The explosive expansion of the tourism industry has been vital to the economic growth of numerous countries throughout the world. As the industry becomes increasingly more competitive, it is necessary for destinations to implement business strategies and invest in human resources that will promote more travel. One such area that requires more attention is that of translation in marketing initiatives. Translation and Communication in the Promotion of Business Tourism: Emerging Research and Opportunities offers a comprehensive study of translation in the business tourism sector by looking at the value of business tourism translation according to market demands, the main models of these specializations, and empirical data from a compilation of a corpus with texts in English and Spanish that serve as explanatory examples of what to do when dealing with texts from this context. The content within this publication examines international travel, international communication, and global business. It is designed for business professionals, managers, policymakers, translators, marketers, advertisers, researchers, students, and academicians.

Folktales of Mizoram is a translated collection of sixty-six short stories from northeast India taken up for a critical evaluation. The stories depict a typical Mizo culture in spirit and practice. This study focuses on the transformation of oral literature into written narratives. Folk practices, folk medicine, folk narratives, traditional songs, and received wisdom dominate these stories. A more insightful approach into folk narratives and songs emphasizes the world of new hermeneutics. The land, the culture, the language, the traditions have been remarkably explored through an elegant reading and evaluation of this collection. Antiquity speaks through the folk tales. The spirit of folktales becomes one of unique exploration of hermeneutics in the end.

Christianity Today 2019 Book Award Winner This introductory guide, written by a leading expert in medieval theology and church history, offers a thorough overview of medieval biblical interpretation. After an opening chapter sketching the necessary background in patristic exegesis (especially the hermeneutical teaching of Augustine), the book progresses through the Middle Ages from the eighth to the fifteenth centuries, examining all the major movements, developments, and historical figures of the period. Rich in primary text engagement and comprehensive in scope, it is the only current, compact introduction to the whole range of medieval exegesis.

This book examines the two-way impacts between Brecht and Chinese culture and drama/theatre, focusing on Chinese theatrical productions since the end of the Cultural Revolution all the way to the first decades of the twenty-first century. Wei Zhang considers how Brecht's plays have been adapted/appropriated by Chinese theatre artists to speak to the sociopolitical, economic, and cultural developments in China and how such endeavors reflect and result from dynamic interactions between Chinese philosophy, ethics, and aesthetics, especially as embodied in traditional xiqu and the Brechtian concepts of estrangement (Verfremdungseffekt) and political theatre. In examining these Brecht adaptations, Zhang offers an interdisciplinary study that contributes to the fields of comparative drama/theatre studies, intercultural studies, and performance studies.

This book presents new research on sight translation using cutting-edge eye-tracking technology. It covers various aspects of sight translation processes of both novice and professional interpreters, such as their textual processing behaviors, problem-solving patterns and reading-speech coordination. By focusing on the features of their gaze behaviors, the book describes the interpreters' processing behaviors and categorizes them into different processing styles. As one of the first books on sight translation employing an eye-tracking technique as the research method, it offers a valuable reference guide for future eye-tracking-based translation and interpreting research.

Virtually all Christians recognize the centrality of the Bible to their faith. Yet many Christians misquote and misapply Scripture regularly. Often those who are most passionate about the authority of the Bible are at the greatest loss when it comes to understanding its message clearly and applying it faithfully. Professor Manfred Brauch believes this kind of mistaken interpretation and application of Scripture is a detriment to the integrity of our Christian witness and contributes to profound misunderstandings in Christian belief and practice. In this practical book written with the non-specialist in mind, Brauch identifies and corrects a number of basic errors in the use of the Bible that interpret and apply biblical texts in ways that distort their meaning and message. Chapters explore issues of context, selectivity, consistency, author intent and other important considerations with an eye toward addressing not just the act of interpretation, but also the attitudes behind the ways we choose to apply Scripture. Whether you lead a Bible study or small group, are a pastor or Sunday school teacher, are engaged in biblical study at a college or seminary, or are just an everyday Christian who wants to understand how to interpret God's Word well and recognize good interpretation (or the lack therof) when you encounter it, this important book will be an invaluable guide.

"An eloquent work. Somer Brodribb not only gives us a feminist critique of postmodernism with its masculinist predeterminants in existentialism, its Freudian footholdings and its Sadean values, but in the very form and texture of the critique, she literally creates new discourse in feminist theory. Brodribb has transcended not only postmodernism but its requirement that we speak in its voice even when criticizing it. She creates a language that is at once poetic and powerfully analytical. Her insistent and compelling radical critique refuses essentialism--from both masculinist thinkers and their women followers. She demystifies postmodernism to reveal that it and its antecedents represent yet another mundane version of patriarchal politics. Ultimately Brodribb returns us to feminist theory with the message that we must refuse to be derivative and continue to originate theory and politics from the condition of women under male domination."
--Kathleen Barry, author of "Female Sexual Slavery"

An iconoclastic work brilliantly undertaken . . . "Nothing Mat(T)ers" magnificently shows that postmodernism is the cultural capital of late patriarchy. It is the art of self- display, the conceit of masculine self and the science of reproductive and genetic engineering in an ecstatic Nietzschean cycle of statis."
--Andre Michel

"Nothing Mat(T)ers" encapsulates in its title the valuelessness of the current academic fad of postmodernism. Somer Brodribb has written a brave and witty book demolishing the gods and goddesses of postmodernism by deconstructing their method and de-centering their subjects and, in the process, has deconstructed deconstructionism and decentered decentering! Thisis a long-awaited and much-needed book from a tough- minded, embodied, and unflinching scholar."
--Janice Raymond

SHORTLISTED FOR THE DEREK WALCOTT PRIZE FOR POETRY It is the current Poet Laureate who has done the most to bring medieval poetry to contemporary audiences . . . in its own eccentric way, [The Owl and the Nightingale] is every bit as enticing as Gawain . . . it is arguably the greatest early Middle English poem we have. Prospect A graceful, elegant translation. Guardian Following his acclaimed translations of Sir Gawain and the Green Knight and Pearl, Simon Armitage shines light on another jewel of Middle English verse. In his highly engaging version, Armitage communicates the energy and humour of the tale with all the cut and thrust of the original. An unnamed narrator overhears a fiery verbal contest between the two eponymous birds, which moves entertainingly from the eloquent and philosophical to the ribald and ridiculous. The disputed issues still resonate - concerning identity, cultural habits, class distinctions and the right to be heard. Excerpts were featured in the BBC Radio 4 podcast, The Poet Laureate Has Gone to His Shed. Including the lively illustrations of Clive Hicks-Jenkins, this is a book for the whole household to read and enjoy.

This text is intended to help those students who have progressed beyond introductory course books to translate from Latin into English. There are explanations of each Latin construction, graded exercises, plus notes and exercises on Latin words and usages which cut across several constructions.

I.B. Tauris in association with the Institute of Ismaili Studies The two sermons edited and translated here for the first time are primary material from the years before the establishment of the Fatimid caliphate in 297/909. The authors have been identified as Abu ‘Abd Allah al-Shi'i and Abu’l-‘Abbas Muhammad, two brothers who were central to the success of the Ismaili da'wa in North Africa. Da'wa, a term used to describe how Muslims teach others about the beliefs and practices of their Islamic faith, therefore provide a unique view of the nature and development of Islam throughout history. In this case, the primary texts shed light on the development of Islam among the Berbers of the Maghreb. The first text by Abu ‘Abd Allah al-Shi'i shows how the arguments for belief in the 'imamate' of the family of the Prophet, that is, the Shi'a belief that all imams should be spiritual descendants of the Prophet Muhammad and his household, were developed and presented to bring new adherents to the cause. The Book of the Keys to Grace by his elder brother Abu’l-‘Abbas, too, concerns not only the centrality of the imam in the faith but also sheds light on the hierarchy of the da’wa in this early period and its organisational sophistication. Both texts also reveal the contemporary theology propagated by the Ismaili da’wa, including for instance, the powerful analogy of Moses/Aaron and Muhammad/’Ali, the awareness of a variety of religious traditions and the use of detailed Qur’anic quotations and a wide range of hadith. As such they constitute primary source material of interest not only for Ismaili history but for this early period of Islam in general.

The Missing Link identified by Michele Kaiser-Cooke explains the fundamental translatability of the world. Based on Darwin's theory of evolution, a link is established between various human interpretations of reality, as manifested in cultures, languages and disciplines. These different constructions of reality are essentially commensurable and therefore also translatable because of the common experience of the conditio humana. The only limits to translatability, whether between cultures, languages or disciplines, are set by the limits of human communication. By clearly defining the translation paradigm, the author makes it possible to explain the commensurability of all languages within the concept of the indissoluble unity of theory and practice.