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Books > Social sciences > Education > Careers guidance > General

Mastering Technical Communication Skills - A Student's Handbook (Hardcover): Peter Wide Mastering Technical Communication Skills - A Student's Handbook (Hardcover)
Peter Wide
R1,118 Discovery Miles 11 180 Ships in 10 - 15 working days

To live is to communicate, and to communicate with confidence is a craft that one will do well to master early rather than later in life. If only the gift of the gab were enough to sail smoothly through the rough waters that the tough world is teeming with, every glib conversationalist would have a successful vocation, but that's not the case. The means of communication come naturally to human beings, but the skills that make communicating worthwhile and meaningful do not. Thankfully, anyone who wishes to can learn-and even perfect-these skills. This concise handbook focuses on the ways in which students can develop a robust career after completing their academic studies. The foundational work of nurturing and strengthening individual abilities begins during university life, but these skills need to be complemented with strategies that help the student turned professional to not only interact well with society but also earn its respect through clear, precise, and honest communication. Talent needs to be matched with competence, and the book shows exactly how one goes about doing that. It spells out the ingredients of a sound and strategic action plan that definitively aligns one's goals with one's aspirations, no matter how lofty. This plan has to be closely related to the choices, conditions, and possibilities that will be available for the kind of education and experience that individuals have and the aspirations they harbor. Students entering high school or university can use the book to review the necessary courses to choose during their academic life. Young people will find solid guidelines in it that provide a structure for planning and focusing on the skills needed when one embarks upon a fulfilling career.

How to Coach: First Steps and Beyond (Paperback, 2nd Revised edition): Bob Thomson How to Coach: First Steps and Beyond (Paperback, 2nd Revised edition)
Bob Thomson
R1,020 Discovery Miles 10 200 Ships in 9 - 17 working days

How to Coach: First Steps and Beyond is an essential guide for anyone starting out in the coaching profession and for existing coaches seeking to develop their craft. It is a practical introduction to the theory, skills and art of coaching. This extremely practical introduction contains numerous case studies showing theory in action, aiding in understanding of how to apply theory to actual practice in a variety of settings. The book: Uses clear, uncomplicated language throughout Explains key ideas through brief illustrations from the author's practice and quotes from leading writers on coaching Contains a wide selection of ideas, models and exercises to stimulate the reader's learning Encourages students to try things out in conversation, and reflect upon and make sense of their experiences How to Coach is a must-have book for anyone interested in coaching skillfully, ethically and effectively.

Erwartungswidrige Minderleistung Und Belastung Im Kaufmaennischen Unterricht - Analyse Paedagogischer, Psychologischer Und... Erwartungswidrige Minderleistung Und Belastung Im Kaufmaennischen Unterricht - Analyse Paedagogischer, Psychologischer Und Physiologischer Aspekte (German, Hardcover)
Jurgen van Buer; Tobias Karner
R2,273 Discovery Miles 22 730 Ships in 10 - 15 working days

Im Buch wird das padagogisch-psychologische Konstrukt der erwartungswidrigen Minderleistung vor dem Hintergrund von Belastung, Bewaltigung und berufsschulischem Unterricht genauer beleuchtet. Mittels eines mehrebenen- und prozessanalytischen Forschungsansatzes wurden vom Autor sowohl psychologische und physiologische Produkt- und Prozessdaten als auch unterrichtliche Beobachtungsdaten erhoben. Die Befunde weisen u. a. darauf hin, dass es zwischen den unterschiedlichen Datenebenen entsprechende Zusammenhange zu verzeichnen gibt.

Coachingbasiertes Training - Einsatzbereiche - Methodik - Sprechwissenschaftliche Studie Zur Transferqualitaet (German,... Coachingbasiertes Training - Einsatzbereiche - Methodik - Sprechwissenschaftliche Studie Zur Transferqualitaet (German, Hardcover)
Ursula Hirschfeld, Lutz Christian Anders, Ines Bose, Eva-Maria Krech, Baldur Neuber, …
R2,229 Discovery Miles 22 290 Ships in 10 - 15 working days

Wie koennen Verhaltenstrainings in Unternehmen so gestaltet werden, dass jeder einzelne Mitarbeiter genau das lernt, was er braucht, um nach dem Training sein Tagesgeschaft besser zu meistern? Der Autor dieses Buches hat sich dieser Frage zwoelf Jahre lang als Forscher, Trainer und Coach gewidmet. Er bietet Personalentwicklern, Trainern und Fuhrungskraften in diesem Buch einen wissenschaftlich fundierten, innovativen und praxisnahen Loesungsweg an. Beim coachingbasierten Training werden Coachingmethoden unter vier Augen vor der Gruppe ins Training integriert und die Vorteile beider Verfahren vereint. Anhand von zwei Trainingsdesigns, drei adaptierten Coachingmethoden und 14 Coachingsitzungen erhalt der Leser eine Fulle neuer Impulse, wie persoenliche Lernziele und individuelle Kommunikationssituationen in Gruppentrainings praxisnah gecoacht werden koennen. Gleichzeitig zeigt die qualitative Grounded Theory Studie zum Praxistransfer mit 15 Evaluationsinterviews, von welchen Erfolgsfaktoren der Transfer beim coachingbasierten Training aus Teilnehmersicht abhangt.

Arbeitsforschung und berufliches Lernen (German, Hardcover): Georg Spoettl, Matthias Becker, Martin Fischer Arbeitsforschung und berufliches Lernen (German, Hardcover)
Georg Spoettl, Matthias Becker, Martin Fischer
R1,171 Discovery Miles 11 710 Ships in 10 - 15 working days

Das Verhaltnis von Berufsarbeit und beruflichem Lernen und Lehren ist in der Arbeitsforschung von besonderer Bedeutung und steht im Mittelpunkt dieses Bandes. Die Beitrage zeigen die Qualitat und den Ertrag von vertiefenden Arbeitsanalysen in verschiedenen Bereichen und Disziplinen auf, mit denen eine Brucke zwischen empirisch vorzufindenden Arbeitsverhaltnissen und dem beruflichen Lernen geschlagen wird. Die Ertrage der Arbeitsforschung fur das berufliche Lernen beschranken sich dabei nicht auf die Reproduktion gesellschaftlicher Praxis; sie tragen zur Aufklarung uber Berufe bei und zeigen Potenziale zur Verbesserung der Berufsbildungspraxis auf. Mit dem Band werden die Diskussionen aus dem Forschungsworkshop Arbeitsbezogene Forschung und Erkenntnisse fur die Kompetenzentwicklung vertieft und dokumentiert, der im Sommer 2013 an der Universitat Bremen stattgefunden hat.

On Staff - A Practical Guide to Starting Your Career in a University Music Department (Hardcover): Donald L. Hamann On Staff - A Practical Guide to Starting Your Career in a University Music Department (Hardcover)
Donald L. Hamann
R3,621 Discovery Miles 36 210 Ships in 10 - 15 working days

A practical guide to starting a successful career in a music department in higher education, this book thoroughly details the application, interview, and negotiation processes. It offers a wealth of practical information on getting a post, your first days in the post, acquiring tenure and promotion, working with colleagues and administration, beginning your career, and learning about yourself in the higher education setting. This book will show you how to: -Organize your professional experiences in an eye-appealing and easily read CV -Develop attention catching cover letters that avoid common pitfalls and instead create positive, lasting impressions -Create meaningful teaching philosophies and research statements -Acquire effective interview techniques by becoming aware of frequently asked interview questions, the nuances of interview apparel, dining etiquette, and recognizing what committees and administrators are looking for in a candidate -Negotiate job offers effectively And once you get that position, this book will show you how to keep it, to get tenure and promotion, and to be successful in your chosen higher education institution. Visit the comprehensive companion website at www.oup.com/us/onstaff

The Strategic Guide to Shaping Your Student Affairs Career (Paperback): Sonja Ardoin The Strategic Guide to Shaping Your Student Affairs Career (Paperback)
Sonja Ardoin
R892 Discovery Miles 8 920 Ships in 10 - 15 working days

This is a book for any student affairs professional who wants to strategically shape his or her career path; it may be particularly helpful for people in early or mid-career, or contemplating a career, in student affairs. By engagingly offering us the fruits of the reflective and strategic approach she has used to shape her own career, and of the theoretical and practical approaches she has undertaken to map out the culture and dynamics of student affairs; and by gathering the voices of twenty five professionals who offer the insights and advice derived from their own experiences, Sonja Ardoin has created a guide for everyone in student affairs who wants to be intentional in setting the course for their professional and personal development. She begins by describing the changing and varied student populations who are the heart of this field, and outlines the typical organisational structures of student affairs, the range of functional areas, and how practice varies by size and type of institution. She highlights major trends, discusses the typical paths of entry to the profession, the expectations and realities of starting in a new position, the process of socialisation, and the required skills and competencies. She devotes the core of the book to the five key elements for developing a career strategy: Lifelong Learning, Extending Your Experiences, Planning for Professional Development, Networking/Connecting, and Self-Reflection, and provides advice on the job search, from application through interview. In doing so she ranges over choices to be made about formal qualifications, and describes activities - from volunteering and committee work to conference presentations, writing and teaching - that we can use to strategically develop the proficiencies to attain our goals.

Berufsfeld-Kommunikation: Deutsch (German, Hardcover): Karl-Hubert Kiefer, Christian Efing, Matthias Jung, Annegret Middeke Berufsfeld-Kommunikation: Deutsch (German, Hardcover)
Karl-Hubert Kiefer, Christian Efing, Matthias Jung, Annegret Middeke
R1,597 Discovery Miles 15 970 Ships in 10 - 15 working days

Berufsfeld-Kommunikation: Deutsch versammelt Beitrage einer internationalen Fachkonferenz an der Warsaw School of Economics, die das Ziel hatte, Experten an der Schnittstelle von Germanistik, Deutsch als Fremd- und Zweitsprache sowie aus der beruflichen Aus- und Weiterbildung im Sinne einer nachhaltigen, bedarfsorientierten Ausrichtung von Fremdsprachenlehrangeboten ein Forum zum Austausch uber aktuelle Erkenntnisse zu bieten. Die Tagung blickte auf Instrumente und Verfahren zur Erhebung sprachlich-kommunikativer Kompetenzen fur den Beruf, auf sprachlich-kommunikative Anforderungen in ausgewahlten Berufsfeldern - u.a. Finanzbuchhaltung, Fremdenverkehr, Medizin, priesterliche Seelsorge - sowie auf Modelle und Praxisbeispiele zur Gestaltung von Lernraumen, in denen sich sprachlich-kommunikative Kompetenzen berufsfeldnah und zielgruppengerecht trainieren lassen.

Zeitbetrachtungen - Bildung - Arbeit - Biografie- Festschrift Fuer Rudolf Husemann (German, Hardcover): Martina Kattein,... Zeitbetrachtungen - Bildung - Arbeit - Biografie- Festschrift Fuer Rudolf Husemann (German, Hardcover)
Martina Kattein, Matthias Vonken
R1,462 Discovery Miles 14 620 Ships in 10 - 15 working days

Die vielfaltigen Verknupfungen zwischen Bildung, Arbeit und Biografie werden in dieser Festschrift fur Rudolf Husemann aus einer zeitbezogenen Perspektive beleuchtet. Die gewahlten Zugange fokussieren dabei zum einen spezifische Lebensphasen aus der Bildungs-, Arbeits- und Biografieperspektive, so z.B. die Berufseinstiegs- oder Ausstiegsphase. Zum anderen lassen sich unter dem genannten Themendach spezifische Zeitdimensionen verorten, wie z.B. Zeit fur Bildung, Zeitarbeit etc. Zu diesen Fragestellungen wurden aktuelle theoretische Diskurse, empirische Forschungsergebnisse und Projektberichte aus der Bildungspraxis zusammengefuhrt. Die Autorinnen und Autoren sind in der Bildungs-, Berufs- und Arbeitsforschung sowie in der Bildungspraxis im bundesdeutschen und internationalen Kontext tatig.

How to Become an Emergency Response Driver: The Definitive Career Guide to Becoming an Emergency Driver (How2become)... How to Become an Emergency Response Driver: The Definitive Career Guide to Becoming an Emergency Driver (How2become) (Paperback)
Bill Lavender
R431 R392 Discovery Miles 3 920 Save R39 (9%) Ships in 9 - 17 working days
Good Work - How to Build a Career that Makes a Difference in the World (Hardcover): Shannon Houde Good Work - How to Build a Career that Makes a Difference in the World (Hardcover)
Shannon Houde
R1,307 R1,085 Discovery Miles 10 850 Save R222 (17%) Ships in 18 - 22 working days

Do you want to have a positive impact on the world? Do you want to have a successful career that makes a difference? In short... do you want to do Good Work? Let this step-by-step guide show you how. Packed with useful tools and exercises, this step-by-step guide will help you figure out your passion and purpose, and how to effectively harness it to make real and positive change - on the world, and on your career. Whether you want to battle climate change, promote diversity and inclusion, work in sustainability - or if you're not sure, but just want to leave things a little better at the end of every work day - let this book support you in turning that passion into action. Written by corporate responsibility consultant and certified coach Shannon Houde, this book is part career guide and part job search help - and all purpose-driven. From understanding what the 'purpose economy' is and how you fit into it, to what jobs to go for and how to land them, Good Work is the helping hand you need to make a career out of changing the world.

The Portable Mentor - Expert Guide to a Successful Career in Psychology (Paperback, 2nd ed. 2013): Mitchell J. Prinstein The Portable Mentor - Expert Guide to a Successful Career in Psychology (Paperback, 2nd ed. 2013)
Mitchell J. Prinstein
R3,821 Discovery Miles 38 210 Ships in 18 - 22 working days

The ten year anniversary of the book offers an excellent opportunity to publish a second edition. Several aspects of the book have evolved considerably since its first printing. For instance, substantial revision to the internship, licensure, and certification processes has occurred, and are reflected in this resource. Much of the literature on clinical psychology, cultural sensitivity, and the current job market is updated. Changes in technology have large effects on teaching and practicing clinical psychology. These modifications are needed to offer appropriate and updated information for students. In short, virtually every chapter has substantial modification to ensure that the material is accurate and up to date.

Ausbildungsvorbereitung Im Deutschunterricht Der Sekundarstufe I - Die Sprachlich-Kommunikativen Facetten Von... Ausbildungsvorbereitung Im Deutschunterricht Der Sekundarstufe I - Die Sprachlich-Kommunikativen Facetten Von "Ausbildungsfaehigkeit" (German, Hardcover)
Christian Efing
R1,741 Discovery Miles 17 410 Ships in 10 - 15 working days

Wirtschaft und empirische Bildungsforschung bemangeln einhellig fehlende sprachlich-kommunikative Kompetenzen von Auszubildenden und BewerberInnen. Dennoch hat die Deutschdidaktik den UEbergang von den allgemeinbildenden Schulen in eine Ausbildung bislang weitgehend vernachlassigt. Der Band widmet sich dieser Schnittstelle. Vor dem Hintergrund der These, dass die sprachlich-kommunikativen Defizite nicht nur individuell, sondern auch institutionell zu verantworten sind, konfrontiert die Arbeit empirische Befunde zu den sprachlich-kommunikativen Kompetenzen von Jugendlichen am Ende der Sekundarstufe I mit empirischen Ergebnissen zu den sprachlich-kommunikativen Anforderungen an diese Jugendlichen in Ausbildung und Beruf. Dieser Abgleich mundet in einer Diskussion, wie der Deutsch-, aber auch der Fachunterricht in der Sekundarstufe I die SchulerInnen auf die sprachlich-kommunikativen Anforderungen einer Ausbildung vorbereiten kann.

Expert - Understanding the Path to Mastery (Paperback): Roger Kneebone Expert - Understanding the Path to Mastery (Paperback)
Roger Kneebone
R295 R272 Discovery Miles 2 720 Save R23 (8%) Ships in 5 - 10 working days

'Roger Kneebone is a legend' Mark Miodownik, author of Stuff Matters 'Fascinating and inspiring' Financial Times 'The pandemic has made the necessity of relying on experts evident to all . . . this is a rich exploration of lifelong learning' Guardian What could a lacemaker have in common with vascular surgeons? A Savile Row tailor with molecular scientists? A fighter pilot with jazz musicians? At first glance, very little. But Roger Kneebone is the expert on experts, having spent a lifetime finding the connections. In Expert, he combines his own experiences as a doctor with insights from extraordinary people and cutting-edge research to map out the path we're all following - from 'doing time' as an Apprentice, to developing your 'voice' and taking on responsibility as a Journeyman, to finally becoming a Master and passing on your skills. As Kneebone shows, although each outcome is different, the journey is always the same. Whether you're developing a new career, studying a language, learning a musical instrument or simply becoming the person you want to be, this ground-breaking book reveals the path to mastery.

Handbuch Berufsbildung (German, Hardcover, 3rd 3., Vollig Neu Bearbeitete Aufl. 2020 ed.): Rolf Arnold, Antonius Lipsmeier,... Handbuch Berufsbildung (German, Hardcover, 3rd 3., Vollig Neu Bearbeitete Aufl. 2020 ed.)
Rolf Arnold, Antonius Lipsmeier, Matthias Rohs
R9,847 Discovery Miles 98 470 Ships in 10 - 15 working days
The Earned Life - Lose Regret, Choose Fulfilment (Paperback): Marshall Goldsmith, Mark Reiter The Earned Life - Lose Regret, Choose Fulfilment (Paperback)
Marshall Goldsmith, Mark Reiter 1
R380 R351 Discovery Miles 3 510 Save R29 (8%) Ships in 5 - 10 working days

'Helps you keep achieving - and find peace and happiness in the process' Amy Edmondson We are living an earned life when the choices, risks, and effort we make in each moment align with an overarching purpose in our lives, regardless of the eventual outcome. In his most personal and powerful work to date, world-renowned leadership coach Marshall Goldsmith offers a better way to approach fulfilment that goes against everything we're taught about achievement. Taking inspiration from Buddhism, Goldsmith reveals that the key to living the earned life, unbound by regret, requires connecting the habit of earning rewards to something greater than our personal successes. Goldsmith implores readers to avoid the Great Western Disease of "I'll be happy when...." He offers practical advice and exercises aimed at helping us shed the obstacles that prevent us from creating fulfilling lives. From learning to privilege your future over your present, knowing how to weigh up opportunity and risk accurately, honing your 'one-trick genius' and needing to earn credibility twice, the book is packed with transformative insights and tools that will help readers close the gap between what they plan to achieve and what they actually get done-and avoid the trap of existential regret, the kind that reroutes destinies and persecutes our memories. Full of illuminating stories from Goldsmith's legendary career as a coach to some of the world's highest-achieving leaders and reflections on his own life, The Earned Life is a roadmap for ambitious people seeking a higher purpose. 'Inspiring insight from the world's top coach. Goldsmith left me tingling from the journey of reflection I'd been taken on' Bruce Daisley

Vocational Astrology - Finding the Right Career Direction (Paperback): Faye Blake Vocational Astrology - Finding the Right Career Direction (Paperback)
Faye Blake
R777 Discovery Miles 7 770 Ships in 18 - 22 working days
How to Become a Crime Scene Investigator - The Ultimate Career Guide to Becoming a Scenes of Crime Officer (Paperback):... How to Become a Crime Scene Investigator - The Ultimate Career Guide to Becoming a Scenes of Crime Officer (Paperback)
How2Become
R424 R383 Discovery Miles 3 830 Save R41 (10%) Ships in 9 - 17 working days
Welding and Metal Fabrication (Paperback, New Ed): Larry F Jeffus, Robert H. Burris Welding and Metal Fabrication (Paperback, New Ed)
Larry F Jeffus, Robert H. Burris
R1,299 R1,218 Discovery Miles 12 180 Save R81 (6%) Ships in 10 - 15 working days

WELDING AND METAL FABRICATION employs a unique hands-on, project-based learning strategy to teach welding skills effectively and keep you motivated. This groundbreaking new book connects each welding technique to a useful and creative take-home project, making exercises both practical and personal--and avoiding the tedium of traditional, repetitive welding practices. To further enhance the learning process, every welding project includes a set of prints with specifications, like those used in production fabrication shops. This full-featured approach to skill-building reflects the reality of professional welding, where following prints and instructions precisely and laying out, cutting out, and assembling weldment accurately are just as essential as high-quality welding. The included projects are small to conserve materials during the learning process, but detailed instructions and abundant photos and illustrations guide you through a wide range of fabrication skills. Key steps and techniques within the small projects are also linked to larger projects presented at the end of each chapter, enabling you to apply what you have learned by fabricating and welding something more substantial. This thorough, reader-friendly book also prepares you for real-world success by covering shop math and measurement, time and material tracking, and invoicing.

Unterricht Aus Der Sicht Von Handelslehrern (German, Paperback): Klaus Beck Unterricht Aus Der Sicht Von Handelslehrern (German, Paperback)
Klaus Beck; Jurgen Seifried
R2,397 Discovery Miles 23 970 Ships in 10 - 15 working days

Obwohl Lehrpersonen die Qualitat von Unterricht entscheidend mitbestimmen, ist in der Berufs- und Wirtschaftspadagogik relativ wenig daruber bekannt, wie Lehrkrafte an beruflichen Schulen denken und handeln. Die Arbeit greift dieses Forschungsdefizit theoriegeleitet auf. Bezogen auf den Lerninhaltsbereich Buchfuhrung analysiert der Autor, uber welche Sichtweisen Lehrkrafte berichten, wie sie Unterricht gestalten und wie sich die erzielbaren Effekte auf Seiten der Lernenden darstellen. Anschliessend uberpruft er, inwiefern sich Zusammenhange zwischen Sichtweisen von Lehrpersonen, Unterrichtsgestaltung und Output ausmachen lassen.

KS3: English is Easy - Writing (the Basics). Complete Guidance for the New KS3 Curriculum (Paperback): Marilyn Shepherd KS3: English is Easy - Writing (the Basics). Complete Guidance for the New KS3 Curriculum (Paperback)
Marilyn Shepherd
R265 R243 Discovery Miles 2 430 Save R22 (8%) Ships in 9 - 17 working days
Brilliant Supply Teacher - What you need to know to be a truly outstanding teacher (Paperback): Laurence French Brilliant Supply Teacher - What you need to know to be a truly outstanding teacher (Paperback)
Laurence French
R371 R266 Discovery Miles 2 660 Save R105 (28%) Ships in 9 - 17 working days

What does it really take to become a brilliant teacher? As a supply teacher you will be faced with the unfamiliar. You may find yourself in a school that you have never been to before. The students may be strangers to you ... and you to them, of course; subjects that you teach will not necessarily be your own specialisms; you may not have built up working relationships with the other staff. Faced with these challenges, prepare yourself for any eventuality with the help of Brilliant Supply Teacher. Through hints, tips and anecdotal advice Laurence French provides a practical guide to the day-to-day aspects of supply teaching to help make this important school role more enjoyable and fulfilling.

KS3: English is Easy - Grammar, Punctuation and Spelling. Complete Guidance for the New KS3 Curriculum. Achieve 100%... KS3: English is Easy - Grammar, Punctuation and Spelling. Complete Guidance for the New KS3 Curriculum. Achieve 100% (Paperback)
Marilyn Shepherd
R267 R245 Discovery Miles 2 450 Save R22 (8%) Ships in 9 - 17 working days
Graduate to a Great Career - How Smart Students, New Graduates and Young Professionals can Launch BRAND YOU (Paperback):... Graduate to a Great Career - How Smart Students, New Graduates and Young Professionals can Launch BRAND YOU (Paperback)
Catherine Kaputa
R430 R377 Discovery Miles 3 770 Save R53 (12%) Ships in 10 - 15 working days

This is the most important moment in your career. Branding guru Catherine Kaputa will show you how to get it right. In today's job market, competition is fierce. After college many graduates fall back to earth with a bump and struggle to launch a career in their chosen field. But what if you changed the way you thought about applications? What if, instead of getting bogged down in the search process, you approached your resume like a marketer launching an exciting new brand? Marketing guru and brand strategist Catherine Kaputa is an expert in personal branding and knows exactly how to make an application sizzle. Drawing on her years of experience, insightful case-studies of recent graduates, and fascinating insider details from companies like Nike, Volvo, and Google, Kaputa will help you to navigate the career landscape as she shares her strategy for standing out from other applicants, in even the most competitive industries. Graduate to a Great Career will give you the tools you need to survive and show you how to thrive by creating 'Brand You'.

Langfristige Verankerung der englischen Sprache in mittelstandischen Unternehmen; Gestaltungsmoeglichkeiten fur das... Langfristige Verankerung der englischen Sprache in mittelstandischen Unternehmen; Gestaltungsmoeglichkeiten fur das Personalmanagement (German, Paperback)
Magdalene Levy-Toedter
R2,149 Discovery Miles 21 490 Ships in 10 - 15 working days

Die Internationalisierung zwingt zahlreiche Unternehmen zu einer unternehmensweiten Einfuhrung von Fremdsprachen. Bisher sind insbesondere fur Grossunternehmen Instrumente entwickelt worden. Ausgehend von der Ermittlung des Bedarfs an Fremdsprachenfoerderung und Unterstutzung am Beispiel mittelstandischer Maschinenbauunternehmen diskutiert die Autorin die Erkenntnisse der Sprachlehrforschung, des internationalen Personalmanagements und der Terminologieforschung auf ihre Anwendbarkeit in mittelstandischen Unternehmen. Dabei steht die Schlusselrolle der Personalverantwortlichen in diesem Prozess im Vordergrund. Als Ergebnis werden praxisgerechte Bausteine fur die Sprachverankerung abgeleitet, die fur Personalverantwortliche wie fur angewandte Linguisten gleichermassen gewinnbringend sind.

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