Language, Literacy, and Health: Discourse in Brazils National Health System analyzes language, literacy, and health as social practices, with a focus on Brazils national health system, the Unified Health System (SUS). The SUS was established in the 1990s, offering free consultations, health promotion activities, and home visits by a professional team to the Brazilian population, and of particular interest is the Family Health Strategy program. This book is based on research conducted in two different Brazilian regions, the Northeast and the Southeast. Izabel Magalhaes and Kenia Lara da Silva discuss language and literacy as discourse-a very important dimension of health practice-and different uses of texts, including multimodal texts. The research and analysis, and the authors' ethnographic approach, bring to light some issues with SUS practices, and the authors suggest improvements. The book contributes to the debate about language and literacy in health practices, in which patients are partly responsible for keeping well.

Despite the status of Arabic as a global language and the high demand to learn it, the field of Arabic second language acquisition remains underinvestigated. Second language acquisition findings are crucial for informing and advancing the field of Arabic foreign language pedagogy including Arabic language teaching, testing, and syllabus design. Arabic Second Language Learning and Effects of Input, Transfer, and Typology provides data-driven empirical findings for a number of basic and high-frequency morphosyntactic structures with two novel typological language pairings, examining Arabic second language acquisition data from adult L1 Chinese- and Russian-speaking learners of Arabic as a foreign language. Alhawary's study examines the different processes, hypotheses, and acquisition tendencies from the two learner groups, and documents the extent of the successes and challenges faced by such learners in their L2 Arabic grammatical development during the first three years of learning the language. In addition, the book offers both theoretical and practical implications related to input exposure, L1 and L2 transfer, and typological and structural proximity effects. This book serves as a valuable resource for both second language acquisition experts and foreign language teaching practitioners.

Rewriting Literacy makes a profound contribution to the developing field of literacy studies as it is the first book which seeks to link such disciplines as linguistics, sociolinguistics, anthropology, education, English as a second language, and reading and writing theory. The chapters in this edited collection, by some of the foremost scholars of the day, all focus on the nature of literacy. Each article brings to light important concerns regarding literacy, concerns which are often ignored by the more traditionally oriented educationalist. The authors illustrate how literacy is embedded in a social and cultural context bringing into question the very nature of what it means to be literate. Each piece highlights, either implicitly or explicitly, the highly political nature of literacy and in doing so approaches the study of literacy from a critical and pedagogical perspective. The body of work presented in this volume is relevant not only to individuals whose main focus is on the area of literacy studies, but to all those concerned about minority disenfranchisement, institutional inequity, and the political, cultural, and social dimensions of education.

The history of "language teaching" is shot through with methods and approaches to language learning - most recently with "communicative language teaching" - but this book demonstrates that a more differentiated and richer understanding of learning a foreign language is both necessary and desirable. Languages and cultures are interlinked and interdependent and their teaching and learning should be too. Learning another language is part of a complex process of learning and understanding other people's ways of life, ways of thinking and socio-economic experience

Sexualities are perceived, constructed and represented in different ways in various languages and cultures. This collection addresses how people use various linguistic features to construct their sexual identities and relationships and how membership of specific social groups, based on sexual and lifestyle choices, may be signalled through language. The new research presented in the chapters focuses on cross-cultural contexts and is situated within a discussion of current trends and theories in relation to language and sexuality.

Carol Myers-Scotton has edited a collection of essays that covers the choice of one style of English over another in everything from Bible translations to "surprise in poetry" to supervisor-worker interactions on the automobile assembly line. An important theme developed to varying degrees in these papers is the notion that speakers and writers, as rational actors, exploit the unmarked-marked opposition regarding audience expectations so as to convey messages of intentionality charged with social or psychological import.

"Metaphors of Globalization" inquires into the power and politics of metaphors in the making of our globalizing era. The approach is multidisciplinary, with case studies in global finance, global governance, literary theory, political theory, anthropology, and sociology. By revisiting globalization through the analysis of metaphors, this volume sheds new light on usually overlooked dimensions of global politics, improves on many outdated conceptualizations, and undertakes a critical analysis of existing approaches to the study of globalization.

This book comprises the first complete treatment of the Irish language in social context throughout the whole of Ireland, with a particular focus on contemporary society. The possibilities and limitations of the craft of language planning for the revival of the Irish language are outlined and the book also situates the language issue in the context of current debates on the geography, history and politics of the nature of Irish identity. A comprehensive multidisciplinary approach is adopted throughout.

A union of Cognitive Linguistics and Sociolinguistics was bound to happen. Both proclaim a usage-based approach to language and aim to analyse actual language use in objective ways. Whereas Sociolinguistics is by nature on the outlook for language in its variety, CL can no longer afford to ignore social variation in language as it manifests itself in the usage data. Nor can it fail to adopt an empirical methodology that reflects variation as it actually occurs, beyond the limited knowledge of the individual observer. Conversely, while CL can only benefit from a heightened sensitivity to social aspects, the rich, bottom-up theoretical framework it has developed is likely to contribute to a much better understanding of the meaning of variationist phenomena. This volume brings together fifteen chapters written by prominent scholars testifying of rich empirical and theoretizing research into the social aspects of language variation. Taking a broad view on Cognitive Sociolinguistics, the volume covers three main areas: corpus-based research on language variation, cognitive cultural models, and the ideologies of sociopolitical and socio-economic systems.

A selection of Professor Fishman's writings, during the past two decades, on language and ethnicity in minority perspective, this volume concentrates on six major topics: * What is ethnicity and how is it linked to language? * Language maintenance and language shift in ethnocultural perspective * The ethnic dimension in language planning * Language and ethnicity in education: the bilingual minority focus * Elites and rank-and-file: contrasts and contexts * Ethnolinguistic homogeneity and heterogeneity: national and international causes and consequences. Each major topic is prefaced by a specially written introduction, as is the volume as a whole, thereby integrating the material and focusing it on minority group concerns. Joshua Fishman's well-known dedication to worldwide cultural democracy and cultural pluralism, not only as moral imperatives but as empirical assets, shines through all of these selections and unifies them philosophically as well as scientifically.

In the early eighteenth century, the household accountant was traditionally female. However, just as women were seen as financial accountants, they were also deeply associated with the literary and narrative accounting inherent in letters and diaries. These are examined alongside property, originality and the development of the early novel.

Avoid jargon and expressions e.g. unique, ground-breaking, stellar, accessible, cutting edge Include information which isn't obvious from the book description above Mention if a book is especially topical or is likely to appeal in particular geographical areas Remember that artwork and contributors could be important selling points

When I entered her shop, my friend turned to me and said: "Ara, che si dice?" ('Hey there, how you doing?'). This was not a full-fledged sentence in Italian, as she had thrown a little Sicilian word in - ara. It was a greeting, of course, but also a way of expressing her surprise at seeing me there, and a way of prompting me to start our conversation. The fact she used Sicilian had a clear meaning too: the vernacular indicates a shared social identity. In a nutshell, this book analyses the cases of Sicilian ara and mentri to understand the complexity of discourse markers: what functions they perform, how they evolve historically, and what their social meaning is in a bilingual speech community.

The Intertext series has been specifically designed to meet the needs of contemporary English Language Studies. Working with Texts: A Core Introduction to Language Analysis (second edition 2001) is the foundation text, which is complemented by a range of 'satellite titles. These provide students with hands-on practical experience of textual analysis through special topics, and can be used individually or in conjunction with Working with Texts. Language Change: examines the way external factors have influenced and are influencing language change, focusing on how changing social contexts are reflected in language use explores the attitudes, values and assumptions that shape the way we use language looks at how language change operates within different genres, such as problem pages, sports reports and recipes provides lively examples from everyday communication, including letters, emails, postcards and text messages includes a unit on how new words are formed and features a full glossary.

TRENDS IN LINGUISTICS is a series of books that open new perspectives in our understanding of language. The series publishes state-of-the-art work on core areas of linguistics across theoretical frameworks, as well as studies that provide new insights by approaching language from an interdisciplinary perspective. TRENDS IN LINGUISTICS considers itself a forum for cutting-edge research based on solid empirical data on language in its various manifestations, including sign languages. It regards linguistic variation in its synchronic and diachronic dimensions as well as in its social contexts as important sources of insight for a better understanding of the design of linguistic systems and the ecology and evolution of language. TRENDS IN LINGUISTICS publishes monographs and outstanding dissertations as well as edited volumes, which provide the opportunity to address controversial topics from different empirical and theoretical viewpoints. High quality standards are ensured through anonymous reviewing.

During Germany's occupation of France in WWII, French regional languages became a way for people to assert their local identities. This book offers a detailed historical sociolinguistic analysis of the various language policies applied in France's regions (Brittany, Southern France, Corsica and Alsace) before, during and after WWII.

The Contributions to the Sociology of Language series features publications dealing with sociolinguistic theory, methods, findings and applications. It addresses the study of language in society in its broadest sense, as a truly international and interdisciplinary field in which various approaches - theoretical and empirical - supplement and complement each other. The series invites the attention of scholars interested in language in society from a broad range of disciplines - anthropology, education, history, linguistics, political science, and sociology. To discuss your book idea or submit a proposal, please contact Natalie Fecher.

TRENDS IN LINGUISTICS is a series of books that open new perspectives in our understanding of language. The series publishes state-of-the-art work on core areas of linguistics across theoretical frameworks, as well as studies that provide new insights by approaching language from an interdisciplinary perspective. TRENDS IN LINGUISTICS considers itself a forum for cutting-edge research based on solid empirical data on language in its various manifestations, including sign languages. It regards linguistic variation in its synchronic and diachronic dimensions as well as in its social contexts as important sources of insight for a better understanding of the design of linguistic systems and the ecology and evolution of language. TRENDS IN LINGUISTICS publishes monographs and outstanding dissertations as well as edited volumes, which provide the opportunity to address controversial topics from different empirical and theoretical viewpoints. High quality standards are ensured through anonymous reviewing.

This book explores translation strategies for films and TV programs. On the basis of case studies on subtitle translations, it argues that translators are expected to take into consideration not only linguistic and cultural differences but also the limits of time and space. Based on the editor's experience working as a translator for TV, journalist, and narrator, this book proposes employing editorial translation for TV translation. Further, in light of statistics on international audiences' views on Chinese films, it suggests striking a balance between conveying cultural messages and providing good entertainment.

This is an accessible survey of the linguistic issues facing children growing up in indigenous communities.All over the world there are children who learn one (or more) language at home and then have to learn another language when they attend school. In some cases this is because children come from immigrant backgrounds; in other cases children come from indigenous communities in countries which have been colonised. This book illustrates the linguistic diversity that can be found in such communities. It examines a wide range of factors which relate to the divergence between home and school language for children growing up in indigenous multilingual communities."Children's Language and Multilingualism" explains concisely and clearly why educators, health specialists, government bodies and politicians need to understand the importance of these differences for children's social and linguistic development, particularly in relation to education and social policy. Never far from the surface are the well-documented benefits of bi- and multilingualism in education nationally and internationally. This accessible survey of the linguistic issues facing children growing up in indigenous communities will be of interest to advanced students and researchers of multilingualism and language acquisition.

Providing a thorough review and synthesis of work on communication skills and skill enhancement, this "Handbook" serves as a comprehensive and contemporary survey of theory and research on social interaction skills. Editors John O. Greene and Brant R. Burleson have brought together preeminent researchers and writers to contribute to this volume, establishing a foundation on which future study and research will build.
The handbook chapters are organized into five major units: general theoretical and methodological issues (models of skill acquisition, methods of skill assessment); fundamental interaction skills (both transfunctional and transcontextual); function-focused skills (informing, persuading, supporting); skills used in management of diverse personal relationships (friendships, romances, marriages); and skills used in varied venues of public and professional life (managing leading, teaching).
Distinctive features of this handbook include:
* broad, comprehensive treatment of work on social interaction skills and skill acquisition;
* up-to-date reviews of research in each area; and
* emphasis on empirically supported strategies for developing and enhancing specific skills.
Researchers in communication studies, psychology, family studies, business management, and related areas will find this volume a comprehensive, authoritative source on communications skills and their enhancement, and it will be essential reading for scholars and students across the spectrum of disciplines studying social interaction.

Applied Linguistics as Social Science surveys the increasing dialogue between linguistics and social theory. The book shows how social theory, applied linguistics and sociolinguistics share a set of common concerns, and how an analysis of these to produce a social scientific account of applied linguistics helps to explain the interaction between social structures, human agents and language. Foreword Introduction Making connections: some key issues in social theory and applied linguistics Sociology and ideas about language Language as a cultural emergent property Researching language learning: theories, evidence, claims Social categories and theoretical descriptions Social domain theory: interpreting intercultural communication Language in the world: properties and powers A social realist approach to research in applied linguistics .

Wales is a small nation with a long and varied tradition of bilingualism. The minority language and culture is under threat. The book seeks to take the temperature of the Welsh language. Building on a computer analysis of the 1981 Welsh language Census data, the book provides evidence of a language moving slowly towards extinction. The aim of each chapter is to examine an issue which is of significance in most minority language situations, but is exemplified and encapsulated in the Welsh context. The effect of television and other mass media, the potential and threat of the microelectronic revolution, the existence and erosion of heartlands are issues which are part of the nervous tension of contemporary Wales and many other minority language regions. The role of bilingual education is a central issue of the book. A bilingual education model is described as a basis for analysing some of the problems and issues of Welsh and worldwide bilingual education. Another chapter analyses different approaches to curriculum development in minority language contexts and argues for a dual approach combining central initiatives and teacher based action research. Regional variations in the policy and provision of bilingual schooling in Wales are portrayed, and two further chapters present recent research into Welsh education. This research points to the crucial nature of immersion and active participation in the minority culture as a lifeline for the future of the Welsh language.