Advertising has traditionally communicated messages with strong local and national identities to consumers. Increasingly, though, products, producers, advertising agencies and media are becoming internationalized. In the development of strategies that appeal to a large multinational consumer base, advertising language takes on new "multilingual" features. The author explores the role of advertising language in this new globalized environment from a communicative theory point of view, as well as from a close linguistic analysis of some major advertising campaigns within a multicultural and multilingual marketplace.

Mian is a non-Austronesian ('Papuan') language of the Ok family spoken in the Highlands fringe in western Papua New Guinea. Mian has approximately 1,400 speakers and is highly endangered. This grammar is the first comprehensive description of the language. It is based on primary field data consisting of a text corpus that covers different genres of the oral tradition, namely myths and ancestor stories, historical accounts, accounts of the initiation ritual, conversations, and procedural texts. The corpus was recorded by the author during a total of eleven months of field work from 2004 to 2008. The book provides a thorough description of all areas of Mian grammar and gives an in-depth analysis of many points of typological interest, such as the complex system of lexical tone, the interaction between a gender system and a system of classificatory prefixes on verbs of object movement, manipulation or handling, which allows the highlighting of certain characteristics of a referent in a given situation, the complex verbal morphology which allows fine-grained tense-aspect-mood distinctions, and a switch-reference system in which switch-reference suffixes on medial verbs are homophonous with and derived from suffixes functioning as tense and aspect markers in final verbs. The book is rounded off by a collection of traditional and contemporary texts (fully glossed and translated) and a word list comprising some 1,600 items, giving lexical tone, word class and meaning.

Intermediate students and their teachers will find this compact manual an invaluable resource for essay-writing and debate in German. Thirty sections provide questions and vocabulary on a range of contemporary issues guaranteed to stimulate thought and discussion. Includes introductory notes on approaches to group work and writing strategies. Topics include:
*computers
*the environment
*young people
*war and peace
*the third world

An unmissable collection of eight unconventional and captivating short stories for young adult and adult intermediate learners of French. Olly's top-notch language-learning insights are right in line with the best of what we know from neuroscience and cognitive psychology about how to learn effectively. I love his work - and you will too! - Barbara Oakley, PhD, Author of New York Times bestseller A Mind for Numbers Short Stories in French for Intermediate Learners has been written especially for students from a low-intermediate to intermediate level, designed to give a sense of achievement, and most importantly - enjoyment! Mapped to B1-B2 of the Common European Framework of Reference (CEFR) for languages, these eight captivating stories will both entertain you and give you a feeling of progress when reading. What does this book give you? * Eight stories in a variety of exciting genres, from science fiction and crime to history and thriller - making reading fun, while you learn a wide range of new vocabulary * Controlled language at your level, to help you progress confidently * Realistic spoken dialogues, to help you learn conversational expressions and improve your speaking ability * Accessible grammar so you learn new structures naturally, in a stress-free way * Beautiful illustrations accompanying each story, to set the scene and support your understanding * Pleasure! Research shows that if you're enjoying reading in a foreign language, you won't experience the usual feelings of frustration - 'It's too hard!' 'I don't understand!' With intriguing plots that will spark your imagination and keep you reading, Short Stories in French for Intermediate Learners will take your grasp of French to the next level with key features to support and consolidate your progress, including: * A glossary for bold-face words in each text * A bilingual word list * Full plot summary * Comprehension questions after each chapter. As a result, you will be able to focus on enjoying reading, delighting in your improved range of vocabulary and grasp of the language, without ever feeling overwhelmed. From science fiction to fantasy, to crime and thrillers, Short Stories in French for Intermediate Learners uses reading as the perfect tool to not only delight in learning French, but to accelerate your journey towards fluency. Use the code inside the book and ebook to access the free bonus story and the discounted audiobook on our Language Readers Library site or on the Language Readers app.

A Vos Marques! is an introductory course for students taking French as an option alongside their main degree course. It has been developed specifically for false beginners: students who have a slight acquaintance with the language.
The course comprises a student's book, teacher's book and three 60-minute audio cassettes and, through fifteen chapters, follows the progress of an English-speaking student studying in Paris, whose achievements are designed to reflect those of the course user.
Special features include:
* activities involving pair and group work
* an aid to self-assessment at the end of each chapter
* hints on vocabulary learning
* clear and accessible layout including integrated cartoons.
The guidance offered by the teachers book is of particular importance, as lower-level classes in universities are often taught by native-speaking lecturers with little or no teaching training or experience.

Do you spend your days working with students who struggle to comprehend reading in literacy and content classes? Are you looking for a way to establish comprehensive literacy instruction in your school or classroom so all students receive support in becoming competent and confident readers?

In "Yellow Brick Roads, " Janet Allen offers research-based methods for helping teachers move toward these goals. This book provides research, practical methods, detailed strategies, and resources for read-aloud, shared, guided, and independent reading. In addition, Janet outlines solutions for many of the literacy dilemmas that teachers face every day:

• understanding what gets in the way of reading;
• rethinking and reorganizing time and resources;
• providing support for content literacy;
• developing assessment practices that inform instruction;
• supporting reading as a path to writing instruction;
• establishing professional communities to support individual and school-wide needs-based research.

The appendixes include graphic organizers to support strategy lessons, suggestions of titles for building classroom libraries, as well as web sites and professional resources that support the teaching of reading.

"Yellow Brick Roads"will give you rich ideas, detailed strategies, and literature support for implementing those strategies. At a time when many are looking for that elusive wizard to solve students' reading problems, this book helps you create your own paths to effective literacy environments.

Words are the building blocks of human communication and provide a strong foundation for the development of skilled language production and comprehension. Learning words in a language other than one's own requires long-term commitment and substantial engagement. This research monograph offers a summary of how learners of additional languages acquire vocabulary in instructed foreign language contexts and in English for Academic Purposes programs in the target language environment. After a thorough introduction of the most important constructs in the first chapter, the book provides a comprehensive description of the processes of longitudinal development in learners' growth of vocabulary size and depth of word knowledge. In the second half, the authors make novel connections between the fields of second language acquisition and vocabulary research. They then show how individual differences between learners can influence the processes and outcomes of vocabulary learning. The book concludes with evidence-based practical guidance to language teachers on how to enhance their students' lexical knowledge.

This topics-based textbook has been devised to meet the needs of modern courses in advanced German at undergraduate level. Features include:
* focus on practical language skills, such as writing articles, preparing CVs, translating and interpreting
* authentic contemporary texts and original audio material
* oral language practice
* grammar reinforcement.
Kenntnisse can be used as core teaching material or as a supplementary text. The complete course comprises the student's book, 2x60 minute audio cassettes and a teacher's book.

eBook available with sample pages: 0203025059

The 16 papers contained in this volume address a variety of phonological topics from different theoretical perspectives. Combined, they provide an excellent showcase for the diversity of the field. Topics considered include the place of allomorphy in grammar; Dutch clippings; the status of recursion in phonology; the role of contrast preservation in the Grimm-Verner push chain; the phonological specification of Dutch 'tense' and 'lax' monophthongs; the distribution of English vowels in a Strict CV framework; a dependency-based analysis of Germanic vowel shifts; a Radical CV Phonology approach to vowel harmony; emergentist vs. universalist perspectives on frequency effects in vowel harmony; the representation of Limburgian tonal accents; durational enhancement in Maastricht Limburguish high vowels; constraint conjunction in Mandarin Chinese; lexical tone association in Harmonic Serialism; a constraint-based account of the McGurk effect; a case study of the acquisition of liquids in early L1 Dutch; and the learnability of segmentation in Tibetan numerals.

This glossary provides a ready reference to those in the geosciences with the need to translate from English to Spanish or vice versa. It also provides clear communication, a better understanding, and closer working relationships among geoscientists, engineers, and businessmen.

"Gateway to Arabic Extension Book One" addresses the needs of students who have completed Book Two of the "Gateway" series and wish to have the opportunity to practise further the skills they have acquired. This book aims to engage the student in a variety of language games, exercises and dialogue activities that will serve to reinforce the vocabulary, grammar and skills they have already learned in Book Two. In addition, it introduces additional extensive vocabulary, new sentence structures - including simple verbal sentences - and conversational skills in a lively, interactive manner. It is ideally suited for use in the classroom.

Part of a series that offers mainly linguistic and anthropological research and teaching/learning material on a region of great cultural and strategic interest and importance in the post-Soviet era.

Part of a series that offers mainly linguistic and anthropological research and teaching/learning material on a region of great cultural and strategic interest and importance in the post-Soviet era.

Series Information:
Languages for Business

Part of a series that offers mainly linguistic and anthropological research and teaching/learning material on a region of great cultural and strategic interest and importance in the post-Soviet era.

Part of a series that offers mainly linguistic and anthropological research and teaching/learning material on a region of great cultural and strategic interest and importance in the post-Soviet era.

Transform your down time into 'do time'. The most successful language learners create a habit of studying on a regular basis. 50 French Coffee Breaks makes it easy to master a simple routine of improving your French by effortlessly integrating it with your calming daily ritual - from a 5-minute espresso to a 15-minute latte. Organised by 5, 10 and 15 minutes, these 50 varied and lively activities - from anagrams and idiom challenges to recipes and quotations - are created for high-beginner to intermediate adult and young-adult learners and designed to keep you motivated while building your skills in key areas. * Reading comprehension * Writing skills * Grammar confidence * Translation abilities * Vocabulary expansion * Cultural awareness By practising French in a fun and relaxed way in the time you have, you will stay on track to achieve your language-learning aspirations. So, pick up your preferred brew and this practical book, and make learning the most pleasant and productive part of your busy day. For 15 years Coffee Break Languages has helped make it possible for millions of people to learn a language in a way that fits into their everyday life: whether that's while walking the dog, at the gym, or on their coffee break! Teach Yourself has collaborated with Coffee Break Languages to bring their brilliant method to a wider audience by producing their first-ever printed product. All the activities are written by long-time teachers of the language in Coffee Break's characteristically friendly and conversational style. It's the perfect complement to your studies. The activities are levelled for high-beginner to low-intermediate learners: CEFR A2-B1 and ACTFL Intermediate-low/mid

Discover Hebrew with the world's most straightforward guide to one of the world's most beautiful languages. Shalom! Are you ready to dive into an ancient-yet-modern and rich language full of nuance? Then open up Hebrew For Dummies and get started learning your way around Hebrew by immersing yourself in its sounds and rhythms. You'll start with the basics--like simple grammar and the Hebrew alphabet--before you move onto commonly used phrases and small-talk. This book gets you used to the more unfamiliar sounds of the Hebrew language--like gutturals--that English speakers aren't used to seeing. It will also help you: Recognize what Hebrew has in common with English (and what it doesn't) Learn to read from right to left, get a handle on the basics of Hebrew grammar, and pick up your first few phrases Discover commonly used expressions that help you get around, shop, eat, and have fun Complete with online resources that help you pick up Hebrew by listening to real speakers have actual conversations, Hebrew For Dummies is the perfect companion to help you work your way towards Hebrew fluency!

An unmissable collection of eight unconventional and captivating short stories for young and adult learners of Dutch. "Olly's top-notch language-learning insights are right in line with the best of what we know from neuroscience and cognitive psychology about how to learn effectively. I love his work - and you will too!" - Barbara Oakley, PhD, Author of New York Times bestseller A Mind for Numbers Short Stories in Dutch for Beginners has been written especially for learners from high-beginner to low-intermediate level, designed to give a sense of achievement, and most importantly - enjoyment! Mapped to A2-B1 on the Common European Framework of Reference (CEFR) for languages, these eight captivating stories will both entertain you, and give you a feeling of progress when reading. What does this book give you? · Eight stories in a variety of exciting genres, from science fiction and crime to history and thriller - making reading fun, while you learn a wide range of new vocabulary · Controlled language at your level to help you progress confidently · Realistic spoken dialogues, to help you learn conversational expressions and improve your speaking ability · Accessible grammar so you learn new structures naturally, in a stress-free way · Beautiful illustrations accompanying each story, to set the scene and support your understanding · Pleasure! Research shows that if you're enjoying reading in a foreign language, you won't experience the usual feelings of frustration - 'It's too hard!' 'I don't understand!' Carefully curated to make learning a new language easy, these stories include key features that will support and consolidate your progress, including: · A glossary for bolded words in each chapter · A bilingual word list · Full plot summary · Comprehension questions after each chapter. As a result, you will be able to focus on enjoying reading, delighting in your improved range of vocabulary and grasp of the language, without ever feeling overwhelmed. From science fiction to fantasy, to crime and thrillers, Short Stories in Dutch for Beginners will make learning Dutch easy and enjoyable.

This is a book for the Single Market Economy (SEM) and for the real estate professionals operating within it. With the rapidly increasing harmonization within Europe there is a need for the development of expertise in the handling of different national systems and the non-tariff barriers they present. This guide is designed to help professionals to develop this expertise. It offers more than a dictionary of specialist and technical terminology; there is a supplementary section giving longer translations of particularly tricky terms where more detailed information is needed. There are also sections on the real estate and planning systems in the different European countries, government and planning hierarchies and real estate associations throughout Europe. None of these are intended to be definitive guides, but simply highlight the key questions the real estate professional needs to be aware of and goes on to provide sources for further reading.