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Books > Science & Mathematics > Biology, life sciences > Life sciences: general issues > Neurosciences

Computational and Cognitive Approaches to Narratology (Hardcover): Takashi Ogata, Taisuke Akimoto Computational and Cognitive Approaches to Narratology (Hardcover)
Takashi Ogata, Taisuke Akimoto
R5,475 Discovery Miles 54 750 Ships in 18 - 22 working days

Studying narratives is often the best way to gain a good understanding of how various aspects of human information are organized and integrated-the narrator employs specific informational methods to build the whole structure of a narrative through combining temporally constructed events in light of an array of relationships to the narratee and these methods reveal the interaction of the rational and the sensitive aspects of human information. Computational and Cognitive Approaches to Narratology discusses issues of narrative-related information and communication technologies, cognitive mechanism and analyses, and theoretical perspectives on narratives and the story generation process. Focusing on emerging research as well as applications in a variety of fields including marketing, philosophy, psychology, art, and literature, this timely publication is an essential reference source for researchers, professionals, and graduate students in various information technology, cognitive studies, design, and creative fields.

Brain Mapping and Functioning (Hardcover): Noah Martin Brain Mapping and Functioning (Hardcover)
Noah Martin
R3,049 R2,761 Discovery Miles 27 610 Save R288 (9%) Ships in 18 - 22 working days
Conversations About Philosophy, Volume 1 (Hardcover): Howard Burton Conversations About Philosophy, Volume 1 (Hardcover)
Howard Burton
R791 Discovery Miles 7 910 Ships in 18 - 22 working days
Behavioral Neurobiology of Aging (Hardcover, 2012): Marie-Christine Pardon, Mark W Bondi Behavioral Neurobiology of Aging (Hardcover, 2012)
Marie-Christine Pardon, Mark W Bondi
R5,193 Discovery Miles 51 930 Ships in 18 - 22 working days

This volume discusses the current state of research findings related to healthy brain aging by integrating human clinical studies and translational research in animal models. Several chapters offer a unique overview of successful aging, age-related cognitive decline and its associated structural and functional brain changes, as well as how these changes are influenced by reproductive aging. Insights provided by preclinical studies in mouse models and advanced neuroimaging techniques in humans are also presented.

The Immune-Neuroendocrine Circuitry, Volume 3 - History and Progress (Hardcover): I. Berczi, Andor Szentivanyi The Immune-Neuroendocrine Circuitry, Volume 3 - History and Progress (Hardcover)
I. Berczi, Andor Szentivanyi
R4,258 Discovery Miles 42 580 Ships in 10 - 15 working days

The book summarises the current understanding of the Nervous -, Endocrine and Immune systems with emphasis on shared mediators and receptors and functional interaction. In addition to the fundamental physiological and pathophysiological mechanisms, which are presented in detail, some clinically relevant subjects are also presented, such as inflammation, asthma and allergy, autoimmune disease, immunodeficiency and the acute phase response.


- A comprehensive presentation of neuroimmune biology
- Introduces the subject matter to the uninformed reader
- Contains basic information, theoretical considerations and up-to-date clinical chapters
- The clinical chapters will be helpful to practising physicians

Animal Models of Acute Neurological Injuries II - Injury and Mechanistic Assessments, Volume 1 (Hardcover, 2012 ed.): Junchen,... Animal Models of Acute Neurological Injuries II - Injury and Mechanistic Assessments, Volume 1 (Hardcover, 2012 ed.)
Junchen, Xiao-Ming Xu, Zao C. Xu, John H. Zhang
R4,215 Discovery Miles 42 150 Ships in 18 - 22 working days

The successful previous volume on this topic provided a detailed benchwork manual for the most commonly used animal models of acute neurological injuries including cerebral ischemia, hemorrhage, vasospasm, and traumatic brain and spinal cord injuries. Animal Models of Acute Neurological Injuries II: Injury and Mechanistic Assessments aims to collect chapters on assessing these disorders from cells and molecules to behavior and imaging. These comprehensive assessments are the key for understanding disease mechanisms as well as developing novel therapeutic strategies to ameliorate or even prevent damages to the nervous system. Volume 1 examines general assessments in morphology, physiology, biochemistry and molecular biology, neurobehavior, and neuroimaging, as well as extensive sections on subarachnoid hemorrhage, cerebral vasospasm, and intracerebral hemorrhage. Designed to provide both expert guidance and step-by-step procedures, chapters serve to increase understanding in what, why, when, where, and how a particular assessment is used. Accessible and essential, Animal Models of Acute Neurological Injuries II: Injury and Mechanistic Assessments will be useful for trainees or beginners in their assessments of acute neurological injuries, for experienced scientists from other research fields who are interested in either switching fields or exploring new opportunities, and for established scientists within the field who wish to employ new assessments.

Lipid Mediators and Their Metabolism in the Brain (Hardcover, 2011 Ed.): Akhlaq A. Farooqui Lipid Mediators and Their Metabolism in the Brain (Hardcover, 2011 Ed.)
Akhlaq A. Farooqui
R5,187 Discovery Miles 51 870 Ships in 18 - 22 working days

Lipid Mediators and Their Metabolism in the Brain presents readers with cutting edge and comprehensive information not only on the synthesis and degradation of glycerophospholipid-, sphingolipid-, and cholesterol-derived lipid mediators, but also their involvement in neurological disorders. It is hoped that this monograph will be useful not only to postgraduate student and their teachers, but also to research scientists and physicians, who are curious about the generation and roles of lipid mediators in the brain.

The Spinal Cord - A Christopher and Dana Reeve Foundation Text and Atlas (Hardcover): Charles Watson, George Paxinos, Gulgun... The Spinal Cord - A Christopher and Dana Reeve Foundation Text and Atlas (Hardcover)
Charles Watson, George Paxinos, Gulgun Kayalioglu
R4,252 Discovery Miles 42 520 Ships in 10 - 15 working days

Many hundreds of thousands suffer spinal cord injuries leading to loss of sensation and motor function in the body below the point of injury. Spinal cord research has made some significant strides towards new treatment methods, and is a focus of many laboratories worldwide. In addition, research on the involvement of the spinal cord in pain and the abilities of nervous tissue in the spine to regenerate has increasingly been on the forefront of biomedical research in the past years. The Spinal Cord, a collaboration with the Christopher and Dana Reeve Foundation, is the first comprehensive book on the anatomy of the mammalian spinal cord. Tens of thousands of articles and dozens of books are published on this subject each year, and a great deal of experimental work has been carried out on the rat spinal cord. Despite this, there is no comprehensive and authoritative atlas of the mammalian spinal cord. Almost all of the fine details of spinal cord anatomy must be searched for in journal articles on particular subjects. This book addresses this need by providing both a comprehensive reference on the mammalian spinal cord and a comparative atlas of both rat and mouse spinal cords in one convenient source. The book provides a descriptive survey of the details of mammalian spinal cord anatomy, focusing on the rat with many illustrations from the leading experts in the field and atlases of the rat and the mouse spinal cord. The rat and mouse spinal cord atlas chapters include photographs of Nissl stained transverse sections from each of the spinal cord segments (obtained from a single unfixed spinal cord), detailed diagrams of each of the spinal cord segments pictured, delineating the laminaeof Rexed and all other significant neuronal groupings at each level and photographs of additional sections displaying markers such as acetylcholinesterase (AChE), calbindin, calretinin, choline acetlytransferase, neurofilament protein (SMI 32), enkephalin, calcitonin gene-related peptide (CGRP), and neuronal nuclear protein (NeuN).
The text provides a detailed account of the anatomy of the mammalian spinal cord and surrounding musculoskeletal elements.
The major topics addressed are:
- development of the spinal cord
- the gross anatomy of the spinal cord and its meninges
- spinal nerves, nerve roots, and dorsal root ganglia
- the vertebral column, vertebral joints, and vertebral muscles
- blood supply of the spinal cord
- cytoarchitecture and chemoarchitecture of the spinal gray matter
- musculotopic anatomy of motoneuron groups
- tracts connecting the brain and spinal cord
- spinospinal pathways
- sympathetic and parasympathetic elements in the spinal cord
- neuronal groups and pathways that control micturition
- the anatomy of spinal cord injury in experimental animals
The atlas of the rat and mouse spinal cord has the following features:
- Photographs of Nissl stained transverse sections from each of 34 spinal segments for the rat and mouse.
- Detailed diagrams of each of the 34 spinal segments for rat and mouse, delineating the laminae of Rexed and all other significant neuronal groupings at each level.
- Alongside each of the 34 Nissl stained segments, there are additional sections displaying markers such as acetylcholinesterase, calbindin, calretinin, choline acetlytransferase, neurofilament protein (SMI 32), and neuronal nuclear protein (NeuN).
- All the major motoneuron clusters are identified in relation to the individual muscles or muscle groups they supply.

Biomarkers in Psychiatry (Hardcover, 1st ed. 2018): Judith Pratt, Jeremy Hall Biomarkers in Psychiatry (Hardcover, 1st ed. 2018)
Judith Pratt, Jeremy Hall
R4,759 Discovery Miles 47 590 Ships in 18 - 22 working days

This volume addresses one of the Holy Grails in Psychiatry, namely the evidence for and potential to adopt 'Biomarkers' for prevention, diagnosis, and treatment responses in mental health conditions. It meshes together state of the art research from international renowned pre-clinical and clinical scientists to illustrate how the fields of anxiety disorders, depression, psychotic disorders, and autism spectrum disorder have advanced in recent years.

The Pathway to Flow - Unlock the Healing Science of Creativity (Paperback): Julia F. Christensen The Pathway to Flow - Unlock the Healing Science of Creativity (Paperback)
Julia F. Christensen
R295 R263 Discovery Miles 2 630 Save R32 (11%) Ships in 5 - 10 working days

Discover how 15 minutes a day can awaken your creative magic and spark joy

Have you ever been so absorbed in writing, drawing, cooking, dancing, yoga, music or crafting that you lost track of time? In neuroscience, this is known as ‘flow’, a focused state where the mind and body are at their most serene.

In this book, former dancer and neuroscientist Julia Christensen reveals why you experience overthinking and shares a 7-step method to create a reliable pathway to flow and effortlessly unlock the creative genius within you. Boost your mood, calm your mind, and enjoy the magic of flow every day.

Neurobiology of the Parental Brain (Hardcover): Robert Bridges Neurobiology of the Parental Brain (Hardcover)
Robert Bridges
R3,519 Discovery Miles 35 190 Ships in 10 - 15 working days

This book presents cutting edge research on the basic neurobiology of parental behavior as it relates to behavioral disorders, including postpartum depression, anxiety, and inadequate parental bonding to infants. Internationally recognized basic and clinical researchers present new research findings in humans and animals that elucidate the roles of the brain, physiological state, genes and environment in maternal and paternal care. By bridging the gap between basic and clinical research, new understandings of how the biology of the brain and the reproductive state of the parent impact their mental health and the successful rearing of young emerge.
* Presents the neural network of motherhood based on fundamental and functional MRI studies of parental care - from rodents to humans
* Discusses the role of gene-environment interactions in parenting
* Offers parenting strategies and priorities in raising young
* Discusses maternal defense - the neurobiology of maternal protection
* Examines the significance and underlying causes of postpartum depression
* Discusses parenting and anxiety - neurobiological basis for reductions during the postpartum period
* Also includes the neurobiology of fatherhood - a fresh evolutionary and biological perspective on paternal behavior
* Presents information on maternal neuroplasticity - how reproductive history changes the maternal brain
* Translates research - internationally renowned researchers' insights into common factors that regulate mammalian parenting

Microdialysis Techniques in Neuroscience (Hardcover, 2013 ed.): Giuseppe Di Giovanni, Vincenzo Di Matteo Microdialysis Techniques in Neuroscience (Hardcover, 2013 ed.)
Giuseppe Di Giovanni, Vincenzo Di Matteo
R4,652 R3,581 Discovery Miles 35 810 Save R1,071 (23%) Ships in 10 - 15 working days

Since its first application, microdialysis has become incredibly popular to study brain function and has been applied with success in different fields from psychopharmacology, neurobiology, and physiology in animals and also humans. "Microdialysis Techniques in Neuroscience" focuses on the practical aspects of microdialysis in animal and human, highlighting current technical limitations and providing a vision of what is yet to come for the determination of the most disparate compounds in the brain. The book s contents range from new techniques for detection and quantifying the release of several different neurotransmitters in vitro and in vivo, even in freely moving animals, to sophisticated use of reverse dialysis and the application of microdialysis in pharmacokinetic studies. Each of the sixteen chapters, in fitting with the spirit of the "Neuromethods" series, contain an introduction that gives a broad overview of a focused topic, followed by an extensive protocol on how the experiments are performed along with invaluable practical advice.

Detailed and authoritative, "Microdialysis Techniques in Neuroscience" will be a valuable reference for students, neuroscientists, and physicians for the use of microdialysis in the study of brain functions and its clinical applications."

Nanoneuroscience - Structural and Functional Roles of the Neuronal Cytoskeleton in Health and Disease (Hardcover, 2010 ed.):... Nanoneuroscience - Structural and Functional Roles of the Neuronal Cytoskeleton in Health and Disease (Hardcover, 2010 ed.)
Nancy J. Woolf, Avner Priel
R4,048 Discovery Miles 40 480 Ships in 18 - 22 working days

Nanoneuroscience is the study of computationally relevant biomolecules found inside neurons. Because of recent technological advances at the nanometer scale, scientists have at their disposal increasingly better ways to study the brain and the biophysics of its molecules. This book describes how biomolecules contribute to the operations of synapses and perform other computationally relevant functions inside dendrites. These biomolecular operations considerably expand the brain-computer analogy - endowing each neuron with the processing power of a silicon-based multiprocessor. Amazingly, the brain contains hundreds of billions of neurons.

Magnetic Resonance Spectroscopy of Degenerative Brain Diseases (Hardcover, 1st ed. 2016): Gulin Oez Magnetic Resonance Spectroscopy of Degenerative Brain Diseases (Hardcover, 1st ed. 2016)
Gulin Oez
R5,605 Discovery Miles 56 050 Ships in 18 - 22 working days

The proposed book will act as a guide for scientists and clinicians to the unique information that MRS can provide. It will be a comprehensive overview of clinical and pre-clinical MRS applications and potential clinical utility of MRS biomarkers in degenerative brain diseases from leading experts in the field. MRS has proven to be a powerful complementary tool to MRI for the diagnosis and monitoring of disease progression and response to treatment because it can detect changes in cell density, cell type, and biochemical composition, not just structural changes. As the population in the developed world continues to age, neuroimaging for diagnosis, prognosis, and therapy monitoring of neurodegenerative diseases becomes increasingly important and there has been a recent surge of clinical and pre-clinical applications of MRS indicating that this technique can provide robust and non-invasive biomarkers of degeneration.

Neural Tracing Methods - Tracing Neurons and Their Connections (Hardcover, 2015 ed.): Benjamin R. Arenkiel Neural Tracing Methods - Tracing Neurons and Their Connections (Hardcover, 2015 ed.)
Benjamin R. Arenkiel
R3,538 Discovery Miles 35 380 Ships in 10 - 15 working days

This volume seeks to familiarize readers with a diverse range of technologies and approaches for probing neuron and circuit architecture, and, when possible, to attach detailed protocols to help guide readers toward practical application. From classical lipophilic dye and conjugated lectin tracing techniques, to electrophysiological, in vivo imaging, viral tract tracing, and emerging genetic methods to mark, manipulate, and monitor neural circuits, Neural Tracing Methods: Tracing Neurons and Their Connections includes reference to an arsenal of tools and technologies currently being implemented in model systems ranging from flies to mice. Written for the popular Neuromethods series, chapters include the kind of detail and key implementation advice that ensures successful results in the laboratory. Essential and authoritative, Neural Tracing Methods: Tracing Neurons and Their Connections collects a comprehensive compilation of chapters authored by inventors and expert users, that describes state-of-the-art neuronal tracing and functional analysis methods in order to aid researchers in continuing this vital pathway of study.

The Neurobiological Basis of Memory - A System, Attribute, and Process Analysis (Hardcover, 1st ed. 2016): Pamela A. Jackson,... The Neurobiological Basis of Memory - A System, Attribute, and Process Analysis (Hardcover, 1st ed. 2016)
Pamela A. Jackson, Andrea A. Chiba, Robert F. Berman, Michael E. Ragozzino
R3,830 R3,570 Discovery Miles 35 700 Save R260 (7%) Ships in 10 - 15 working days

This exciting volume offers an up-to-date tour of current trends in the neurobiology of memory while saluting Raymond Kesner's pioneering contributions to the field as a theorist and researcher, teacher and mentor. Starting with his signature chapter introducing the Attribute Model of Memory, the first half of the book focuses on the central role of the hippocampus in processing dimensions of space and time, and branches out to memory system interactions across brain structures. Later chapters apply the attribute model to multiple functions of memory in learning, and to specific neurological contexts, including Huntington's disease, traumatic brain injury, and Fragile X. As a bonus, the book concludes with an essay on Kesner's life and work, and reminiscences by colleagues. Among the topics covered: How the hippocampus supports the spatial and temporal attributes of memory. Self-regulation of memory processing centers of the brain. Multiple memory systems: the role of Kesner's Attribute Model in understanding the neurobiology of memory. Pattern separation: a key processing deficit associated with aging? * Prefrontal cortex and basal ganglia attributes underlying behavioral flexibility. Memory disruption following traumatic brain injury. Cognitive neuroscientists, neuropsychologists, gerontologists, psychiatrists, and neurobiologists will find The Neurobiological Basis of Memory both enlightening and inspiring--much like Kesner himself.

Form Versus Function: Theory and Models for Neuronal Substrates (Hardcover, 1st ed. 2016): Mihai Alexandru Petrovici Form Versus Function: Theory and Models for Neuronal Substrates (Hardcover, 1st ed. 2016)
Mihai Alexandru Petrovici
R3,770 R3,509 Discovery Miles 35 090 Save R261 (7%) Ships in 10 - 15 working days

This thesis addresses one of the most fundamental challenges for modern science: how can the brain as a network of neurons process information, how can it create and store internal models of our world, and how can it infer conclusions from ambiguous data? The author addresses these questions with the rigorous language of mathematics and theoretical physics, an approach that requires a high degree of abstraction to transfer results of wet lab biology to formal models. The thesis starts with an in-depth description of the state-of-the-art in theoretical neuroscience, which it subsequently uses as a basis to develop several new and original ideas. Throughout the text, the author connects the form and function of neuronal networks. This is done in order to achieve functional performance of biological brains by transferring their form to synthetic electronics substrates, an approach referred to as neuromorphic computing. The obvious aspect that this transfer can never be perfect but necessarily leads to performance differences is substantiated and explored in detail. The author also introduces a novel interpretation of the firing activity of neurons. He proposes a probabilistic interpretation of this activity and shows by means of formal derivations that stochastic neurons can sample from internally stored probability distributions. This is corroborated by the author's recent findings, which confirm that biological features like the high conductance state of networks enable this mechanism. The author goes on to show that neural sampling can be implemented on synthetic neuromorphic circuits, paving the way for future applications in machine learning and cognitive computing, for example as energy-efficient implementations of deep learning networks. The thesis offers an essential resource for newcomers to the field and an inspiration for scientists working in theoretical neuroscience and the future of computing.

Neurofeminism - Issues at the Intersection of Feminist Theory and Cognitive Science (Hardcover, New): Robyn Bluhm Neurofeminism - Issues at the Intersection of Feminist Theory and Cognitive Science (Hardcover, New)
Robyn Bluhm; Edited by A. Jaap Jacobson; Heidi Lene Maibom, Anne Jaap Jacobson
R2,675 Discovery Miles 26 750 Ships in 18 - 22 working days

Going beyond the hype of recent fMRI "findings," this interdisciplinary collection examines such questions as: Do women and men have significantly different brains? Do women empathize, while men systematize? Is there a "feminine" ethics? What does brain research on intersex conditions tell us about sex and gender?

Angiogenesis Modulations in Health and Disease - Practical Applications of Pro- and Anti-angiogenesis Targets (Hardcover, 2013... Angiogenesis Modulations in Health and Disease - Practical Applications of Pro- and Anti-angiogenesis Targets (Hardcover, 2013 ed.)
Shaker A Mousa, Paul J. Davis
R4,019 Discovery Miles 40 190 Ships in 18 - 22 working days

This book is a major update of novel targets in angiogenesis modulation, including pro- and anti-angiogenesis. There is in-depth coverage of preclinical and clinical methods and models, investigational status, and clinical applications. The impact of nanotechnology in advancing the applications of pro-and anti-angiogenesis strategies is also highlighted, along with stem cell and biotechnologies in research and development of angiogenesis modulating targets.

Human Memory and Material Memory (Hardcover, 1st ed. 2019): Christian Lexcellent Human Memory and Material Memory (Hardcover, 1st ed. 2019)
Christian Lexcellent
R2,653 Discovery Miles 26 530 Ships in 18 - 22 working days

This book investigates the fascinating concept of a continuum between human memory and memory of materials. The first part provides state-of-the-art information on shape memory alloys and outlines a brief history of memory from the ancient Greeks to the present day, describing phenomenological, philosophical, and technical approaches such as neuroscience. Then, using a wealth of anecdotes, data from academic literature, and original research, this short book discusses the concepts of post-memory, memristors and forgiveness, highlights the analogies between materials defects and memory traces in the human brain. Lastly, it tackles questions of how human memory and memory of materials work together and interact. With insights from materials mechanics, neuroscience and philosophy, it enables readers to understand and continue this open debate on human memory.

Conversations About Neuroscience (Hardcover): Howard Burton Conversations About Neuroscience (Hardcover)
Howard Burton
R796 Discovery Miles 7 960 Ships in 18 - 22 working days
Lycium Barbarum and Human Health (Hardcover, 2015 ed.): Raymond Chuen-Chung Chang, Kwok-Fai So Lycium Barbarum and Human Health (Hardcover, 2015 ed.)
Raymond Chuen-Chung Chang, Kwok-Fai So
R4,303 Discovery Miles 43 030 Ships in 10 - 15 working days

This book seeks to unravel the mysteries of wolfberry, and systematically introduces its mechanisms in preventing aging-associated diseases, such as cardiovascular diseases, inflammation, liver and neurodegenerative diseases. Wolfberry, the dried fruit of Lycium barbarum, is an anti-aging herbal medicine. There have been numerous reports investigating the underlying mechanisms of its anti-aging effects and its role in preventing pathological changes in many aging-associated diseases. Its holistic effects on the body can attenuate liver toxicity and combat the spread of cancer; it also prevents degeneration in the central nervous system, and can even positively affect the skin. As such, wolfberry has become a very popular food supplement around the world. This book will serve as an excellent reference source for researchers and graduate students studying herbal medicine and aging-associated diseases, while also providing insights for the pharmaceutical industry with regard to developing potential drugs for these diseases.

Opioids, Volume 4 (Paperback): George F. Koob, Michael A. Arends, Mandy L. McCracken, Michel Le Moal Opioids, Volume 4 (Paperback)
George F. Koob, Michael A. Arends, Mandy L. McCracken, Michel Le Moal
R2,539 Discovery Miles 25 390 Ships in 10 - 15 working days

A current survey and synthesis of the most important findings in our understanding of the neurobiological mechanisms of addiction is detailed in our Neurobiology of Addiction series, each volume addressing a specific area of addiction. Opioids, Volume 4 in the series, explores the molecular, cellular and systems in the brain responsible for opioid addiction using the heuristic three-stage cycle framework of binge/intoxication, withdrawal/negative affect, and preoccupation/anticipation.

The Behavioral Neuroscience of Adolescence (Hardcover): Linda Spear The Behavioral Neuroscience of Adolescence (Hardcover)
Linda Spear
R1,158 R1,037 Discovery Miles 10 370 Save R121 (10%) Ships in 18 - 22 working days

Linda Spear provides a detailed and illuminating overview of the genetic, hormonal, and neurological developments that take place during adolescence, and shows how these changes, along with influential sociocultural factors, interact to produce distinctly adolescent behaviors and thought processes. The tension between taking risks, impulsivity, and self-control a struggle evinced by many adolescents, especially those in therapeutic treatment is also examined for its sources within the brain. The result is a fascinating overview of the adolescent brain, with profound implications for the clinical treatment of adolescents."

Beyond Pleasure and Pain - How Motivation Works (Hardcover): E.Tory Higgins Beyond Pleasure and Pain - How Motivation Works (Hardcover)
E.Tory Higgins
R2,873 Discovery Miles 28 730 Ships in 10 - 15 working days

How does motivation work? The classic answer is that people are motivated to approach pleasure and avoid pain, that they are motivated by "carrots and sticks." But to understand human motivation, it is necessary to go beyond pleasure and pain. What people want is to be effective in their life pursuits, and there are three distinct ways that people want to be effective. They want to be effective in having desired results (value), which includes having pleasure but is not limited to pleasure. They want to be effective in managing what happens (control) and in establishing what's real (truth), even if the process of managing what happens or establishing what's real is painful. These three distinct ways of wanting to be effective go beyond just wanting pleasure, but there is even more to the story of how motivation works. These ways of wanting to be effective do not function in isolation. Rather, they work together. Indeed, the ways that value, truth, and control work together is the central story of motivation. By understanding how motivation works as an organization of value, truth, and control motives, we can re-think basic motivational issues, such as the nature of personality and culture, how the motives of others can be managed effectively, and what is "the good life."

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