Many of us would like to change one or more of our own behaviors, or those of others. Governments and public health officials frequently initiate programs to promote behavior change on a broad scale. But behavior change is difficult, and success frequently eludes us. Reset: An Introduction to Behavior Centered Design presents a new framework for achieving behavior change that draws on recent advances in neuroscience, evolutionary biology, and ecological psychology. Behavior Centered Design provides a behavioral model derived from reinforcement learning theory, develops a fundamental taxonomy of needs based in evolutionary biology, shows how the disruption of behavior settings is key, and lays out the steps involved in programming for behavior change. Part 1 of Reset begins with an in-depth presentation of the theory behind the model - such as how BCD conceptualizes behavior change - and emphasizes the key principles of surprise, revaluation, and performance. Part 2 is a step-by-step manual for conceiving, creating, implementing, and evaluating a behavior change program. Numerous real-life examples are provided, as well as additional resources to support mastery of the BCD approach. Applied successfully to a range of public health behaviors as well as in commercial product design and marketing, the BCD approach encourages behavior change practitioners to think differently about behavior - both in understanding how and why it is produced, and in how to design programs to change it.

Humans are complex social beings. To understand human behaviour, an integrated perspective is required - one which considers both what we regularly do (our personality traits) and what motivates us (our values). Personality, Values, Culture uses an evolutionary perspective to look at the similarities and differences in personality and values across modern societies. Integrating research on personality and human values into a functional framework that highlights their underlying compatibilities (driven by shared genetic and brain mechanisms), Fischer describes how personality is shaped by the complex interplay between genes and the environment, both over the course of human evolution and within the lifespan of individuals. He proposes a gene-culture coevolution model of personality and values to explain how and why people differ around the world and how genes, economics, social conditions, and climate jointly shape personality.

'Packed with fresh and clear insights that will change the way you think about the world' Uri Gneezy 'One of those books that you pick up and then can't put down' Steve Stewart-Williams 'This is a book I will come back to again and again' Nichola Raihani How game theory - the ultimate theory of rationality - explains irrational behaviour. In Hidden Games, MIT economists Moshe Hoffman and Erez Yoeli find a surprising middle ground between the hyperrationality of classical economics and the hyper-irrationality of behavioural economics. They call it hidden games. Reviving game theory, Hoffman and Yoeli use it to explain our most puzzling behaviour, from the mechanics of Stockholm syndrome and internalised misogyny to why we help strangers and have a sense of fairness. Fun and powerfully insightful, Hidden Games is an eye-opening argument for using game theory to explain all the irrational things we think, feel, and do and will change how you think forever.

"The Deer and the Tiger" is Schaller's detailed account of the ecology and behavior of Bengal tigers and four species of the hoofed mammals on which they prey, based on his observations in India's Kanha National Park.
"This book is a treasure house of biological information and it is also a delight to read. . . . Excellent phoographs accompany the text."--Robert K. Enders, "American Scientist"
"The one book that has been my greatest source of inspiration is "The Deer and the Tiger" by George Schaller, based on the first ever scientific field study of the tiger. . . . This book is written by a scientist, but speaks from the heart. . . . It reveals startling information on feeding habitats, territorial behaviour, and the nuances that make up the language of the forest; you become totally immersed in the world of the tiger. . . . For all of us who work in tiger conservation, this book is "the" bible."--Valmik Thapar, "BBC Wildlife"

Examining the interconnections between genes and culture is crucial for a more complete understanding of psychological processes. Genetic predispositions may predict different outcomes depending on one's cultural context, and culture may predict different outcomes depending on genetic predispositions - that is, genes and culture interact. Less is understood, however, about how genes and culture interact, or the psychological mechanisms through which gene-culture interactions occur. In this Element, Heewon Kwon and Joni Y. Sasaki review key findings and theories in gene-culture interaction research. They then go on to discuss current issues and future directions in gene-culture research that may illuminate the path toward an explanatory framework.

Few observers of relationship dynamics would dispute the claim of interdependence theorists that a defining feature of close relationships is the extent to which partners influence each other's thoughts, feelings, or behaviors. However, partners do not behave simply in response to each other's behavior; both partners in a given relationship bring themselves - indeed, their selves - into the relationship as well. Not only are individuals' selves enormously complex and rich in content, but so too are the multitude of personality characteristics, including traits, values, attitudes, motives, and emotions, that contribute to selves' richness. Gaines, Jr provides a major integration of research on personality with research on relationship science, and demonstrates how personality constructs can be readily incorporated into the two most influential theories of close relationships: attachment theory and interdependence theory. This study will be of value to scholars in the fields of close relationships, personality psychology, communication studies, and family studies.

"Financial Risk Taking" explores the complex relationship between human behaviour and the markets, offering the reader a context in which to assess their own strengths and weaknesses. It is essential reading for anyone wishing to invest in stocks and trade futures as part of a Self-Investment Pension or day trading business. Following years of trading and careful research the author has developed the comprehensive Model of Trading Competence that depicts the competences and competencies required to succeed.

The book embraces some controversial issues and introduces the concepts of: Perceptual Errors - how these negatively influence the trading process and how to overcome them through applying techniques such as analysis and refutation. Emotions - are they enabling or disabling in the investment/trading forum? Research showing that they are indispensible to the decision processes in trading and everyday life is discussed. The Paramouncy Principle - demonstrates that you are the most importan t variable in the trading equation. Self-Sabotaging Behaviours - what they are and how to overcome them. Loss and Success Depression - what are success and failure]? How to overcome feeling of hopelessness if it all goes wrong. Stress - what it is and how to ameliorate its negative effects.

Eight Standards with relevant criteria are presented in the final chapter in the style of a work-book for readers and students to structure their personal learning.

Few diseases have exercised the Western imagination as chronically as hysteria--from the wandering womb of ancient Greek medicine, to the demonically possessed witch of the Renaissance; from the "vaporous" salong women of Enlightenment Paris, through to the celebrated patients of Sigmund Freud, with their extravagant, erotically charged symptoms. In this fascnating and authoritative book, Mark Micale surveys the range of past and present readings of hysteria by intellectual historians; historians of science and medicine; scholars in gender studies, art history, and literature; and psychoanalysts, psychiatriasts, clinical psychologists, and neurologists. In so doing, he explores numerous questions raised by this evergrowing body of literature: Why, in recent years, has the history of hysterical disorders carried such resonance for commentators in the sciences and humanities? What can we learn form the textual traditions of hysteria about writing the history of disease in general? What is the broader cultural meaning of the new hysteria studies? In the second half of the book, Micale discusses the many historical "cultures of hysteria." He reconstructs in detail the past usages of the hysteria concept as a powerful, descriptive trope in various nonmedical domains, including poetry, fiction, theater, social thought, political criticism, and the arts His book is a pioneering attempt to write the historical phenomenology of disease in an age preoccupied with health, and a prescriptive remedy for writing histories of disease in the future. Mark S. Micale is Assistant Professor of History at Yale. He is the editor of Beyond the Unconscious: Essays of Henri F. Ellenberger (Princeton). Originally published in 1994. The Princeton Legacy Library uses the latest print-on-demand technology to again make available previously out-of-print books from the distinguished backlist of Princeton University Press. These editions preserve the original texts of these important books while presenting them in durable paperback and hardcover editions. The goal of the Princeton Legacy Library is to vastly increase access to the rich scholarly heritage found in the thousands of books published by Princeton University Press since its founding in 1905.

This book uses evolution as the unifying theme to trace the connections between levels of biological complexity from genes through nervous systems, animal societies, and human cultures. It examines the history of evolutionary theory from Darwin to the present, including: the impact of molecular biology and the emergence of evolutionary social theory.

One of the central problems in nutrition is the difficulty of getting people to change their dietary behaviours so as to bring about an improvement in health. What is required is a clearer understanding of the motivations of consumers, barriers to changing diets and how we might have an impact upon dietary behaviour. This book brings together theory, research and applications from psychology and behavioural sciences applied to dietary behaviour. The authors are all international leaders in their respective fields and together give an overview of the current understanding of consumer food choice.

"Creativity in Context" is an update of "The Social Psychology of Creativity, " a classic text for researchers, students, and other interested readers. "Creativity in Context" incorporates extensive new material, going far beyond the original to provide a comprehensive picture of how the motivation for creative behavior, and creativity itself, can be influenced by the social environment.Teresa Amabile describes new findings from both her own research and from the work of many others in the field, detailing not only the ways in which creativity can be killed by social-psychological influences, but also the ways in which it can be maintained and stimulated. The research and the theory have moved beyond a narrow focus on the immediate social environment to a consideration of broad social influences in business organizations, classrooms, and society at large; beyond a documentation of social influences to a consideration of the cognitive mechanisms by which social factors might impact creativity; and beyond subject populations consisting of children and college students to an inclusion of professional artists, research scientists, and other working adults.Amabile describes a greatly expanded set of methodologies for assessing creativity, and introduces a set of methodologies for assessing the social environment for creativity in non-experimental studies. Throughout, the book maintains a clear focus on a comprehensive view of creativity--how the social context can influence motivation and how motivation, in conjunction with personal skills and thinking styles, can lead to the expression of creative behavior within that context. The result is a clarified theory of how creativity actually happens, with strong implications for supporting and increasing essential aspects of human performance.

A comprehensive treatise on how to understand complex language, and use language effectively as a behavior analyst. Language changes everything. From infancy through adulthood, language shapes how we live our lives and interact with other people, in increasingly complex ways. Language also shapes how we exist in the world as professionals--and how we operate as a profession. As behavior analysts working with others to effect change, words matter. A comprehensive understanding of complex language is therefore critical to practicing effectively as a behavior analyst. Understanding the functions of complex language, allows us to skillfully use language as an intervention tool. Relational frame theory (RFT) is a behavior analytic theory of human language. RFT suggests that the building block of human language and higher cognition is relating--in other words, the human ability to create links between one thing and another using words. Understanding and Applying Relational Frame Theory outlines the essential principles of RFT, and offers practical applications and tools to help clients live better lives and to establish the conditions necessary for all of us to thrive. With a central focus on establishing psychological flexibility, prosociality, and cooperative contexts for change, at all levels of analysis--from the self to overarching systems and cultures--in this book, you will: Learn the theoretical basis of RFT, including how relational operants are learned, from their roots in early social interactions to the complex relating of relations and relational networks seen in analogical and metaphorical reasoning. Explore how complex verbal repertoires affect individual behavior, introducing the development of the self and the influence of rule-governed behavior and private events. Examine relational framing in the context of groups--including the speaking and listening skills needed for supervision, mentorship, effective messaging, and prosociality within and between organizational systems. Discover the implications of applying a behavior analytic understanding of complex language to a variety of settings, including education, mental health, and business. Learn how RFT can be applied to issues of diversity and inclusion, and global sustainability. Finally, you'll find a thorough discussion of how behavior analysts can use the principles outlined in this book to extend the reach of the field into a range of socially significant and critical areas for behavior change.

Leading philosopher Richard Wollheim recruits into service the insights of literature and of psychoanalysis, as well as of philosophy, in this rich and thought-provoking account of the emotions. Starting from the premise that emotions form a distinct psychological category, Wollheim argues that they are-like beliefs and desires-dispositions or underlying forces in the mind that erupt from time to time into the stream of consciousness. However, to assimilate emotions to beliefs or to desires or to some combination of the two is quite wrong. Emotions are attitudes or orientations to the world, says the author, and in this regard they are naturally associated with the imagination. The book considers what emotions are, how they arise in our lives, and how standard and "moral" emotions differ. Wollheim writes within the analytic tradition, yet decisively abandons a number of assumptions associated with that tradition and instead develops what he calls the psychologization, or repsychologization, of the emotions. Addressing repsychologization of the mind and its contents as a major theme, the author offers sustained discussion of the opinions of Sartre, William James, Freud, Melanie Klein, Stendhal, Montaigne, and Bertrand Russell.

Sport psychology is a topic of growing interest. Many professionals read journals such as The International Journal of Sports, Journal of Sport Behavior, Journal of Applied Sport Psychology, Research Quarterly for Exercise and Sport, and The Sport Psychologist. In August 2008, Monitor on Psychology, the monthly publication of the American Psychological Association (APA), featured a special issue on sport psychology. Indeed, Division 47 of APA is devoted to "the scientific, educational, and clinical foundations of exercise and sport psychology." The North American Society for the Psychology of Sport and Physical Activity (NASPSPA) and the Association for the Advancement of Applied Sport Psychology (AAASP) convene conferences each year to present scientific findings and new developments in a rapidly expanding field. The AAASP and other organizations also qualify professionals as certified sport and exercise psychology consultants. Finally, a visit to any bookstore will reveal the lay public's fascination with sports, as revealed in numerous self-help books and guides to perfecting athletic performance. Behavioral psychologists have studied sport psychology for more than three decades (Martin, Thompson, & Regehr, 2004). Applied behavior analysis (ABA), in particular, has been an instrumental approach to behavioral coaching in many sports, including baseball (Osborne, Rudrud, & Zezoney, 1990), basketball (Pates, Cummings, & Maynard, 2002), figure skating (Ming & Martin, 1996), football (Ward & Carnes, 2002), golf (Pates, Oliver, & Maynard, 2001), ice hockey (Rogerson & Hrycaiko, 2002), soccer (Brobst & Ward, 2002), swimming (Hume & Crossman, 1992), and tennis (Allison & Ayllon, 1980). ABA stresses the application of learning theory principles, objective measurement of athletic skills, controlled outcome evaluation, and socially significant behavior-change. Cognitive behavior therapy, or CBT, also has been a dominant approach to psychological intervention in sports (Meyers, Whelan, & Murphy, 1996; Weinberg & Comar, 1994). CBT addresses athletic performance through cognitive-change methods combined with behavioral practice and environmental modifications. The purpose of the book described in this proposal is to compile the most recent experimental and applied research in behavioral sport psychology. Several journal articles have reviewed critical dimensions of behavioral sport psychology (Martin et al., 2004; Martin, Vause, & Schwartzman, 2005) but no book has covered the topic with an emphasis on ABA and CBT methodology and practice. Accordingly, Behavioral Sport Psychology: Evidence-Based Approaches to Performance Enhancement is a first of its kind volume.

The Internet is revolutionizing the way psychologists conduct behavioral research. Studies conducted online are not only less error prone and labor intensive but also rapidly reach large numbers of diverse participants at a fraction of the cost of traditional methods. In addition to improving the efficiency and accuracy of data collection, online studies provide automatic data storage and deliver immediate personalized feedback to research participants - a major incentive that can exponentially expand participant pools. Furthermore, behavioral researchers can also track data on online behavioral phenomena, including Instant Messaging (IM), social networking, and other social media. This book goes beyond the basics to teach readers advanced methods for conducting behavioral research on the Internet. Short chapters offer practical advice by leading experts in key domains of Internet research. Readers are shown, step by step, how to conduct online experiments, surveys, and ability testing, use advanced graphic tools such as drag-and-drop objects, apply automatic text analysis tools, check the validity of protocols, automate the storage and analysis of data, record 'field notes' on the behavior of online subjects and chatroom or blogging communities, and much more. Chapters also address critical issues such as data security, ethics, participant recruitment, and how to ensure the completion of tests or questionnaires. This volume also features a companion Web site with additional resources, links, scripts, and instructions to further assist readers with their online research. This book is designed for researchers and advanced graduate students in the behavioral sciences seeking greater technical detail about emerging research methods. Readers will be well equipped to implement and integrate these exciting new methods into their own Internet-based behavioral research effectively, securely, and responsibly.

The obesity epidemic is one of the most serious public health threats confronting the nation and the world. The majority of overweight individuals want to lose weight, but the overall success of self-administered diets and commercial weight loss programs is very poor. Scientific findings suggest that the problem boils down to adherence. The dietary and physical activity recommendations that weight loss programs promote are effective; however, people have difficulty initiating and maintaining changes. Effective Weight Loss presents 25 detailed sessions of an empirically supported, cognitive-behavioral treatment package called Acceptance-Based Behavioral Treatment (ABT). The foundation of this approach is comprised of the nutritional, physical activity, and behavioral components of the most successful, gold-standard behavioral weight loss programs. These components are synthesized with acceptance, willingness, behavioral commitment, motivation, and relapse prevention strategies drawn from a range of therapies. ABT is based on the idea that specialized self-control skills are necessary for weight control, given our innate desire to consume delicious foods and to conserve energy by avoiding physical activity. These self-control skills revolve around a willingness to choose behaviors that may be perceived as uncomfortable, for the sake of a more valuable objective. The Clinician Guide is geared towards helping administer treatment, and the companion Workbook provides summaries of session content, exercises, worksheets, handouts, and assignments for patients and clients receiving the treatment. The books will appeal to psychologists, primary care physicians, nutritionists, dieticians, and other clinicians who counsel the overweight.

Developments in methodology and applications in travel behaviour research continue to diversify to capture the growing complexity of human travel activity and coping strategies. The random utility theory (RUM) paradigm on which many econometric and empirical studies have been based since the mid-1970's has been challenged by the bounded utility maximisation or satisficing paradigm. More recently, the rules-based paradigm from psychology has attracted considerable interest and shows signs of offering a serious 'alternative' paradigm to RUM.
This book highlights the competition between these ideas and shows how the rules-based paradigm has opened up opportunities to reflect the activity-based decision-making process. In six specially commissioned resource papers - including one by Nobel laureate Daniel McFadden - it describes the state of the art in travel behaviour research, from the fundamentals of data collection to the frontiers of e-commerce. The next 14 chapters then set out a series of research directions for ongoing inquiry. Thirty-three further chapters then offer detailed leading edge contributions within seven themes: methodological developments in choice analysis; longitudinal perspectives in choice modelling; incorporating schedules, uncertainty and reliability; challenges facing micro-simulation; integrated transport planning models; driver information and route choice; and data structures.
Based on research presented at the Ninth International Conference of the International Association for Travel Behaviour Research (IATBR), this volume captures major developments in the field since the publication of the last IATBR volume in 1998, and will therefore be of value toall researchers and practitioners needing to keep abreast of current work on travel behaviour.

"Colin Camerer's "Behavioral Game Theory" fills an important niche in the literature. It brings together and synthesizes a large body of experimental and theoretical work on multi-person interactions, in psychology as well as economics. The result is a theory of games enriched by empirical knowledge and significantly closer to what is needed for applications. Camerer's book will make an outstanding principal or supplementary text for graduate or advanced undergraduate courses in game theory and experimental economics."--Vincent Crawford, University of California, San Diego

"Behavioral economics has become very popular and of growing interest both within economics and in social science more generally. It integrates the rational maximizing behavior characteristic of economic models with objectives and beliefs characteristic of sociology and psychology in new and useful ways. Thus, it is increasingly relevant in framing issues such as tax policy, income redistribution, auctions, crime, and drug addiction. In this excellent and welcome work, "Behavioral Game Theory," Colin Camerer brings his impressive breadth of knowledge to bear on the behavioral economics of strategic interaction, and thus on the field itself. This book will induce scholars, graduate students, and young social scientists alike to work in this burgeoning and exciting area of intellectual pursuit."--Herbert Gintis, University of Massachusetts and the Santa Fe Institute

"Colin Camerer's "Behavioral Game Theory" is a major achievement. Nothing like it is available thus far, and the author is uniquely qualified to have written it. He has an impressive understanding of both psychology and economics. He has taken thetrouble to 'talk through' hundreds of tricky arguments that elsewhere just get stated mathematically. Rarer still is his positive attitude toward modeling, experimentation, econometrics, and other methodologies. If his book invests others with the same open-minded, synergistic outlook, that alone would make it worthwhile."--David G. Pearce, Yale University

"This is a terrific book. I cannot recommend it highly enough. In addition to its substantive findings, it contains a wealth of wise methodological insights, generously sprinkled with relevant and stimulating anecdotes."--Jon Elster, Columbia University

"Behavioral economics has won whatever intellectual war was fought. It has won in the sense that it has been shown to be superior to the conventional alternatives wherever there has been an evidentiary contest. In a deeper sense, however, there was no war-simply standard science, in which the current generation of scholars builds on and expands the work of previous generations. The work of implementing these advances has only begun. This book explains the nature of the advances to those in economics who were locked away in their workshops while the intellectual contest was being waged and may be unaware of what has happened."--Henry J. Aaron, The Brookings Institution

"It is certainly time that a book such as this be published. This volume will be a 'one-stop shop' for learning about behavioral economics and is likely to be adopted in graduate course in behavioral economics (and may even encourage people to offer such a course). The introductory chapter does a good job of explaining the enterprise, behavioral economics, and providing some history and context."--Linda Babcock, Carnegie Mellon University, coauthor of "Women Don't Ask"

Animal and human societies are multifaceted. In order to understand how they have evolved, it is necessary to investigate each of the constituent facets including individual abilities and personalities, life-history traits, mating systems, demographic dynamics, gene flows, social relationships, ecology and phylogeny. By exploring the nature and evolution of macaque social organization, this book develops our knowledge of the rise of societies and their transformation during the course of evolution. Macaques are the most comprehensively studied of all monkey groups, and the 20 known species feature a broad diversity in their social relationships, making them a particularly good group for exploring the evolution of societies. This book will be of primary interest to those studying animal behaviour and primatology, but will also be useful to those involved in the study of human societies.

It has often been assumed by those studying animal behaviour that the social system adopted by a species is a fixed product of natural selection. There is now an interesting body of evidence that this is not always the case and that alternative forms of social organisation may be adopted according to circumstance. In this book, first published in 1991, Professor Lott presents an overview of the understanding of this phenomenon and its implications for animal conservation and management. Those interested in social systems and more generally in animal behaviour and ecology will find this book to be an invaluable source of information and ideas.

Structural Modelling by Example offers a comprehensive overview of the application of structural equation models in the social and behavioral sciences and in educational research. It is devoted in nearly equal proportions to substantive issues and to methodological ones. The substantive section comprises case studies of the use of these models in a number of disciplines. The authors emphasize the reasons for modelling by these methods, the processes involved in defining the model, and the interpretation of the results. The methodological section comprises investigations of the behavior of structural equation modelling methods under a number of conditions. The aim is to clarify the situations in which these methods can usefully be applied and the interpretations that can be made. All researchers with a basic understanding of regression and factor analysis will find this book to be an invaluable resource as they seek to evaluate the possibilities of these new approaches for their own data.