To do ethnography, a researcher must have rapport with research subjects. But what is rapport? Ethnography and ethnographic methods have increasingly become a feature of social inquiry in general and sociolinguistics in particular, and rapport is generally considered a prerequisite for fieldwork. And yet, unlike related terms such as "communication" and "phatic communion," this concept has remained largely unexamined. Reimagining Rapport turns a critical eye to the use of the term "rapport" across disciplines. The collection analyzes the very idea of rapport, both exploring how it has been shaped by historical forces and actors within sociocultural anthropology, and questioning its usefulness. Rather than viewing the term as simply denoting a type of positive social relationship that needs to be formed between researcher and consultant before research can begin, this book invites us to reimagine rapport theoretically, methodologically, and meta-methodologically. Zane Goebel and other leading sociolinguists challenge readers to think about how rapport has been constructed within these disciplines, and ultimately to see rapport as an emergent, co-constructed social relationship that is actively built during situated multimodal encounters. The contributors collectively examine the role of ideology and mediation in the construction of rapport, and argue that reconceptualizing research-subject relationships is essential for establishing more sophisticated ways of understanding, interpreting, and representing research context. A valuable resource for scholars and students of sociolinguistics and linguistic anthropology-as well as for others engaged in ethnographic fieldwork-Reimagining Rapport is the first collection to provide an in-depth investigation of this critically important but previously unexamined concept.

In the early 1900s, the language of America was becoming colloquial English-the language of the businessman, manager, and professional. Since college and high school education were far from universal, many people turned to correspondence education-that era's distance learning-to learn the art of speaking and writing. By the 1920s and 1930s, thousands of Americans were sending coupons from newspapers and magazines to order Sherwin Cody's 100% Self-correcting Course in the English Language, a patented mail-order course in English that was taken by over 150,000 people.
Cody's ubiquitous signature advertisement, which ran for over forty years, promised a scientifically-tested invention that improved speaking and writing in just 15 minutes a day. Cody's ad explained that people are judged by their English, and he offered self-improvement and self-confidence through the mail.
In this book, linguist Edwin Battistella tells the story of Sherwin Cody and his famous English course, situating both the man and the course in early twentieth century cultural history. The author shows how Cody became a businessman-a writer, grammatical entrepreneur, and mass-marketer whose ads proclaimed "Good Money in Good English" and asked "Is Good English Worth 25 Cents to You?" His course, perhaps the most widely-advertised English education program in history, provides a unique window onto popular views of language and culture and their connection to American notions of success and failure. But Battistella shows Sherwin Cody was also part of a larger shift in attitudes. Using Cody's course as a reference point, he also looks at the self-improvement ethic reflected in such courses and products as theHarvard Classics, The Book of Etiquette, the Book-of-the-Month Club, the U.S. School of Music, and the Charles Atlas and Dale Carnegie courses to illustrate how culture became popular and how self-reliance evolved into self-improvement.

This text presents a new model of conversation based on time, in this case referring both to the rhythmic organization of conversation, the tempo, and to the "right time" or timing. These two notions of time correspond to two major systems governing conversation: the turn taking system and the rapport system. This model interweaves linguists' work on spoken discourse, sociologists' work on conversation analysis, and psychologists' work on non-verbal communication. This volume also explores the evolution of the interview as a genre which creates a particular context for conversation. Gatekeeping interviews in particular are explored because of their dual nature-to guide and monitor individuals in an institution or business. They are routine, but essential factors in determining the future of individuals within these organizations. Finally, the volume shows the importance of the listener in conversation. No previous theory of discourse or conversation incorporates the notion of rapport, yet speakers clearly depend on listeners' response as cues for shaping their utterances.

When we watch and listen to actors speaking lines that have been written by someone else-a common experience if we watch any television at all-the illusion of "people talking" is strong. These characters are people like us, but they are also different, products of a dramatic imagination, and the talk they exchange is not quite like ours.
Television Dramatic Dialogue examines, from an applied sociolinguistic perspective, and with reference to television, the particular kind of "artificial" talk that we know as dialogue: onscreen/on-mike talk delivered by characters as part of dramatic storytelling in a range of fictional and nonfictional TV genres. As well as trying to identify the place which this kind of language occupies in sociolinguistic space, Richardson seeks to understand the conditions of its production by screenwriters and the conditions of its reception by audiences, offering two case studies, one British (Life on Mars) and one American (House).

This book analyses the communicative structure of interpersonal, or casual, conversation. The author shows how the balance of conversation can be upset by variations in the status of the participants during the conversation and how the participants frequently adopt the strategy of negatively evaluating non-present third persons to redress the balance. The repair of such interactional trouble motivates topic change and major topic movement. The author uses transcripts of actual recorded conversations thus providing extensive support for her observations and analysis. Christine Cheepen is currently a Research Fellow in Articial Intelligence at the Hatfield Polytechnic, U.K. Her abiding interest is in linguistics, - in particular the study of natural conversation, and she has recently been involved in research connected with various computational projects. She has combined these two areas of interest, and is presently working primarily on aspects of dialogue in the human/machine interface.

This book provides readers with the latest research on the dynamics of language and language diversity in professional contexts. Bringing together novel findings from a range of disciplines, it challenges practitioners and management scholars to question the conventional understanding of language as a tool that can be managed by language policies that 'standardize' language. Each of the contributions is designed to recognize the strides that have been made in the past two decades in research on language and languages in organizational settings while addressing remaining blind spots and emerging issues. Particular attention is given to multilingualism, sociolinguistic approaches to language in the workplace, migration challenges, critical perspectives on the power of language use and the management of organizations as dialogical, discursive spaces. Understanding the Dynamics of Language and Multilingualism in Professional Contexts offers new insights into familiar and less familiar issues for international business scholars, sociolinguists, management practitioners and business communication scholars and experts, and brings understanding to the central role that language usage and linguistic diversity play in organisational processes.

Changing practices and perceptions of parenthood and family life have long been the subject of intense public, political and academic attention. Recent years have seen growing interest in the role digital media and technologies can play in these shifts, yet this topic has been under-explored from a discourse analytical perspective. In response, this book's investigation of everyday parenting, family practices and digital media offers a new and innovative exploration of the relationship between parenting, family practices, and digitally mediated connection. This investigation is based on extensive digital and interview data from research with nine UK-based single and/or lesbian, gay or bisexual parents who brought children into their lives in non-traditional ways, for example through donor conception, surrogacy or adoption. Through a novel approach that combines constructivist grounded theory with mediated discourse analysis, this book examines connected family lives and practices in a way that transcends the limiting social, biological and legal structures that still dominate concepts of family in contemporary society.

What role does language play in the formation and perpetuation of our ideas about nationality and other social categories? And what role does it play in the formation and perpetuation of nations themselves, and of other human groups? Language and Nationality considers these questions and examines the consequences of the notion that a language and a nationality are intrinsically connected. Pietro Bortone illustrates how our use of language reveals more about us than we think, is constantly judged, and marks group insiders and group outsiders. Casting doubt on several assumptions common among academics and non-academics alike, he highlights how languages significantly differ among themselves in structure, vocabulary, and social use, in ways that are often untranslatable and can imply a particular culture. Nevertheless, he argues, this does not warrant the way language has been used for promoting a national outlook and for teaching us to identify with a nation. Above all, the common belief that languages indicate nationalities reflects our intellectual and political history, and has had a tremendous social cost. Bortone elucidates how the development of standardized national languages - while having merits - has fostered an unrealistic image of nations and has created new social inequalities. He also shows how it has obscured the history of many languages, artificially altered their fundamental features, and distorted the public understanding of what a language is.

This volume offers comprehensive analyses of how we live continuously in a multiplicity and simultaneity of 'places'. It explores what it means to be in place, the variety of ways in which meanings of place are made and how relationships to others are mediated through the linguistic and material semiotics of place. Drawing on examples of linguistic landscapes (LL) over the world, such as gentrified landscapes in Johannesburg and Brunswick, Mozambican memorializations, volatile train graffiti in Stockholm, Brazilian protest marches, Guadeloupian Creole signs, microscapes of souvenirs in Guinea-Bissau and old landscapes of apartheid in South Africa in contemporary time, this book explores how we are what we are through how we are emplaced. Across these examples, world-leading contributors explore how LLs contribute to the (re)imagining of different selves in the living past (living the past in the present), alternative presents and imagined futures. It focuses particularly on how the LL in all of these mediations is read through emotionality and affect, creating senses of belonging, precarity and hope across a simultaneous multiplicity of worlds. The volume offers a reframing of linguistics landscape research in a geohumanities framework emphasizing negotiations of self in place in LL studies, building upon a rich body of LL research. With over 40 illustrations, it covers various methodological and epistemological issues, such as the need for extended temporal engagement with landscapes, a mobile approach to landscapes and how bodies engage with texts.

Winner of the 2021 New Voices Book Award by the Society for Linguistic Anthropology Exploring the ways in which the development of linguistic practices helped expand national politics in remote, rural areas of Venezuela, Language and Revolutionary Magic in the Orinoco Delta situates language as a mediating force in the creation of the 'magical state'. Focusing on the Waraos speakers of the Orinoco Delta, this book explores center–periphery dynamics in Venezuela through an innovative linguistic anthropological lens. Using a semiotic framework informed by concepts of 'transduction' and 'translation', this book combines ethnographic and historical evidence to analyze the ideological mediation and linguistic practices involved in managing a multi-ethnic citizenry in Venezuela. Juan Luis Rodriguez shows how indigenous populations participate in the formation and contestation of state power through daily practices and the use of different speech genres, emphasising the performative and semiotic work required to produce revolutionary subjects. Establishing the centrality of language and semiosis in the constitution of authority and political power, this book moves away from seeing revolution in solely economic or ideological terms. Through the collision between Warao and Spanish, it highlights how language ideologies can exclude or integrate indigenous populations in the public sphere and how they were transformed by Hugo Chavez' revolutionary government to promote loyalty to the regime.

Religious language is all around us, embedded in advertising, politics and news media. This book introduces readers to the field of theolinguistics, the study of religious language. Investigating the ways in which people talk to and about God, about the sacred and about religion itself, it considers why people make certain linguistic choices and what they accomplish. Introducing the key methods required for examining religious language, Valerie Hobbs acquaints readers with the most common and important theolinguistic features and their functions. Using critical corpus-assisted discourse analysis with a focus on archaic and other lexical features, metaphor, agency and intertextuality, she examines religious language in context. Highlighting its use in both expected locations, such as modern-day prayer and politics, and unexpected locations including advertising, sport, healthcare and news media, Hobbs analyses the shifting and porous linguistic boundaries between the religious and the secular. With discussion questions and further readings for each chapter, as well as a companion website featuring suggested answers to the reflection tasks, this is the ideal introduction to the study of religious language.

The volume offers an up-to-date overview of the influence of English on Italian, bringing together the linguistic and the cultural dimensions. The history of language contact between Italy and Anglo-American societies is the basis for understanding lexical borrowing and for identifying the domains of vocabulary more intensely affected in time. Drawing on previous research and on existing lexicographic evidence, this book presents a typology of borrowings based on a new, usage-based word list of Italian Anglicisms which is part of a larger multilingual project (GLAD - Global Anglicism Database). The topics covered are the number of Anglicisms in Italian, their frequency in specialist fields and registers, the blurred area between borrowing and the circulation of international vocabulary, luxury loans and casuals. The book rounds up with the cultural debate on English-only education, which has recently stirred purist concerns, marking an attitudinal shift of Italian from an 'open' to a 'protectionist' language towards exogenous influences. This book is addressed primarily to scholars and university students, but also to a lay audience of non-experts, interested in the linguistic and cultural contacts between English and Italian.

What is suicide? When does suicide start and when does it end? Who is involved? Examining narratives of suicide through a discourse analytic framework, Discursive Constructions of the Suicidal Process demonstrates how linguistic theories and methodologies can help answer these questions and cast light upon what suicide involves and means, both for those who commit an act and their loved ones. Engaging in close analysis of suicide letters written before the act and post-hoc narratives from after the event, this book is the first qualitative study to view suicide not as a single event outside time, but as a time-extended process. Exploring how suicide is experienced and narrated from two temporal perspectives, Dariusz Galasinski and Justyna Ziolkowska introduce discourse analysis to the field of suicidology. Arguing that studying suicide narratives and the reality they represent can add significantly to our understanding of the process, and in particular its experiences and meanings, Discursive Constructions of the Suicidal Process demonstrates the value of discourse analytic insights in informing, enriching and contextualising our knowledge of suicide.

Why do people take offence at things that are said? What is it exactly about an offending utterance which causes this negative reaction? How well motivated is the response to the offence? Offensive Language addresses these questions by applying an array of concepts from linguistic pragmatics and sociolinguistics to a wide range of examples, from TV to Twitter and from Mel Gibson to Donald Trump. Establishing a sharp distinction between potential offence and actual offence, Jim O'Driscoll then examines a series of case studies where offence has been caused, assessing the nature and degree of both the offence and the documented response to it. Through close linguistic analysis, this book explores the fine line between free speech and criminal activity, searching for a principled way to distinguish the merely embarrassing from the reprehensible and the censurable. In this way, a new approach to offensive language emerges, involving both how we study it and how it might be handled in public life.

This book provides curriculum planners, materials developers, and language educators with curricular perspectives and classroom activities in order to address the needs of learners of English as a global lingua franca in an increasingly globalized and interdependent world. The authors argue that language educators would benefit from synthesizing and using research and evidence-based cooperative learning methods and structures to address the current world-readiness standards for learning languages in the five domains of Communication, Cultures, Connections, Comparisons, and Communities. The book outlines the main cooperative learning principles of heterogenous grouping, positive interdependence, individual accountability, social/collaborative skills, and group processing, then demonstrates their relevance to language teaching and learning. This book will be of interest to students in pre-service teacher education programmes as well as in-service practitioners, teacher trainers and educational administrators.

The concept of 'populism' is currently used by scholars, the media and political actors to refer to multiple and disparate manifestations and phenomena from across both the left and the right ends of the political spectrum. As a result, it defies neat definition, as scholarship on the topic has shown over the last 50 years. In this book, Sebastian Moreno Barreneche approaches populism from a semiotic perspective and argues that it constitutes a specific social discourse grounded on a distinctive narrative structure that is brought to life by political actors that are labelled 'populist'. Conceiving of populism as a mode of semiotic production that is based on a conception of the social space as divided into two groups, 'the People' and 'the Other', this book uses semiotic theory to make sense of this political phenomenon. Exploring how the categories of 'the People' and 'the Other' are discursively constructed by populist political actors through the use of semiotic resources, the ways in which meaning emerges through the oppositions between imagined collective actors is explained. Drawing on examples from Europe, North America and South America, The Social Semiotics of Populism presents a systematic semiotic approach to this multifaceted political concept and bridges semiotic theory and populism studies in an original manner.