This book focuses on the cross-cultural advertising communication and aesthetic issues of brands and brand slogans. Based on the pragmatic translating theories and case studies of a few classic brand translations, the book puts forward the Three Aesthetic Principles of translating brands. The book special features the cultural in addition to the business aspect of introducing China Time-honored Brands to foreign markets. Readers will learn about the great importance of the aesthetic issues and cultural communications in translating brands and brand slogans through this book.

The speakers of the 2015 edition of the Forum all showed a particular interest in interdisciplinary research and training. The representatives of translation industry, international and national entities and organisations, professional associations, trainers and researchers offered deep insights into their everyday work, displaying all the problems encountered and solutions found. One of the main themes was also the Silk Road Project and its multifaceted approaches - linguistic, cultural and economic - with all its drawbacks, pitfalls and challenges. In the section Transnational Private Public Partnerships the speakers stressed the importance of a global network of quality oriented partners. Interdisciplinary highlights were speakers from other disciplines who addressed in their speeches problems concerning world economy and science, which are of vital importance to all major actors.

*This highly original book is the first to show how a consideration of translation can expand and develop the field of sociology and shows how translation relates to and intervenes in the most pressing social and political issues of our times * Authored by a specialist in both sociology and translation, this has wide appeal across the humanities and social sciences and will be recommended reading for courses on translation and society and within social theory and cultural sociology *Fills a real gap in the literature for books about how translation can inform and transform the study of other fields and is the first in a new series of books aiming to continue this development

Historically, the Atlantic Ocean has served to define the relationship between the so-called worlds of the 'Old' and the 'New'. A geographical divide between continents, it is also no less a historical space across which peoples have travelled, sharing ideas and cultural practices, a site of encounter and exchange that has shaped the lives of communities and nations across the globe. This book maps this productive web of multi-layered connections, not just in terms of military, migratory, economic and commercial actions and processes, but also of shifting lines of translation that have mobilised ideas, fomented the exchange of experiences and opened up channels of communication. The Atlantic is considered here a global translation zone that has been created through a myriad of crossings, physical and conceptual, and historically shaped through the reciprocal influences between the different communities situated around and beyond its shores. In the final analysis, the book explores the Atlantic as a zone of created relation, characterised by the interaction between processes of translation, mobility and, in the best of cases, of hospitality; and most importantly, as a space no longer defined by economic and military power but by the multiplicity of identities forged in its ambit. This book will be of interest to scholars and advanced students of translation studies, literature, history, human geography, politics, sociology, and cultural studies. It was originally published as a special issue of the journal, Atlantic Studies.

Translation and Geography investigates how translation has radically shaped the way the West has mapped the world. Groundbreaking in its approach and relevant across a range of disciplines from translation studies and comparative literature to geography and history, this book makes a compelling case for a form of cultural translation that reframes the contributions of language-based translation analysis. Focusing on the different yet intertwined translation processes involved in the development of the Western spatial imaginary, Federico Italiano examines a series of literary works and their translations across languages, media, and epochs, encompassing: poems travel narratives nautical fictions colonial discourse exilic visions. Drawing on case studies and readings ranging from the Latin of the Middle Ages to twentieth-century Latin American poetry, this is key reading for translation theory and comparative/world literature courses.

In this book, Piotr Blumczynski explores the central role of translation as a key epistemological concept as well as a hermeneutic, ethical, linguistic and interpersonal practice. His argument is three-fold: (1) that translation provides a basis for genuine, exciting, serious, innovative and meaningful exchange between various areas of the humanities through both a concept (the WHAT) and a method (the HOW); (2) that, in doing so, it questions and challenges many of the traditional boundaries and offers a transdisciplinary epistemological paradigm, leading to a new understanding of quality, and thus also meaning, truth, and knowledge; and (3) that translational phenomena are studied by a broad range of disciplines in the humanities (including philosophy, theology, linguistics, and anthropology) using various, often seemingly unrelated concepts which nevertheless display a considerable degree of qualitative proximity. The common thread running through all these convictions and binding them together is the insistence that translational phenomena are ubiquitous. Because of its unconventional and innovative approach, this book will be of interest to translation studies scholars looking to situate their research within a broader transdisciplinary model, as well as to students of translation programs and practicing translators who seek a fuller understanding of why and how translation matters.

Translation and Geography investigates how translation has radically shaped the way the West has mapped the world. Groundbreaking in its approach and relevant across a range of disciplines from translation studies and comparative literature to geography and history, this book makes a compelling case for a form of cultural translation that reframes the contributions of language-based translation analysis. Focusing on the different yet intertwined translation processes involved in the development of the Western spatial imaginary, Federico Italiano examines a series of literary works and their translations across languages, media, and epochs, encompassing: poems travel narratives nautical fictions colonial discourse exilic visions. Drawing on case studies and readings ranging from the Latin of the Middle Ages to twentieth-century Latin American poetry, this is key reading for translation theory and comparative/world literature courses.

Social theories of the new cosmopolitanism have called attention to the central importance of translation, in areas such as global democracy, human rights and social movements, but translation studies has not engaged systematically with theories of cosmopolitanism. In Cosmopolitanism and Translation, Esperanca Bielsa does just that by focussing on the lived experience of the cosmopolitan stranger, whether a traveller, migrant, refugee or homecomer. With reference to world literature, social theory and foreign news, she argues that this key figure of modernity has a central relevance in the cosmopolitanism debate. In nine chapters organised into four thematic sections, this book examines: theories and insights on "new cosmopolitanism" methodological cosmopolitanism translation as the experience of the foreign the notion of cosmopolitanism as openness to others living in translation and the question of the stranger. With detailed case studies centred on Bolano, Adorno and Terzani and their work, Cosmopolitanism and Translation places translation at the heart of cosmopolitan theory and makes an essential contribution for students and researchers of both translation studies and social theory.

In Translation and Rewriting in the Age of Post-Translation Studies, Edwin Gentzler argues that rewritings of literary works have taken translation to a new level: literary texts no longer simply originate, but rather circulate, moving internationally and intersemiotically into new media and forms. Drawing on traditional translations, post-translation rewritings and other forms of creative adaptation, he examines the different translational cultures from which literary works emerge, and the translational elements within them. In this revealing study, four concise chapters give detailed analyses of the following classic works and their rewritings: A Midsummer Night's Dream in Germany Postcolonial Faust Proust for Everyday Readers Hamlet in China. With examples from a variety of genres including music, film, ballet, comics, and video games, this book will be of special interest for all students and scholars of translation studies and contemporary literature.

The problems associated with understanding come to light in many facets of our lives. This volume is dedicated to describing these facets and clarifying problems related to levels of comprehension, conceptual analysis, understanding oneself and the other as well as cultural aspects of understanding. The authors address the topic in different theoretical frames such as hermeneutics, phenomenology, transcendental, and analytic philosophy.

this volume is the first to bring together an extensive interdisciplinary engagement with the multiple ways in which the concepts and practices of translation and religion intersect. contributions from a range of leading international specialists. an indispensable scholarly resource for researchers in translation studies and the study of religions.

This book presents an East-West dialogue of leading translation scholars responding to and developing Martha Cheung's "pushing-hands" method of translation studies. Pushing-hands was an idea Martha began exploring in the last four years of her life, and only had time to publish at article length in 2012. The concept of pushing-hands suggests a promising line of inquiry into the problem of conflict in translation. Pushing-hands opens a new vista for translation scholars to understand and explain how to develop an awareness of non-confrontational, alternative ways to handle translation problems or problems related to translation activities that are likely to give rise to tension and conflict. The book is a timely contribution to celebrate Martha's work and also to move the conversation forward. Despite being somewhat tentative and experimental, it probes into how to enable and develop dynamic interaction between and reciprocal determinism of different hands involved in the process of translation.

Being a Successful Interpreter: Adding Value and Delivering Excellence is a practice-oriented guide on the future of interpreting and the ways in which interpreters can adjust their business and professional practices for the changing market. The book considers how globalisation and human migration have brought interpreting to the forefront and the subsequent need for interpreters to serve a more diverse client base in more varied contexts. At its core is the view that interpreters must move from the traditional impartial and distant approach to become committed to adding value for their clients. Features include: Interviews with leading interpreting experts such as Valeria Aliperta, Judy and Dagmar Jenner and Esther Navarro-Hall Examples from authentic interpreting practice Practice-driven, research-backed discussion of the challenges facing the future of interpreting Guides for personal development Ideas for group activities and development activities within professional associations. Being a Successful Interpreter is a practical and thorough guide to the business and personal aspects of interpreting. Written in an engaging and user-friendly manner, it is ideal for professional interpreters practising in conference, medical, court, business and public service settings, as well as for students and recent graduates of interpreting studies. Winner of the Proz.com Best Book Prize 2016.

This book explores the role of gender in male- and female-produced efforts to translate a Chinese novel into English. Adopting the CDA framework and corpus methodology, the study examines the specific ways in which, and extent to which, a female British translator and a male American translator construct their gender identity in translation. Based on an analysis of the two translations' textual and paratextual features, it reveals the fascinating ways in which language, gender and translation interact. The book is intended for anyone who is interested in gender and translation studies, particularly in applying the new corpus methodology to exploring the interface between gender and translation in the Chinese context.

An Introduction to Audio Description is the first comprehensive, user-friendly student guide to the theory and practice of audio description, or media narration, providing readers with the skills needed for the effective translation of images into words for the blind and partially-sighted. A wide range of examples - from film to multimedia events and touch tours in theatre, along with comments throughout from audio description users, serve to illustrate the following key themes: the history of audio description the audience the legal background how to write, prepare and deliver a script. Covering the key genres of audio description and supplemented with exercises and discussion points throughout, this is the essential textbook for all students and translators involved in the practice of audio description. Accompanying film clips are also available at: https://www.routledge.com/products/9781138848177 and on the Routledge Translation Studies Portal: http://cw.routledge.com/textbooks/translationstudies/.

Over the past half century, translation studies has emerged decisively as an academic field around the world, and in recent years the number of academic institutions offering instruction in translation has risen along with an increased demand for translators, interpreters and translator trainers. Teaching Translation is the most comprehensive and theoretically informed overview of current translation teaching. Contributions from leading figures in translation studies are preceded by a substantial introduction by Lawrence Venuti, in which he presents a view of translation as the ultimate humanistic task - an interpretive act that varies the form, meaning, and effect of the source text. 26 incisive chapters are divided into four parts, covering: certificate and degree programs teaching translation practices studying translation theory, history, and practice surveys of translation pedagogies and key textbooks The chapters describe long-standing programs and courses in the US, Canada, the UK, and Spain, and each one presents an exemplary model for teaching that can be replicated or adapted in other institutions. Each contributor responds to fundamental questions at the core of any translation course - for example, how is translation defined? What qualifies students for admission to the course? What impact does the institutional site have upon the course or pedagogy? Teaching Translation will be relevant for all those working and teaching in the areas of translation and translation studies. Additional resources for Translation and Interpreting Studies are available on the Routledge Translation Studies Portal.

This study of Egyptian theatre and its narrative construction explores the ways representations of Egypt are created of and within theatrical means, from the 19th century to the present day. Essays address the narratives that structure theatrical, textual, and performative representations and the ways the rewriting process has varied in different contexts and at different times. Drawing on concepts from Theatre and Performance Studies, Translation Studies, Cultural Studies, Postcolonial Studies, and Diaspora Studies, scholars and practitioners from Egypt and the West enter into dialogue with one another, expanding understanding of the different fields. The articles focus on the ways theatre texts and performances change (are rewritten) when crossing borders between different worlds. The concept of rewriting is seen to include translation, transformation, and reconstruction, and the different borders may be cultural and national, between languages and dramaturgies, or borders that are present in people's everyday lives. Essays consider how rewritings and performances cross borders from one culture, nation, country, and language to another. They also study the process of rewriting, the resulting representations of foreign plays on stage, and representations of the Egyptian revolution on stage and in Tahrir Square. This assessment of the relationship between theatre practices, exchanges, and rewritings in Egyptian theatre brings vital coverage to an undervisited area and will be of interest to developments in theatre translation and beyond.

This book explores the implications of Pierre Bourdieu's sociology of cultural production for the study of translation as a socio-cultural activity. Bourdieu's work has continued to inspire research on translation in the last few years, though without a detailed, large-scale investigation that tests the viability of his conceptual tools and methodological assumptions. With focus on the Arabic translations of Shakespeare's tragedies in Egypt, this book offers a detailed analysis of the theory of 'fields of cultural production' with the purpose of providing a fresh perspective on the genesis and development of drama translation in Arabic. The different cases of the Arabic translations of Hamlet, Macbeth, King Lear and Othello lend themselves to sociological analysis, due to the complex socio-cultural dynamics that conditioned the translation decisions made by translators, theatre directors, actors/actresses and publishers. In challenging the mainstream history of Shakespeare translation into Arabic, which is mainly premised on the linguistic proximity between source and target texts, this book attempts a 'social history' of the 'Arabic Shakespeare' which takes as its foundational assumption the fact that translation is a socially-situated phenomenon that is only fully appreciated in its socio-cultural milieu. Through a detailed discussion of the production, dissemination and consumption of the Arabic translations of Shakespeare's tragedies, Bourdieu in Translation Studies marks a significant contribution to both sociology of translation and the cultural history of modern Egypt.

The role of translation in the formation of modern Japanese identities has become one of the most exciting new fields of inquiry in Japanese studies. This book marks the first attempt to establish the contours of this new field, bringing together seminal works of Japanese scholarship and criticism with cutting-edge English-language scholarship. Collectively, the contributors to this book address two critical questions: 1) how does the conception of modern Japan as a culture of translation affect our understanding of Japanese modernity and its relation to the East/West divide? and 2) how does the example of a distinctly East Asian tradition of translation affect our understanding of translation itself? The chapter engage a wide array of disciplines, perspectives, and topics from politics to culture, the written language to visual culture, scientific discourse to children's literature and the Japanese conception of a national literature. Translation in Modern Japan will be of huge interest to a diverse readership in both Japanese studies and translation studies as well as students and scholars of the theory and practice of Japanese literary translation, traditional and modern Japanese history and culture, and Japanese women's studies.

The volume contains a selection of articles on current theoretical issues in Translation Studies and literary translation. The authors are experts in their fields from renowned universities in the world. The book will be an indispensable aid for trainers and researchers, but may be of interest to anyone interested or active in translation and interpreting. A companion volume in this series contains articles on audiovisual translation, translator training and domain-specific issues.

Corpus-based translation studies have come a long way since they were introduced in the last decade of the 20th century. This volume offers a balanced collection of theoretical and application-orientated contributions which establish novel trends in the area of corpus-based translation and interpreting studies. Most of the theoretical contributions report on studies related to translation universals such as simplification, explicitation, normalisation, convergence or transfer. The application-orientated contributions cover areas as diverse as corpus-based applied research, training, practice and the use of computer-assisted translation tools.

This book investigates major linguistic transformations in the translation of children's literature, focusing on the English-language translations of Janusz Korczak, a Polish-Jewish children's writer known for his innovative pedagogical methods as the head of a Warsaw orphanage for Jewish children in pre-war Poland. The author outlines fourteen tendencies in translated children's literature, including mitigation, simplification, stylization, hyperbolization, cultural assimilation and fairytalization, in order to analyse various translations of King Matt the First, Big Business Billy and Kaytek the Wizard. The author then addresses the translators' treatment of racial issues based on the socio-cultural context. The book will be of use to students and researchers in the field of translation studies, and researchers interested in children's literature or Janusz Korczak.

The Routledge Handbook of Translation Studies provides a comprehensive, state-of-the-art account of the complex field of translation studies. Written by leading specialists from around the world, this volume brings together authoritative original articles on pressing issues including: the current status of the field and its interdisciplinary nature the problematic definition of the object of study the various theoretical frameworks the research methodologies available. The handbook also includes discussion of the most recent theoretical, descriptive and applied research, as well as glimpses of future directions within the field and an extensive up-to-date bibliography. The Routledge Handbook of Translation Studies is an indispensable resource for postgraduate students of translation studies.

This is the first English translation of Theuerdank which makes the volume useful and more accessible to a much larger audience. Accompanied by over 100 woodcut images, students are able to more fully comprehend how this text would have been understood to its original sixteenth-century audience. With the inclusion of an introductory essay, chronology, genealogical tables, maps, translator's note, and discussion questions, the volume is a useful resource for discussion and prompts students to think about European soceity and culture more broadly during the sixteenth century.