated interaction with catalog displays of works; searcher-defined attributes of bibliographic works; works in relation to digital resources; and domain-specific analyses of video, scientific, cartographic, performance, theological, and digital works. Make it a part of your professional collection today!

Examine domain-specific research about works and the problems inherent in their storage and retrieval! This book addresses the issue of focusing on known-item identification and retrieval vs. collocation and retrieval of works in the construction of catalogs. Works as Entities for Information Retrieval reports significant research on the role of works as key entities for information retrieval, focusing on the importance of works in information-need and the importance of recognizing and using the work entity in the construction of bibliographic databases, Internet search engines, etc. This single source brings together librarians and scholars from around the world-the United States, Denmark, Canada, Australia, and India-to examine the most recent research on works and on systems to facilitate their retrieval. They share their expertise on essential aspects of works cataloging, including: record clustering for works of fiction ways to define and categorize video works conceptualizing the bibliographic record as text the semiotics of scientific works performed works and AACR2R ways to catalog scientific models cataloging digitized rare books and electronic texts cataloging cartographic materials as works-with three fascinating case studies and more! Works as Entities for Information Retrieval will bring you up to date on essential aspects of works-related cataloging, including analyzing networks of related works; canonicity and the rate of evolution of works; epistemology and taxonomy; user-stipulated interaction with catalog displays of works; searcher-defined attributes of bibliographic works; works in relation to digital resources; and domain-specific analyses of video, scientific, cartographic, performance, theological, and digital works. Make it a part of your professional collection today!

Gain the skills necessary to catalog monographic sheet maps and map sets With an easily understood how-to format, this ready reference manual will introduce you to the basics of cataloging sheet maps on OCLC, using MARC 21 and ISBD standards and AACR2R. It will guide you through each area of the bibliographic record, focusing most specifically on the title and statement of responsibility, mathematical data, physical description, main entry, and notes areas. Approaching the subject from the perspective that maps are not that much more difficult to catalog than monographs, this book will familiarize you with the few fields unique to map cataloging as well as the fields that are common to monographs but simply used in a different way. This essential volume: describes the cataloging process as it relates to all parts of the record, including subject analysis, coding of fixed fields and OXX fields, and creating G-class call numbers provides an up-to-date list of map cataloging tools presents special chapters on cataloging historical sheet maps and special formats such as wall maps, map series or sets, and reproductions includes illustrations of bibliographic records, field-level examples, tables of information, and diagrams of maps to be used to highlight key concepts Ideal for the new or inexperienced maps cataloger, this volume will help you become comfortable and confident while working with sheet maps. It also puts you in touch with current reference sources and tools, both online and off.

Examine the nuts and bolts of successful management in today's rapidly evolving libraries This book is an essential primer for new library managers and directors. In addition to providing an overview of the practical aspects of management, it is a vital reference tool for managing your library and its staff. The Practical Library Manager's informative text and comprehensive bibliographies of print and electronic resources can guide you to solutions to the issues that every fledgling library manager must deal with upon appointment.While there are many publications on library management, The Practical Library Manager is one of very few to focus on the practical issues of staffing and the importance of continuous staff training. Also, unlike other books on the subject, this book features a chapter that points you to relevant management texts originally written for the corporate world rather than the library profession.The Practical Library Manager is the perfect single source to help you: understand the challenges of staffing your library and training your staff explore new technology's impact on library workers and evaluate training programs to help them keep up ensure that your staff has the core competencies they'll need in the current climate build a "virtual library" decide whether your library should join a consortium and much more In the words of the author: "Today, the most successful libraries in the country are those addressing the needs of both external and internal customers. However, it takes more than technology to change the working relationship between the institution and its customer. The guiding force for change must include a strong and respectful relationship between the library manager and staff. Much of what is written in this book can assist the fledgling manager in creating an environment of trust, teamwork, and respect."

Examine the nuts and bolts of successful management in today's rapidly evolving libraries!This book is an essential primer for new library managers and directors. In addition to providing an overview of the practical aspects of management, it is a vital reference tool for managing your library and its staff. The Practical Library Manager's informative text and comprehensive bibliographies of print and electronic resources can guide you to solutions to the issues that every fledgling library manager must deal with upon appointment.While there are many publications on library management, The Practical Library Manager is one of very few to focus on the practical issues of staffing and the importance of continuous staff training. Also, unlike other books on the subject, this book features a chapter that points you to relevant management texts originally written for the corporate world rather than the library profession.The Practical Library Manager is the perfect single source to help you: understand the challenges of staffing your library and training your staff explore new technology's impact on library workers and evaluate training programs to help them keep up ensure that your staff has the core competencies they'll need in the current climate build a "virtual library" decide whether your library should join a consortium and much more!In the words of the author: "Today, the most successful libraries in the country are those addressing the needs of both external and internal customers. However, it takes more than technology to change the working relationship between the institution and its customer. The guiding force for change must include a strong and respectful relationship betweenthe library manager and staff. Much of what is written in this book can assist the fledgling manager in creating an environment of trust, teamwork, and respect."

Critically acclaimed since its inception, "Advances in Librarianship" continues to be the essential reference source for developments in the field of libraries and library science. Articles published in the serial have won national prizes, such as the Blackwell North America Scholarship Award for the outstanding 1994 monograph, article, or original paper in the field of acquisitions, collection, development, and related areas of resource development. All areas of public, college, university, primary and secondary schools, and special libraries are given up-to-date, critical analysis by experts engaged in the practice of librarianship, in teaching, and in research.

Learn how libraries have risen to the challenges created by the fall of Communism and the rise of information technology
"How do librarians and researchers face war, social upheaval, and other challenges after the fall of Communism and the rise of digital technology?" Libraries in Open Societies offers fascinating answers to this and many other questions while providing an overview of this rapidly changing arena. An international panel of authors who know the specialized concerns of libraries in Eastern Europe and the former USSR addresses topics that include the difficulty of preserving and acquiring materials, the importance of international cooperation, and the benefits and pitfalls of electronic media.
This book also discusses the rise of the Internet in Russia, the movement of international bibliographies onto the Web, and other features of the digital revolution. Libraries in Open Societies, itself an example of the value of international cooperation in the modern world, will be an important addition to your bookshelves Other absorbing topics in Libraries in Open Societies include: reconstruction of libraries in Bosnia the role of the Polish emigre press in Great Britain guidelines for developing Slavic literature collections the creation and restoration of digital archives throughout the region electronic information delivery in the United States and abroad journals in Slavic and East European librarianship Baltic collections in North America and Western Europe the role digital technologies have played in restoring Bosnian printed heritage materials lost during the 1992 1995 war

Explore the vital links between technology and lifelong learning!
Get the real-life perspective of professionals at the intersection of old ways and new technology in this book written by and for librarians. Information Literacy Programs: Successes and Challenges provides you with the different viewpoints of librarians who have taken varying paths in their information literacy programs. You?ll learn about the roles of Web-based collaboration, teamwork with academic and administrative colleagues, evidence-based librarianship, and active learning strategies in library instruction programs. Information Literacy Programs can help you refresh your own teaching while opening your eyes to the many possible approaches to information literacy.
Helpful features you?ll find in Information Literacy Programs include: tips on connecting with technology-savvy ?Generation Y? principles for multi-campus collaboration guidelines for setting up a successful retreat for teaching librarians information about the benefits of interdisciplinary partnerships comprehensive bibliographies methods for assessing your current information literacy programs discussion of immersion programs for professional development

The perfect introduction to interlibrary loan Interlibrary Loan and Document Delivery in the Larger Academic Library is primarily a practical handbook for library staff members who are new to interlibrary loan, the suggestions and resources it contains will also be valuable to experienced interlibrary loan staff. With the tremendous changes and innovative new technologies that have been introduced in the past few years, this essential book fills an urgent need in the library literature for an up-to-date interlibrary loan manual.Based upon the policies and procedures of the interlibrary loan department at Rice University in Houston, Texas, this handy desk reference provides a case study of an actual ILL department as well as general suggestions for organizing and operating a modern ILL department. Interlibrary Loan and Document Delivery in the Larger Academic Library: A Guide for University, Research, and Larger Public Libraries provides you with: the latest, most up-to-date treatment of interlibrary loan available a patron's perspective on ILL--what users want and expect from ILL services an extensive list of resources for copyright information and updated information on copyright law as it applies to ILL an extensive list of interlibrary loan resources practical examples based on the real operation of an ILL department helpful appendices and flow charts of the ILL process an annotated bibliography and list of resources for further explorationDesigned primarily for librarians with little to no real practical experience in interlibrary loan, this book will educate readers about ILL and to provide a basic framework for evaluating an existing ILL operation or establishing a new one. It will also be a valuable reference for supervisors with responsibility for the ILL department, reference librarians, and experienced interlibrary loan librarians looking for expert, up-to-date information.

Explore the ARL's initiatives for identifying, formulating, and testing new criteria for evaluating academic libraries in the digital age! The proliferation of electronic information resources in the past decade has changed the ways in which research libraries evaluate their service and holdings. This collection of articles (thirteen of which previously appeared in ARL's bimonthly newsletter/report on research issues and actions) examines new measures for library evaluation that are being developed by the Association of Research Libraries. It presents an overview of how the Association of Research Libraries' "new measures" initiative developed, plus insightful reports on the details of the SERVQUAL, LibQUAL+, and E-metrics projects. Handy flow charts and tables make the information easily accessible and understandable. From the editor: "The profound changes in library management and collection development brought about by digital technology in the closing decade of the twentieth century have changed the way we think about libraries. If we were to ask librarians who have been in the profession for more than a decade how they evaluated a library, we probably would hear statistics about the number of volumes held and added annually, the number of serial subscriptions, how much money a library has to spend, and how many professionals are on staff. These are the traditional criteria by which libraries have been judged throughout much of the twentieth century. Newer librarians, however, especially those who entered the profession in the late 1980s and 1990s, use a different yardstick and frequently recite different statistics that include terms such as user satisfaction, spending on electronic resources and services, document delivery services, numbers of databases and electronic journals available, and services provided to distance learners." In Evaluating the Twenty-First Century Library, you'll find valuable information on: current performance measures for academic libraries the continuing search for accurate new performance measures the uses of learning outcomes assessment SERVQUAL, LibQUAL+, and the ARL LibQUAL+ Pilot Project the results of the 2000 Symposium on Measuring Library Service Quality the uses of E-metrics in assessing the academic networked environment and accurately measuring use, users, services, resources, and other factors an insightful discussion of the rise in spending on electronic information by research libraries

An invaluable how-to for librarians and archivists--inside insights from leading collectors This essential guide to the acquisition process covers every aspect of the search for hard-to-find materials. Out-of-Print and Special Collection Materials: Acquisition and Purchasing Options is a handbook of traditional and not-so-traditional methods for identifying, locating, and acquiring rare items from a variety of sources. The book serves as a comprehensive reference for professionals and students alike, drawing on the experiences of the foremost archivists in their fields.The book offers a unique assortment of specialized essays, informative and instructive. The assembled collectors are your guides on a journey in search of rare items--through specialty catalogs and special circumstances, libraries and bookshops, collections and book stocks--through the print underground of the acquisitions world. Topics range from the basics of acquisitions, to setting (and sticking to) a budget, building a collection, determining the market value of out-of-print materials, and more detailed looks at individual areas of research.Experienced archivists and budding collectors will find indispensable information on a variety of vital topics in this book, including: out-of-print music underground poetry acquisitions outside the United States planning a collection hard-to-find materials on science, technology, and medicine out-of-print literature

An invaluable how-to for librarians and archivists--inside insights from leading collectors This essential guide to the acquisition process covers every aspect of the search for hard-to-find materials. Out-of-Print and Special Collection Materials: Acquisition and Purchasing Options is a handbook of traditional and not-so-traditional methods for identifying, locating, and acquiring rare items from a variety of sources. The book serves as a comprehensive reference for professionals and students alike, drawing on the experiences of the foremost archivists in their fields. The book offers a unique assortment of specialized essays, informative and instructive. The assembled collectors are your guides on a journey in search of rare items--through specialty catalogs and special circumstances, libraries and bookshops, collections and book stocks--through the print underground of the acquisitions world. Topics range from the basics of acquisitions, to setting (and sticking to) a budget, building a collection, determining the market value of out-of-print materials, and more detailed looks at individual areas of research.Experienced archivists and budding collectors will find indispensable information on a variety of vital topics in this book, including: out-of-print music underground poetry acquisitions outside the United States planning a collection hard-to-find materials on science, technology, and medicine out-of-print literature

A comprehensive perspective on multiculturalism in libraries Diversity Now: People, Collections, and Services in Academic Libraries delivers a comprehensive look at diversity issues for librarians. It examines partnerships between academic research libraries and campus agencies and provides effective retention strategies for diverse employees. It also shows how librarians can lobby for domestic partner benefits for university employees who are unmarried same- and opposite-sex couples. Diversity Now: People, Collections, and Services in Academic Libraries provides a unique research perspective on assessment and diversity integration in the academic libraries and highlights effective working strategies for a multicultural library environment, examining: partnerships between academic research libraries and campus agencies which work directly with students assessment and diversity integration in the academic library workplace and six critical challenges for working well in a multicultural environment communication and teaching incorporating service learning experiences in the library and information science curriculum model retention programs for junior faculty of color