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Books > Computing & IT > Computer software packages > Computer games
Three of the most exciting areas in the world of information
technology have tremendous synergies and are closely connected in
the worlds of information and entertainment: electronic games,
mobile apps and social media. Competition continues to heat up as
mergers and acquisitions create international mega-firms, and
hundreds of millions of people connect worldwide via online gaming
platforms and social media such as Facebook. As social media grows
more global, it is also being incorporated in virtually all online
activities, from business collaboration to online retailing. Games
are growing in two channels at once: online and offline. While
multi-player games online are vastly popular, game machine
manufacturers such as Microsoft, Sony and Nintendo continue to
introduce big breakthroughs in handsets that keep players excited,
including the new move towards 3D. Meanwhile, apps are changing the
shape of the mobile and wireless industry. This
carefully-researched book is a complete market research and
business intelligence tool--everything you need to know about the
business of games, apps and social media. The book includes our
analysis of games, apps and social media industry trends; dozens of
statistical tables; an industry glossary; a database of industry
associations and professional organizations; and our in-depth
profiles of more than 200 of the world's leading companies, both in
the U.S. and abroad. You'll find a complete overview, industry
analysis and market research report in one superb, value-priced
package.
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