This book examines the linguistic and discursive mechanisms that realize the mythological American Alpha Male. Providing an in-depth dissection of corpora from an online socio-commercial community, a pop-psychology guru, and fictional gay erotica, it unravels the ways language, gender, and hegemony play out in this ideological figure of neopositive, essentialist masculinity. Through a detailed, multi-level analysis, Russell shows how the Alpha figure combines elements of dominance, normativity, and androcentrism and how these forces intersect with neoliberal and pseudoscientific discourses to establish a uniquely hybridized male hegemony, one that is familiar to most, but whose internal mechanisms remain largely unquestioned and unexamined. This book will be of interest to academic scholars in sociolinguistics, discourse analysis, cultural studies, and gender and sexualities studies.

This book explores the problem-oriented interdisciplinary research movement comprised of Critical Discourse Analysis (CDA) and Critical Discourse Studies (CDS) for scholars, teachers, and students from many backgrounds. Beginning with a Preface by renowned CDA/CDS scholar Ruth Wodak, it introduces CDA/CDS through examples of what its research looks like, delineates various precursors to CDA/CDS and important foundational concepts and theories, and traces its development from its early years until it became established. After the relationship between CDA and CDS is discussed, seven commonly cited approaches to CDA/CDS are outlined, including their connections and differences, their origins and development, major and associated scholars, research focus(es), and central concepts and distinguishing features. After a summary of critiques of CDA/CDS and responses by CDA/CDS scholars, the book provides an overview of its salient connections to other interdisciplinary areas of scholarship such as critical applied linguistics, education, anthropology/ ethnography, sociolinguistics, gender studies, queer linguistics, pragmatics and ecolinguistics. The final chapter describes how scholars use their knowledge of CDA/CDS to make a difference in the world.

This book looks at the historic use of foreign language by the U.S. armed forces. Through research into military documents, many of which are generally inaccessible, the author has investigated the purpose and extent of language capability in the armed services. A necessary skill in the acquisition of intelligence, language skill emerges from this study as being of concern as well for command, control, communications, and for civil military operations. The services' efforts to produce language skills are presented historically, from World War I through Vietnam, from extensive cooperation with academic institutions to short-term services contracted from entrepreneurs.

This book presents an original empirical study on the linguistic repertoires of post-2008 Italian migrants living in London. The author interrogates how migrants' trajectories and their relation with their homeland's migration history are displayed through the engagement of new multilingual practices, such as translanguaging, and how new identities are negotiated during conversational acts. The book will be of interest to students and scholars of Sociolinguistics and Migration Studies.

Women in the History of Linguistics is a ground-breaking investigation into women's contribution to the description, analysis, and codification of languages across a wide range of different linguistic and cultural traditions. Notably, the volume looks beyond Europe to Africa, Australia, Asia, and North America, offering a systematic and comparative approach to a subject that has not yet received the scholarly attention it deserves. In view of women's often limited educational opportunities in the past, their impact is examined not only within traditional and institutional contexts, but also in more domestic and less public realms. The chapters explore a variety of spheres of activity, including the production of grammars, dictionaries, philological studies, critical editions, and notes and reflections on the nature of language and writing systems, as well as women's contribution to the documentation and maintenance of indigenous languages, language teaching and acquisition methods, language debates, and language use and policy. Attitudes towards women's language-both positive and negative-that regularly shape linguistic description and analysis are explored, alongside metalinguistic texts specifically addressed to them as readers. Women in the History of Linguistics is intended for all scholars and students interested in the history of linguistics, women's studies, social and cultural history, and the intersection between language and gender

This book presents a comprehensive account of the use and effects of foreign languages in advertising. Based on consumer culture positioning strategies in marketing, three language strategies are presented: foreign language display to express foreignness, English to highlight globalness, and local language to appeal to ethnicity (for instance, Spanish for Hispanics in the USA). The book takes a multidisciplinary approach, integrating insights from both marketing and linguistics, presenting both theoretical perspectives (e.g., Communication Accommodation Theory, Conceptual Feature Model, Country-of-origin effect, Markedness Model, Revised Hierarchical Model) and empirical evidence from content analyses and experimental studies. The authors demonstrate that three concepts are key to understanding foreign languages in advertising: language attitudes, language-product congruence, and comprehension. The book will appeal to students and researchers in the fields of sociolinguistics, applied linguistics, psycholinguistics, marketing and advertising.

Language Myths and the History of English aims to deconstruct the myths that are traditionally reproduced as factual accounts of the historical development of English. Using concepts and interpretive sensibilities developed in the field of sociolinguistics over the past 40 years, Richard J. Watts unearths these myths and exposes their ideological roots. His goal is not to construct an alternative discourse, but to offer alternative readings of the historical data. Watts raises the question of what we mean by a linguistic ideology, and whether any discourse--a hegemonic discourse, an alternative discourse, or even a deconstructive discourse--can ever be free of it. The book argues that a naturalized discourse is always built on a foundation of myths, which are all too easily taken as true accounts.

Language without Rights is a book-length critique of the concept of language rights. Synthesizing insights from a variety of disciplines, including linguistic anthropology, sociolinguistics, sociology and political philosophy, Wee demonstrates how the appeal to language rights faces a number of conceptual and practical problems, particularly because the discourse of rights is fundamentally inconsistent with the socially variable nature of language. The book also explores an alternative that is more in tune with the complexities of language in social life by suggesting that issues involving language are better managed within a model of deliberative democracy.

This book presents a much-needed discussion on ethnic identification and morphosyntactic variation in San Francisco Chinatown-a community that has received very little attention in linguistic research. An investigation of original, interactive speech data sheds light on how first- and second-generation Chinese Americans signal (ethnic) identity through morphosyntactic variation in English and on how they co-construct identity discursively. After an introduction to the community's history, the book provides background information on ethnic varieties in North America. This discussion grounds the present book within existing research and illustrates how studies on ethnic varieties of English have evolved. The book then proceeds with a description of quantitative and qualitative results on linguistic variation and ethnic identity. These analyses show how linguistic variation is only one way of signalling belonging to a community and highlight that Chinese Americans draw on a variety of sources, most notably the heritage language, to construct and negotiate (ethnic) identity. This book will be of particular interest to linguists - particularly academics working in sociolinguistics, language and identity, and language variation - but also to scholars interested in related issues such as migration, discrimination, and ethnicity.

First published in 1992, Vocabularies of Public Life explores the revolution that has taken place in our understanding of contemporary culture and decodes a number of the symbols which now dominate public life. Wuthnow divides the essays collected here into three distinct 'vocabularies.' Part I examines the ways in which religious and scientific languages function as vocabularies of conviction in public life, Part II focuses on music and art as vocabularies of expression, and Part III considers law, ideology, and public policy as vocabularies of persuasion. The contributors discuss such diverse subjects as American spiritualism, the syntax of modern dance and the social contexts of number one songs. What unifies the book is the common concern with the concrete, everyday manifestations of culture and the importance of understanding its basic structure. This book will be of interest to specialists and scholars of various disciplines such as linguistics, literature, media studies, popular culture, and sociology.

This book explores young children's language acquisition in multilingual households through an original longitudinal study of the author's own children and interviews with members of other Korean-English families. The study investigates how multilingual children not only acquire multiple languages (verbal communication) but also acquire multiple strategies of non-verbal communication. In the process, it is also revealed that parents learn from children, collaboratively shaping the language of their family together in a manner that is between and beyond languages and cultures. The book explores the different types and frequency of non-verbal behaviours acquired by multilingual children and reveals how multilingual families use a range of multimodal resources to communicate effectively in a way that creates solidarity. The results of this longitudinal study are discussed within the paradigm of translanguaging and provide insight into an underrepresented multilingual population. With accompanying online videos, this book offers rich multimodal family interaction data for students and researchers interested in multilingualism, family language practices, and first and second language acquisition.

This book is an innovative sociolinguistic study of New Australia, an Australian immigrant community in Paraguay in 1893, whose descendants today speak Guarani. Providing fresh data on a previously under-researched community who are an extremely rare case of language shifting from English heritage language to a local indigenous language, the case study is situated within the wider context of the colonial and post-colonial spread of English in Latin America over the past century. Drawing on insights from linguistic anthropology, sociolinguistics, Latin American studies and history, the author presents the history of the colony before closely analysing the interplay of language and identity in this uniquely diasporic setting. This book fills a longstanding gap in the World Englishes and heritage languages literature, and it will be of interest to scholars of colonial and postcolonial languages, and minority language more generally.

Africa's diversity is best illustrated linguistically. Thousands of endogenous and exogenous languages are linked to and central to the identity and reality of Africans. Language is a vital lens for analyzing these multifaceted challenges in Africa, where deeper understanding of entire linguistic landscape is germane to understanding socio-political and cultural systems. Concentrating on instrumental and emblematic functions of language in Africa, Language, Society, and Empowerment in Africa and its Diaspora argues for the critical value of African languages beyond functionality into philosophical consideration of their importance for African unity and advancement. Akinloye Ojo calls for the development and empowerment of African languages to serve in various domains, including the support of basic literacy and daily survival of their users. Ojo propagates ways to empower African languages for African socio-cultural and economic development in the 21st century. The author productively engages works by linguists and language pedagogues to provide an ardent case for the empowerment of African languages in the renewed era of globalization, the internet, and an emergent Global Africa. Ojo posits and accentuates some of the notable modalities for empowering African languages in specialized domains for national and continental development.

This book addresses the changing contemporary language worlds in three major contexts. It first discusses how the language landscape maps of cities are changing as a result of increased migration, globalization and global media. These features are evident in place names and place name changes as well as the densities and frequencies of language spoken and used in texts. The second section discusses how the state itself is responding to both indigenous and heritage groups desiring to be included and represented in the state's political landscapes and also expressions of art and culture. In the third section, the authors address a number of cutting-edge theses that are emerging in the linguistic geography and political words. These include the importance of gender, anthropogenetic discourse, the preservation of endangered languages and challenges to a state's official language policy. Through including authors from nine different countries, who are writing about issues in twelve countries and their overlapping interests in language mapping, language usage and policy and visual representations, this book provides inspiring research into future topics at local, national, regional and international scales.

This book takes a fresh approach to analysing how new languages are created, combining in-depth colonial history and empirical, usage-based linguistics. Focusing on a rarely studied language, the authors employ this dual methodology to reconstruct how multilingual individuals drew on their perception of Romance and West African languages to form French Guianese Creole. In doing so, they facilitate the application of a usage-based approach to language while simultaneously contributing significantly to the debate on creole origins. This innovative volume is sure to appeal to students and scholars of language history, creolisation and languages in contact. Chapter 3 is published open access under a CC BY 4.0 license.

This book presents a collection of academic essays that take a fresh look at content and body transformation in the new media, highlighting how old hierarchies and canons of analysis must be revised. The movement of narratives and characterisations across forms, conventionally understood as adaptation, has commonly involved high-status classical forms (drama, epic, novel) being transformed into recorded and broadcast media (film, radio and television), or from the older recorded media to the newer ones. The advent of convergent digital platforms has further transformed hierarchies, and the formation of global conglomerates has created the commercial conditions for ever more lucrative exchanges between different media. Now source texts can move in any direction and take up any configuration, as emerging interacting fan bases drive innovation and new creative and commercial possibilities are deployed. Moreover, transformation may be not just a technology-driven creative practice and response, but at the very centre of the thematic worlds developed in those forms of story-telling which are currently popular: television series, video games, films and novels. The magic transformation of "your" money into "their" money is paralleled in contemporary media and culture by the centrality of transformation of one product to another as a media industry practice, as well as the transformation of bodies as a major theme both in the ensuing media products and in people's identity practices in daily life.

This book addresses, for the first time, the question of how development NGOs attempt to 'listen' to communities in linguistically diverse environments. NGOs are under increasing pressure to demonstrate that they 'listen' to the people and communities that they are trying to serve, but this can be an immensely challenging task where there are significant language and cultural differences. However, until now, there has been no systematic study of the role of foreign languages in development work. The authors present findings based on interviews with a wide range of NGO staff and government officials, NGO archives, and observations of NGO-community interaction in country case studies. They suggest ways in which NGOs can reform their language policies to listen to the recipients of aid more effectively.

In Telling Animals, Jasmine Spencer offers a comparative yet personal approach to Dene/Athabaskan stories, both Northern and Southern. It examines the animating effects of animal stories, the transformative power of animacies in Dene stories, and the effects of narrative revitalization through animal grammar. It takes as its first premise the teachings of many Elders, who have shared that the stories are alive. Jasmine Spencer's comparative approach combines literary, linguistic, anthropological, and philosophical theories and methods using a deictic framework for closely reading the stories in both their Dene languages and in English translation. The narrative epistemologies enacted by Dene stories counterbalance many of the ethical problems inherent within Euro-Western approaches to ontology and experience. These stories revive those who listen and read, offering hope.

This edited book includes chapters that explore the impact of war and its aftermath in language and official discourse. It covers a broad chronological range from the First World War to very recent experiences of war, with a focus on Australia and the Pacific region. It examines three main themes in relation to language: the impact of war and trauma on language, the language of war remembrance, and the language of official communications of war and the military. An innovative work that takes an interdisciplinary approach to the themes of war and language, the collection will be of interest to students and scholars across linguistics, literary studies, history and conflict studies.

This book aims to provide a micro-level, working model of a methodological approach and practical guidelines for building a corpus, informed by the work on the CorCenCC project (Corpws Cenedlaethol Cymraeg Cyfoes - the National Corpus of Contemporary Welsh). It focuses specifically on the development of detailed design frames for corpora across communicative modes (spoken, written and e-language), and the practical processes involved in the planning, collection, transcription, collation and (re)presentation of language data. The book is designed to be of significant value and relevance to those interested in critically engaging with corpus methodology. Although Welsh is the language under discussion, the processes and approaches discussed in the building of CorCenCC can be applied to a lesser or greater extent to other language contexts. This book provides a working model, and an account of how to build a corpus dataset from which step by step guidelines for creating other linguistic corpora in any language can be easily extrapolated. It will be of value to students and scholars of minority languages and corpus linguistics.

This edited book examines the use of English as a Medium of Instruction (EMI) in a variety of international higher education contexts. The internationalization of education - indicated by increasing mobility of students, staff and ideas, as well as by policies and programmes put in place to facilitate educational exchange - has led to increasing adoption of English as a Lingua Franca (ELF) for educational purposes. In this book, the authors present the results of empirical research into the implementation, assessment, development and use of EMI programmes in different settings, presenting the case for more structured training of teachers and staff. It will be of interest to second/foreign language teaching and administrative staff, as well as anyone else involved in teaching in English at higher education level.

This book offers sociological and structural descriptions of language varieties used in over 2 dozen Jewish communities around the world, along with synthesizing and theoretical chapters. Language descriptions focus on historical development, contemporary use, regional and social variation, structural features, and Hebrew/Aramaic loanwords. The book covers commonly researched language varieties, like Yiddish, Judeo-Spanish, and Judeo-Arabic, as well as less commonly researched ones, like Judeo-Tat, Jewish Swedish, and Hebraized Amharic in Israel today.

Computers, now the writer's tool of choice, are still blamed by skeptics for a variety of ills, from speeding writing up to the point of recklessness, to complicating or trivializing the writing process, to destroying the English language itself.
A Better Pencil puts our complex, still-evolving hate-love relationship with computers and the internet into perspective, describing how the digital revolution influences our reading and writing practices, and how the latest technologies differ from what came before. The book explores our use of computers as writing tools in light of the history of communication technology, a history of how we love, fear, and actually use our writing technologies--not just computers, but also typewriters, pencils, and clay tablets. Dennis Baron shows that virtually all writing implements--and even writing itself--were greeted at first with anxiety and outrage: the printing press disrupted the "almost spiritual connection" between the writer and the page; the typewriter was "impersonal and noisy" and would "destroy the art of handwriting." Both pencils and computers were created for tasks that had nothing to do with writing. Pencils, crafted by woodworkers for marking up their boards, were quickly repurposed by writers and artists. The computer crunched numbers, not words, until writers saw it as the next writing machine. Baron also explores the new genres that the computer has launched: email, the instant message, the web page, the blog, social-networking pages like MySpace and Facebook, and communally-generated texts like Wikipedia and the Urban Dictionary, not to mention YouTube.
Here then is a fascinating history of our tangled dealings with a wide range of writing instruments, from ancient papyrus to the modern laptop. With dozens of illustrations and many colorful anecdotes, the book will enthrall anyone interested in language, literacy, or writing.

This book is the first in a three-volume set that celebrates the career and achievements of Cliff Goddard, a pioneer of the Natural Semantic Metalanguage approach in linguistics. In addition, it explores ethnopragmatics and conversational humour, with a further focus on semantic analysis more broadly. Often considered the most fully developed, comprehensive and practical approach to cross-linguistic and cross-cultural semantics, Natural Semantic Metalanguage is based on evidence that there is a small core of basic, universal meanings (semantic primes) that can be expressed in all languages. It has been used for linguistic and cultural analysis in such diverse fields as semantics, cross-cultural communication, language teaching, humour studies and applied linguistics, and has reached far beyond the boundaries of linguistics into ethnopsychology, anthropology, history, political science, the medical humanities and ethics.

This book examines stereotypical traits of women as they are reflected in Anglo-American anti-proverbs, also known as proverb transformations, deliberate proverb innovations, alterations, parodies, variations, wisecracks, fractured proverbs, and proverb mutations. Through these sayings and witticisms the author delineates the image of women that these anti-proverbs reflect, her qualities, attributes and behavior. The book begins with an analysis of how women's role in the family, their sexuality and traditional occupations are presented in proverbs, and presents an overview of the genre of the anti-proverb. The author then analyses how this image of women is transformed in anti-proverbs, sometimes subverting, but often reinforcing the sexist bias of the original. This engaging work will appeal to students and scholars of humour studies, paremiology, gender studies, cultural studies, folklore and sociolinguistics alike.