This book helps readers to understand communication and society in contemporary China through systematic analysis of multimodal discourse at the national, institutional, and individual levels. China has undergone profound changes during the past decade or so. Politically, the Chinese government has been more proactive in domestic governance and foreign policies, as manifested in the Chinese Dream campaign and the national image publicity films respectively. Hand-in-hand with the socio-political change is the rapid development of new media, which has been changing how corporates do business, how institutions brand their images, as well as how individuals construct their identities and social relations. These developments have brought about significant changes to the discursive practices at the national, institutional, and individual level, characterized by the extensive use of multimodal resources and distinct promotional purposes. Feng systematically investigates and discusses the new discursive features in relation to relevant socio-cultural contexts. The analysis and discussion provide researchers with a social semiotic perspective on various aspects of communicative and social changes in contemporary China. The book also contributes to the growing field of multimodality by developing a set of cross-disciplinary analytical frameworks to deal with complex discourse forms in print media, moving images, and new media. The research findings provide a unique Chinese perspective on a broad spectrum of issues such as discursive governance, nation branding, university marketization, and identity performance. The book is relevant not only to discourse analysis and multimodality, but also to other disciplines which will benefit from a systematic understanding of Chinese discourse, such as cultural studies, communication studies and area/China studies.

When is language considered 'impolite'? Is impolite language only used for anti-social purposes? Can impolite language be creative? What is the difference between 'impoliteness' and 'rudeness'? Grounded in naturally-occurring language data and drawing on findings from linguistic pragmatics and social psychology, Jonathan Culpeper provides a fascinating account of how impolite behaviour works. He examines not only its forms and functions but also people's understandings of it in both public and private contexts. He reveals, for example, the emotional consequences of impoliteness, how it shapes and is shaped by contexts, and how it is sometimes institutionalised. This book offers penetrating insights into a hitherto neglected and poorly understood phenomenon. It will be welcomed by students and researchers in linguistics and social psychology in particular.

This book explores the relationship between imperial formations and individual encounters at African tourist sites - spaces of leisure, healing and work. It examines how encounters between tourists and hosts tend to be constructed along colonial thought lines and considers how players in the hospitality industry do not interact as coeval participants, but are racialised, scripted and positioned according to colonially-established order. The authors focus on the language of these encounters, not only speech, performance and response, but also silence, resonance, emptiness, noise - objectified, materialised, evasive and confusing. Through its exploration of language in these encounters, the volume shows that ruination is the one feature that is omnipresent in the multiple and diverse tourist settings of the postcolonial world. This book is open access under a CC BY ND licence.

This book explores the relationship between imperial formations and individual encounters at African tourist sites - spaces of leisure, healing and work. It examines how encounters between tourists and hosts tend to be constructed along colonial thought lines and considers how players in the hospitality industry do not interact as coeval participants, but are racialised, scripted and positioned according to colonially-established order. The authors focus on the language of these encounters, not only speech, performance and response, but also silence, resonance, emptiness, noise - objectified, materialised, evasive and confusing. Through its exploration of language in these encounters, the volume shows that ruination is the one feature that is omnipresent in the multiple and diverse tourist settings of the postcolonial world. This book is open access under a CC BY ND licence.

An exploration of the role of language attitudes and ideologies in predicting the survival prospects of a minority language. The author examines this role through a cross-national comparative analysis of Irish in the Republic of Ireland and Galician in the Autonomous Community of Galicia in north-west Spain.

Originally published in 1980. The skills of reading and writing have been proclaimed as universal human rights. This book explores why this should be so. In particular, it examines whether or not the possession of reading or writing skills has, or has not, influenced the values and organisation of society. Viewing literacy as a technology, the author maintains that like all technologies, it is created by man for limited purposes. Nevertheless, given the right conditions, it can be used by man to change not only other technologies, but also himself and (in the end) all of his society. But like other technologies, literacy too may be subject to obsolescence which poses the all-important question of whether the advent of universal literacy has coincided with the redundancy of the written word.

The territorial contraction and speaker-reduction undergone by the Welsh language during the past few centuries has resulted in its categorization by many linguists as an obsolescent language. This study illustrates that, although it is undeniably showing some signs of decline, Welsh stands in marked contrast to many previously documented cases of language death. Against this backdrop of contraction a steady revitalization is taking place. Based upon extensive fieldwork in two sociolinguistically contrasting communities, this book is the first to examine the position and nature of contemporary Welsh with reference to both obsolescence-related developments and changes under way in the dialects. Jones focuses on immersion education, long heralded as the saviour of the language and, by examining the variety of Welsh being produced by immersion pupils, seeks to determine whether this claim is justified, or whether such pupils are in fact 'speaking immersion'. As well as discussing the recent linguistic change shown by contemporary Welsh within the language death framework, the author examines the ways in which the language has been standardized and their repercussions for language maintenance. By way of comparison these tensions and implications are also explored with reference to the other varieties of P-Celtic, namely Breton and Cornish. Series Information: Oxford Studies in Language Contact Series Editor: Professor Suzanne Romaine, Merton College, Oxford Series ISBN: 0-19-961466-0 Series Description: Most of the world's speech communities are multilingual, and contact between languages is thus an important force in the everyday lives of most people. Studies of language contact should therefore form an integral part of work in theoretical, social, and historical linguistics. This series makes available a collection of research monographs which present case studies of language contact around the world. As well as providing an indispensable source of data for the serious researcher, it contributes significantly to theoretical developments in the field.

This book builds a case for how social norms are neither mere conventions nor are they merely anthropological phenomena, which are relativistic. In other words, it talks about how socio-political norms are built out of our natural social behaviour but at the same time also have objective normative validity. The volume puts forth an alternative model called the recognitional model which can help us address some of the socio-political concerns we face in today's world. It addresses the problem with a purely legalistic framework of addressing social injustice is that law, due its universalistic assumptions, regarding human nature, tends to glide over the particular differences that might exist between people. This book discusses how we know that in our daily lives, we value people not only because that person is a legal human being but because that person is our father, mother, our teacher etc. There is a whole network of acts of social respect that we engage in with the other in our social sphere which the legal framework can't quite capture. This volume sheds light on the political consequence of legal reasoning is that it is formalistic in the sense that legal relations can't successfully codify the immediate epistemic context from which social identities emerge. An introspective work, this book will be of great interest to scholars and researchers of linguistics, political philosophy, law and human rights, and social theory.

This volume offers an in-depth exploration of the translation activity of Greek women translators in the nineteenth century, illuminating the role of translation as a means of resistance against sociocultural norms and the enduring impact of their work on the rise of feminism in Greece. Drawing on frameworks from the sociology of translation, the book situates the practices and behaviours of women translators within this specific sociocultural and historical context to underscore the importance of translation in their lives and society. Drawing on authentic texts, including dedication letters and prologues, Misiou unpacks the discourses, themes, strategies, and dialogues individual translators employed to affirm a sense of agency in their claims to education and civil rights, their role in cultural life as producers of texts, and to give greater voice to the wider community of women translators. The volume showcases women translators as agents and mediators of cultural and social change and active contributors to the theory and practice of translation, expanding theoretical discourse on gender and translation and offering directions for future research. This book will be of particular interest to scholars in translation studies, particularly those with an interest in translation and gender, feminist translation studies, and translation history.

Drawing on data from Africa, Latin America, North America, and the Arab Levant, this book demonstrates how members of marginalized (disempowered) groups sculpt a positive image for themselves, engage in solidarity formation for group empowerment, and (re)construct their experiences in a manner that gives them voice, agency, and a positive identity. It argues for a more interventionist stance in ideologically oriented discourse analysis and demonstrates why (critical) discourse analysts must not only expose and resist the inequities or injustices in society but, more crucially, also adopt an activist-scholar posture in order to push for positive social change. The book brings into focus: (a) how discourse can be used to center the voice and agency of minority groups, (b) how feminists re-make gender relations in our world, (c) how non-dominant groups actively resist injustices and discriminatory discourses directed against them, (d) how discourse can be used to advance the goals of repressed groups in order to instigate progressive social change, and (e) access to forms of discourse that can be empowering for marginalized groups’ participation in social domains. It will be of interest to postgraduate students and academics in (critical) discourse studies, communication, and media studies as well as non-academics such as activists, journalists, and sociopolitical commentators. This book was originally published as a special issue of the journal Critical Discourse Studies.

This book examines the professional discourses produced in women's media in Malaysia and the subject positions that they make available for career women. Drawing on feminist critical discourse analysis, critical stylistics and feminist conversation analysis, it identifies a range of gendered discourses around employment and motherhood that are underpinned by postfeminism and neoliberal feminism. Through close linguistic analysis of magazine and newspaper articles and radio talk, the study reveals that these discourses substitute balance, individual success, self-transformation and positive feelings for structural change, and entrench the very issues hindering gender workplace equality. Chapters discuss topics such as sexism, work-family balance, extensive and intensive mothering, breadwinning, gender stereotypes, beauty work, 'synthetic sisterhood', media practices and gender equality policies. This book will be of great interest to students and scholars of language and gender, discourse analysis, and media, communication and cultural studies as well as policy-makers, media practitioners and feminist activists.

Focusing on English as a Medium of Instruction (EMI) in the Arab Gulf states, the authors consider both sociolinguistic and pedagogical perspectives, and explore practical implications. This edited volume features chapters covering how teachers are negotiating the linguistic challenges posed by EMI; issues of ownership, choice and agency; the scaffolding of academic literacies; how to support the development of content teachers' pedagogical content knowledge in EMI settings as well as the benefits of a bilingual education. Chapter authors all have extensive local experience that they draw upon reflectively in their writing. Policy-makers, teachers and teacher educators wondering how they can best balance the need to develop competence in English in students of all ages on the Arabian Peninsula in a globalizing world, together with the concern to nurture Arabic language, culture and identity, will gain rich insights from this book. Postgraduates and researchers exploring issues surrounding EMI, both locally and internationally, will benefit from the arguments presented in this volume.

This book examines the wide range of multilingual devotional performances engaged in by young Muslims in the UK today. It evaluates the contemporary mosque school in the UK and contrasts this with practices from the past and with prevailing discourses (both political and other) which suggest that such institutions are problematic. It also challenges the highly-politicised and mediatised discourse which suggests that linguistic diversity presents a threat to the privileging of monolingualism in the UK. Finally, it argues for the usefulness of the term 'ultralingual' when analysing the multilingual devotional language performances of these young people.

The study of Native American languages has traditionally paid little attention to linguistic convergence, just as linguists focusing on language contact have often neglected Native American cases. Drawing both on fieldwork and on archival research Emanuel Drechsel presents a grammatical, sociolinguistic, and ethnohistorical study of Mobilian Jargon, a Muskogean-based American Indian pidgin of the Mississippi valley. Mobilian Jargon functioned as an interlingual medium of communication among linguistically diverse southeastern Native American groups, and in contact between these groups and non-Indians, from at least 1700 until the mid-twentieth century. It also served as a a sociolinguistic buffer, providing native peoples with some protection against outside intrusions. The linguistic and extralinguistic evidence points to a pre-Columbian origin, and a role as a lingua franca among mound-building paramount chiefdoms of the lower Mississippi valley. Because of its focus on a non-European based case, Drechsel's study questions the universality of some concepts developed in pidgin and creole linguistics. It also carries significant implications for the ethnology of Native American peoples, and for the history of North America, suggesting that Native American peoples have had a greater historical role than has been acknowledged hitherto.

Transcultural Flows of English and Education in Asian Contexts examines issues concerning the potential of English learning and teaching to go beyond the classroom and affect the multicultural realities of Asian societies. Asian societies often carry long histories and traditions that influence beliefs about identities,which are changing in our globalizing world. The authors in this volume explore the synthesis that occurs when culture is shared and re-constructed in different contexts. Specifically, the authors show how English is appropriated and refashioned through language and culture exchanges both inside and outside of traditional classrooms in East Asia (i.e., Japan, South Korea, China) and Southeast Asia (e.g.., Indonesia, Thailand). Inside the classroom, transcultural flows have the potential to result in take-up, exchange, appropriation, and refashioning of language and cultural practices that can generate transcultural realities outside the classroom. Understanding transcultural flows may also require understanding circumstances outside of the classroom-for instance, transcultural exchanges that lead to friendships and professional relationships; as companies embrace English and attempt to reach a global audience; as English facilitates access to global interaction in cyberspace; and as membership to nation states, recognition, and identity often confront the politics of English as a global language. For both teachers and students of English, the impact of transcultural connections reaches far beyond the teaching and learning experience. English connects people around the globe-even after students and teachers have finished their lessons or teachers have left the country. To examine the transcultural flows that result from English learning and teaching in Asia, this book addresses the following questions: What becomes of English when it is unmoored from local, national, and regional spaces and imaginatively reconceptualized? What are new forms of global consciousness and cultural competency? How is English rediscovered and reinvented in Asian countries where there are long traditions of cultural beliefs and language practices? How are teachers and students taking up and appropriating English inside and outside classrooms? How has English learning and teaching affected social, political, and business relationships? This book will be of interest to scholars in sociolinguistics, anthropology, and education.

Critical Discourse Studies (CDS) aims to enhance our understanding of how discourse figures in social processes, social structures, and social change. This book is in response to specific changes in mediation technologies of discourse, brought about by the significant concentration of discursive practices within the paradigm of social media communication. This book addresses this participatory media context against a broadly defined tradition in CDS, its aspirations, assumptions, and critique. It views discourse as forms of structured representations across a range of modalities of communication including the emerging meaning-making artefacts and practices across social media. It aspires to provide an overview of the key considerations in doing CDS on social media spaces. The book firstly provides a set of aspiration signposting the parameters of doing social media CDS followed by critical explorations of a number of contemporary case studies of digital discourses around identity, politics and representation. It includes various social media communication including YouTube, Instagram, Wikipedia, and Twitter. The book will be of interest to researchers and advanced students of linguistics, politics, sociology, communication studies, media and cultural studies, and science and technology studies. It was originally published as a special issue of the journal Critical Discourse Studies.

This book studies the use of an automated writing evaluation (AWE) systems in research paper revision for publication purposes by Chinese doctoral students. Research writing skills are essential for achieving academic status, and AWE tools can be a great companion on the journey. However, AWE tools may provide a disservice if users do not stay alert to inaccurate feedback, inaccurate correction suggestions and missed errors. The effects of accurate feedback on revision outcomes have been the focus of a number of AWE studies, but student engagement and revision results in cases of inaccurate feedback and missed errors have rarely been investigated. Such investigations can provide practical advice on using automated feedback in research writing. This book provides a comprehensive evaluation of AWE tools and profiles student engagement with tool use in cases of different quality of feedback. It can empower novice scholars and improve the effectiveness of academic writing instructors. The findings can also inform AWE system developers about possible ways of system improvement for research paper writing. The book will be of great interest to students and scholars of language and linguistics studies, education, and those who are interested in academic English writing in general.

An accessible and engaging textbook which has been tailored to the author's own Language, Society and Power module so each edition is refined by student feedback. Virtually all English Langauge and Linguistics degrees around the world have a Language and Society/Sociolinguistics module and most are core courses. This is the ideal textbook for both undergraduate students of linguistics as well as those not studying linguistics full-time but who are interested in the study of language and society. Packed with pedagogical features such as activity boxes, chapter summaries, and further reading. Also accompanied by a companion website with updated features such as a 'who's who' of Twitter, links to blogs, and further discussion questions. This makes it the complete package for students of language and society Includes an 'applied' chapter on projects which has been designed to help students understand what sociolinguists do and how they conduct research, intended to help students conduct their own research in turn.

Human language has changed in the age of globalization: no longer tied to stable and resident communities, it moves across the globe, and it changes in the process. The world has become a complex 'web' of villages, towns, neighbourhoods and settlements connected by material and symbolic ties in often unpredictable ways. This phenomenon requires us to revise our understanding of linguistic communication. In The Sociolinguistics of Globalization Jan Blommaert constructs a theory of changing language in a changing society, reconsidering locality, repertoires, competence, history and sociolinguistic inequality.

This book provides a unique insight into negotiations around language investment for employability in the context of public employment services. Drawing on extensive ethnographical research carried out in Regional Employment Offices in Switzerland, the authors follow the stories of various job seekers. In doing so, they challenge the currently dominant assumption that investment in language competences leads to better employability. Arguing for a political economic perspective on these issues, this book will be of interest to anyone concerned with the connections between language and social inequality, as well as students and scholars of sociolinguistics and applied linguistics.

This book details a study of sign language brokering that is carried out by deaf and hearing people who grow up using sign language at home with deaf parents, known as heritage signers. Child language brokering (CLB) is a form of interpreting carried out informally by children, typically for migrant families. The study of sign language brokering has been largely absent from the emerging body of CLB literature. The book gives an overview of the international, multi-stage, mixed-method study employing an online survey, semi-structured interviews and visual methods, to explore the lived experiences of deaf parents and heritage signers. It will be of interest to practitioners and academics working with signing deaf communities and those who wish to pursue professional practice with deaf communities, as well as academics and students in the fields of Applied Linguistics, Intercultural Communication, Interpreting Studies and the Social Science of Childhood.

The Grand Duchy of Luxembourg sits at the heart of the European Union, yet it forms a very private and close-knit community. The book addresses that apparent paradox, and shows how it is reflected in and sustained by the linguistic practices of the people who live there, both native and foreign. Letzebuergesch, the country's national language, is most closely related to the German dialects of the western Rhineland and the Moselle river valley, but the country's historical and cultural links with Belgium, the Netherlands, and France are much closer than with Germany. Since the demise of Latin in the late Middle Ages as the language of administration, that role has been filled at various times by the standard varieties of French and German. Declared a protected neutral country in 1867, Luxembourg has been twice invaded by Germany in the twentieth century. But since 1945 French and Letzebuergesch have come to predominate and the use of German has once again receded. It is the unwritten social code governing the use of these languages (and latterly also of English) which gives this volume of specially commissioned papers its focus: the purpose is to provide an insider's view of the community, and of its little-known language. The book contains the most detailed linguistic description of Letzebuergesch so far available in English.

Vestiges of monolingual bias are present in the portrayal of study abroad as an idealized monolingual immersion experience and the steps many programs take to encourage or enforce target language monolingualism. In reality, study abroad is often inherently multilingual. This book addresses the need for a recognition of the multilingual realities of study abroad across a variety of traditional and non-traditional national contexts and target languages. The chapters examine multilingual socialization and translanguaging with peers, local hosts and instructors; how the target language is necessarily entwined in global, local and historical contexts; and how students negotiate the use of local and global varieties of English. Together the chapters present a powerful argument for scholars and study abroad practitioners to consider and critically incorporate multilingual realities into their research and planning.

Vestiges of monolingual bias are present in the portrayal of study abroad as an idealized monolingual immersion experience and the steps many programs take to encourage or enforce target language monolingualism. In reality, study abroad is often inherently multilingual. This book addresses the need for a recognition of the multilingual realities of study abroad across a variety of traditional and non-traditional national contexts and target languages. The chapters examine multilingual socialization and translanguaging with peers, local hosts and instructors; how the target language is necessarily entwined in global, local and historical contexts; and how students negotiate the use of local and global varieties of English. Together the chapters present a powerful argument for scholars and study abroad practitioners to consider and critically incorporate multilingual realities into their research and planning.