Im Zuge der Digitalisierung werden Gestaltung und Management der Digital Customer Experience zunehmend wertvoller. Technologiefuhrer diverser Branchen sind besonders dafur bekannt, digitale Interaktionen zwischen Nutzern, Drittanbietern und weiteren Akteuren erfolgreich zu organisieren. In diesem essential wird die Videospieleplattform Steam mit der Fallstudienmethode untersucht. Basierend auf der Analyse von Steam werden Handlungsempfehlungen abgeleitet, die auch fur Unternehmen in traditionellen Branchen anwendbar sind. Schwerpunkte bilden hierbei die Orientierung von Services und Serviceportfolio an Kundenbedurfnissen, das Management von Konsumententechnologie sowie die Entwicklung von Vertrauen und Loyalitat durch Verankerung von Werten und Normen auf einer digitalen Plattform. Die Handlungsempfehlungen werden anschliessend in der Automobilbranche, bei TV-Streaminganbietern und anhand einer Plattform fur Autoreparaturen beispielhaft illustriert.Der Autor Benjamin Spottke lehrt und forscht am Institut fur Wirtschaftsinformatik der Universitat St. Gallen.

Naughty Dog Studios and Dark Horse proudly present the essential companion to "The Last of Us," a richly detailed and compelling game set in a postpandemic world where humans have become an endangered species. Featuring concept art, character designs, and astonishing settings and landscapes, "The Art of" The Last of Us provides a unique look at one of the gaming world's most eagerly anticipated titles.
* A must-have companion to the game.
* Incredible full-color artwork
* The latest project from Naughty Dog Studios.
* "The Last of Us" swept the top Game Critics awards at 2012's E3 conference.

Understanding Video Game Music develops a musicology of video game music by providing methods and concepts for understanding music in this medium. From the practicalities of investigating the video game as a musical source to the critical perspectives on game music - using examples including Final Fantasy VII, Monkey Island 2, SSX Tricky and Silent Hill - these explorations not only illuminate aspects of game music, but also provide conceptual ideas valuable for future analysis. Music is not a redundant echo of other textual levels of the game, but central to the experience of interacting with video games. As the author likes to describe it, this book is about music for racing a rally car, music for evading zombies, music for dancing, music for solving puzzles, music for saving the Earth from aliens, music for managing a city, music for being a hero; in short, it is about music for playing.

Classical music is everywhere in video games. Works by composers like Bach and Mozart fill the soundtracks of games ranging from arcade classics, to indie titles, to major franchises like BioShock, Civilization, and Fallout. Children can learn about classical works and their histories from interactive iPad games. World-renowned classical orchestras frequently perform concerts of game music to sold-out audiences. But what do such combinations of art and entertainment reveal about the cultural value we place on these media? Can classical music ever be video game music, and can game music ever be classical? Delving into the shifting and often contradictory cultural definitions that emerge when classical music meets video games, Replay Value offers a new perspective on the possibilities and challenges of trying to distinguish between art and pop culture in contemporary society.

This book constitutes the proceedings of the Third Joint International Conference on Serious Games, JCSG 2017, held in Valencia, Spain, in November 2017. This conference bundles the activities of the 8th International Conference on Serious Games Development and Applications, SGDA 2017, and the 7th Conference on Serious Games, GameDays 2017. The total of 23 full papers, 3 short papers, and 4 poster papers was carefully reviewed and selected from 44 submissions. The topics covered by the conference offered participants a valuable platform to discuss and learn about the latest developments, technologies and possibilities in the development and use of serious games with a special focus on how different fields can be combined to achieve the best possible results.

A uniquely cross-disciplinary and cross-experience book written as an accessible guide for people new to storytelling in games, new to games as a practice, and those eager to develop their existing practices & knowledge around storytelling in games. Offers careful, clear, and practical advice for understanding creative writing, in the context of games, and in discovering and developing your own games writing practice. Focuses on writing, not narrative design, as an area underdeveloped in the context of games storytelling.

Welcome to the exciting world of game programming! If you're already familiar with the C++ programming language and want to learn how to program games, this book is for you. Game Programming in C++: Start to Finish will help you learn how to turn your own game fantasies into playable realities! Over the course of the book, you'll learn the popular techniques and practices behind today's games. Not only will you add a lot of theory to your game programming toolkit, but you'll also create a small basic game from scratch - SuperAsteriodArena. While you'll focus on using the SDL and the OpenGL libraries to learn game programming, you'll also learn the essential Windows principles that you'll need to create just about any kind of game with any other API such as DirectX. This easy-to-follow book takes current game programming information and filters it down to a practical level. Each chapter and subsection builds upon previous chapters and topics in a tutorial format, allowing you to progress at your own pace. As you work through the book, you'll build the SuperAsteriodArena game, beginning with engine creation and 3D programming with SDL and OpenGL. From there you'll move on to animation effects, audio, collision detection, networking, and finalizing the game. A variety of tools are used throughout, including Visual Studio and OpenGL, SDL, Autodesk 3ds Max, and the Audacity sound tool.

Get started creating video games using Unreal Engine 4 (UE4) and learning the fundamentals of game development. Through hands-on, step-by-step tutorials, you will learn to design engaging environments and a build solid foundation for more complex games. Discover how to utilize the 3D game design software behind the development of immensely popular games for PC, console, and mobile. Beginning Unreal Game Development steers you through the fundamentals of game development with UE4 to design environments that both engage the player and are aesthetically pleasing. Author David Nixon shows you how to script logic, define behaviors, store data, and create characters. You will learn to create user interfaces, such as menus, load screens, and head-up displays (HUDs), and manipulate audio to add music, sound effects, and dialogue to your game. The book covers level editors, actor types, blueprints, character creation and control, and much more. Throughout the book, you'll put theory into practice and create an actual game using a series of step-by-step tutorials. With a clear, step-by-step approach, Beginning Unreal Game Development builds up your knowledge of Unreal Engine 4 so you can start creating and deploying your own 3D video games in no time. What You Will Learn Learn the fundamentals of game design Understand how to use Unreal Engine 4 Design amazing levels for your characters to play in Script logic to control the behavior of the world you create Who This Book Is For This book is for beginners with no prior game design or programming experience. It is also intended for video game enthusiasts who are brand-new to the world of game development and want to learn how to design a game from scratch using UE4.

You don t need to be a wizard to transform a game you like into a game you love. Imagine if you could give your favorite PC game a more informative heads-up display or instantly collect all that loot from your latest epic battle. Bring your knowledge of Windows-based development and memory management, and Game Hacking will teach you what you need to become a true game hacker. Learn the basics, like reverse engineering, assembly code analysis, programmatic memory manipulation, and code injection, and hone your new skills with hands-on example code and practice binaries. Level up as you learn how to: Scan and modify memory with Cheat Engine Explore program structure and execution flow with OllyDbg Log processes and pinpoint useful data files with Process Monitor Manipulate control flow through NOPing, hooking, and more Locate and dissect common game memory structures You ll even discover the secrets behind common game bots, including: Extrasensory perception hacks, such as wallhac

Create games from start to finish while learning game design and programming principles using the GameMaker Studio 2 game engine and GameMaker Language (GML). Game Development with GameMaker Studio 2 covers all aspects of game design and development from the initial idea to the final release, using an award-winning game engine. You learn how to create real-world video games based on classic and legendary video game genres. Each game project introduces and explains concepts of game development and design and coding principles, allowing you to build a wide set of skills while creating an exciting portfolio to kick-start a career in game development. Author Sebastiano Cossu teaches you to design levels in your games, draw sprites to populate your virtual worlds, program game objects for interaction with the player, incorporate custom music and sound effects, build GUIs for your menus and game interfaces, and support keyboard, mouse, and gamepad controls in your projects. He shows you how to build cross-platform games to run on all desktop platforms (Windows, Linux, Mac OS) and publish them on the most popular game stores such as Steam, GOG, Humble Store, and Itch.io. What You'll Learn Create games for different genres Master GameMaker Language (GML) programming Apply game design principles Delve into game programming patterns Who This Book is For Video game enthusiasts interested in game development and design. No prior programming experience is required.

The design for Quest to Learn, an innovative school in New York City that offers a "game-like" approach to learning. Quest to Learn, an innovative school for grades 6 to 12 in New York City, grew out of the idea that gaming and game design offer a promising new paradigm for curriculum and learning. The designers of Quest to Learn developed an approach to learning that draws from what games do best: drop kids into inquiry-based, complex problem spaces that are built to help players understand how they are doing, what they need to work on, and where to go next. Content is not treated as dry information but as a living resource; students are encouraged to interact with the larger world in ways that feel relevant, exciting, and empowering. Quest to Learn opened in the fall of 2009 with 76 sixth graders. In their first semester, these students learned-among other things-to convert fractions into decimals in order to break a piece of code found in a library book; to use atlases and read maps to create a location guide for a reality television series; and to create video tutorials for a hapless group of fictional inventors. This research and development document outlines the learning framework for the school, making the original design available to others in the field. Elements in development include a detailed curriculum map, a budget, and samples of student and teacher handbooks.

Record of Agarest War is an epic, multi-generational RPG where your decisions affect the power of future generations of heroes. The Record of Agarest War: Heroines Visual Book collects the gorgeous artwork behind both the original game and the follow-up prequel, Record of Agarest War ZERO. Included are character designs, pinups, maps, detailed item guides, and creator commentary.

Get started with mobile game development with this practical guide on how to use Unity 2022 and C# to build cross-platform mobile games and add augmented reality features to your projects Key Features * Create, deploy, and monetize immersive mobile games on Android and iOS platforms using Unity 2022 * Add augmented reality to your mobile projects to inject a real-world element into your games * Begin your mobile game development journey with step-by-step instructions and a demo game project Book Description Unity is an established player in the mobile game development sphere, and its new release, Unity 2022, has a lot of new features In Unity 2022 Mobile Game Development, the third edition in this popular series, as well as exploring these new features, you'll get to grips with this renowned game engine by building a mobile game and publishing it on the most popular mobile app stores The book takes a step-by-step and hands-on approach to building an endless runner game to help you learn the concepts of mobile game development. After you've set up your simple Unity project and got it ready for mobile development, you'll cover everything you need to know to build your game and publish it, from adding touch gestures to monetizing your game with Unity Ads and in-app purchases, from building a UI to integrating social media into your game. You'll gain insights into how players like and use your game using Unity's analytics tools, and you'll take your games into the real world with the augmented reality features of Unity 2022 and make them really shine By the end of the book, the power of Unity 2022 to build, optimize, and publish robust cross-platform mobile games with C# will be at your fingertips, widening your skillset and enhancing your credentials as a game developer What you will learn * Design responsive UIs for your mobile games * Detect collisions, receive user input, and create player movements * Create interesting gameplay elements using mobile device input * Add custom icons and presentation options * Keep players engaged by using Unity's mobile notification package * Integrate social media into your projects * Add augmented reality features to your game for real-world appeal Who This Book Is For If you are a game developer or mobile developer who wants to learn Unity and use it to build mobile games for iOS and Android, then this Unity book is for you. Prior knowledge of C# and Unity will be beneficial but is not mandatory

Discover the 3D-modeling and animation power of Blender 3D. This book starts with a brief introduction to Blender 3D including installation and the user interface. The following two chapters then introduce you to the upgraded tools in Blender 2.80 for 3D modeling, texturing, shading, and animation. The last chapter discusses the Blender game engine and all its core features. Along the way you'll see why Blender 3D has proved its competency in UV unwrapping, texturing, raster graphic editing, rigging, sculpting, animating, motion graphics, and video editing through the years. Modeling and Animation Using Blender gives a thorough tour of Blender Eevee, covering its new features and how to make best use of them. After reading this book you will have the confidence to choose Blender for your next project. What You Will Learn Master the features of Blender Eevee Work with modeling, animation, and much more using the updated software Understand important concepts such as physics and particles Who This Book Is For Art enthusiasts and professionals who want to learn Blender 3D. Blender 3D professionals who want to learn about the latest version would find the book useful.

"Wolfenstein 3D"-like and"Doom"-like game appsare some of the classicAndroid games presented in the original edition of this book. Since their release, Android has progressed withthe debut of Android4.0, adding better fonts, new User Interface and Experience (UI/UX) APIs, tablet considerations, multi-touch capabilities, multi-tasking, faster performance, and much more to the Android game appdevelopmentrepertoire Multi-touch code gives these games andtheir players dynamic input and exchange ability, for a more realistic arcade game experience.Faster and better performance offers game players a more seamless, fun arcade experience like never before on Android. There is also improved native C/C++ integration with Android's NDK as well, which makes coding, compiling, and converting bothproductive and efficient with gains in app performance. With actionable real-world source, Advanced Android4 Gamesshows you how to build more sophisticated and addictive Android games, harnessing the power of these recent advancements. Coverage ofthe new UI, UX, multi-touch and multi-tasking features available withAndroid 4.0. Learn other techniques for improving thegame playing experience including Wi-Fi tethering, better multi-tasking, new and better streaming Web video using WebM, and more. By combining the elegant object-oriented features of Java and the raw power of C, there is no limit to the types of games that you can build for the platform, such as the "Quake 3D"-likegame appcase study in this book.

You'll definitely have fun, and perhaps you'll even make some money. Enjoy What you'll learn Key advanced Android gaming techniques using the new Android SDK 4to help youearn more money in the app stores How to compile native code (C) in Android using the NDK How to add and integrate multi-touch How touse Bluetooth controllers (Zeemote) More gaming tricks and tips, such as hybrid 3D graphics with OpenGL and JNI How to port and augment a 2D shooter game app similar to "Wolfenstein" for Android How to port and augment another 2D shooter "Doom"-like game app for Android using OpenGL How to build a 3D shooter game like "Quake" How and where to best deploy these game apps Who this book is for

This book is for savvy Android app developers who are looking for professional or advanced techniques for porting, augmenting and building 2D and 3D game apps that are complex, fun and lucrative. Table of Contents Welcome to Android Gaming Gaming Tricks: More Gaming Tricks: Hybrid 3D Graphics with OpenGL and JNI Efficient Graphics with OpenGL ES 2.02D Shooters with OpenGL: Doom-like App for Android 3D Shooters Part I: Quake-like App 3D Shooters Part II: Quake II Appendix: Deployment and Compilation Tips

Learn to effortlessly leverage the power of the GPU in a 3D game or application using Babylon.js v5.0 from start to finish Key Features Explore browser-based, editable, interactive Playground samples Create GPU-based resources using the Node Material Editor - no shader code required Extended topics in each chapter as well as a dedicated chapter that helps you explore and contribute back to OSS projects Book DescriptionBabylon.js allows anyone to effortlessly create and render 3D content in a web browser using the power of WebGL and JavaScript. 3D games and apps accessible via the web open numerous opportunities for both entertainment and profit. Developers working with Babylon.js will be able to put their knowledge to work with this guide to building a fully featured 3D game. The book provides a hands-on approach to implementation and associated methodologies that will have you up and running, and productive in no time. Complete with step-by-step explanations of essential concepts, practical examples, and links to fully working self-contained code snippets, you'll start by learning about Babylon.js and the finished Space-Truckers game. You'll also explore the development workflows involved in making the game. Focusing on a wide range of features in Babylon.js, you'll iteratively add pieces of functionality and assets to the application being built. Once you've built out the basic game mechanics, you'll learn how to bring the Space-Truckers environment to life with cut scenes, particle systems, animations, shadows, PBR materials, and more. By the end of this book, you'll have learned how to structure your code, organize your workflow processes, and continuously deploy to a static website/PWA a game limited only by bandwidth and your imagination. What you will learn Use Babylon.js v5.0 to build an extensible open-source 3D game accessible with a web browser Design and integrate compelling and performant 3D interactive scenes with a web-based application Write WebGL/WebGPU shader code using the Node Material Editor Separate code concerns to make the best use of the available resources Use the Babylon.js Playground to tightly iterate application implementation Convert a web application into a Progressive Web Application (PWA) Create rich, native-ready graphical user interfaces (GUIs) using the GUI Editor Who this book is forThis book on 3D programming in JavaScript is for those who have some familiarity with JavaScript programming and/or 3D game engine development and are looking to learn how to incorporate beautiful interactive 3D scenes into their work. Developers familiar with Unity, Unreal Engine, or three.js will also find this book to be a key resource for learning the ins and outs of Babylon.js.

In just 24 lessons of one hour or less, Sams Teach Yourself Unity Game Development in 24 Hours will help you master the Unity 2018 game engine at the heart of Ori and the Blind Forest, Firewatch, Monument Valley, and many other sizzling-hot games! This book's straightforward, step-by-step approach teaches you everything from the absolute basics through sophisticated game physics, animation, and mobile device deployment techniques. Every lesson builds on what you've already learned, giving you a rock-solid foundation for real-world success. Step-by-step instructions carefully walk you through the most common Unity game development tasks. Practical, hands-on examples show you how to apply what you learn. Quizzes and exercises help you test your knowledge and stretch your skills. Notes and Tips point out shortcuts and solutions Learn how to... Get up and running fast with the Unity 2018 game engine and editor Work efficiently with Unity's graphical asset pipeline Make the most of lights and cameras Sculpt stunning worlds with Unity's terrain and environmental tools Script tasks ranging from capturing input to building complex behaviors Quickly create repeatable, reusable game objects with prefabs Implement easy, intuitive game user interfaces Control players through built-in and custom character controllers Build realistic physical and trigger collisions Leverage the full power of Unity's Animation and new Timeline systems Integrate complex audio into your games Use mobile device accelerometers and multi-touch displays Build engaging 2D games with Unity's 2D tools and Tilemap Apply the "finishing touches" and deploy your games