When Vince Lombardi took the job of coaching the Green Bay Packers in 1959, he inherited a team that had gone from legendary to laughing stock. They hadn't fielded a winning team in over a decade and had gone 1-10-1 in the 1958 season despite having seven future Hall of Famers on the team. They were a team accustomed to losing and in desperate need of a turnaround. """That First Season" chronicles that turnaround at the hands of Lombardi, himself serving as a head coach for the first time. The Packers were a team of talented underachievers more used to lax coaching and late nights than grueling practices and curfews. Lombardi's no-bull coaching style helped hammer them into winners who operated with machine-like precision. Every football fan knows that the Packers under Lombardi were champions, but "That First Season" shows how he did it, bringing readers the inside story of a sports dynasty.

Michael Clark virtually wrote the book that personal trainers all over America use to gain their certification in the field. As creator of the Optimum Performance Training system, he took personal training to a whole new level by introducing a program that could be fully customized for any sport. In this book, Clark will enable readers through his "self-assessment and design fitness system" to effectively pinpoint the weaknesses in their basketball skills and tailor a workout program that will improve on all the flaws in their game. By taking advantage of skill-specific tests, readers will be able to focus their workout time on the area they most need and will see quick results. This user-friendly guide begins with a simple five-step assessment to help you realize what your game lacks. Whether you want explosiveness off the first step, coordination and flexibility, the vertical leap, muscle strength, you'll pinpoint your deficiencies and benefit from the exact same workout that Clark uses for the NBA's biggest stars. Clark's revolutionary approach to fitness and conditioning personalizes the workouts not only by sport, but also by performance skills, and will help you become the best basketball player you can be. With customizable workouts, sets, and reps, everyone from basketball fanatics to weekend warriors can find the program just right for them, and get the extra skills to crash the boards, run the court, and power their way down the lane for all four quarters.

Phil Burt and Martin Evans have worked with the world's best cyclists, including the Great Britain Cycling Team, devising and implementing highly effective off the bike training plans. Now, in Strength and Conditioning for Cyclists you can benefit from their wealth of knowledge and experience and apply it to make you a stronger, faster and more robust cyclist.

Use the self-assessment, inspired by the Functional Movement Screening used by the Great Britain Cycling Team, to identify your strengths and weaknesses.

Discover the mobility and strengthening movements that are most applicable to your needs, maximising effectiveness and avoiding wasted time.

Learn how to devise your own personalised and progressive off the bike training plan, how to schedule it into your year and combine it most effectively with your cycling.

College Sports and Institutional Values in Competition interrogates the relationship between athletics and higher education, exploring how college athletics departments reflect many characteristics of their institutions and are also susceptible to the same challenges in delivering on their mission. Chapters cover the historical contexts and background of campus athletics, issues and institutional tensions over market pressures, the spectacle of college athletics and how this spectacle influences athlete experiences, and the ways in which leaders are navigating these issues. Through stories of higher education that focus on the ways athletic departments leverage their institutional values, this book encourages readers to examine the purpose, mission, and academic values of their institutions, and to evaluate the role of their athletic programs, to improve outcomes and experiences on campus for students and student-athletes alike.

* Strategic approach - from goal-setting and planning to implementation and control * Depth and breadth - substantial enough for any undergraduate or graduate course * Cutting-edge - completely new cases and examples, and new material on e-marketing and technology

Safeguarding should be a central concern for any sports organisation working with children or young people. This significant new study examines the development, implementation and impact of the International Safeguards for Children in Sport; a set of guidelines drawn up by a working group of international organisations committed to child protection which lays out the measures that need to be taken to ensure children are kept safe from harm. Including critical perspectives and in-depth real-life case studies, this book looks beyond perpetrator, victim and abuse to focus on the development of a systematic safeguarding culture. The first study to adopt a global perspective on safeguarding in sport, it draws on the insights of researchers and practitioners to discuss best practise for child welfare, organisational reform, policy implementation and directions for future research. International Safeguards for Children in Sport: Developing and Embedding a Safeguarding Culture is important reading for all those working directly with children through the provision of sport in schools and communities, as well as for students and researchers of the sociology of sport.

Key Themes in Youth Sport is a concise, easy to read guide to core concepts in the study of young peoplea (TM)s relationship with sport, exercise and leisure. Designed to help students get to grips with the basics and go on to master the central ideas and debates in contemporary youth sport, this book reflects the multi-disciplinary interest in youth sport, exploring perspectives from sociology, psychology, physiology, sports policy, sports development, and physical education.

Sports Marketing: A Strategic Perspective is the most authoritative, comprehensive, and engaging introduction to sports marketing currently available. It is the only introductory textbook on this subject to adopt a strategic approach, explaining clearly how every element of the marketing process should be designed and managed, from goal-setting and planning to implementation and control.

Covering all the key topics in the sports marketing curriculum, including consumer behavior, market research, promotions, products, pricing, sponsorship, business ethics, technology, and e-marketing, the book introduces core theory and concepts, explains best practice, and surveys the rapidly changing international sports business environment. Chapters contain extensive real-world case studies and biographies of key industry figures, and challenging review exercises encourage the reader to reflect critically on their own knowledge and professional practice.

Now in a fully revised and updated sixth edition, Sports Marketing: A Strategic Perspective includes expanded coverage of social and digital media, analytics, and ethical issues, as well as a greater number of international articles and examples. In a new feature, successful sports marketers reflect on their careers and how they progressed in the sports marketing industry.

It is an essential foundation for any sports marketing or sports business course, and an invaluable reference for any sports marketing practitioner looking to improve their professional practice.

A companion website offers additional resources for instructors and students, including an instructor’s guide, test questions, presentation slides, and useful weblinks.

Table of Contents

Part I: Contingency Framework for Strategic Sports Marketing

1 Emergence of Sports Marketing

2 Contingency Framework for Strategic Sports Marketing

Part II: Planning for Market Selection Decisions

3 Research Tools for Understanding Sports Consumers

4 Understanding Participants as Consumers

5 Understanding Spectators as Consumers

6 Segmentation, Targeting, and Positioning

Part III: Planning the Sports Marketing Mix

7 Sports Product Concepts

8 Managing Sports Products

9 Promotion Concepts

10 Promotion Mix Elements

11 Sponsorship Programs

12 Pricing Concepts and Strategies

Part IV: Implementing and Controlling the Strategic Sports Marketing Process

13 Implementing and Controlling the Strategic Sports Marketing Process

Appendix A

Appendix B

Illustration Credits

"The Ethics of Coaching Sports" features invited contributions written by prominent scholars examining a broad range of normative or evaluative issues that arise from the role of the coach in competitive sports. The collection is accessible and comprehensive, including discussion of concrete issues in coaching, such as the distribution of playing time, bullying, the implications of recent events surrounding the Pennsylvania State scandal, and Title IX and gender equity. The contributing authors also explore the larger ethical considerations of the role of the coach as educator, leader, and moral role model; special considerations when coaching children; and an examination of the failures of coaches to meet appropriate standards when they do not respect their players and their programs. Each contributor presents the main arguments and positions relevant to their chosen topic and, with the ground set, the authors then seek to advance the reader's theoretical and philosophical understanding of coaching. Robert L. Simon's introductions to each of the book's four parts help to summarize the main theses of the contributors' chapters and examine differences between how each author approaches their chosen subject.Study questions are also provided for each chapter, making "The Ethics of Coaching Sports" the perfect companion for classes on sports ethics and coaching.

A timely and up-to-date "go-to" reference work for business events, The Routledge Handbook of Business Events explores and critically evaluates the key debates and controversies inherent to this rapidly expanding subject of study and industry. The volume brings together leading specialists from a range of disciplinary backgrounds and geographical regions, to provide state-of-the-art theoretical reflection and empirical research on management aspects as well as economic, social and environmental impacts and external factors such as transportation. The book incorporates the varied expertise of some 30 expert authors to provide a definitive collection of statements in this field, accompanied by illustrative and engaging case studies embodying real-life scenarios and examples on an international scale. This book is an excellent resource for students, researchers and academics of Events, as well as those of related studies in particular Tourism, Hospitality, Sport, Leisure, Marketing, Business and Development Studies.

Taking part in a sport means that one must acquire the relevant skills: mental, physical and strategic. This book presents a new perspective on the role of skills, knowledge and intentionality in sporting contexts, examining how these skills and practical 'know how' can be perfected to a level of expertise. Contributors study broader trends of how we can best understand the role of skills, as well as using case studies of expertise to add depth and nuance to existing scholarship. This book was originally published as a special issue of Sport, Ethics and Philosophy.

Identifying athletic talent and developing that talent to its full potential is a central concern in sport. Understanding talent identification and its implications for both positive and negative developmental outcomes is crucial to sporting success. This is the first comprehensive resource for scientists, researchers, students, coaches, analysts and policymakers looking to improve their knowledge of the talent identification and development process. With contributions from leading researchers and practitioners, this book offers a complete overview of contemporary talent identification and development from in-depth discussion of methodological and philosophical issues through to practical applications. Adopting an international and multi-disciplinary approach, it addresses all key aspects of the talent identification and development process, including skill acquisition and motor learning, psychological factors and family influences, creating optimal environments for performance, and dealing with injury and rehabilitation. Presenting an unrivalled wealth of research, the Routledge Handbook of Talent Identification and Development in Sport is an essential resource for any undergraduate or postgraduate degree course in sport studies, sport science, sport coaching or sport management, as well as for sport policymakers, analysts and coaches.

One of the most pressing questions facing society today is how to care for its burgeoning elderly population. By the year 2050, experts predict that one-third of the world's population will be over 60 years old. Health promotion for the elderly is therefore becoming an increasingly important topic in public policy and planning. This book examines the challenges presented by an ageing global population, our varying expectations of healthy ageing, and the importance of exercise and physical activity for the elderly. Drawing on empirical research from around the world, it considers the factors that influence health and well-being in later life and compares practices and policies designed to promote healthy ageing. It presents case studies from 15 countries spanning Europe, North and South America, Africa and Asia, and sheds light on how attitudes to physical activity differ across nations, regions and cultures. Ageing, Physical Activity and Health: International Perspectives is important reading for all students, researchers and practitioners with an interest in physical activity, public health, exercise science or gerontology.

The coaching process is about enhancing performance by providing feedback about the performance to the athlete or team. Researchers have shown that human observation and memory are not reliable enough to provide accurate and objective information for high-performance athletes. Objective measuring tools are necessary to enable the feedback process. These can take the form of video analysis systems post-event, both biomechanical and computerised notation systems, or the use of in-event systems. Essentials of Performance Analysis in Sport 3rd Edition is fully revised with updated existing chapters and the addition of 12 new chapters. It is a comprehensive and authoritative guide to this core discipline of contemporary sport science. The book offers a full description of the fundamental theory of match and performance analysis, using real-world illustrative examples and data throughout. It also explores the applied contexts in which analysis can have a significant influence on performance. To this end the book has been defined by five sections. In Section 1 the background of performance analysis is explained and Section 2 discusses methodologies used in notating sport performance. Current issues of performance analysis applied research, such as chance, momentum theory, perturbations and dynamic systems are explored in Section 3. Profiling, the essential output skill in performance analysis, is examined in depth in Section 4. The book's final section offers invaluable applied information on careers available for performance analysts. With extended coverage of contemporary issues in performance analysis and contributions from leading performance analysis researchers and practitioners, Essentials of Performance Analysis in Sport 3rd Edition is a complete textbook for any performance analysis course, as well as an invaluable reference for sport science or sport coaching students and researchers, and any coach, analyst or athlete looking to develop their professional insight.

Modern techniques of sports performance analysis enable the sport scientist, coach and athlete to objectively assess, and therefore improve upon, sporting performance. They are an important tool for any serious practitioner in sport and, as a result, performance analysis has become a key component of degree programmes in sport science and sports coaching.

Research Methods for Sports Performance Analysis explains how to undertake a research project in performance analysis including:

• selection and specification of a research topic
• the research proposal
• gaining ethical approval for a study
• developing a performance analysis system
• testing a system for reliability
• analysing and discussing data
• writing up results.

Covering the full research cycle and clearly introducing the key themes and issues in contemporary performance analysis, this is the only book that sports students will need to support a research project in performance analysis, from undergraduate dissertation to doctoral thesis. Including case studies, examples and data throughout, this book is essential reading for any student or practitioner with an interest in performance analysis, sports coaching or applied sport science.

Probably the oldest sport of humankind, sprinting benefits from a wealth of scientific and experiential information. Appropriate for runners of all levels of ability, this book provides the reader with techniques to reach the next level in their sprinting development. Line drawings illustrate the techniques discussed. Throughout, the author concentrates on practical methods to improve the individual runner's performance, with remarkably detailed information on everything from warming up to the post-race routine, including the start, stride, how the foot meets the track, the arm/leg connection, angle of lean through the curve, and more.

This book guides sport coaches, parents and administrators in creating a caring and task-involving sport climate that helps athletes perform their best and have an enjoyable and meaningful sport experience. It introduces the concept of a caring and task-involving climate and provides a "how to" guide to creating this climate in sport. Firstly, this guide introduces the caring and task-involving climate and summarizes research highlighting its many benefits. Secondly, the five features of this climate are presented along with the reflective exercises for developing them within a team. Coaches will see strategies in action, sample conversations, and a variety of ways to implement the features of a caring and task-involving experience. By describing how it may be implemented and methods for overcoming possible challenges, this book finally highlights how parents and sport administrators can support the creation and preservation of caring and task-involving climates. By helping teams develop caring climates that optimize athletes' sport experience and performance, this book is essential reading for coaches, sport administrators, parents, and sport psychology practitioners. It will also be of great interest to those who have minimal training in sport psychology, but who are involved in sport at many levels, such as youth and high school.

A comprehensive guide to Shaolin Lohan Kung Fu from both ancient and contemporary masters. With a new foreword by historian and martial artist Alexander Bennett, Shaolin Kung Fu details the oldest form of this ancient Chinese martial art. Shaolin Kung Fu is prized for its elegant style, effectiveness as a fighting system and as an exercise that benefits both body and mind. Authors Donn F. Draeger and P'ng Chye Khim, both master martial artists and Shaolin experts, focus on the Lohan technique--believed to have developed from a form devised at the legendary Shaolin Temple some 1,500 years ago. This comprehensive book offers a practical introduction, including: The history and fundamentals of Shaolin Kung Fu The fundamentals of Shaolin A complete description of the Lohan technique and how to master it Detailed Shaolin training methods, including the use of weapons Weapons used in Shaolin This book is intended as a supplement to a dedicated training program and includes detailed instructions explaining both the solo and partner practice forms. Accompanied by over 400 photos and sketches, this excellent introduction to the Lohan form is a must-have for every serious student of Shaolin and Kung Fu. Shaolin Kung Fu was intended to provide Buddhist monks in ancient China with an art that would not only act as an intense conditioning tool, but also arm them with a formidable system of self defense. Though the context for these skills has changed, modern readers can benefit from this method in much the same way as its original students.

Sir Ben Ainslie won his first two Olympic medals (silver, then gold) in the Laser Class. After winning the gold medal he wrote down the secrets that won him that medal in this book. This new edition is published to mark the 20th anniversary of that first of his four Olympic gold medals. It features a brand-new introduction by Ben reflecting on his victory 20 years ago. It is the only how-to book that the world's most successful Olympic sailor has written and so, while he and the Laser class have moved on, this is the only place where you can gain access to Ben's skills and thought process. It is an invaluable guide on how to perform at the top of the Laser class or, indeed, any single-handed sailing dinghy. From psychology, goal setting and getting the boat right to speed, fitness and training - this book illustrates how to win a championship. Brimming with photographs, it is a colourful, detailed account of how to dominate in your fleet.

Positive Pedagogy is an athlete-centred, inquiry-based approach that transforms the way we understand learning and coaching in sport. This book demonstrates how Positive Pedagogy for sport coaching (PPed) can be successfully employed across a range of sports and levels of performance, while also providing insight into coaches' experiences. Now in a fully revised and updated second edition, the book introduces the key concepts that underpin Positive Pedagogy and offers detailed case studies of Positive Pedagogy in action, with reflections from practising coaches. It also provides more detail and direction for coaches interested in implementing the approach. This new edition moves beyond coaching in individual sports to explain how Positive Pedagogy can be applied to all sport coaching across a wide range of sports, including basketball, baseball, football, rugby, boxing, swimming, track and field athletics, as well as strength and conditioning. Positive Pedagogy for sport coaching both improves performance and promotes positive learning experiences across all ages and abilities. This book is invaluable reading for all sports coaching students as well as any practising coaches or physical education teachers looking to improve or even transform their professional practice.

What role can strategic thinking play in contemporary sport management? It can be the difference between leading or languishing - it's that important! Covering sport at all levels, from community-based sport to elite sport, this is the first textbook to focus on strategic management in a sport context. The book introduces the fundamentals of strategic planning, environmental analyses, strategic direction and leadership, strategy formulation and selection, implementation, strategic control, and change management. Designed to encourage students to develop a strategic mindset, as well as critical thinking and problem-solving skills, the book unpacks key concepts such as leadership, governance, organizational change, and the multiple layers of strategy in sport. Full of real-world case studies from diverse, international sport business environments, and useful pedagogical features such as review questions and guides to online resources, this is an essential text for any sport management course and an invaluable resource for sport development, recreation management, or events management courses.

The fully revised third edition of the popular Foundations of Sports Coaching textbook aims to provide a comprehensive and engaging introduction to the practical and theoretical principles that underpin the sports coaching process, from both a participation and performance perspective. The focus of this contemporary edition is to bridge the gap between practical sports coaching delivery and the conceptual theories that underpin a sports coach's practice. It provides a wealth of real-world examples and up-to-date case studies from a wide range of sports to support the developing practitioner and help sports coaches understand how to apply key concepts and theories to their practice. In addition, there are countless practical coaching tips, techniques and strategies to further support sports coaches in their practice and development. The book will provide the reader with the skills, knowledge and background they will need to prepare athletes and sports people technically, tactically and strategically, covering the key components of a sports coaching-related undergraduate course, including: the continuing professionalisation of sports coaching the International Sports Coaching Framework (I.C.C.E.) the fundamental skills of a sports coach how to coach populous groups coaching philosophy coaching pedagogy creating a positive learning environment talent ID and sevelopment the reflective coach performance analysis to support coach feedback. This third edition updates the style of previous versions with all-new chapters focusing upon international professional practice frameworks, coaching philosophy, coaching pedagogy, talent identification and development, and reflective practice. All of these are critical for the contemporary practitioner to understand in order to ensure they provide the best possible coaching environment for their athletes to develop and succeed. No other introductory textbook explains the importance of a holistic approach to sports coaching practice. This is an essential companion to any sports coaching course.

An accessible and fully cross-referenced A-Z guide, this book has been written specifically for students of sport studies and physical education, introducing basic terms and concepts. Entries cover such diverse subjects as coaching, drug testing, hooliganism, cultural imperialism, economics, gay games, amateurism, extreme sports, exercise physiology and Olympism.

This revised second edition, including fully updated further reading and web references, places a greater emphasis on sports science, with new entries on subjects such as:

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• aerobic and anaerobic respiration
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• blood pressure
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• body composition
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• cardiac output
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• metabolism
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• physical capacity.
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A complete guide to the disciplines, themes, topics and concerns current in contemporary sport, this book is an invaluable resource for students at every level studying Sport and Physical Education.

Sports Law has quickly developed into an accepted area of academic study and practice in the legal profession globally. In Europe and North America, Sports Law has been very much a part of the legal landscape for about four decades, while in more recent times, it has blossomed in other geographic regions, including the Commonwealth Caribbean. This book recognizes the rapid evolution of Sports Law and seeks to embrace its relevance to the region. This book offers guidance, instruction and legal perspectives to students, athletes, those responsible for the administration of sport, the adjudication of sports-related disputes and the representation of athletes in the Caribbean. It addresses numerous important themes from a doctrinal, socio-legal and comparative perspective, including sports governance, sports contracts, intellectual property rights and doping in sport, among other thought-provoking issues which touch and concern sport in the Commonwealth Caribbean. As part of the well-established Routledge Commonwealth Caribbean Law Series, this book adds to the Caribbean-centric jurisprudence that has been a welcome development across the region. With this new book, the authors assimilate the applicable case law and legislation into one location in order to facilitate an easier consumption of the legal scholarship in this increasingly important area of law.