Trees and tree products have long been central to human life and culture, taking on intensified significance during the long eighteenth century. As basic raw material they were vital economic resources, objects of international diplomatic and commercial exchange, and key features in local economies. In an age of ongoing deforestation, both individuals and public entities grappled with the complex issues of how and why trees mattered. In this interdisciplinary volume, contributors build on recent research in environmental history, literary and material culture, and postcolonial studies to develop new readings of the ways trees were valued in the eighteenth century. They trace changes in early modern theories of resource management and ecology across European and North American landscapes, and show how different and sometimes contradictory practices were caught up in shifting conceptions of nature, social identity, physical health and moral wellbeing. In its innovative and thought-provoking exploration of man's relationship with trees, Invaluable trees: cultures of nature, 1660 -1830 argues for new ways of understanding the long eighteenth century and its values, and helps re-frame the environmental challenges of our own time.

Corrosion is a high-cost and potentially hazardous issue in numerous industries. The potential use of diverse carbon nanoallotropes in corrosion protection, prevention and control is a subject of rising attention. This book covers the current advancements of carbon nanoallotropes in metal corrosion management, including the usage of nanostructure materials to produce high-performance corrosion inhibitors and corrosion-resistant coatings.

User opinions about service experiences have been extensively acknowledged to play a key role in influencing the consumption decisions of other customers. The widespread adoption of internet technologies has amplified enormously the volume and the potential impact of such customer-generated content in the form of electronic word-of-mouth (eWOM). Exploring the Power of Electronic Word-of-Mouth in the Services Industry is an essential research book that explores the importance of consumer perception and the influence of word-of-mouth in the digital world. Featuring a range of topics such as data mining, online engagement, and social media, this book is ideal for academicians, researchers, IT developers, marketers, managers, media specialists, and professionals.

In this brilliant and gripping medical detective story. Richard Rhodes follows virus hunters on three continents as they track the emergence of a deadly new brain disease that first kills cannibals in New Guinea, then cattle and young people in Britain and France -- and that has already been traced to food animals in the United States. In a new Afterword for the paperback, Rhodes reports the latest U.S. and worldwide developments of a burgeoning global threat.