Using language - speaking and understanding it - is a defining ability of human beings, woven into all human activity. It is therefore inevitable that it should be deeply implicated in the design, production and use of buildings. Building legislation, design guides, competition and other briefs, architectural criticism, teaching and scholarly material, and the media all produce their characteristic texts.
The authors use texts about such projects as Berlin's new Reichstag, Scotland's new Parliament, and the Auschwitz concentration camp museum to clarify the interaction between texts, design, critical debate and response.

eBook available with sample pages: 0203360362

Advertising has traditionally communicated messages with strong local and national identities to consumers. Increasingly, though, products, producers, advertising agencies and media are becoming internationalized. In the development of strategies that appeal to a large multinational consumer base, advertising language takes on new "multilingual" features. The author explores the role of advertising language in this new globalized environment from a communicative theory point of view, as well as from a close linguistic analysis of some major advertising campaigns within a multicultural and multilingual marketplace.

NorthStar, Fifth Edition is an integrated-skills English course that empowers adult and young adult English language learners to achieve their academic and personal goals. Current and thought-provoking topics promote language development and critical thinking skills. Building on the success of previous editions, this new fifth edition engages and motivates students with new and updated content. What is new in the fifth edition? - New and updated content with a new theme keeps students motivated. - The new design and imagery bring the activities to life. - Learning outcomes are created using the Global Scale of English (GSE) so students can see their progress more easily. - Every unit offers note-taking practice and writing skill development. - Scaffolded critical thinking activities are clearly marked to help students develop their academic skills. - Academic Word List words are highlighted to help students identify essential vocabulary. - New and updated activities in MyEnglishLab provide additional practice online. - ExamView Test Generator allows teachers to customize assessments. - Students can complete activities, listen to audio, and watch video on the go with the Pearson Practice English App.

An unmissable collection of eight unconventional and captivating short stories for young and adult learners of Japanese. "Olly's top-notch language-learning insights are right in line with the best of what we know from neuroscience and cognitive psychology about how to learn effectively. I love his work - and you will too!" - Barbara Oakley, PhD, Author of New York Times bestseller A Mind for Numbers Short Stories in Japanese for Intermediate Learners has been written especially for students from low-mid intermediate (ACTFL) level of Japanese. Mapped to B1 and approaching B2 on the Common European Framework of Reference, these eight captivating stories are designed to give you a sense of achievement and a feeling of progress when reading, and most importantly - enjoyment! What does this book give you? - Eight stories in a variety of exciting genres, from science fiction and crime to history and thriller - making reading fun, while you learn a wide range of new vocabulary - Controlled language at your level to help you progress confidently - Spoken dialogues in a range of polite and casual forms in real settings to help you to improve the flow and accuracy of your spoken Japanese. - To help you advance your kanji recognition skills, furigana is used to support reading higher level or unusual kanji and for the first appearance for common kanji. - Common vocabulary from levels 4 and 5 of the JLPT (Japanese Language Proficiency Test) along with vocabulary carefully chosen from the higher levels help you learn useful new expressions and progress through the intermediate reading levels. - Accessible grammar so you learn new structures naturally, without feeling overwhelmed or frustrated - Practical tips help you to unlock the meaning of Japanese sentences and new kanji words successfully. - Beautiful illustrations accompanying each story, to set the scene and support your understanding - Pleasure! Research shows that if you're enjoying reading in a foreign language, you won't experience the usual feelings of frustration - 'It's too hard!' 'I don't understand!' With intriguing plots that will spark your imagination and keep you reading, Short Stories in Japanese for Intermediate Learners will take your grasp of Japanese to the next level with key features to support and consolidate your progress, including: - A glossary for bolded words in each chapter - Full plot summary - A bilingual word list - Comprehension questions after each chapter. As a result, you will be able to focus on enjoying reading, delighting in your improved range of vocabulary and grasp of the language, without ever feeling overwhelmed. From science fiction to fantasy, to crime and thrillers, Short Stories in Japanese for Intermediate Learners will accelerate you journey towards fluency. Use the codes inside the book and ebook to access a bonus story for free and the discounted audiobook on our Language Readers Library site or in the Language Readers app.

A student-friendly introduction to LatinLearning Latin can prove daunting even to the brightest students. But this innovative text draws students into the story of Rome and lets Virgil and Livy lead the way in learning declensions and conjugations. Latin Alive and Well is a classroom-tested textbook consisting of 36 units. It is designed for both high school and university classes, in both two-semester courses and intensive one-semester courses. Clear and direct, it avoids lengthy explanations in teaching grammar, instead introducing modern students to this venerable language by focusing on exercises and translations that make fine points of grammar more readily understandable. P. L. Chambers presents essential elements of grammar in a way that enables students to read classical authors immediately, introducing them to a passage from Virgil as early as the fifth chapter. In addition to using selected readings in Roman mythology, history, and philosophy to illustrate grammatical points, she has adopted an informal, encouraging tone, with a healthy dose of humor when appropriate. Latin Alive and Well is written so simply that students with no previous exposure to a foreign language can understand and learn the grammatical concepts. Previously available only in privately published editions, it has been used nationwide.

This book is a compilation of information about modern resources available to foreign language students. The purpose of this book is to help the reader to correctly select instructional materials and organize independent study of a foreign language. This edition contains recommendations for the use of both traditional methods as well as the latest multimedia technologies. The book gives great attention to vocabulary development - how to correctly study, review, and systematize foreign words.

This book will help you determine the main goals and exercises associated with mastering a foreign language. These goals are always there. They simply need to be stated, analyzed, and ordered. In general, systemization and order are two of the main factors in mastering anything new, including foreign languages. When you understand what you want to achieve you will find it much easier to choose a path that will lead to success.

Topical dictionary section. This book contains English-Japanese theme-based dictionary with 1,500 frequently used words that will help you develop basic vocabulary. The dictionary's content is organized by topic. The material is presented in three columns: source word, translation, and transcription. Each topic consists of 50 words grouped into small blocks. You can treat this dictionary as a model for creating your own unified word database.

We're confident that this book will help you develop your own effective learning system and give you another boost in this useful and fascinating exercise - learning a foreign language

Do you spend your days working with students who struggle to comprehend reading in literacy and content classes? Are you looking for a way to establish comprehensive literacy instruction in your school or classroom so all students receive support in becoming competent and confident readers?

In "Yellow Brick Roads, " Janet Allen offers research-based methods for helping teachers move toward these goals. This book provides research, practical methods, detailed strategies, and resources for read-aloud, shared, guided, and independent reading. In addition, Janet outlines solutions for many of the literacy dilemmas that teachers face every day:

• understanding what gets in the way of reading;
• rethinking and reorganizing time and resources;
• providing support for content literacy;
• developing assessment practices that inform instruction;
• supporting reading as a path to writing instruction;
• establishing professional communities to support individual and school-wide needs-based research.

The appendixes include graphic organizers to support strategy lessons, suggestions of titles for building classroom libraries, as well as web sites and professional resources that support the teaching of reading.

"Yellow Brick Roads"will give you rich ideas, detailed strategies, and literature support for implementing those strategies. At a time when many are looking for that elusive wizard to solve students' reading problems, this book helps you create your own paths to effective literacy environments.

Intermediate students and their teachers will find this compact manual an invaluable resource for essay-writing and debate in German. Thirty sections provide questions and vocabulary on a range of contemporary issues guaranteed to stimulate thought and discussion. Includes introductory notes on approaches to group work and writing strategies. Topics include:
*computers
*the environment
*young people
*war and peace
*the third world

This topics-based textbook has been devised to meet the needs of modern courses in advanced German at undergraduate level. Features include:
* focus on practical language skills, such as writing articles, preparing CVs, translating and interpreting
* authentic contemporary texts and original audio material
* oral language practice
* grammar reinforcement.
Kenntnisse can be used as core teaching material or as a supplementary text. The complete course comprises the student's book, 2x60 minute audio cassettes and a teacher's book.

eBook available with sample pages: 0203025059

Words are the building blocks of human communication and provide a strong foundation for the development of skilled language production and comprehension. Learning words in a language other than one's own requires long-term commitment and substantial engagement. This research monograph offers a summary of how learners of additional languages acquire vocabulary in instructed foreign language contexts and in English for Academic Purposes programs in the target language environment. After a thorough introduction of the most important constructs in the first chapter, the book provides a comprehensive description of the processes of longitudinal development in learners' growth of vocabulary size and depth of word knowledge. In the second half, the authors make novel connections between the fields of second language acquisition and vocabulary research. They then show how individual differences between learners can influence the processes and outcomes of vocabulary learning. The book concludes with evidence-based practical guidance to language teachers on how to enhance their students' lexical knowledge.

A Vos Marques! is an introductory course for students taking French as an option alongside their main degree course. It has been developed specifically for false beginners: students who have a slight acquaintance with the language.
The course comprises a student's book, teacher's book and three 60-minute audio cassettes and, through fifteen chapters, follows the progress of an English-speaking student studying in Paris, whose achievements are designed to reflect those of the course user.
Special features include:
* activities involving pair and group work
* an aid to self-assessment at the end of each chapter
* hints on vocabulary learning
* clear and accessible layout including integrated cartoons.
The guidance offered by the teachers book is of particular importance, as lower-level classes in universities are often taught by native-speaking lecturers with little or no teaching training or experience.

This book presents and discusses theoretical and practical perspectives on English pronunciation theory, research and practice in order to establish evidence-based pronunciation teaching models, teaching and research priorities, and recommendations for best practices in teaching English pronunciation. The chapters provide a balanced view of theory and practice based on the authors' empirical findings and their extensive professional experiences in English as a second/foreign language (ESL/EFL) and lingua franca contexts. The book identifies pronunciation teaching priorities that take into account individual learner variables, disseminates knowledge about theoretical frameworks, explores teachers' and learners' beliefs and practices regarding pronunciation instruction, and shares empirical findings regarding teacher education and teaching interventions in diverse contexts with English learners of different ages and language backgrounds. Overall, the chapters highlight the need to focus on intelligibility models that consider individual learner differences, and teacher and contextual variables.

This glossary provides a ready reference to those in the geosciences with the need to translate from English to Spanish or vice versa. It also provides clear communication, a better understanding, and closer working relationships among geoscientists, engineers, and businessmen.

Dynamo KS3 French Pupil Books help you to motivate pupils and build their key language skills with our pupil-friendly approach to learning grammar and up-to-date cultural content. Builds key language skills including translation, speaking, and grammar, with seamless transition to our courses for 9-1 GCSE French. A supportive logical grammar progression, revisiting key concepts and including clear features and grammar spreads at the end of each module. Up-to-date French cultural content to bring language learning to life - including songs, poems, authentic texts and quizzes. 'En focus' pages combine language from the module with GCSE-style tasks: including authentic and literary texts, role-play, picture-based discussions and translation. Dynamo 3 is split into parallel differentiated Pupil Books - Rouge Pupil Books stretch learning and contain more self-directed activities. Audio files to accompany our Pupil Books are sold separately.

Part of a series that offers mainly linguistic and anthropological research and teaching/learning material on a region of great cultural and strategic interest and importance in the post-Soviet era.

Part of a series that offers mainly linguistic and anthropological research and teaching/learning material on a region of great cultural and strategic interest and importance in the post-Soviet era.

Part of a series that offers mainly linguistic and anthropological research and teaching/learning material on a region of great cultural and strategic interest and importance in the post-Soviet era.

Part of a series that offers mainly linguistic and anthropological research and teaching/learning material on a region of great cultural and strategic interest and importance in the post-Soviet era.

Series Information:
Languages for Business