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Books > Language & Literature > Language & linguistics > Sociolinguistics

The Changing Languages of Europe (Paperback): Bernd Heine, Tania Kuteva The Changing Languages of Europe (Paperback)
Bernd Heine, Tania Kuteva
R1,934 Discovery Miles 19 340 Ships in 10 - 15 working days

The languages and dialects of Europe, this book shows, are becoming increasingly alike. Furthermore this unifying process goes at least as far back as the Roman empire, is accelerating, and affects every one of Europe's 150 or so languages including those of different families such as Basque and Finnish. The changes are by no means restricted to lexical borrowing but involve every grammatical aspect of the language. They are usually so minute that neither native speakers nor trained linguists notice them. But they accumulate and give rise to new grammatical structures that lead in turn to new patterns of areal relationship. Professor Heine and Professor Kuteva look for the causes of linguistic change in cultural and economic exchanges across national and regional boundaries and in the processes that occur when speakers learn or are in close contact with another language. Testing their data and conclusions against findings from elsewhere in the world, the authors reconstruct and reveal when, how, and why common grammatical structures have evolved and continue to evolve in processes of change that will, they argue, transform the linguistic landscape of Europe. The book is written in clear, non-technical language. It will appeal to scholars and students of language change and variation in Europe and elsewhere. It will also interest everyone concerned to understand the nature of language and language change.

Understanding English Language Teaching in EFL Context - From Idea to Practicality (Hardcover): Kamal Ud Din Understanding English Language Teaching in EFL Context - From Idea to Practicality (Hardcover)
Kamal Ud Din
R3,630 Discovery Miles 36 300 Ships in 10 - 15 working days

This volume is comprehensively designed to help prospective English Language Teaching (EFL) teachers specializing in EFL mainly in South Asian countries. It analyses the application of ELT theories, concepts, and methods to sharpen their understanding of the various techniques used for teaching English effectively in the EFL context. The book discusses the basic concepts of language aimed to develop a sense of the language phenomenon as a unique human attribute. It covers the theories of language from various disciplines such as biology, sociology, psychology, and linguistics. The book explains the underlying structures or components that shape the edifice of languages such as phonology, morphology, syntax, grammar, phonetics, semantics, and pragmatics. While taking the reader through language learning theories with a focus on English as the second language, it discusses the different teaching methods that can be adopted by teachers in classroom settings. The book will be of interest to teachers, students and researchers of education, teacher education, and English Language Teaching. It will also be useful for educators, English language teachers, language learners, professionals working in the field of education and language, and those who aspire to teach and learn English in Foreign context.

Key Issues in Translation Studies in China - Reflections and New Insights (Hardcover, 1st ed. 2020): Lily Lim, Defeng Li Key Issues in Translation Studies in China - Reflections and New Insights (Hardcover, 1st ed. 2020)
Lily Lim, Defeng Li
R4,244 Discovery Miles 42 440 Ships in 18 - 22 working days

This book revisits a number of key issues in Chinese Translation Studies. Reflecting on e.g. what Translation Studies researchers have achieved in the past, and the extent to which the central issues have been addressed and what still needs to be done, a group of respected scholars share their expertise in order to identify some tangible directions and potential areas for future research. In addition, the book discusses a number of key themes, e.g. Translation Studies as a discipline and its essential characteristics, the cultural dimension in translator training, paradigms of curriculum design, the reform of assessment for professional qualification, acts and translation shifts, the principle of faithfulness in translation, and interpreter's cognitive processing routes. The book offers a useful reference guide for a broad readership including graduate students, and shares insiders' accounts of various current topics and issues in Chinese Translation Studies. Given its scope, it is also a valuable resource for researchers interested in translation studies in the Chinese context.

Language, Society and Power - An Introduction (Hardcover, 6th edition): Annabelle Mooney, Betsy Evans Language, Society and Power - An Introduction (Hardcover, 6th edition)
Annabelle Mooney, Betsy Evans
R3,789 Discovery Miles 37 890 Ships in 10 - 15 working days

An accessible and engaging textbook which has been tailored to the author's own Language, Society and Power module so each edition is refined by student feedback. Virtually all English Langauge and Linguistics degrees around the world have a Language and Society/Sociolinguistics module and most are core courses. This is the ideal textbook for both undergraduate students of linguistics as well as those not studying linguistics full-time but who are interested in the study of language and society. Packed with pedagogical features such as activity boxes, chapter summaries, and further reading. Also accompanied by a companion website with updated features such as a 'who's who' of Twitter, links to blogs, and further discussion questions. This makes it the complete package for students of language and society Includes an 'applied' chapter on projects which has been designed to help students understand what sociolinguists do and how they conduct research, intended to help students conduct their own research in turn.

Good Data in Business and Professional Discourse Research and Teaching - Further Explorations (Hardcover, 1st ed. 2021): Geert... Good Data in Business and Professional Discourse Research and Teaching - Further Explorations (Hardcover, 1st ed. 2021)
Geert Jacobs, Sofie Decock
R3,332 Discovery Miles 33 320 Ships in 18 - 22 working days

This edited book engages with the richly interdisciplinary field of business and professional communication, aiming to reconcile the prescriptive ambitions of the US-centred business communication tradition with the more descriptive approach favoured in discourse studies and applied linguistics. A follow-up to the award-winning book The Ins and Outs of Business and Professional Discourse Research (Palgrave Macmillan, 2016), this volume brings together scholars and their recent work from wide-ranging business and professional settings to engage with the question of what counts as good data. The authors focus on four key themes - authenticity, triangulation, background and relevance - to shine a light on business and professional discourse as essential contextual and intertextual. This book will be of interest to scholars working in applied linguistics, sociolinguistics, and business communication, but also other social scientists interested in a range of perspectives on oral, written and digital language use in workplace settings.

Personal Names, Hitler, and the Holocaust - A Socio-Onomastic Study of Genocide and Nazi Germany (Hardcover): I. M. Nick Personal Names, Hitler, and the Holocaust - A Socio-Onomastic Study of Genocide and Nazi Germany (Hardcover)
I. M. Nick
R3,896 Discovery Miles 38 960 Ships in 10 - 15 working days

This book provides readers with an increased understanding of and sensitivity to the many powerful ways in which personal names are used by both perpetrators and victims during wartime. Whether to declare allegiance or seek refuge, names are routinely used to survive under life-threatening conditions. To illustrate this point, this book concentrates on one of the most terrifying and yet fascinating periods of modern history: the Holocaust. More specifically, this book will examine the different ways in which personal names were used by Nationalist Socialists and targeted victims of their genocidal ideology. Although there are many excellent scientific and popular works which have dealt with the Nazi Germany and the Holocaust, to my knowledge, there are none which have examined the importance of naming during this period. This oversight is significant when one considers the incredible importance of personal names during this time. For example, many people are aware of the fact that Jewish residents were forced to wear a yellow star (the Star of David) on their outermost apparel to distinguish them from the Aryan population. It is also generally known, albeit much less so, that as of 1938, all Jewish citizens living within Nazi German or one of its occupied territories were also required to have either the word "Jewish" or the letter "J" stamped in their passports. However, comparatively few people realize is that before those regulations were implemented, Nazi leaders had decreed that all Jewish women and men must add the names 'Sara' and 'Israel' respectively to their given names. Once the deportations began, the perfidious logic behind this naming (onomastic) legislation became clear: it made it that much easier to pinpoint Jewish residents on official governmental listings (e.g. housing registries, voting rosters, pay rolls, labor union registers, bank accounts, school, university, military, and hospital records, etc.). Once the Jewish residents were identified, new lists of names were drawn up for people designated for relocation to a deportation center; relocation to labour camp; or transportation to an extermination center. By using first-hand accounts of Holocaust survivors, the direct descendants of Nazi war criminals, and chilling cases extracted from international and national archival records, this book presents a harrowing depiction of the way personal names were used during the Third Reich to systematically murder millions to achieve Hitler's dream of a society devoid of cultural diversity. Importantly, the practice of using personal names and naming to identify victims is not an historical anomaly of World War II but is a widespread sociolinguistic practice which has been followed in modern acts of genocide as well. From Rwanda to Bosnia, Berlin to Washington, when normal governmental controls are abridged and ethical boundaries designed to protect the human rights and liberties are violated, very quickly something as simple as a person's name can be used to determine who lives and who dies.

Language, Interaction and Frontotemporal Dementia - Reverse Engineering the Social Mind (Paperback): Andrea W. Mates, Lisa... Language, Interaction and Frontotemporal Dementia - Reverse Engineering the Social Mind (Paperback)
Andrea W. Mates, Lisa Mikesell, Michael Sean Smith
R1,015 Discovery Miles 10 150 Ships in 10 - 15 working days

In the past before improving technologies allowed for the direct observation of brain activity, brain damaged patients were a prime avenue for understanding language structure and inferring back to brain function. Now with the rapid developments in neuroscience, what has been discovered about the brain can inform our view of language allowing us to build hypotheses about the role particular brain regions perform in language use. Brain damaged patients thus become populations which serve as test cases. While technologies in neuroscience have improved, so has our understanding and techniques for observing and analyzing social and communicative behavior. FTD patients have right hemisphere, frontal and temporal pole atrophy which leaves their cognitive abilities intact, but their social interactions impaired and their personalities changed. The description of FTD as a pathological change in social behavior provides the motivation in this volume to apply ethnomethodological and conversation analytic approaches to the organization of patients' interactions. These approaches do more than document the disease and its effects on loved ones by revealing phenomena that can be analyzed empirically as causing systematic changes in the patients' social interactions. This volume opens with a discussion of the frontal lobes and their expected involvement in language use and social interaction. Several chapters then use conversation analysis to examine a range of FTD social behaviors in real-world interactions both in and outside of the clinic. The remaining chapters show how the ethnomethodological approach applied throughout the book can be helpful in better understanding the neurobiology of discourse, the process of socialization, and the role of social motives and moral emotions in maintaining relationships.

Aspects of Cognitive Ethnolinguistics (Paperback): Jerzy Bartminski Aspects of Cognitive Ethnolinguistics (Paperback)
Jerzy Bartminski; Edited by Jorg Zinken
R947 Discovery Miles 9 470 Ships in 10 - 15 working days

The book provides an introduction into a highly developed, coherent, and extensively tested cognitive linguistic approach to lexical semantics, which is not currently accessible to readers of English. This makes the book important to researchers and students in lexical semantics, in Cognitive Linguistics and beyond. It also strengthens the Cognitive Linguistics enterprise in general, by showing that the main tenets of this approach are not an incidental historical development in a particular corner of the world, but rather are arrived at by scholars working in hugely different contexts independently of each other. The book therefore will appeal to all researchers in Cognitive Linguistics. Furthermore, the book constitutes a contribution to the intellectual exchange between international academic discourses that mostly develop independently of each other - an exchange that has often provided major impetus for scientific development, as illustrated by the influence of the belated translations of works by Bakhtin, Lotman, Vygotsky, and Luria, among others.

Small Stories Research - Tales, Tellings, and Tellers Across Contexts (Hardcover): Alex Georgakopoulou, Korina Giaxoglou,... Small Stories Research - Tales, Tellings, and Tellers Across Contexts (Hardcover)
Alex Georgakopoulou, Korina Giaxoglou, Sylvie Patron
R4,370 Discovery Miles 43 700 Ships in 10 - 15 working days

This collection showcases the diversity and disciplinary breadth of small stories research, highlighting the growing critical mass of scholarship on small stories and its reach beyond discourse and sociolinguistic perspectives. The volume both takes stock of and seeks to advance the development of small stories research by Alexandra Georgakopoulou and Michael Bamberg, as a counterpoint to conventional models in narrative studies, one which has accounted for "atypical" yet salient activities in everyday life, such as fragmentation and open-endedness, anchoring onto the present, and co-constructive dimensions in stories and identities. With data from different languages and contexts, emphasis is placed on the analytical aspects of the paradigm toward producing models for the analysis of structures, textual and interactional choices, and genres of small stories. Chapters on the role and commodification of small stories in digital environments reflect on the paradigm’s recent extension to the analysis of social media communication. This book will appeal to scholars interested in narrative inquiry and narrative analysis, in such fields as sociolinguistics, literary studies, communication studies, and biographical studies.

Indigenous Multilingualism at Warruwi - Cultivating Linguistic Diversity in an Australian Community (Hardcover): Ruth Singer Indigenous Multilingualism at Warruwi - Cultivating Linguistic Diversity in an Australian Community (Hardcover)
Ruth Singer
R3,774 Discovery Miles 37 740 Ships in 10 - 15 working days

This book is an exploration of the role of language at Warruwi Community, a remote Indigenous settlement in northern Australia. It explores how language use and people's ideas about language are embedded in contemporary Indigenous life there. Using an ethnographic approach, the book examines what language at Warruwi means in the context of the history of the community, ongoing social and political changes and the continuing importance of ancestral traditions. Children growing up at Warruwi still learn to speak many small Indigenous languages. This is remarkable not just in the Australian context, where many Indigenous languages are no longer spoken, but around the world as this kind of multilingualism in small languages persists only in a few remaining pockets. The way that people use many languages in their daily life at Warruwi reveals how high levels of linguistic diversity can be maintained in a small community. This detailed study of the creation of linguistic diversity is relevant to sociolinguistics, linguistic typology, historical linguistics and evolutionary linguistics. More generally, this book is for linguists, anthropologists and anyone with an interest in contemporary Australian Indigenous lives.

Intensification in English and Spanish Communication (Hardcover): Nydia Flores-Ferran Intensification in English and Spanish Communication (Hardcover)
Nydia Flores-Ferran
R2,286 Discovery Miles 22 860 Ships in 10 - 15 working days

In this book, Nydia Flores-Ferran offers a comprehensive examination of linguistic intensification in Spanish and English communication. Flores-Ferran examines how intensification is defined as well as the various linguistic features, strategies, and devices we employ to escalate and amplify our oral and written communication. The book builds on a rich body of literature, exploring the conceptualization of linguistic intensification within socio-pragmatics and Persuasion Theory. This book also demonstrates the applicability of intensification in language learning by discussing techniques native speakers use to amplify the illocution of their communication.

English-Medium Instruction and the Internationalization of Universities (Hardcover, 1st ed. 2020): Hugo Bowles, Amanda C. Murphy English-Medium Instruction and the Internationalization of Universities (Hardcover, 1st ed. 2020)
Hugo Bowles, Amanda C. Murphy
R3,669 Discovery Miles 36 690 Ships in 10 - 15 working days

This edited book examines English-Medium Instruction (EMI) language policy and practice in higher education around the world, highlighting how English language usage affects the internationalization of universities, the way that disciplines are taught and learned, and questioning whether internationalization through EMI achieves the values of global citizenship and inclusivity/diversity to which it aspires. Written by experts in the field, the book includes data-based research from universities around the globe, with three chapters on Asia and the Far East (Malaysia, Japan and China), four on Europe (Denmark, the Netherlands and Italy) and one each on Africa (Ethiopia) and Central America (Mexico). Sources include policy documents, questionnaire surveys, focus groups and semi-structured interviews involving university policymakers, lecturers, students, and administrative staff. This book will be of interest to students and scholars of language and education policy, internationalization and applied linguistics, particularly English-Medium Instruction (EMI), academic English and English as a Lingua Franca (ELF).

Researching English-Medium Higher Education - Diverse Applications and Critical Evaluations of the ROAD-MAPPING Framework... Researching English-Medium Higher Education - Diverse Applications and Critical Evaluations of the ROAD-MAPPING Framework (Hardcover)
Emma Dafouz, Ute Smit
R3,775 Discovery Miles 37 750 Ships in 10 - 15 working days

Set against the increasing use of English-medium higher education across the world, this book brings together researchers and practitioners who, despite coming from very different geopolitical areas and pursuing distinct research objectives, coincide in their use of the ROAD-MAPPING conceptual framework. With the use of this framework and its six interrelated dimensions, the nine studies included in this volume explore key topics for English-Medium Education in Multilingual University Settings (EMEMUS) from diverse perspectives. These range from multi-sited, meta-level approaches critically analysing different countries and their realisations of EMEMUS to using ROAD-MAPPING as a methodological tool to analyse all its dimensions or place the lens on a particular aspect. By doing so, the contributions demonstrate the strength of the ROAD-MAPPING framework for investigating and understanding the complex nature of EMEMUS. The volume makes a valuable contribution to the development of EMEMUS research and is thus highly recommended for scholars, policymakers and students interested in one of the most fast-growing (and contested) research areas in applied linguistics today.

The Black Side of the River - Race, Language, and Belonging in Washington, DC (Hardcover): Jessica A. Grieser The Black Side of the River - Race, Language, and Belonging in Washington, DC (Hardcover)
Jessica A. Grieser
R696 Discovery Miles 6 960 Ships in 10 - 15 working days

An insightful exploration of the impact of urban change on Black culture, identity, and language Across the United States, cities are changing. Gentrification is transforming urban landscapes, often pushing local Black populations to the margins. As a result, communities with rich histories and strong identities grapple with essential questions. What does it mean to be from a place in flux? What does it mean to be a specific kind of person from that place? What does gentrification mean for the fabric of a community? In The Black Side of the River, sociolinguist Jessi Grieser draws on ten years of interviews with dozens of residents of Anacostia, a historically Black neighborhood in Washington, DC, to explore these ideas through the lens of language use. Grieser finds that residents use certain speech features to create connections among racial, place, and class identities; reject negative characterizations of place from those outside the community; and negotiate ideas of belonging. In a neighborhood undergoing substantial class gentrification while remaining decisively Black, Grieser finds that Anacostians use language to assert a positive, hopeful place identity that is inextricably intertwined with their racial one. Grieser's work is a call to center Black lived experiences in urban research, confront the racial effects of urban change, and preserve the rich culture and community in historic Black neighborhoods, in Washington, DC, and beyond.

Aspects of Language Contact - New Theoretical, Methodological and Empirical Findings with Special Focus on Romancisation... Aspects of Language Contact - New Theoretical, Methodological and Empirical Findings with Special Focus on Romancisation Processes (Hardcover)
Thomas Stolz, Dik Bakker, Rosa Salas Palomo
R4,550 Discovery Miles 45 500 Ships in 9 - 17 working days

This edited volume brings together fourteen original contributions to the on-going debate about what is possible in contact-induced language change. The authors present a number of new vistas on language contact which represent new developments in the field. In the first part of the volume, the focus is on methodology and theory. Thomas Stolz defines the study of Romancisation processes as a very promising laboratory for language-contact oriented research and theoretical work based thereon. The reader is informed about the large scale projects on loanword typology in the contribution by Martin Haspelmath and on contact-induced grammatical change conducted by Jeanette Sakel and Yaron Matras. Christel Stolz reviews processes of gender-assignment to loan nouns in German and German-based varieties. The typology of loan verbs is the topic of the contribution by Soren Wichmann and Jan Wohlgemuth. In the articles by Wolfgang Wildgen and Klaus Zimmermann, two radically new approaches to the theory of language contact are put forward: a dynamic model and a constructivism-based theory, respectively. The second part of the volume is dedicated to more empirically oriented studies which look into language-contact constellations with a Romance donor language and a non-European recipient language. Spanish-Amerindian (Guarani, Otomi, Quichua) contacts are investigated in the comparative study by Dik Bakker, Jorge Gomez-Rendon and Ewald Hekking. Peter Bakker and Robert A. Papen discuss the influence exerted by French on the indigenous languages ofCanada. The extent of the Portuguese impact on the Amazonian language Kulina is studied by Stefan Dienst. John Holm looks at the validity of the hypothesis that bound morphology normally falls victim to Creolization processes and draws his evidence mainly from Portuguese-based Creoles. For Austronesia, borrowings and calques from French still are an understudied phenomenon. Claire Moyse-Faurie's contribution to this topic is thus a pioneer's work. Similarly, Francoise Rose and Odile Renault-Lescure provide us with fresh data on language contact in French Guiana. The final article of this collection by Mauro Tosco demonstrates that the Italianization of languages of the former Italian colonies in East Africa is only weak. This volume provides the reader with new insights on all levels of language-contact related studies. The volume addresses especially a readership that has a strong interest in language contact in general and its repercussions on the phonology, grammar and lexicon of the recipient languages. Experts of Romance language contact, and specialists of Amerindian languages, Afro-Asiatic languages, Austronesian languages and Pidgins and Creoles will find the volume highly valuable.

Speaking Out - The Female Voice in Public Contexts (Hardcover, 2006 ed.): J Baxter Speaking Out - The Female Voice in Public Contexts (Hardcover, 2006 ed.)
J Baxter
R2,663 Discovery Miles 26 630 Ships in 18 - 22 working days

Focusing on the female voice in public contexts, language and gender specialists consider the barriers and opportunities encountered by women in gaining recognition in politics, law, the church, education, business and the media, where people are increasingly judged by their speech and where male and female speech is often evaluated differently.

Sociolinguistics in England (Hardcover, 1st ed. 2018): Natalie Braber, Sandra Jansen Sociolinguistics in England (Hardcover, 1st ed. 2018)
Natalie Braber, Sandra Jansen
R4,080 Discovery Miles 40 800 Ships in 18 - 22 working days

This book presents an overview of sociolinguistic research in England. Showcasing developments in sociolinguistic theory, method and application, the chapters examine sociolinguistic topics on different linguistic levels and in different geographical areas across the country. Allowing the reader to engage with contemporary research in the field, each chapter is unique in the topic or geographical area explored. Topics include historical sociolinguistics, British Sign Language, lexical variation, life-span change, and variation and innovation in urban and peripheral areas; while the regions covered range from Cornwall to West Cumbria. Edited and authored by a range of international scholars, this is sure to be a key research resource for students and scholars interested in language use in England.

Analysing Sign Language Poetry (Hardcover, 2005 ed.): R. Sutton-Spence Analysing Sign Language Poetry (Hardcover, 2005 ed.)
R. Sutton-Spence
R1,418 Discovery Miles 14 180 Ships in 18 - 22 working days

This new study is a major contribution to sign language study and to literature generally, looking at the complex grammatical, phonological and morphological systems of sign language linguistic structure and their role in sign language poetry and performance. Chapters deal with repetition and rhyme, symmetry and balance, neologisms, ambiguity, themes, metaphor and allusion, poem and performance, and blending English and sign language poetry. Major poetic performances in both BSL and ASL--with emphasis on the work of the deaf poet Dorothy Miles--are analyzed using the tools provided in the book.

Speech Etiquette in Slavic Online Communities (Hardcover, 1st ed. 2021): Lilia Duskaeva Speech Etiquette in Slavic Online Communities (Hardcover, 1st ed. 2021)
Lilia Duskaeva
R3,668 Discovery Miles 36 680 Ships in 10 - 15 working days

This edited book focuses on speech etiquette, examining the rules that govern communication in various online communities: professional, female, and ethnospecific. The contributors analyze online communication in the Slavic languages Russian, Slovak, Polish, and Belarusian, showing how the concept of speech etiquette differs from the concept of politeness, although both reflect the relationship between people in interaction. Online communities are united on the basis of common informative or phatic illocutions among their participants, and their speech etiquette is manifested in stable forms of conducting discussions - stimulating and responding. Each group has its own ideas of unacceptable speech behavior and approaches to sanitation, and the rules of speech etiquette in each group determine the degree of rapport and distancing between the participants in discourse. The chapters in this book explore how rapport and distance are established through acts such as showing attention to the addressee and increasing his or her communicative status; reducing or increasing the illocutionary power of evaluations and motivations; and evaluating one's own or someone else's speech. The volume will be of interest to researchers studying online communication in such diverse fields as linguistics, sociology, anthropology, programming, and media studies.

Quantitative Methods in Sociolinguistics (Hardcover): Ronald Macaulay Quantitative Methods in Sociolinguistics (Hardcover)
Ronald Macaulay
R3,653 Discovery Miles 36 530 Ships in 10 - 15 working days

This detailed textbook critically examines methods used in sociolinguistc studies, including the ways in which the categories of age, gender, ethnicity and social class have been employed to chart language variation. It discusses the nature of data and encourages students to examine the evidence with a more critical eye.

Discursive Constructions of Identity in European Politics (Hardcover): R. Mole Discursive Constructions of Identity in European Politics (Hardcover)
R. Mole
R1,406 Discovery Miles 14 060 Ships in 18 - 22 working days

In the study of European politics and society ever-greater importance is attached to the role of ideational factors such as identity and discourse. The editor brings together specialists from critical discourse analysis and critical approaches to communications, history, literature, cultural studies, media, sociology, politics and International Relations to discuss the discursive construction of ethnic, national and regional identities and analyse how specific identity discourses condition and constrain knowledge and action with regard to various socio-political issues in Europe.

Developing Multilingual Education Policies - Theory, Research, Practice (Hardcover): Michal Tannenbaum, Elana Shohamy Developing Multilingual Education Policies - Theory, Research, Practice (Hardcover)
Michal Tannenbaum, Elana Shohamy
R3,776 Discovery Miles 37 760 Ships in 10 - 15 working days

Multilingual policies are increasingly important and required in educational settings worldwide, yet there lacks a solid experimental body of theory, research and practice, providing guidance for the development of policies. The Israeli context presented in this book serves as a case study or a model that could be used by bodies or entities seeking to devise a multilingual policy. Divided into three parts, the authors begin by addressing the general notion of a multilingual education policy with specific reference to the Israeli context. The book then focuses on specific challenges confronting the new policy that have been explored in empirical studies and concludes with a proposed framework for a new multilingual education policy related to the core theoretical topics and empirical findings discussed in the previous chapters. This framework includes principles and strategies for implementing the process described in the book in other contexts, ensuring wide applicability and relevance. Expanding Multilingual Education Policies: Theory, Research, Practice is an essential read for all involved in language policy and planning within Applied linguistics and education.

Routledge Handbook of Descriptive Rhetorical Studies and World Languages (Hardcover): Weixiao Wei, James Schnell Routledge Handbook of Descriptive Rhetorical Studies and World Languages (Hardcover)
Weixiao Wei, James Schnell
R6,206 Discovery Miles 62 060 Ships in 10 - 15 working days

Routledge Handbook of Descriptive Rhetorical Studies and World Languages offers a useful collection of papers that present rhetorical analysis of the discoursal practice in different cultural settings. Covering issues from America to Europe and Asia, and topics from politics to media, education to science, agriculture to literature and so on, the handbook offers something to everyone interested in knowing how language works to guide listeners' interpretations, alter their perceptions and shape their worldviews. The outcome will be a huge number of publications describing the rhetorical conventions and innovations in many walks of life in the global setting. Eventually, a body of knowledge and theory about rhetoric will be formed as a result of increasingly pervasive descriptive rhetorical studies around the globe. The end result is a knowledge database, a solid foundation for rhetorical studies to become an essential discipline in arts and humanities from which to develop formidable theory and applications in areas such as linguistics, literature, history, cultural studies, political science, and sociology. This handbook will be crucial for students and researchers in areas such as literature and linguistics, communication studies, political science, and arts and humanities in general. This book will also be useful to social science, educational, business, law, science and engineering departments, due to its coverage of rhetoric in a multidisciplinary and multilingual context.

The Language of Cosmetics Advertising (Hardcover, 1st ed. 2016): Helen Ringrow The Language of Cosmetics Advertising (Hardcover, 1st ed. 2016)
Helen Ringrow
R2,098 R1,896 Discovery Miles 18 960 Save R202 (10%) Ships in 10 - 15 working days

This book offers a cross-cultural comparison of French and British cosmetics advertisements and explores how the discourse of beauty advertising represents ideas about femininity in French and English language contexts. As the global beauty industry expands and consumers become more critical of the claims made, the topic of cosmetics advertising discourse is examined using Feminist Critical Discourse Analysis. One common theme underlying most cosmetics advertising discourse is that the female body always requires 'work' to fix its 'problems': flat skin, dry hair, and so on. The author uses themes of language and gender, media and identity, and advertising across cultures to expose exactly what is going on in the language of cosmetics advertising and to offer a first step towards challenging these ideas and thinking about alternatives.

Translators, Interpreters, and Cultural Negotiators - Mediating and Communicating Power from the Middle Ages to the Modern Era... Translators, Interpreters, and Cultural Negotiators - Mediating and Communicating Power from the Middle Ages to the Modern Era (Hardcover)
F. Federici, D. Tessicini
R2,486 R1,855 Discovery Miles 18 550 Save R631 (25%) Ships in 10 - 15 working days

How do translators manage relations with parties in a position of authority and power? The book investigates the intellectual, social and professional identity of translators and interpreters across different time periods and locations when their role involves a negotiation with political powers and cultural authorities.

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