The New Cockney provides a sociolinguistic account of speech variation among adolescents in the 'traditional' East End of London. Embedded in its social context, it focuses on the interaction and social practices within a single community and highlights some of the possible mechanisms for language change.

"Migration, Accommodation, and Language Change: Language and the Intersection of Regional and Ethnic Identity" marries qualitative ethnographic methods to quantitative acoustic methods. The analysis describes the differences between internal and external factors in phonological change and demonstrates how these two forces interact in structuring the phonological systems of Appalachian and African American Southern Migrant speakers in the Detroit, Michigan area.

Language, Sex and Social Structure offers a cutting edge, empirically driven approach to critical discourse analysis, challenging the text and language-based bias that most applications of CDA adopt. Drawing upon rich conversational data collected during a year-long ethnographic study of a community of practice (a university-based sports team), it introduces a method for uncovering nuanced correlations between homophobic attitudes and the concepts and social structures that sustain these attitudes. Situated within seminal work in discourse theory, practice theory, relevance theory and sociolinguistics, it presents a fresh perspective on recent debates in the field of language and sexuality. The book provides a thorough critique of CDA together with a new methodology for critically analysing discourse, one which enables more sophisticated and contextualised analyses of ethnographic data than current models allow. Through a rigorous and insightful application of this methodology, it exposes subtle variations on discourses of sexuality in a community and offers new perspectives on the emancipatory potential of CDA.

Following the collapse of the former Yugoslavia, Croatian was declared to be a separate language, distinct from Serbian, and linguistic issues became highly politicized. This book examines the changing status and norms of the Croatian language and its relationship to Croatian national identity, focusing on the period after Croatian independence.

This volume covers the language situation in Fiji, The Philippines and Vanuatu explaining the linguistic diversity, the historical and political contexts and the current language situation, including language-in-education planning, the role of the media, the role of religion, and the roles of non-indigenous languages. The authors are indigenous and/or have been participants in the language planning context. Fiji and Vanuatu are not well represented in the international language policy/planning literature, while the section on the Philippines draws together the published literature in this area. The purpose of the volumes in this series is to present up-to-date information on polities that are not well-known to researchers in the field. A longer range purpose is to collect comparable information on as many polities as possible in order to facilitate the development of a richer theory to guide language policy and planning in other polities that undertake the development of a national policy on languages. This volume is part of an areal series which is committed to providing descriptions of language planning and policy in countries around the world.

The first volume of the series Language and Ideology, this work explores mature literacy. Patrick L. Courts argues that while by society's standards many people can read well, they are unable to create meaning from the world of oral and written language. His theory derives from psycho- and sociolinguistics, cognitive psychology, philosophy, literary criticism, and whole language theory. Courts criticizes programmed activities, texts, and workbooks--challenging the control that commercial textbook publishers and test-makers exert on education. He shuns overemphasis on methods and offers an alternative approach firmly grounded in theory and aimed at empowering teachers and students. Courts begins with a discussion of liberatory pedagogy, drawing from whole language theory, the social semiotics of Halliday, reader-response theory, and the ideas of Heidegger and Derrida. The subsequent methodological chapters build a case for what Courts calls a conservative revolution in literacy education: teachers combining a sound base of theory with methodologies to tap students' generative, creative powers. Courts's methodology aims to empower people as meaning makers. This book is valuable to teachers and administrators, textbook publishers, and students of education.

This book provides a timely and comprehensive snapshot of the current digital communication practices of today's organisations and workplaces, covering a wide spectrum of communication technologies, such as email, instant messaging, message boards, Twitter, corporate blogs, consumer reviews and mobile communication technologies.

This book investigates how digital youth engage in computer-mediated communication (CMC) in the era of social media. Particularly focused on their uses of emoji, their motivations, attitudes and interpretations of emoji use, Emoji Speak provides the first book-level discussion looking at youth-to-youth Social Network Service (SNS) communication and emoji use. Where previous research on SNS communication has tended to focus on the English language, in this book Jieun Kiaer explores SNS as a global phenomenon. Presenting the results of empirical investigation through large-scale surveys, SNS corpora, and interviews with a wide pool of Chinese, Japanese, Korean, and British youth participants, Kiaer compares SNS communication across languages to provide insight in understanding youth language and their emojing behaviours. Arguing that the future of our modern languages lies within the multi-modal and multi-lingual linguistic behaviours found in SNS, Emoji Speak suggests that emoji use among young people is leading to the emergence of a new, 'social' grammar.

The last two decades have alerted applied linguists and their bureaucratic counterparts--those who make or advise government on language policy--to the issue of dealing with language problems in an accountable fashion. Why do these problems seem so intractable? How is it that these problems have not yet satisfactorily been solved? What is it that continues to drive the interest in this? To the scholars from many parts of the world who have been invited to discuss this anew in the proposed volume, it was evident that language planners, policy makers and language managers do not know just how much work there is for language teachers to do if all of the academically desirable arrangements or policies proposed are to be implemented successfully. Indeed, the challenge to implement these at times ambitious plans of language policy makers is normally much bigger than the policy makers estimate.

This volume presents the results of the largest ever language attitude/motivation survey in second language studies. The research team gathered data from over 13,000 Hungarian language learners on three successive occasions: in 1993, 1999 and 2004. The examined period covers a particularly prominent time in Hungary's history, the transition from a closed, Communist society to a western-style democracy that became a member of the European Union in 2004. Thus, the book provides an 'attitudinal/motivational flow-chart' describing how significant sociopolitical changes affect the language disposition of a nation. The investigation focused on the appraisal of five target languages - English, German, French, Italian and Russian - and this multi-language design made it also possible to observe the changing status of the different languages in relation to each other over the examined 12-year period. Thus, the authors were in an ideal position to investigate the ongoing impact of language globalisation in a context where for various political/historical reasons certain transformation processes took place with unusual intensity and speed. The result is a unique blueprint of how and why language globalisation takes place in an actual language learning environment.

Language Choice in a Nation under Transition charts the spread of English into Cambodia and the French efforts to contest this spread in favor of their own language through an analysis of the country's recent history. This book proposes a synthesis of the national-functional and international-critical perspectives. This synthesis emerges from the Cambodian experience and thus adheres to Joshua Fishman's admonition that theory reflect the sharp bite of local detail and unique historical experience.

This analysis of language policy on Corsica provides the first study of the three levels of language policy existing on the Mediterranean island of Corsica. It focuses on the key participants - the State, the language activists and the islanders - in the language debate that has taken place across the island since its purchase by France. This book is informed by recent work on language planning, both theoretical and relating to specific case studies. At the same time, it engages with trends in sociolinguistics over the past decades, which have included language planning in their investigations of languages in contact, language obsolescence and language death. A central premise of this book is that the three discrete categories of participants in the language debate are closely interrelated and that the status and position of Corsican in relation to French cannot be understood without a thorough exploration of these three strands. This volume will appeal to researchers and students in French Studies, sociolinguistics, and especially language policy.

Bridal magazines have become increasingly popular in Western society, proliferating the idea of a 'princess bride' on her 'big day'. Yet little has been written on how the ever-expanding wedding media and the popular wedding culture constructs gender and affects the ways women live and experience their weddings. Offering a critique of contemporary wedding discourse, this book marries together analyses of media texts and their reception to propose a new approach to media discourse. The analysis richly illustrates how women are invited to embrace not only the stereotypical idea of bridal femininity but also a consumptive way of experiencing it. Through examination of brides' accounts of their 'big days', the book observes the imprints of the popular gender imagery on their self-portraits and self-narratives, and describes the women's diverse approaches to them. Based on insights from gender and critical discourse studies, sociology and audience research, this exploration illuminates the ongoing debate on 'media and gender' and its methodological approaches.

How did an Athenian citizen address his wife? - his children, his slaves, and his dog? How did they address him? This book is the first major application of linguistic theories of address to an ancient language. It is based on a corpus of 11,891 vocatives from twenty-five prose authors from Herodotus to Lucian, and on comparative data from Aristophanes, Menander, and other sources; the data are analysed using techniques and evidence from the field of sociolinguistics to shed light on some long-standing problems in Greek. A separate section discusses the theoretical problems which arise from the attempt to reconstruct conversational Greek on the basis of written texts and concludes that this enterprise is indeed possible, provided that the right sources are selected. Analysis of the Greek address system leads to a reconsideration of the meanings of individual addresses and thus of the interpretation of specific passages; it also challenges the validity of some alleged sociolinguistic 'universals'. In particular, Eleanor Dickey examines some of the idiosyncratic aspects of Socrates' language, offering an exceptionally interesting and novel contribution to the problem of the 'historical Socrates'. Highly original, lucid, and jargon-free, this book offers many significant insights on both the literature and language of ancient Greece.

An unprecedented glimpse into the multidimensional learning processes that take place when novice professionals develop the necessary communication skills for effective task accomplishment. This analysis of authentic patient consultations by pharmacy interns is a significant contribution to research on health communication training.

Hardbound. Debates about the nature of literacy and literacy practices have been conducted extensively in the last fifteen years or so. The fact that both previous and current British governments have effectively suppressed any real debate makes the publication of this book both timely and important. Here, Urszula Clark stresses the underlying ideological character of such debates and shows that they have deep historical roots. She also makes the point that issues regarding the relationship between language and identity, especially national identity, become sharply focused at times of crisis in that identity. By undertaking a comparison with other major English-speaking countries, most notably Australia, New Zealand and the USA, Clark shows how these times of crisis reverberate around the globe.

With its 1.5 million words Blur is the biggest electronic corpus of nonstandard English. The present study describes the stages in the design, the compilation, and the editing of Blur and attempts to gauge its linguistic profit. This is done both from a theoretical perspective - blues poetry vs. natural speech, representativeness, validity - and from an analytical perspective in particular qualitative, quantitative, and comparative analyses of morphological, morphosyntactic, and syntactic features. The findings indicate that Blur provides an outstandingly rich and reliable documentation of the vernaculars spoken by African Americans between the Civil War and World War II. The more than 1,000 illustrative examples presented throughout this study attest to the correctness of this statement.

After 40 years of Cold War, NATO found itself intervening in Bosnia-Herzegovina, Kosovo and Afghanistan, where the ability to communicate with local people was essential to the success of the missions. This book explains how the Alliance responded to this challenge so as to ensure that the missions did not fail through lack of understanding.

This volume covers the language situation in Hungary, Finland, and Sweden explaining the linguistic diversity, the historical and political contexts and the current language situation, including language-in-education planning, the role of the media, the role of religion, and the roles of minority and migrant languages. The authors have been participants in the language planning context in these polities.

This book offers a range of perspectives and insights from around the world on the teaching and learning of listening, speaking, reading and writing. It brings together contributors from across six continents, who analyse a wide range of teaching and learning contexts, including primary, secondary, tertiary, private, and adult ESL/EFL classes. In doing so, they provide locally relevant accounts that nonetheless resonate with other contexts and wider concerns. This informative and practical edited collection will appeal to students and scholars who are interested in the four building blocks of language learning, as well as language education and teacher education.

Minority languages in Europe, as part of a common cultural heritage, need protection. The contributions to this book reflect urgent, stimulating and productive debates among researchers in sociolinguistics, linguistic anthropology, politics and sociology, and among language activists and policy makers. At the heart of the debate are the effectiveness of the existing political and legal frameworks aimed at protecting linguistic and cultural diversity, and prospects for the survival of minority languages in the process of European integration.

Soviet language policy provides rich material for the study of the impact of policy on language use. Moreover, it offers a unique vantage point on the tie between language and culture. While linguists and ethnographers grapple with defining the relationship of language to culture, or of language and culture to identity, the Soviets knew that language is an integral and inalienable part of culture. The former Soviet Union provides an ideal case study for examining these relationships, in that it had one of the most deliberate language policies of any nation state. This is not to say that it was constant or well-conceived; in fact it was marked by contradictions, illogical decisions, and inconsistencies. Yet it represented a conscious effort on the part of the Communist leadership to shape both ethnic identity and national consciousness through language. As a totalitarian state, the USSR represents a country where language policy, however radical, could be implemented at the will of the government. Furthermore, measures (such as forced migrations) were undertaken that resulted in changing population demographics, having a direct impact on what is a central issue here: the very nature of the Soviet population. That said, it is important to keep in mind that in the Soviet Union there was a difference between stated policy and actual practice. There was no guarantee that any given policy would be implemented, even when it had been officially legislated.

This study presents an overview of the management of language in Singapore. It focuses on the use of language as a resource and as a means of furthering national cohesion. The relative positions of the two major languages, Chinese and English, are traced from colonial times to this century, with reference to education, literature, and the emergence of distinctive local speech varieties. Major government interventions in the form of the Speak Mandarin Campaign and the Speak Good English Movement are discussed against a background of ongoing changes to the education system. A major theme is the influence of Lee Kuan Yew on language policy. Another is the need to strike a balance between the concerns of the different speech communities, and the significance of this balance for the future.

A first in multimodal/multisemiotic discourse studies, this collection of original articles by international scholars focuses primarily on texts from non-English speaking contexts. The illuminating insights enhance our understanding of how language and other semiotic resources construe specific cultural and social concerns.