User opinions about service experiences have been extensively acknowledged to play a key role in influencing the consumption decisions of other customers. The widespread adoption of internet technologies has amplified enormously the volume and the potential impact of such customer-generated content in the form of electronic word-of-mouth (eWOM). Exploring the Power of Electronic Word-of-Mouth in the Services Industry is an essential research book that explores the importance of consumer perception and the influence of word-of-mouth in the digital world. Featuring a range of topics such as data mining, online engagement, and social media, this book is ideal for academicians, researchers, IT developers, marketers, managers, media specialists, and professionals.

Forensic Science Reform: Protecting the Innocent is written for the nonscientist to help make complicated scientific information clear and concise enough for attorneys and judges to master. This volume covers physical forensic science, namely arson, shaken baby syndrome, non-accidental trauma, bite marks, DNA, ballistics, comparative bullet lead analysis, fingerprint analysis, and hair and fiber analysis, and contains valuable contributions from leading experts in the field of forensic science.

It is widely acknowledged that a central aim of science is to achieve understanding of the world around us, and that possessing such understanding is highly important in our present-day society. But what does it mean to achieve this understanding? What precisely is scientific understanding? These are philosophical questions that have not yet received satisfactory answers. While there has been an ongoing debate about the nature of scientific explanation since Carl Hempel advanced his covering-law model in 1948, the related notion of understanding has been largely neglected, because most philosophers regarded understanding as merely a subjective by-product of objective explanations. By contrast, this book puts scientific understanding center stage. It is primarily a philosophical study, but also contains detailed historical case studies of scientific practice. In contrast to most existing studies in this area, it takes into account scientists' views and analyzes their role in scientific debate and development. The aim of Understanding Scientific Understanding is to develop and defend a philosophical theory of scientific understanding that can describe and explain the historical variation of criteria for understanding actually employed by scientists. The theory does justice to the insights of such famous physicists as Werner Heisenberg and Richard Feynman, while bringing much-needed conceptual rigor to their intuitions. The scope of the proposed account of understanding is the natural sciences: while the detailed case studies derive from physics, examples from other sciences are presented to illustrate its wider validity.

The Revolutionary Phenotype is a science book that brings us four billion years into the past, when the first living molecules showed up on Planet Earth. Unlike what was previously thought, we learn that DNA-based life did not emerge from random events in a primordial soup. Indeed, the first molecules of DNA were fabricated by a previous life form. By describing the fascinating events referred to as Phenotypic Revolutions, this book provides a dire warning to humanity: if humans continue to play with their own genes, we will be the next life form to fall to our own creation.

The arena of sport is filled with marvelous performances and feats that, at times, seem almost beyond belief. As curious onlookers, we often wonder whether or not athletes will reach certain peaks and what determines their limits of athletic performance. Science, with its emphasis on theoretical development and experimental results, is uniquely equipped to answer these kinds of questions. Over the past two decades, I have been asked innumerable questions related to how science can provide these kinds of insights. Science in the Arena is written as an outgrowth of those interactions with the primary goal of communicating useful and understandable scientific explanations of athletic performance.

If any scientific object has over the course of human history aroused the fascination of both scientists and artists worldwide, it is beyond doubt the moon. The moon is also by far the most interesting celestial body when it comes to reflecting on the dualistic nature of photography as applied to the study of the universe. Against this background, Selene's Two Faces sets out to look at the scientific purpose, aesthetic expression, and influence of early lunar drawings, maps and photographs, including spacecraft imaging. In its approach, Selene's Two Faces is intermedial, intercultural and interdisciplinary. It brings together not only various media (photography, maps, engravings, lithographs, globes, texts), and cultures (from Europe, America and Asia), but also theoretical perspectives. See inside the book.

One of Britain's foremost astrobiologists offers an accessible and game-changing account of life on Earth. __________________ Why is all life based on carbon rather than silicon? And beyond Earth, would life - if it exists - look like our own? __________________ The puzzles of life astound and confuse us like no other mystery. But in this groundbreaking book, Professor Charles Cockell reveals how nature is far more understandable and predictable than we would think. Breathing new life into Darwin's theory of natural selection, The Equations of Life puts forward an elegant account of why evolution has taken the paths it has. In a captivating journey into the forces that shape living things on Earth, Cockell explains that the fundamental laws of physics constrain nature at every turn. Fusing the latest in scientific research with fascinating accounts of the creatures that surround us, this is a compelling argument about what life can - and can't - be.

This is a set of lecture notes that developed out of courses on the lambda calculus that the author taught at the University of Ottawa in 2001 and at Dalhousie University in 2007 and 2013. Topics covered in these notes include the untyped lambda calculus, the Church-Rosser theorem, combinatory algebras, the simply-typed lambda calculus, the Curry-Howard isomorphism, weak and strong normalization, polymorphism, type inference, denotational semantics, complete partial orders, and the language PCF.

Few artworks have been the subject of more extensive modern interpretation than Melencolia I by renowned artist, mathematician, and scientist Albrecht Durer (1514). And yet, did each of these art experts and historians miss a secret manifesto that Durer included within the engraving? This is the first work to decrypt secrets within Melencolia I based not on guesswork, but Durer's own writings, other subliminal artists that inspired him (i.e., Leonardo da Vinci), the Jewish and Christian Bibles, and books that inspired Durer (De Occulta Philosophia and the Hieorglyphica). To read the covert message of Melencolia I is to understand that Durer was a humanist in his interests in mathematics, science, poetry, and antiquity. This book recognizes his unparalleled power with the burin, his mathematical skill in perspective, his dedication to precise language, and his acute observation of nature. Melencolia I may also be one of the most controversial (and at the time most criminal) pieces of art as it hid Durer's disdain for the hierarchy of the Catholic Church, the Kaiser, and the Holy Roman Empire from the general public for centuries. This book closely ties the origins of philosophy (science) and the work of a Renaissance master together, and will be of interest for anyone who loves scientific history, art interpretation, and secret manifestos.

In Things That Make Us Smart, Donald A. Norman explores the complex interaction between human thought and the technology it creates, arguing for the development of machines that fit our minds, rather than minds that must conform to the machine.Humans have always worked with objects to extend our cognitive powers, from counting on our fingers to designing massive supercomputers. But advanced technology does more than merely assist with thought and memory,the machines we create begin to shape how we think and, at times, even what we value. Norman, in exploring this complex relationship between humans and machines, gives us the first steps towards demanding a person-centreed redesign of the machines that surround our lives.