This book examines the linguistic and discursive mechanisms that realize the mythological American Alpha Male. Providing an in-depth dissection of corpora from an online socio-commercial community, a pop-psychology guru, and fictional gay erotica, it unravels the ways language, gender, and hegemony play out in this ideological figure of neopositive, essentialist masculinity. Through a detailed, multi-level analysis, Russell shows how the Alpha figure combines elements of dominance, normativity, and androcentrism and how these forces intersect with neoliberal and pseudoscientific discourses to establish a uniquely hybridized male hegemony, one that is familiar to most, but whose internal mechanisms remain largely unquestioned and unexamined. This book will be of interest to academic scholars in sociolinguistics, discourse analysis, cultural studies, and gender and sexualities studies.

This book presents a comprehensive account of the use and effects of foreign languages in advertising. Based on consumer culture positioning strategies in marketing, three language strategies are presented: foreign language display to express foreignness, English to highlight globalness, and local language to appeal to ethnicity (for instance, Spanish for Hispanics in the USA). The book takes a multidisciplinary approach, integrating insights from both marketing and linguistics, presenting both theoretical perspectives (e.g., Communication Accommodation Theory, Conceptual Feature Model, Country-of-origin effect, Markedness Model, Revised Hierarchical Model) and empirical evidence from content analyses and experimental studies. The authors demonstrate that three concepts are key to understanding foreign languages in advertising: language attitudes, language-product congruence, and comprehension. The book will appeal to students and researchers in the fields of sociolinguistics, applied linguistics, psycholinguistics, marketing and advertising.

This book explores the problem-oriented interdisciplinary research movement comprised of Critical Discourse Analysis (CDA) and Critical Discourse Studies (CDS) for scholars, teachers, and students from many backgrounds. Beginning with a Preface by renowned CDA/CDS scholar Ruth Wodak, it introduces CDA/CDS through examples of what its research looks like, delineates various precursors to CDA/CDS and important foundational concepts and theories, and traces its development from its early years until it became established. After the relationship between CDA and CDS is discussed, seven commonly cited approaches to CDA/CDS are outlined, including their connections and differences, their origins and development, major and associated scholars, research focus(es), and central concepts and distinguishing features. After a summary of critiques of CDA/CDS and responses by CDA/CDS scholars, the book provides an overview of its salient connections to other interdisciplinary areas of scholarship such as critical applied linguistics, education, anthropology/ ethnography, sociolinguistics, gender studies, queer linguistics, pragmatics and ecolinguistics. The final chapter describes how scholars use their knowledge of CDA/CDS to make a difference in the world.

The impact of globalization processes on language is an emergent field in sociolinguistics. To date there has not been an in-depth look at this in Asia, although Asia includes the two most populous globalizing economies of the world, India and China.
Covering the major themes in the field of globalization and language, this book will take a look at topics such as English emerging as the medium of instruction for subjects like mathematics and science. Another theme is the rise of Mandarin as a potentially 'global' language networking the Chinese diaspora. The cultural contexts of Asia, specifically the Sinic, Hindu and Islamic civililizations give the processes of globalization and language a unique dimension.
This book is suitable for researchers and postgraduate students in all fields of sociolinguistic enquiry.

"Semiotic Landscapes" is an exciting addition to the study of linguistic landscapes.
It looks at how landscape generates meaning and combines three major areas of scholarly interest each concerned with central dimensions of contemporary life: language and visual discourse, spatial practices, and also the changes bought about by global capitalism and ever increasing mediatization.
The editors look at: the textual/discursive construction of place; the use of space as a semiotic resource; the extent to which these processes are shaped by wider economic and political re-orderings of post-industrial or advanced capitalism; changing patterns of human mobility and transnational flows of ideas and images.
The collection demonstrates the way written discourse interacts with all other discursive modalities: visual images, nonverbal communication, architecture and the built environment. From the red light districts of Switzerland to the transgressive public art of graffiti, all landscape can be seen to generate meaning. "Semiotic Landscapes" looks at how and why, and places this meaning generation in an interdisciplinary and thoroughly modern cross-section of global trends.

Linguistic landscapes can play an important role in educating individuals beyond formal pedagogical environments. This book argues that anywhere can be a space for people to learn from displayed texts, images, and other communicated signs, and consequently a space where teachable cultural moments are created. Following language learning trajectories that 'exit through the language classroom' into city streets, public offices, museums and monuments, this volume presents innovative work demonstrating that anyone can learn from the linguistic landscape that surrounds them. Offering a bridge between theoretical research and practical application, chapters consider how we make sense of places by understanding how the landscape is used to express, claim and contest identities and ideologies. In this way, Linguistic Landscapes Beyond the Language Classroom highlights the unexpected potential of the informal settings for learning and for teachers to expand their students' intercultural experience.

This volume is the first comprehensive survey of the sociolinguistic studies on Japanese. Japanese, like other languages, has developed a highly diverse linguistic system that is realized as variation shaped by interactions of linguistic and social factors. This volume primarily focuses on both classic and current topics of sociolinguistics that were first studied in Western languages, and then subsequently examined in the Japanese language. The topics in this volume cover major issues in sociolinguistics that also characterize sociolinguistic features of Japanese. Such topics as gender, honorifics, and politeness are particularly pertinent to Japanese, as is well-known in general sociolinguistics. At the same time, this volume includes studies on other topics such as social stratification, discourse, contact, and language policy, which have been widely conducted in the Japanese context. In addition, this volume introduces "domestic" approaches to sociolinguistics developed in Japan. They emerged a few decades before the development of the so-called Labovian and Hymesian sociolinguistics in the US, and they have shaped a unique development of sociolinguistic studies in Japan. Contents Part I: History Chapter 1: Research methodology Florian Coulmas Chapter 2: Japan and the international sociolinguistic community Yoshiyuki Asahi and J.K. Chambers Chapter 3: Language life Takehiro Shioda Part II: Sociolinguistic patterns Chapter 4: Style, prestige, and salience in language change in progress Fumio Inoue Chapter 5: Group language (shudango) Taro Nakanishi Chapter 6: Male-female differences in Japanese Yoshimitsu Ozaki Part III: Language and gender Chapter 7: Historical overview of language and gender studies: From past to future Orie Endo and Hideko Abe Chapter 8: Genderization in Japanese: A typological view Katsue A. Reynolds Chapter 9: Feminist approaches to Japanese language, gender, and sexuality Momoko Nakamura Part IV: Honorifics and politeness Chapter 10: Japanese honorifics Takashi Nagata Chapter 11: Intersection of traditional Japanese honorific theories and Western politeness theories Masato Takiura Chapter 12: Intersection of discourse politeness theory and interpersonal Communication Mayumi Usami Part V: Culture and discourse phenomena Chapter 13: Subjective expression and its roles in Japanese discourse: Its development in Japanese and impact on general linguistics Yoko Ujiie Chapter 14: Style, character, and creativity in the discourse of Japanese popular culture: Focusing on light novels and keitai novels Senko K. Maynard Chapter 15: Sociopragmatics of political discourse Shoji Azuma Part VI: Language contact Chapter 16: Contact dialects of Japanese Yoshiyuki Asahi Chapter 17: Japanese loanwords and lendwords Frank E. Daulton Chapter 18: Japanese language varieties outside Japan Mie Hiramoto Chapter 19: Language contact and contact languages in Japan Daniel Long Part VII: Language policy Chapter 20: Chinese characters: Variation, policy, and landscape Hiroyuki Sasahara Chapter 21: Language, economy, and nation Katsumi Shibuya

This book aims to provide a micro-level, working model of a methodological approach and practical guidelines for building a corpus, informed by the work on the CorCenCC project (Corpws Cenedlaethol Cymraeg Cyfoes - the National Corpus of Contemporary Welsh). It focuses specifically on the development of detailed design frames for corpora across communicative modes (spoken, written and e-language), and the practical processes involved in the planning, collection, transcription, collation and (re)presentation of language data. The book is designed to be of significant value and relevance to those interested in critically engaging with corpus methodology. Although Welsh is the language under discussion, the processes and approaches discussed in the building of CorCenCC can be applied to a lesser or greater extent to other language contexts. This book provides a working model, and an account of how to build a corpus dataset from which step by step guidelines for creating other linguistic corpora in any language can be easily extrapolated. It will be of value to students and scholars of minority languages and corpus linguistics.

Throughout its history, America has been the scene of multiple encounters between communities speaking different languages. Literature has long sought to represent these encounters in various ways, from James Fenimore Cooper s frontier fictions to the Jewish-American writers who popularised Yiddish as a highly influential modern vernacular. While other studies have concentrated on isolated parts of this history, Lawrence Rosenwald s book is the first to consider the whole story of linguistic representation in American literature, and to consider as well how multilingual fictions can be translated and incorporated into a national literary history. He uses case studies to analyse the most important kinds of linguistic encounters, such as those between Europeans and Native Americans, those between slaveholders and African slaves, and those between immigrants and American citizens. This ambitious, engaging book is an important contribution to the study of American literature, history and culture.

This edited book includes chapters that explore the impact of war and its aftermath in language and official discourse. It covers a broad chronological range from the First World War to very recent experiences of war, with a focus on Australia and the Pacific region. It examines three main themes in relation to language: the impact of war and trauma on language, the language of war remembrance, and the language of official communications of war and the military. An innovative work that takes an interdisciplinary approach to the themes of war and language, the collection will be of interest to students and scholars across linguistics, literary studies, history and conflict studies.

This book presents a much-needed discussion on ethnic identification and morphosyntactic variation in San Francisco Chinatown-a community that has received very little attention in linguistic research. An investigation of original, interactive speech data sheds light on how first- and second-generation Chinese Americans signal (ethnic) identity through morphosyntactic variation in English and on how they co-construct identity discursively. After an introduction to the community's history, the book provides background information on ethnic varieties in North America. This discussion grounds the present book within existing research and illustrates how studies on ethnic varieties of English have evolved. The book then proceeds with a description of quantitative and qualitative results on linguistic variation and ethnic identity. These analyses show how linguistic variation is only one way of signalling belonging to a community and highlight that Chinese Americans draw on a variety of sources, most notably the heritage language, to construct and negotiate (ethnic) identity. This book will be of particular interest to linguists - particularly academics working in sociolinguistics, language and identity, and language variation - but also to scholars interested in related issues such as migration, discrimination, and ethnicity.

This book revisits the modern history of Poland, from the perspective of its social sciences. The book makes this case study a model for the application of Bourdieu's approach to the historical analysis of non-core Western societies. The book is, in other words, a reflexive study of the application of Bourdieu's social theory. At the same time, it also critically studies the application of Western social theory in Poland, which is largely seen as a peripheral country. The study of Polish social sciences, with particular emphasis on linguistics and literary studies, points to the peculiar dynamics of peripheral intellectual and academic fields and their external dependencies. These insights offer a critical extension of Bourdieu's theory of state and social elites beyond the Western core focusing on how the theories can be used in the reinterpretation and expansion of post-colonial theory, global history and comparative studies of post-communism. The book will be suitable for scholars and students of all those interested in the social theory of Pierre Bourdieu, global historical sociology, societies in Central and Eastern , socio-linguistics, literary studies and political sociology.

This book addresses, for the first time, the question of how development NGOs attempt to 'listen' to communities in linguistically diverse environments. NGOs are under increasing pressure to demonstrate that they 'listen' to the people and communities that they are trying to serve, but this can be an immensely challenging task where there are significant language and cultural differences. However, until now, there has been no systematic study of the role of foreign languages in development work. The authors present findings based on interviews with a wide range of NGO staff and government officials, NGO archives, and observations of NGO-community interaction in country case studies. They suggest ways in which NGOs can reform their language policies to listen to the recipients of aid more effectively.

The subject of this book is linguistic minorities and social change, seen through the lens of a linguistic minority school, meeting the challenges of globalization. This is a core topic for sociolinguists, linguistic anthropologists, applied linguists and educators who are concerned about what multilingualism means in today's world. Through a careful examination of the language practices in the daily life of a minority language school, Monica Heller explores issues such as nationalism, language policy, bilingualism, identity, power, ideology, race, class, gender and sexuality, exploring their role in the increasing commodification of identity and language. "Linguistic Minorities and Modernity" has been revised throughout, and includes a new preface by the author.

Does a word mean what it says? Sometimes - but not always. Everyone thinks that meaning is contained within words - like sardines in a tin, or milk in a bottle. After all, words are nice stable things that you can look up in a dictionary aren't they? But dictionaries only take us so far... If you eavesdropped on a teenage conversation, rushing to a dictionary - with its definitions frozen in time - wouldn't help much. Who's using a word and to whom, in what context, for what purpose - all these influence the meaning of the language we use. The word's origins and history (its 'genetics') also help. Try teaching yourself another language from a phrasebook and you'll soon learn that you can be correct, in the formal sense, but still way behind the times in reality. In this book Wajnryb considers these and other questions to explore how and why our language works the way it does.

A husband echoes back words that his wife said to him hours before as a way of teasing her. A parent always uses a particular word when instructing her child not to talk during naptime. A mother and family friend repeat each other's instructions as they supervise a child at a shopping mall. Our everyday conversations necessarily are made up of "old" elements of language-words, phrases, paralinguistic features, syntactic structures, speech acts, and stories-that have been used before, which we recontextualize and reshape in new and creative ways.
In Making Meanings, Creating Family, Cynthia Gordon integrates theories of intertextuality and framing in order to explore how and why family members repeat one another's words in everyday talk, as well as the interactive effects of those repetitions. Analyzing the discourse of three dual-income American families who recorded their own conversations over the course of one week, Gordon demonstrates how repetition serves as a crucial means of creating the complex, shared meanings that give each family its distinctive identity.
Making Meanings, Creating Family takes an interactional sociolinguistic approach, drawing on theories from linguistics, communication, sociology, anthropology, and psychology. Its presentation and analysis of transcribed family encounters will be of interest to scholars and students of communication studies, discourse analysis, sociolinguistics, linguistic anthropology, and psychology-especially those interested in family discourse. Its engagement with intertextuality as theory and methodology will appeal to researchers in media, literary, and cultural studies.

This book builds on recent research exploring the intersection between language and social justice, using the multilingual context of Hawai'i as a case study. The author offers a discourse-centered approach, providing analyses of actual instances of language use, and argues that the wide range of languages in Hawai'i - Hawaiian, Pidgin, Japanese, Chinese, Tagalog, Ilocano, Marshallese, and Chuukese, as well as the phenomenon of language mixing - all have a significant contribution to make to society. The book also draws on language acquisition research demonstrating positive long-term effects of exposure to multiple languages, and makes the case for educational approaches that foster multilingual abilities among the young members of society. This book will be relevant for academics interested in the intersection of language and social justice and languages in Hawai'i, but it should also be of interest to undergraduate and especially graduate students in sociolinguistics, language revitalization and language documentation, discourse analysis, applied linguistics, and pragmatics.

This book charts the connections between the language of journalism in England and its social impact on audiences and social and political debates from the first emergence of periodical publications in the seventeeth century to the present day. It extends work done on the language of the media to include an historical perspective, adding to wider contemporary debates about the social impact of the media. It draws upon the field of historical pragmatics, while retaining a concentration on the development of a particular form of media language, the newspaper, and its role in refracting and contributing to social developments. Dialogue is created between sociolinguistics and journalism studies. It is ideally suited to advanced students in these areas and in linguistics and media studies in general.>

This book offers sociological and structural descriptions of language varieties used in over 2 dozen Jewish communities around the world, along with synthesizing and theoretical chapters. Language descriptions focus on historical development, contemporary use, regional and social variation, structural features, and Hebrew/Aramaic loanwords. The book covers commonly researched language varieties, like Yiddish, Judeo-Spanish, and Judeo-Arabic, as well as less commonly researched ones, like Judeo-Tat, Jewish Swedish, and Hebraized Amharic in Israel today.

The emergence of studies of translation based on electronic corpora has been one of the most interesting and fruitful developments in Translation Studies in recent years. But the origins of such studies can be traced back through many decades, as this volume sets out to establish. Covering a number of European languages including Czech, Hungarian, Polish and Slovenian, as well as French, Spanish, Portuguese and Swedish, the book presents many new studies of translation patterns using parallel corpora focusing on particular linguistic features. The studies reveal systemic differences which are in turn, of relevance to the linguistic description of the languages concerned, as well as to translator training. Also included are broader-ranging contributions on the concept of translation universals, including a critical perspective on this popular topic. [127 words]

The book presents unique literature in a minority ethnolect - the Germanic dialect of Wilamowice in Southern Poland. The manuscripts, written in the ethnolect at the beginning of the 20th century, were discovered in 1989. The book contains full versions of several texts of various length written by Florian Biesik, who decided to create a literary standard for Wilamowicean in order to prove its non-German, but possibly Anglo-Saxon, Dutch, Flemish or Frisian origin. Thus it presents both the dialectal literature and the most important elements of the local culture during the final stages of its extinction.

This book offers insights on the study of natural language as a complex adaptive system. It discusses a new way to tackle the problem of language modeling, and provides clues on how the close relation between natural language and some biological structures can be very fruitful for science. The book examines the theoretical framework and then applies its main principles to various areas of linguistics. It discusses applications in language contact, language change, diachronic linguistics, and the potential enhancement of classical approaches to historical linguistics by means of new methodologies used in physics, biology, and agent systems theory. It shows how studying language evolution and change using computational simulations enables to integrate social structures in the evolution of language, and how this can give rise to a new way to approach sociolinguistics. Finally, it explores applications for discourse analysis, semantics and cognition.

This book examines the role of English within education and society in the quickly changing city of Macau. Macau's multilingual language ecology offers the unique opportunity to examine language planning and policy issues within a small speech community. The languages within the ecology include several Chinese varieties, such as Cantonese, Putonghua and Hokkien, European languages like Portuguese and English, and a number of Asian languages that include, among others, Burmese, Filipino languages, Japanese, Timorese, etc. As the smallest city in South China's Pearl River Delta, Macau has sought to maintain cultural and linguistic independence from its larger neighbours, and independence has been built upon an historic commitment to multilingualism and cultural plurality. As economic development and globalisation offer new opportunities to a growing middle class, the sociolinguistics of a small society constrain and influence the language policies that the territory seeks to implement. Macau's multilingual and pluralistic response to language needs within the territory echoes historical responses to similar challenges and suggests that small communities function sociolinguistically in ways that differ from larger communities.

These volumes present sketches of the Papuan languages scattered over the islands of Timor, Alor and Pantar. Together they give an authoritative and comprehensive overview of the unique and diverse grammars of the Timor-Alor-Pantar languages, a family of 'Papuan outliers' located at the western perimeter of Melanesia. While largely undescribed until recently, the Timor-Alor-Pantar languages are now among the most intensively studied Papuan families. In this third volume, five new sketches of members of the family are presented, all written by specialist linguists on the basis of original field work.

Crises often leave people in vulnerable situations in which a moment in time can function as a turning point of a catastrophic situation for the better or worse. From another perspective, the concept of crisis signifies losing control of everyday privileges, such as that of a pandemic. Therefore, the interaction of rhetoric and sociolinguistics in times of crisis is inevitable. It is crucial to internalize how rhetoric, an effective skill from ancient times to make meaning of sociological breakthrough events, changed the course of events as well as the fate of humanity. Within the same context, research should focus on diverse disciplines to explore, investigate, and analyze the concept of "crisis" from global, sociolinguistic, and rhetorical perspectives. Rhetoric and Sociolinguistics in Times of Global Crisis explores and situates the concept of global crisis within rhetoric and sociolinguistics as well as other disciplines such as education, technology, society, language, and politics. The chapters included bridge the gap to initiate a discussion on understanding how rhetoric and sociolinguistics can create critical awareness for individuals, societies, and learning environments during times of crisis. While highlighting concepts such as rhetorical evolution, political rhetoric, digital writing, and communications, this book is a valuable reference tool for language teachers, writing experts, communications specialists, politicians and government officials, academicians, researchers, and students working and studying in fields that include rhetoric, education, linguistics, culture, media, political science, and communications.