To date, there has been no published textbook which takes into account changing sociolinguistic dynamics that have influenced South African society. Multilingualism and Intercultural Communication breaks new ground in this arena. The scope of this book ranges from macro-sociolinguistic questions pertaining to language policies and their implementation (or non-implementation) to micro-sociolinguistic observations of actual language-use in verbal interaction, mainly in multilingual contexts of Higher Education (HE). There is a gradual move for the study of language and culture to be taught in the context of (professional) disciplines in which they would be used, for example, Journalism and African languages, Education and African languages, etc. The book caters for this growing market. Because of its multilingual nature, it caters to English and Afrikaans language speakers, as well as the Sotho and Nguni language groups - the largest languages in South Africa [and also increasingly used in the context of South African Higher Education]. It brings together various inter-linked disciplines such as Sociolinguistics and Applied Language Studies, Media Studies and Journalism, History and Education, Social and Natural Sciences, Law, Human Language Technology, Music, Intercultural Communication and Literary Studies. The unique cross-cutting disciplinary features of the book will make it a must-have for twenty-first century South African students and scholars and those interested in applied language issues.

"The Ethnography of Communication" explores how and why language is used, and how its use varies in different cultures. In this now standard introduction to the subject, Muriel Saville-Troike presents the essential terms and concepts introduced and developed by Dell Hymes and others, and surveys the most important findings and applications of their work. Drawing on insights from social anthropology and psycholinguistics and using examples from many languages and cultures, she builds a model that includes communication within the overall framework of cultural competence.

This third edition has been thoroughly revised to reflect the substantial contributions made in recent years to the development and application of the subject. It includes two completely new chapters on contrasts in patterns of communication and on politeness, power, and politics. The book now incorporates an even broader range of examples and illustrations for analyzing the patterns of communicative phenomena in the languages of the world.

We easily hear and see when people are talking and writing, but we often do not understand what they are talking or writing "about." We may remain confused. This book addresses some sources of confusion in discourse and offers suggestions for diminishing it.

For the first time, this book explores the role of foreign languages in military alliances, in occupation and in peace building, through detailed case studies from Ireland, Britain, France, Finland, Slovenia, Korea, Bosnia and Cyprus, ranging from the eighteenth century until today. It adopts a multidisciplinary perspective, bringing together academic researchers and practitioners - from the military, and from the museum and interpreting worlds. The book raises key issues about communication, identity and representation in war, and argues that the complex linguistic dimensions of conflict and peace operations are of major relevance to military planners, civilian agencies, museums and the media.

A range of electronic corpora has become increasingly accessible via the WWW and CD-ROM. This development coincided with improvements in the standards governing the collecting, encoding and archiving of such data. Less attention, however, has been paid to making other types of digital data available. This is especially true of that which one might describe as 'unconventional', namely, the fragmentary texts and voices left to us as accidents of history. This book is a first step toward developing similar standards for enriching and preserving these neglected resources.

This book, which takes the form of a graphic novel, looks at political activism in the public landscape. It has a particular focus on the UK activist group Led by Donkeys which has, since late 2018, been running a campaign to expose hypocrisy in the political classes. Their approach to activism involves the use of large posters and other forms of public display, which highlight the gap between the rhetoric and actions of politicians, and how language and communication is used to manipulate opinion. The activism discussed in the book includes four major issues: Brexit, Trump, Covid and the Russian invasion of Ukraine. The book is both an innovative visual approach to the presentation of academic research and thought, and an exploration of how the linguistic landscape can be a key resource for the communication of political activism.

A multimodal ethnography of language as living process, this book demonstrates methods for the integrated analysis of talk, gesture, and material culture, developing a fresh way to understand human language through a focus on jointly achieved social actions to which it is part. Based on findings from a participatory, multimedia language documentation project in a highland Zapotec community of Oaxaca, Mexico, Mark A. Sicoli brings together goals of documentary linguistics and anthropological concern with the everyday means and ends of human social life with theoretical consequences for the analysis of linguistic and cultural reproduction and change. This book argues that resonances emergent in the whole of multiparticipant, multimodal interaction, are organizational of human social-cognitive process important for understanding both the shape linguistic utterances take in interaction (dialogic resonance) and the relationships built between distinct sign modes (intermodal resonance). In this way, Saying and Doing in Zapotec develops a new theory, characterizing the logic of resonance in human interaction as semiotic process that connects and juxtaposes interactional moves into assemblages of relations, resonances and collaborations that build an emergent lifeworld for a language.

This book makes a novel contribution to the sociolinguistics of globalization by examining the dynamics between language and social change in the tourism destination of West Street, Yangshuo, China. The author makes use of multiple sources, including ethnographic interviews, tourist literature, public signage and policy documents, to examine how tourist mobilities are embedded in and interact with historical, geographical, social, cultural, economic and semiotic factors in the creation of a 'global village'. The transformation of West Street is emblematic of changes in Chinese society under globalization, revealing new subjectivities, tensions and struggles inherent in this ongoing process of social change.

In today's increasingly interconnected, knowledge-based world, language policy in higher education is rapidly becoming a crucial area for all societies aiming to play a part in the global economy. The challenge is double faceted: how can universities retain their crucial role of creating the intellectual elites who are indispensable for the running of national affairs and, at the same time, prepare their best-educated citizens for competition in a global market? To what extent is English really pushing other languages out of the academic environment? Drawing on the experience of several medium-sized language communities, this volume provides the reader with some important insights into how language policies can be successfully implemented. The different sociolinguistic contexts under scrutiny offer an invaluable comparative standpoint to understand what position can - or could - be occupied by each language at the level of higher education.

Growing out of an International Society of the Study of Behavioral Development-sponsored symposium, this book discusses the basic assumptions that led the contributors to conduct research in the field of narrative development. This collection gathers their research reflections and varying approaches to narrative and its development. It illustrates each type of approach and highlights their respective motives. The book presents some of the basic motivating assumptions of each approach and provides insight into what holds each set of assumptions together, potentially transforming them into actions. This book will serve as an excellent text for courses emphasizing multiple approaches to the study of narrative. The editor has organized this volume in accordance with the six main points of the symposium: * Specification of the Domain--how narratives are defined in terms of textual structures, knowledge thereof, interactive moves, sociocultural conventions, and the like. * The Individual's Involvement in the Developmental Process--the relationship between some internal or external forces and the organism's own active participation in the developmental process. * The Course of Development--if it is continuous or discontinuous; whether it proceeds in an additive fashion or whether regressive phases occur; and what changes at different points in the developmental process signify. * The Goal of Development--the implicit notion of a telos, a target or end-point that needs to occur in the developmental process. * Mechanisms of Development--the forces and/or conditions that both instigate the developmental process and keep it moving toward its telos. * Methodology--where and how to look in the establishment of a developmental framework. This book is an indispensable text in the fields of narrative and/or discourse, linguistics, language studies, psychology, and education in general.

"Lexicon of the Mouth" surveys the oral cavity as the central channel by which self and surrounding are brought into relation. Questions of embodiment and agency, attachment and loss, incorporation and hunger, locution and the non-sensical are critically examined. In doing so, LaBelle emphasizes the mouth as a vital conduit for negotiating "the foundational narrative of proper speech." "Lexicon of the Mouth" aims for a viscous, poetic and resonant discourse of subjectivity, detailed through the "micro-oralities" of laughing and whispering, stuttering and reciting, eating and kissing, among others. The oral cavity is posed as an impressionable arena, susceptible to all types of material input, contamination and intervention, while also enabling powerful forms of resistance, attachment and conversation, as well as radical imagination."Lexicon of the Mouth" argues for the revolutionary promise of the laugh, the spirited mythologies of the whisper, the schizophonics of self-talk, and the primal noise of gibberish, suggesting that the significance of voicing is fundamentally bound to the exertions of the mouth. Subsequently, assumptions around voice and vocality are unsettled in favor of an epistemology of the oral, highlighting the acts of the tongue, the lips and the throat as primary mediations between interior and exterior, social structures and embodied expressions. LaBelle makes a significant contribution to currents in sound and voice studies by reminding that to hear the voice, and to consider a politics of speech, is first and foremost to assume the mouth.

In Men and the Language of Emotions Dariusz Galasinski challenges the commonly held association of rationality with masculinity, involving distancing from the language of emotions. Drawing on a major study of heterosexual men talking about their life and relationships, he demonstrates that men are capable of speaking of emotions and can do so in direct and uninhibited ways. He also discusses the crucial role of emotionality in constructions of masculine identities - those of men, fathers or husbands. The book ends with a proposal for a radically contextual understanding of gender and gender identities.

A range of electronic corpora has become increasingly accessible via the WWW and CD-ROM. This development coincided with improvements in the standards governing the collecting, encoding and archiving of such data. Less attention, however, has been paid to making other types of digital data available. This is especially true of that which one might describe as 'unconventional', namely, dialects, child language and bilingual databases. This book is a first step toward developing similar standards for enriching and preserving these neglected resources.

Language use is a principal means by which we distinguish ourselves and our group from others. In the modern age, language use often divides ethnic groups and nations: Germans are Germans because they speak German; French citizens must accept that Standard French is a central part of their national identity. Sociologists of language consider this equation of personal language use and national identity to be a product of the nationalism which developed in Europe from the eighteenth century on. Authority and Identity: A Sociolinguistic History of Europe before the Modern Age is the first attempt to take the theoretical and methodological insights of macrosociolinguistics and apply them to the history of Europe before 1500. It analyses the recurrent tensions felt since writing technology first began to be used in Europe some 3,500 years ago between centrifugal and centripetal forces, demonstrating how similar linguistic ecologies can produce different kinds of linguistic authority and identity in individuals and groups due to differing sociolinguistic conditions.

The current state of knowledge of African American language is examined from a broad, multidisciplinary perspective that includes its structure, history, social role and educational implications, as well as the linguistic scholarship from which it derives, as a case study of language planning. Diverse including hip-hop culture, the African American church, and the Ebonics controversy are unified by a pervasive theme of latent conflict between academic knowledge of African American language and "real world" knowledge of the same.

Language, Nation and Power provides students with a discussion of the ways in which language has been (and is being) used to construct national (or ethnic) identity. It focuses on the processes by which a language can be planned and standardized and what the results of these processes are. Particular emphasis is given to the historical and social effects which nationalism has had on the development of language since the French Revolution. For students of linguistics, sociology and politics.

In this book, Shelby Chan examines the relationship between theatre translation and identity construction against the sociocultural background that has led to the popularity of translated theatre in Hong Kong. A statistical analysis of the development of translated theatre is presented, establishing a correlation between its popularity and major socio-political trends. When the idea of home, often assumed to be the basis for identity, becomes blurred for historical, political and sociocultural reasons, people may come to feel "homeless" and compelled to look for alternative means to develop the Self. In theatre translation, Hongkongers have found a source of inspiration to nurture their identity and expand their "home" territory. By exploring the translation strategies of various theatre practitioners in Hong Kong, the book also analyses a number of foreign plays and their stage renditions. The focus is not only on the textual and discursive transfers but also on the different ways in which the people of Hong Kong perceive their identity in the performances.

This book adds the missing link between post-foundational discourse theory and the methods of empirical research, and in doing so it develops a post-foundational discourse analysis research program. The book offers a structure of the research program, and explores the methodologization of other discourse analytical approaches.

A collection of essays about language and its constructive role in national culture, history, and identity, that advocates for linguistic decolonization. 'The language of literature', Ngugi writes, 'cannot be discussed meaningfully outside the context of those social forces which have made it both an issue demanding our attention, and a problem calling for a resolution.' First published in 1986, Decolonising the Mind is one of Ngugi's best-known and most-cited non-fiction publications, helping to cement him as a pre-eminent voice theorizing the 'language debate' in postcolonial studies. Ngugi wrote his first novels and plays in English but was determined, even before his detention without trial in 1978, to move to writing in Gikuyu. He describes the book as 'a summary of some of the issues in which I have been passionately involved for the last twenty years of my practice in fiction, theatre, criticism, and in teaching of literature...'. Split into four essays - 'The Language of African Literature', 'The Language of African Theatre', 'The Language of African Fiction', and 'The Quest for Relevance' - the book offers an anti-imperialist perspective on the destiny of Africa and the role of languages in combatting and perpetrating imperialism and neo-colonialism in African nations. East Africa [Kenya, Tanzania, Uganda and Rwanda]: EAEP

Biculturalism and Spanish in Contact: Sociolinguistic Case Studies provides an original and modern analysis of the development of Spanish and its contact with other languages using a sociolinguistic framework from both synchronic and diachronic angles. Split into three sections , (i) Border speech communities , (ii) Outcomes and perceptions in situations of language and dialect contact and (iii) Contact and alternation: social boundaries of language switching, this collection offers new perspectives in the field of language contact and change. Each chapter presents an original study detailing the social factors that have shaped contact varieties of Spanish, providing principal arguments and theories about language use, contact, and change, as well as guided topics for discussion. With its wide scope, this book is a landmark in language interaction processes and studies, and will be a valuable reference for educators, scholars, language professionals and students with an interest in the vitality of the Spanish language in contact with other languages.

Over several generations villagers of Dominica have been shifting from Patwa, an Afro-French creole, to English, the official language. Despite government efforts at Patwa revitalization and cultural heritage tourism, rural caregivers and teachers prohibit children from speaking Patwa in their presence. Drawing on detailed ethnographic fieldwork and analysis of video-recorded social interaction in naturalistic home, school, village and urban settings, the study explores this paradox and examines the role of children and their social worlds. It offers much-needed insights into the study of language socialization, language shift and Caribbean children's agency and social lives, contributing to the burgeoning interdisciplinary study of children's cultures. Further, it demonstrates the critical role played by children in the transmission and transformation of linguistic practices, which ultimately may determine the fate of a language.

This book analyzes the creation of languages across the Slavophone areas of the world and their deployment for political projects and identity building, mainly after 1989. It offers perspectives from a number of disciplines such as sociolinguistics, socio-political history and language policy. Languages are artefacts of culture, meaning they are created by people. They are often used for identity building and maintenance, but in Central and Eastern Europe they became the basis of nation building and national statehood maintenance. The recent split of the Serbo-Croatian language in the wake of the break-up of Yugoslavia amply illustrates the highly politicized role of languages in this region, which is also home to most of the world's Slavic-speakers. This volume presents and analyzes the creation of languages across the Slavophone areas of the world and their deployment for political projects and identity building, mainly after 1989. The overview concludes with a reflection on the recent rise of Slavophone speech communities in Western Europe and Israel. The book brings together renowned international scholars who offer a variety of perspectives from a number of disciplines and sub-fields such as sociolinguistics, socio-political history and language policy, making this book of great interest to historians, sociologists, political scientists and anthropologists interested in Central and Eastern Europe and Slavic Studies.

The history of translation has focused on literary work but this book demonstrates the way in which political control can influence and be influenced by translation choices. In this book, new research and specially commissioned essays give access to existing research projects which at present are either scattered or unavailable in English.

Placed within the context of reception studies, this book investigates how advertisements that rely on re-contextualising shared cultural knowledge are understood by their viewers, and examines their persuasive potential.

For the last twenty-five years, "Language, Discourse, Society" has been the most intellectually challenging series in English. Its titles range across the disciplines from linguistics to biology, from literary criticism to law, combining vigorous scholarship and theoretical analysis at the service of a broad political engagement. This anniversary reader brings together a fascinating group of thinkers from both sides of the Atlantic with an introductory overview from the editors which considers the development of theory and scholarship over the past two decades.