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Books > Language & Literature > Language & linguistics > Translation & interpretation > General

Literary Translation - A Practical Guide (Paperback): Clifford E. Landers Literary Translation - A Practical Guide (Paperback)
Clifford E. Landers
R685 R573 Discovery Miles 5 730 Save R112 (16%) Ships in 10 - 15 working days

In this book, both beginning and experienced translators will find pragmatic techniques for dealing with problems of literary translation, whatever the original language. Certain challenges and certain themes recur in translation, whatever the language pair. This guide proposes to help the translator navigate through them. Written in a witty and easy to read style, the book's hands-on approach will make it accessible to translators of any background. A significant portion of this Practical Guide is devoted to the question of how to go about finding an outlet for one's translations.

Languages in the Crossfire - Interpreters in the Spanish Civil War (1936-1939) (Hardcover): Jesus Baigorri Jalon Languages in the Crossfire - Interpreters in the Spanish Civil War (1936-1939) (Hardcover)
Jesus Baigorri Jalon; Translated by Holly Mikkelson
R3,889 Discovery Miles 38 890 Ships in 12 - 17 working days

This book sheds light on the important role played by interpreters during the Spanish Civil War, offering a historical overview of the ways in which interpreters on both sides mediated the myriad linguistic, cultural, and ethical difficulties of wartime communication. Drawing on archives, interpreters' memoirs, and testimonies from their own children, the volume extends beyond traditional historiographic accounts to demonstrate the significance of interpreters' work in facilitating communication during the war across a range of settings, including in combat, hospitals, interrogations, detention camps, and propaganda. Baigorri-Jalon showcases the diverse backgrounds of these interpreters through individual and collective portraits, paying special attention to the work of the many women working as interpreters during the conflict. In turning its attention to lessons from the past, the book reaffirms the work of interpreters in present-day international conflicts toward better understanding the ethical dilemmas they face, in wars, humanitarian aid, demobilization tasks, and multilingual criminal proceedings. This volume, the first book in the Routledge Research on Translation and Interpreting History series, will be of interest to scholars in translation and interpreting studies, particularly those interested in historical and sociological approaches as well as Spanish Civil War scholarship.

Modern Approaches to Translation and Translation Studies (Hardcover, New edition): Mehmet Cem Odacioglu Modern Approaches to Translation and Translation Studies (Hardcover, New edition)
Mehmet Cem Odacioglu
R1,278 Discovery Miles 12 780 Ships in 12 - 17 working days

Modern Approaches to Translation and Translation Studies serves as a collection of research describing the development of the discipline and its journey that has not been completed. The book deals with the latest developments within Translation Studies from the perspective of Turkish translation scholars. It consists of thirteen chapters with the participation of fourteen different authors working at universities in Turkey as academicians or having pursued or still pursuing their PhD within Translation Studies. The book contains topics such as translation technologies, meta-cognitive approaches in translation, eco-translatology, translators' employability, approaches in literary translation, feminist translation, intra- and inter-lingual translation, legal translation, multimodality, translatability/ untranslatability, and translation education.

Inductive Bible Study - A Comprehensive Guide to the Practice of Hermeneutics (Paperback, annotated edition): David R. Bauer,... Inductive Bible Study - A Comprehensive Guide to the Practice of Hermeneutics (Paperback, annotated edition)
David R. Bauer, Robert A. Traina, Eugene Peterson
R678 Discovery Miles 6 780 Ships in 12 - 17 working days

Following up Robert Traina's classic "Methodical Bible Study," this book introduces the practice of inductive Bible study to a new generation of students, pastors, and church leaders. The authors, two seasoned educators with over sixty combined years of experience in the classroom, offer guidance on adopting an inductive posture and provide step-by-step instructions on how to do inductive Bible study. They engage in conversation with current hermeneutical issues, setting forth well-grounded principles and processes for biblical interpretation and appropriation. The process they present incorporates various methods of biblical study to help readers hear the message of the Bible on its own terms.

Dialogues on the Theory and Practice of Literary Translation (Paperback): Xu Jun Dialogues on the Theory and Practice of Literary Translation (Paperback)
Xu Jun
R1,217 Discovery Miles 12 170 Ships in 12 - 17 working days

The book is a collection of the dialogues between Xu Jun, a well-known expert in French literary translation and eminent "Changjiang" scholar in translation studies in China, and some celebrated literary translators in contemporary China, some of whom are also literary scholars, linguists, poets, prose writers, and editors. It is a fundamental achievement of research on the literary translation in the 20th century in China, involving multiple literary types, such as novels, poetry, dramas, prose, and fairy tales; and multiple languages, such as English, French, German, Russian, Italian, Spanish, Japanese, and Sanskrit. The dialogues are centered on fundamental issues in the theory and practice of literary translation, such as re-creation in literary translation, the relationship between form and content in literary translation, the subjectivity of literary translators, literary translation standards and principles, the gains and losses in literary translation, the principles and methods of literary criticism, and so on. Those translation experts' experience and multiple strategies not only play an active role in guiding literary translators in practice but also benefit theoretical development in literary translation. Thus, the book will contribute to worldwide translation studies and get well recognized by translation studies students, teachers, and scholars in the world.

Migration, Education and Translation - Cross-Disciplinary Perspectives on Human Mobility and Cultural Encounters in Education... Migration, Education and Translation - Cross-Disciplinary Perspectives on Human Mobility and Cultural Encounters in Education Settings (Paperback)
Vivienne Anderson, Henry Johnson
R1,209 Discovery Miles 12 090 Ships in 12 - 17 working days

This multidisciplinary collection examines the connections between education, migration and translation across school and higher education sectors, and a broad range of socio-geographical contexts. Organised around the themes of knowledge, language, mobility, and practice, it brings together studies from around the world to offer a timely critique of existing practices that privilege some ways of knowing and communicating over others. With attention to issues of internationalisation, forced migration, minorities and indigenous education, this volume asks how the dominance of English in education might be challenged, how educational contexts that privilege bi- and multi-lingualism might be re-imagined, what we might learn from existing educational practices that privilege minority or indigenous languages, and how we might exercise 'linguistic hospitality' in a world marked by high levels of forced migration and educational mobility. As such, it will appeal to scholars across the social sciences with interests in education, migration and intercultural communication.

The Translation and Transmission of Concrete Poetry (Paperback): John Corbett, Ting Huang The Translation and Transmission of Concrete Poetry (Paperback)
John Corbett, Ting Huang
R1,215 Discovery Miles 12 150 Ships in 12 - 17 working days

This volume addresses the global reception of "untranslatable" concrete poetry. Featuring contributions from an international group of literary and translation scholars and practitioners, working across a variety of languages, the book views the development of the international concrete poetry movement through the lens of "transcreation", that is, the informed, creative response to the translation of playful, enigmatic, visual texts. Contributions range in subject matter from ancient Greek and Chinese pattern poems to modernist concrete poems from the Americas, Europe and Asia. This challenging body of experimental work offers creative challenges and opportunities to literary translators and unique pleasures to the sympathetic reader. Highlighting the ways in which literary influence is mapped across languages and borders, this volume will be of interest to students and scholars of experimental poetry, translation studies and comparative literature.

Chinese Theology and Translation - The Christianity of the Jesuit Figurists and their Christianized Yijing (Paperback): Sophie... Chinese Theology and Translation - The Christianity of the Jesuit Figurists and their Christianized Yijing (Paperback)
Sophie Ling-Chia Wei
R1,200 Discovery Miles 12 000 Ships in 12 - 17 working days

This book uncovers the Jesuits' mystic theological interpretation in the translation of the Book of Changes (the Yijing) in their mission in China. The book analyzes how Jesuit Figurists incorporated their intralingual translation of the Yijing, the Classical and vernacular use of Chinese language and the imitation of Chinese literati's format, and the divinization of Yijing numbers into their typological exegesis. By presenting the different ways in which Jesuit Figurists Christianized the Yijing and crafted a Chinese version of Jesus and Christian stories onto the Chinese classics, this book reveals the value of Jesuit missionary-translators. The Chinese manuscripts the Figurists left behind became treasures which have been excavated and displayed in this book. These treasures reveal the other side of the story, the side not much shown in past scholarship on the Figurists. These handwritten manuscripts on the Christianized Yijing are a legacy which continues to impact European understanding of Chinese history and civilization in later centuries. A first analysis of these manuscripts in Chinese, the book will be of interest to scholars working on the history of Christianity in China, Translation Studies, and East Asian Religion and Philosophy.

Translating and Communicating Environmental Cultures (Paperback): Meng Ji Translating and Communicating Environmental Cultures (Paperback)
Meng Ji
R1,219 Discovery Miles 12 190 Ships in 12 - 17 working days

Environmental translation studies has gained momentum in recent years as a new area of research underscored by the need to communicate environmental concerns and studies across cultures. The dissemination of translated materials on environmental protection and sustainable development has played an instrumental role in transforming local culture and societies. This edited book represents an important effort to advance environmental studies by introducing the latest research on environmental translation and cross-cultural communication. Part I of the book presents the newest research on multilingual environmental resource development based at leading research institutes in Europe, Latin America, North America, and the Asia-Pacific. Part II offers original, thought-provoking linguistic, textual and cultural analyses of environmental issues in genres as diverse as literature, nature-based tourism promotion, environmental marketing, environmental documentary, and children's reading. Chapters in this book represent original research authored by established and mid-career academics in translation studies, computer science, linguistics, and environmental studies around the world. The collection provides engaging reading and references on environmental translation and communication to a wide audience across academia.

Cross-Cultural Health Translation - Exploring Methodological and Digital Tools (Paperback): Meng Ji Cross-Cultural Health Translation - Exploring Methodological and Digital Tools (Paperback)
Meng Ji
R1,208 Discovery Miles 12 080 Ships in 12 - 17 working days

Health translation represents a critical yet underexplored research field in Translation Studies. High-quality health translation represents an integral part in the development of multicultural health resources. The empirical study and evaluation of health translations, and the establishment of effective health translation methods and models, holds the key to the success of multicultural health communication and promotion. Chapters in this book aim to fill in a persistent knowledge gap in current multicultural health research, that is, culturally effective and user-oriented healthcare translation. Research presented in this book points to an important opportunity to improve and enhance current multicultural healthcare services based on empirical, evidence-based health translation studies. Health translation provides a powerful intervention tool to engage with migrants with diverse language, cultural backgrounds and health literacy levels. This book provides much-needed reading in the emerging research field of healthcare translation. It makes useful and original contributions to this emerging research field through the exploration of culturally effective health translation methods, approaches and models, as well as the development and evaluation of digital health translation resources and tools.

Intercultural Communication in Interpreting - Power and Choices (Hardcover): Jinhyun Cho Intercultural Communication in Interpreting - Power and Choices (Hardcover)
Jinhyun Cho
R3,870 Discovery Miles 38 700 Ships in 12 - 17 working days

Navigating and resolving issues in intercultural communication is an integral part of the interpreter's role on a daily basis. This book is an essential guide to the interpersonal dimensions of intercultural communication in a variety of key interpreting contexts: business, education, law, and healthcare. Drawing on the unique perspectives of professional interpreters, Cho focuses on two key questions that remain underexamined in the field of intercultural communication: why does intercultural communication often break down, and how do individuals manage intercultural communication issues? Each chapter deals with issues pertinent to small cultural aspects of intercultural communication, including gender, ethnic migrant communities, educational cultures among migrants of Asian backgrounds, and monolingualism/monoculturalism in courtroom and refugee interview contexts. Spanning diverse geographical domains, the book highlights the impact of macro power on interpreting as well as the significance of individual agency and micro power, which can rebalance the given communicative context. Offering a comprehensive, up-to-date, innovative, and critical perspective on intercultural communication in interpreting, this is key reading for student and professional interpreters and those on courses in language and intercultural communication.

Intercultural Communication in Interpreting - Power and Choices (Paperback): Jinhyun Cho Intercultural Communication in Interpreting - Power and Choices (Paperback)
Jinhyun Cho
R1,089 Discovery Miles 10 890 Ships in 12 - 17 working days

Navigating and resolving issues in intercultural communication is an integral part of the interpreter's role on a daily basis. This book is an essential guide to the interpersonal dimensions of intercultural communication in a variety of key interpreting contexts: business, education, law, and healthcare. Drawing on the unique perspectives of professional interpreters, Cho focuses on two key questions that remain underexamined in the field of intercultural communication: why does intercultural communication often break down, and how do individuals manage intercultural communication issues? Each chapter deals with issues pertinent to small cultural aspects of intercultural communication, including gender, ethnic migrant communities, educational cultures among migrants of Asian backgrounds, and monolingualism/monoculturalism in courtroom and refugee interview contexts. Spanning diverse geographical domains, the book highlights the impact of macro power on interpreting as well as the significance of individual agency and micro power, which can rebalance the given communicative context. Offering a comprehensive, up-to-date, innovative, and critical perspective on intercultural communication in interpreting, this is key reading for student and professional interpreters and those on courses in language and intercultural communication.

Multicultural Health Translation, Interpreting and Communication (Paperback): Meng Ji, Mustapha Taibi, Ineke (H M) Crezee Multicultural Health Translation, Interpreting and Communication (Paperback)
Meng Ji, Mustapha Taibi, Ineke (H M) Crezee
R1,214 Discovery Miles 12 140 Ships in 12 - 17 working days

Multicultural Health Translation, Interpreting and Communication presents the latest research in health translation resource development and evaluation, community and professional health interpreting, and the communication of health risks to multicultural populations. Covering a variety of research topics in empirical health translation and interpreting, this advanced resource will be helpful for research students and academics of translation and interpreting studies who have an interest in health issues, particularly in multicultural and multilingual societies. This edited volume brings in interdisciplinary expertise from areas such as translation studies, community interpreting, health communication and education, nursing, medical anthropology and psychology, and will be of interest to healthcare professionals, language services in multilingual societies and researchers interested in communication between healthcare providers and users.

The Routledge Handbook of  Literary Translation (Paperback): Kelly Washbourne, Ben Van Wyke The Routledge Handbook of Literary Translation (Paperback)
Kelly Washbourne, Ben Van Wyke
R1,378 Discovery Miles 13 780 Ships in 12 - 17 working days

The Routledge Handbook of Literary Translation provides an accessible, diverse and extensive overview of literary translation today. This next-generation volume brings together principles, case studies, precepts, histories and process knowledge from practitioners in sixteen different countries. Divided into four parts, the book covers many of literary translation's most pressing concerns today, from teaching, to theorising, to translation techniques, to new tools and resources. Featuring genre studies, in which graphic novels, crime fiction, and ethnopoetry have pride of place alongside classics and sacred texts, The Routledge Handbook of Literary Translation represents a vital resource for students and researchers of both translation studies and comparative literature.

Queering Translation History - Shakespeare's Sonnets in Czech and Slovak Transformations (Hardcover): Eva Spisiakova Queering Translation History - Shakespeare's Sonnets in Czech and Slovak Transformations (Hardcover)
Eva Spisiakova
R3,874 Discovery Miles 38 740 Ships in 12 - 17 working days

This innovative work challenges normative binaries in contemporary translation studies and applies frameworks from queer historiography to the discipline in order to explore shifting perceptions of same-sex love and desire in translations and retranslations of William Shakespeare's Sonnets. The book brings together perspectives from poststructuralism, queer theory, and translation history to set the stage for an in-depth exploration of a series of retranslations of the Sonnets from the Czech Republic and Slovakia. The complex and poetic language of the Sonnets, frequently built around era-specific idioms and allusions, has produced a number of different interpretations of the work over the centuries, but questions remain as to how the translation process may omit, retain, or enhance elements of same-sex love in retranslated works across time and geographical borders. In focusing on target cultures which experienced dramatic sociopolitical changes over the course of the twentieth century and comparing retranslations originating from these contexts, Spisiakova finds the ideal backdrop in which to draw parallels between changing developments in power and social structures and shifting translation strategies related to the representation of gender identities and sexual orientations beyond what is perceived to be normative. In so doing, the book advocates for a queer perspective on the study of translation history and encourages questioning traditional boundaries prevalent in the discipline, making this key reading for students and researchers in translation studies, queer theory, and gender studies, as well as those interested in historical developments in Central and Eastern Europe.

The Routledge Handbook of Translation and Philosophy (Paperback): Philip Wilson, J Piers Rawling The Routledge Handbook of Translation and Philosophy (Paperback)
Philip Wilson, J Piers Rawling
R1,365 Discovery Miles 13 650 Ships in 12 - 17 working days

The Routledge Handbook of Translation and Philosophy presents the first comprehensive, state of the art overview of the complex relationship between the field of translation studies and the study of philosophy. The book is divided into four sections covering discussions of canonical philosophers, central themes in translation studies from a philosophical perspective, case studies of how philosophy has been translated and illustrations of new developments. With twenty-nine chapters written by international specialists in translation studies and philosophy, it represents a major survey of two fields that have only recently begun to enter into dialogue. The Routledge Handbook of Translation and Philosophy is a pioneering resource for students and scholars in translation studies and philosophy alike.

The Dialects of British English in Fictional Texts (Hardcover): Donatella Montini, Irene Ranzato The Dialects of British English in Fictional Texts (Hardcover)
Donatella Montini, Irene Ranzato
R3,879 Discovery Miles 38 790 Ships in 12 - 17 working days

This collection brings together perspectives on regional and social varieties of British English in fictional dialogue across works spanning various literary genres, showcasing authorial and translation innovation while also reflecting on their impact on the representation of sociolinguistic polarities. The volume explores the ways in which different varieties of British English, including Welsh, Scots, and Received Pronunciation, are portrayed across a range of texts, including novels, films, newspapers, television series, and plays. Building on metadiscourse which highlighted the growing importance of accent as an emblem of social stance in the eighteenth and nineteenth centuries, the chapters in this book examine how popular textual forms create and reinforce links between accent and social persona, and accent and individual idiolect. A look at these themes, as explored through the lens of audiovisual translation and the challenges of dubbing, sheds further light on the creative resources authors and translators draw on in representing sociolinguistic realities through accent. This book will be of particular interest to students and scholars in dialectology, audiovisual translation, literary translation, and media studies.

Translating Cultures - An Introduction for Translators, Interpreters and Mediators (Hardcover, 3rd edition): David Katan,... Translating Cultures - An Introduction for Translators, Interpreters and Mediators (Hardcover, 3rd edition)
David Katan, Mustapha Taibi
R3,915 Discovery Miles 39 150 Ships in 12 - 17 working days

This bestselling coursebook introduces current understanding about culture and provides a model for teaching culture to translators, interpreters and other mediators. The approach is interdisciplinary, with theory from Translation Studies and beyond, while authentic texts and translations illustrate intercultural issues and strategies adopted to overcome them. This new (third) edition has been thoroughly revised to update scholarship and examples and now includes new languages such as Arabic, Chinese, German, Japanese, Russian and Spanish, and examples from interpreting settings. This edition revisits the chapters based on recent developments in scholarship in intercultural communication, cultural mediation, translation and interpreting. It aims to achieve a more balanced representation of written and spoken communication by giving more attention to interpreting than the previous editions, especially in interactional settings. Enriched with discussion of key recent scholarly contributions, each practical example has been revisited and/ or updated. Complemented with online resources, which may be used by both teachers and students, this is the ideal resource for all students of translation and interpreting, as well as any reader interested in communication across cultural divides. Additional resources are available on the Routledge Translation Studies Portal: http://routledgetranslationstudiesportal.com/

The Hermeneutics of Translation - A Translator's Competence and the Philosophy of Hans-Georg Gadamer (Hardcover, New... The Hermeneutics of Translation - A Translator's Competence and the Philosophy of Hans-Georg Gadamer (Hardcover, New edition)
Beata Piecychna
R1,424 Discovery Miles 14 240 Ships in 12 - 17 working days

This is the first monograph to examine the notion of a translator's competence from the perspective of Gadamerian philosophical hermeneutics, an aspect not yet given rigorous critical attention either by translatologists or philosophers. The study's main objective is to not only depict different conceptualizations of translation as based on Hans-Georg Gadamer's philosophy of understanding, but also develop a theory of a translator's hermeneutic competences, a unique approach as contrasted with the main trends and tendencies in modern translation studies. It also delves into Gadamer's reflections on understanding, history, text and interpretation. Finally, this monograph proves that translation studies and hermeneutics are more complementary upon closer inspection than one could think.

Empirical Studies of Translation and Interpreting - The Post-Structuralist Approach (Hardcover): Caiwen Wang, Binghan Zheng Empirical Studies of Translation and Interpreting - The Post-Structuralist Approach (Hardcover)
Caiwen Wang, Binghan Zheng
R3,897 Discovery Miles 38 970 Ships in 12 - 17 working days

This edited book is a collection of the latest empirical studies of translation and interpreting (T&I) from the post-structuralist perspective. The contributors are professors, readers, senior lecturers, lecturers, and research students from an international context. The contributions are characterised by five themes: Intervention in T&I Process of T&I Product of T&I T&I and technology T&I education These up-to-date topics are reflective of the shift in attitudes that is being witnessed as a new generation of translation scholars rejects the subjective assertions of previous generations, in favour of an altogether more rigorous approach. The book will notably contribute to the development of T&I and enhance our knowledge of the areas. It will be a useful reference for academics, postgraduate research students, and professional translators and interpreters. The book will also play a role in proposing practical and empirically based ways of training for universities and the industry, so as to overcome traditional barriers to translation and interpreting learning. The book will additionally provide reference material for relevant professional bodies.

Simultaneous Interpreting from a Signed Language into a Spoken Language - Quality, Cognitive Overload, and Strategies... Simultaneous Interpreting from a Signed Language into a Spoken Language - Quality, Cognitive Overload, and Strategies (Hardcover)
Jihong Wang
R3,894 Discovery Miles 38 940 Ships in 12 - 17 working days

This book examines conference-level simultaneous interpreting from a signed language into a spoken language, drawing on Auslan (Australian Sign Language)-to-English simultaneous interpretation data to explore the skills, knowledge, strategies, and cognitive abilities needed for effective interpretations in this language direction. As simultaneous interpreting from a spoken language into a signed language is the widely accepted norm within the field of signed language interpreting, to date little has been written on simultaneous interpreting in the other language direction. In an attempt to bridge this gap, Wang conducts microanalysis of an experimental corpus of Auslan-to-English simultaneous interpretations in a mock conference setting to investigate different dimensions of quality assessment, interpreting strategies, cognitive load, and the interpreting process itself. The focus on conference-level simultaneous interpreting not only allows for insights into the impact of signed language variation on the signed-to-spoken language simultaneous interpreting process but also sheds light on the unique demands of conference settings such as the requirement of using a formal register. Acting as a bridge between spoken language interpreting studies and signed language interpreting studies and highlighting implications for future research on simultaneous interpreting of other language combinations (spoken and signed), this book will be of interest to scholars in translation and interpreting studies as well as active practitioners in these fields.

Changing Paradigms and Approaches in Interpreter Training - Perspectives from Central Europe (Hardcover): Pavol Sveda Changing Paradigms and Approaches in Interpreter Training - Perspectives from Central Europe (Hardcover)
Pavol Sveda
R3,883 Discovery Miles 38 830 Ships in 12 - 17 working days

This collection offers a unified treatment of the latest research on interpreter training in Central Europe with a special focus on community interpreting. The volume brings together perspectives from scholars working across different countries to map the current state-of-the-art in interpreter training in the region. Across thirteen chapters, the book highlights the diverse range of innovative approaches interpreters and interpreter trainers are implementing in response to changing student populations and broader social changes around migration bringing an increase in refugee communities in the region. Contributors analyze combined methodologies integrating new approaches to community interpreting with traditional conference interpreter training. Different chapters also look at novel perspectives on motivational aspects of interpreter training to examine the ways universities in the region are responding to a new generation of interpreter trainees. Offering an up-to-date synthesis of the latest approaches in interpreter training in Central Europe and takeaways for the discipline more broadly, this book will be of interest to students and scholars in interpreting studies, as well as active interpreter trainers and program coordinators. Chapter 9 of this book is freely available as a downloadable Open Access PDF under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license available at http://www.taylorfrancis.com/books/e/9781003087977.

Translation and Tourism - Strategies for Effective Cross-Cultural Promotion (Hardcover, 1st ed. 2019): M. Zain Sulaiman, Rita... Translation and Tourism - Strategies for Effective Cross-Cultural Promotion (Hardcover, 1st ed. 2019)
M. Zain Sulaiman, Rita Wilson
R2,502 Discovery Miles 25 020 Ships in 12 - 17 working days

This book addresses one of the most central, yet criticised, solutions for international tourism promotion, namely translation. It brings together theory and practice, explores the various challenges involved in translating tourism promotional materials (TPMs), and puts forward a sustainable solution capable of achieving maximum impact in the industry and society. The solution, in the form of a Cultural-Conceptual Translation (CCT) model, identifies effective translation strategies and offers a platform for making TPM translation more streamlined, efficient and easily communicated. Using the English-Malay language combination as a case study, the book analyses tourism discourse and includes a road test of the CCT model on actual end-users of TPMs as well as tourism marketers in the industry. Guidelines for best practices in the industry round out the book, which offers valuable insights not only for researchers but also, and more importantly, various stakeholders in the translation, tourism and advertising industries.

Translation and Global Spaces of Power (Paperback): Stefan Baumgarten, Jordi Cornella-Detrell Translation and Global Spaces of Power (Paperback)
Stefan Baumgarten, Jordi Cornella-Detrell
R1,014 R929 Discovery Miles 9 290 Save R85 (8%) Ships in 12 - 17 working days

This book focuses on the role of translation in a globalising world. It presents a series of case studies that explore the ways in which translation is subject to ideology and power play across diverging domains and genres. Broadly based on a discussion of 'translation and the economies of power', the chapters examine an array of contextual and textual factors, ranging from global, regional and institutional power relations to the linguistic, stylistic and rhetorical implications of translation decisions. The book maps the multiple ways in which power relations and ideological positions affect cross-cultural communication, with special reference to repressive practices in history, translation policies, media power and commercial hegemonies. It concludes that future translation research will benefit from a more sustained emphasis on the power of technology and economic capital.

Translating across Sensory and Linguistic Borders - Intersemiotic Journeys between Media (Hardcover, 1st ed. 2019): Madeleine... Translating across Sensory and Linguistic Borders - Intersemiotic Journeys between Media (Hardcover, 1st ed. 2019)
Madeleine Campbell, Ricarda Vidal
R4,293 Discovery Miles 42 930 Ships in 12 - 17 working days

This book analyses intersemiotic translation, where the translator works across sign systems and cultural boundaries. Challenging Roman Jakobson's seminal definitions, it examines how a poem may be expressed as dance, a short story as an olfactory experience, or a film as a painting. This emergent process opens up a myriad of synaesthetic possibilities for both translator and target audience to experience form and sense beyond the limitations of words. The editors draw together theoretical and creative contributions from translators, artists, performers, academics and curators who have explored intersemiotic translation in their practice. The contributions offer a practitioner's perspective on this rapidly evolving, interdisciplinary field which spans semiotics, cognitive poetics, psychoanalysis and transformative learning theory. The book underlines the intermedial and multimodal nature of perception and expression, where semiotic boundaries are considered fluid and heuristic rather than ontological. It will be of particular interest to practitioners, scholars and students of modern foreign languages, linguistics, literary and cultural studies, interdisciplinary humanities, visual arts, theatre and the performing arts.

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