Why is the Half Iron-Distance the most popular triathlon distance? Because it is the perfect length for busy athletes with demanding career and family responsibilities. Full Iron-Distance races require such painstaking planning and sacrifice that it's difficult to keep life in balance. The Half Iron-Distance is accessible, while remaining challenging. Also known as the "70.3" for the sum of its 1.2 mile swim, 56 mile bike ride, and 13.1 mile run, the half-iron triathlon is not simply a race for which an athlete can use a full-iron training regimen chopped in half. Doing so would in no way approach maximizing an athlete's performance. The races are performed at completely different intensity levels, with completely different approaches. As a result, the training is completely different. "IronFit Secrets to Half Iron-Distance Triathlon Success "does for the half-iron what "Be IronFit" has done for the full-iron. It provides three sixteen-week training programs--Competitive, Intermediate, and "Just Finish"--and details everything an athlete needs to know to successfully prepare for and maximize performance at this racing distance. In as little as four months, any athlete can be physically and mentally ready for the world's most popular triathlon challenge.

This handbook analyzes the main issues in the field of hospitality marketing by focusing on past, present and future challenges and trends from a multidisciplinary global perspective. The book uniquely combines both theoretical and practical approaches in debating some of the most important marketing issues faced by the hospitality industry. Parts I and II define and examine the main hospitality marketing concepts and methodologies. Part III offers a comprehensive review of the development of hospitality marketing over the years. The remaining parts (IV-IX) address key cutting-edge marketing issues such as innovation in hospitality, sustainability, social media, peer-to-peer applications, Web 3.0 etc. in a wide variety of hospitality settings. In addition, this book provides a platform for debate and critical evaluation that enables the reader to learn from the industry's past mistakes as well as future opportunities. The handbook is international in its constitution as it attempts to examine marketing issues, challenges and trends globally, drawing on the knowledge of experts from around the world. Because of the nature of hospitality, which often makes it inseparable from other industries such as tourism, events, sports and even retail, the book has a multidisciplinary approach that will appeal to these disciplines as well as others including management, human resources, technology, consumer behavior and anthropology.

Lifecourse research in physical activity tracks long-term trends in physical activity behaviours and gives an insight into the link between a physically active lifestyle and later-life health outcomes. However, the complexity of physical activity behaviours, and the analytical issues posed by lifecourse research, present researchers with real challenges in accurately assessing the relationship between lifelong physical activity and health. Physical Activity Assessment: A Lifecourse Approach is the first book to approach the assessment of physical activity for health from a lifecourse perspective and provide students and researchers with much-needed guidance on conducting lifecourse studies. The book provides readers with a thorough grounding in physical activity assessment from across the lifecourse perspective and evaluates current methods of measurement, including comparison studies, criterion methods, subjective assessment methods and physical activity monitors. It then goes on to offer guidance on the optimal measurement techniques of physical activity across the lifecourse, suggesting how data should be collected, analysed and quantified in light of modern technology and global connectivity, and what these methods mean for physical activity guidelines and interventions, and public health outcomes. Offering a unique and novel combination of theoretical grounding and quantitative research guidance, this is important reading for any students taking modules in physical activity measurement or physical activity and health, and any researchers conducting lifecourse physical activity studies.

Physical Literacy across the World records the progress of the concept of physical literacy over the last decade. It examines developments, issues and controversies in physical literacy studies, and looks at how the concept has been implemented around the world. Contributions from practitioners and researchers across the world tell unique stories of the way physical literacy is changing perceptions of physical activity through research and the generation of scholarly writing, the creation of new national and local policies, and the development of partnerships with a range of professions. The book argues that physical literacy has value beyond formal education, such as in occupational and recreational settings, as well as for early years children and older people, and shows how life story methods can explain our physical literacy journeys. At root, it sets out a case for the significance and value of physical literacy as making a notable contribution to human flourishing. This is important reading for anyone with an interest in physical activity, health and well-being, sport studies, physical education, or the philosophy related to physical activity.

From the Preface: "Not surprisingly, companies of all sizes are using social media as part of their marketing and public relations efforts. The growth of the social media phenomenon and constant advances in technology obviously create unique and powerful opportunities for those able to capitalize on them. The question is how best to do so? Social Media in Sport Marketing has been created to help answer this question as it pertains to sport organizations." Written from the perspective of sport professionals, this brief but thorough text explores the concepts, tools, and issues surrounding social media and marketing, with reader-friendly examples and applications specifically from the world of sports. The authors connect industry-specific content with current trends in social media and provide readers with a balance between theory and experience. Instructors and students can use the book as a primary resource for teaching and learning about traditional sport marketing/public relations principles as they relate to social media. Instructors will appreciate the inclusion of case studies, which can be used to generate discussions; students will benefit from the numerous examples. The book can also serve as a guidebook for those who want to put ideas into action immediately. The experienced author team includes a sport marketing professor as well as practitioners involved in social media project management and development.

Taekwondo Basics teaches you all the fundamentals of this martial art form in a clear and easy-to-understand manner! This basic introductory survey contains the following vital information: The origins of Taekwondo its philosophy, history, and different skills; How to find a teacher and a class that are right for you; Getting ready for your first class what happens in a Taekwondo class?; The essential elements stances, blocks, hand and arm strikes and kicks; How to complement your Taekwondo training with other conditioning exercises, such as running and biking; Powerful ways to improve your technique through target training, partner training, competitive training, free-sparring, and more; Resources that can help you further develop your Taekwondo training. Whether you're just getting started, or you've already been training for a year or two, Taekwondo Basics offers an easy to read, and yet comprehensive introduction to the sport.

Training players in circular playing fields develops and improves their game competence. Circle Soccer Training contains an integrated game concept and provides varied training exercises for fast implementation in training practice that will benefit all players at any level. The book first delves into the theory of circle training, explaining the main technical and tactical principles of the circle training concept. It contains further helpful information regarding the rules of the game, coaching points, how to organize each game or drill, and detailed illustrations. Following the introduction on circle training is the practical application. Beginning with an explanation on how to use this effective training for improving players' technical abilities, this section contains 100 circular games and drills that will allow players to progress and develop their skills. Also presented in this book are trendy, innovative, and cognitively demanding forms of play, which are an integrated and complex part of modern soccer. The concepts of circle soccer and their application in training are important for all players--at any level--to develop their technical playing abilities. With Circle Soccer Training, players can create a competitive advantage over their opponents.

Strength and Conditioning for Team Sports is designed to help trainers and coaches to devise more effective high-performance training programs for team sports. This remains the only evidence-based study of sport-specific practice to focus on team sports and features all-new chapters covering neuromuscular training, injury prevention and specific injury risks for different team sports. Fully revised and updated throughout, the new edition also includes over two hundred new references from the current research literature. The book introduces the core science underpinning different facets of physical preparation, covering all aspects of training prescription and the key components of any degree-level strength and conditioning course, including: physiological and performance testing strength training metabolic conditioning power training agility and speed development training for core stability training periodisation training for injury prevention Bridging the traditional gap between sports science research and practice, each chapter features guidelines for evidence-based best practice as well as recommendations for approaches to physical preparation to meet the specific needs of team sports players. This new edition also includes an appendix that provides detailed examples of training programmes for a range of team sports. Fully illustrated throughout, it is essential reading for all serious students of strength and conditioning, and for any practitioner seeking to extend their professional practice.

Elite youth sport competitions have increased significantly in number in recent years, with the Youth Olympic Games representing the high point of this phenomenon. This book examines the global context within which elite youth sport has emerged and continues to grow. It explores elite youth sport policy across fifteen countries, in Europe, the Americas, Africa and Asia, addressing the questions of how youth talent development is organised and why elite youth sport has become so popular. Taking a comparative global perspective, the book analyses the growth in more systematic approaches to young athlete development and the increasing emphasis on early talent identification. It discusses the attitude of stakeholders (such as NGBs, governments and sponsors) towards elite youth sport, while also considering how young elite athletes' interests are protected and how the growth in elite youth sport affects a sport's development strategy. Written by a team of internationally renowned researchers, Elite Youth Sport Policy and Management: A comparative analysis is fascinating reading for all students, scholars, managers, policy-makers and coaches with an interest in youth sport, elite sport development, talent identification and sports policy.

The Science of Basketball is the only book to examine the scientific principles underpinning preparation and performance in basketball, applied to both individual and team contexts. Drawing on the very latest scientific evidence, and including contributions from leading international coaches and scientists involved in the sport, the book explores every aspect of physical and mental preparation and performance, including: strength and conditioning, and training strategies physiological aspects of performance nutrition and supplementation psychological preparation skill acquisition biomechanical aspects of performance performance analysis injury epidemiology, prevention and rehabilitation coach education Incorporating case studies at the end of each chapter to demonstrate how scientific principles can be applied to practice, the book bridges the gap between theory and applied practice in basketball better than any other. It is essential reading for any student, researcher, sport scientist, coach, physiotherapist or clinician with an interest in the game, and illuminative supplementary reading for students of sport science and sports coaching.

The Science of Basketball is the only book to examine the scientific principles underpinning preparation and performance in basketball, applied to both individual and team contexts. Drawing on the very latest scientific evidence, and including contributions from leading international coaches and scientists involved in the sport, the book explores every aspect of physical and mental preparation and performance, including: strength and conditioning, and training strategies physiological aspects of performance nutrition and supplementation psychological preparation skill acquisition biomechanical aspects of performance performance analysis injury epidemiology, prevention and rehabilitation coach education Incorporating case studies at the end of each chapter to demonstrate how scientific principles can be applied to practice, the book bridges the gap between theory and applied practice in basketball better than any other. It is essential reading for any student, researcher, sport scientist, coach, physiotherapist or clinician with an interest in the game, and illuminative supplementary reading for students of sport science and sports coaching.

The Science of Gymnastics provides the most comprehensive and accessible introduction available to the fundamental physiological, biomechanical and psychological principles underpinning performance in artistic gymnastics. The second edition introduces three new sections: applied coaching, motor learning and injury prevention and safety, and features contributions from leading international sport scientists and gymnastics coaches and instructors. With case studies and review questions included in each chapter, the book examines every key aspect of gymnastic training and performance, including: physiological assessment diet and nutrition energetics kinetics and kinematics spatial orientation and motor control career transitions mental skills training and perception injury assessment and prevention, with clinical cases advanced case studies in rotations, vault approach and elastic technologies in gymnastics. A fully dedicated website provides a complete set of lecture material, including ready-to-use animated slides related to each chapter, and the answers to all review questions in the book. The book represents an important link between scientific theory and performance. As such, The Science of Gymnastics is essential reading for any student, researcher or coach with an interest in gymnastics, and useful applied reading for any student of sport science or sports coaching.

While it is accepted that sport coaches should safeguard participants, Care in Sport Coaching: Pedagogical Cases argues that coaches have a duty of care that moves beyond protection and involves the development of caring relationships with athletes. Recent high-profile incidents of abuse in sport highlight the need to reposition coaching as a caring activity and to embed care within coach education and coaching policy. Based around extended case studies, this book provides grounded accounts of how coaches care in their everyday practice. These case studies are analysed using multidisciplinary theoretical perspectives to illustrate and problematise how coaches care. Conclusions are provided, based on these analyses, that will help coach educators, researchers and policy makers establish care as a key facet of everyday sport coaching activities. Additionally, the book offers guidelines that will aid practitioners to enact care in their practice. This is important reading for coaches, researchers, lecturers and students who are concerned with the role of coaches and the development of coaching practice.

Meyer & Meyer Premium--At Meyer & Meyer we make no compromises to present the best in sports content. Go for Gold! Creative Soccer Training includes 350 modern practical games and drills that build on basic playing skills. Foregoing theoretical introductions, the authors focus on presenting comprehensive exercises and particular skills that go beyond standard training. This book includes a great variety of creative training exercises that will form intelligent soccer players. Numerous graphics help soccer coaches implement training content with their own team in a simple and fast way. The practice-oriented design additionally makes this compilation an optimal resource for training players at advanced levels.

TRAIN EASIER TO RUN FASTER
This revolutionary training method has been embraced by elite runners--with extraordinary results--and now you can do it, too.
Respected running and fitness expert Matt Fitzgerald explains how the 80/20 running program--in which you do 80 percent of runs at a lower intensity and just 20 percent at a higher intensity--is the best change runners of all abilities can make to improve their performance. With a thorough examination of the science and research behind this training method, "80/20 Running" is a hands-on guide for runners of all levels with training programs for 5K, 10K, half-marathon, and marathon distances.
In" 80/20 Running, " you'll discover how to transform your workouts to avoid burnout.
Runs will become more pleasant and less draining You'll carry less fatigue from one run to the next Your performance will improve in the few high-intensity runs Your fitness levels will reach new heights
"80/20 Running" promotes a message that all runners--as well as cyclists, triathletes, and even weight-loss seekers--can embrace: Get better results by making the majority of your workouts easier.

Motorboating Start to Finish is the perfect book for you if you are new to motorboating and need to learn the basics, or if you are experienced, but wish to broaden your skills and develop your techniques. This easy-to-follow, step-by-step guide takes you through the basic principles, preparing to go to sea, your first voyage and safety at sea. It includes advice on choosing and buying a motorboat, essential equipment, boat handling, tides, weather and navigation, all taken from courses delivered by the UK's biggest sailing school, the UKSA. This book is accessible to all levels, giving those new to motorboating straightforward advice, and showing experienced powerboaters how to take the sport to the next level with professional tips that will help improve speed, skill, safety and enjoyment. It is a complete reference for every level of tender, RIB, fishing boat, motor cruiser or sportsboat driver. This book is packed with hundreds of illustrations and photographs, and is a great way to learn, develop and refresh your powerboating skills.

It is an essential skill for any strength and conditioning coach to be able to reliably assess the physical performance of their athletes and communicate the results and their implications to performers and coaches, alike. Performance Assessment in Strength and Conditioning is the first textbook to clearly and coherently suggest the most appropriate and reliable methods for assessing and monitoring athletes' performance, as well as including detailed sections on testing considerations and the interpretation and application of results. The book explores the full range of considerations required to reliably assess performance, including questions of ethics and safety, reliability and validity, and standardised testing, before going on to recommend (through a comparison of field- and laboratory-based techniques) the optimal methods for testing all aspects of physical performance, including: injury risk jump performance sprint performance change of direction and agility strength power aerobic performance body composition Closing with a section on interpreting, presenting and applying results to practice, and illustrated with real-life case study data throughout, Performance Assessment in Strength and Conditioning offers the most useful guide to monitoring athlete performance available. It is an essential text for upper-level strength and conditioning students and practitioners alike.

More and more people nowadays feel stressed out. In many cases this even leads to burnout. They feel empty, they cannot go on anymore, they are without motivation, power and joy. Over the past ten years, the number of people suffering from this state of exhaustion has quintupled in Germany and more than one third of the work force feels that way. In addition, 79% of them show signs of stress and are unable to relax after hours. A similar situation can be seen in sports: The athletes dream of winning titles, they need success as a means of approval of personal strength. In addition, high-performance sports have become much more financially lucrative. All of this has led to rising mental and physical demands. Due to this, athletes experience more exhaustion, extreme performance fluctuations, mood swings and often inexplicable injuries. This book provides tips on how to improve your quality of life and performance, and how to stay healthy and productive by recognizing and correcting biochemical disorders at an early stage.

Acrobatics are exciting for children and teenagers. It is both challenging and fascinating to put your balance to the test and build human figures. Very important for this are team spirit and a willingness to cooperate. Many spectacular human pyramids and partner balance figures are easy to learn and great progress can be made in a short time. This book illustrates the basics of partner acrobatics with children and teenagers in a clear and informative way. The topics include not only how to begin and how to organize a practice session, but also different ways to arrange performances. In addition to many preparatory exercises, a practical section presents simple acrobatic figures that have proved to be of value in practice. The variety of techniques, from pyramids to figures of imagination, from dynamic elements to elegant partner figures, is described in detail in individual chapters.

What does it mean when a hit that knocks an American football player unconscious is cheered by spectators? What are the consequences of such violence for the participants of this sport and for the entertainment culture in which it exists? This book brings together scholars and sport commentators to examine the relationship between American football, violence and the larger relations of power within contemporary society. From high school and college to the NFL, Football, Culture, and Power analyses the social, political and cultural imprint of America's national pastime. The NFL's participation in and production of hegemonic masculinity, alongside its practices of racism, sexism, heterosexism and ableism, provokes us to think deeply about the historical and contemporary systems of violence we are invested in and entertained by. This social scientific analysis of American football considers both the positive and negative power of the game, generating discussion and calling for accountability. It is fascinating reading for all students and scholars of sports studies with an interest in American football and the wider social impact of sport.

Learn the secrets for becoming the inspirational coach everyone is waiting for Think about the coaches you've had throughout your life. Most likely, some were good, others not so good. Maybe one or two were great. One thing is undeniable: Coaches can influence your life in ways that can be negative or positive. A coach can either build you up or tear you down. The world needs better coaches in all walks of life--if you're a parent, a teacher, a co-worker, or a leader, you are also a coach. Which kind of coach do you want to be? Coach to Coach helps you answer this question and shares the secrets to bringing out the best in a person, both on and off the field. For more than twenty years, author Martin Rooney hascoached professional sport stars, Olympic champions, and business leaders to high levels of performance, analyzing thousands of real-life examples of what works and what doesn't. Reading like a simple parable, this engaging book gives you an easy-to-use yet highly effective formula for becoming a better coach for your teams, in your business, and in your personal life. Packed with valuable insights and expert advice, this appealing book helps you: Learn how to be a great leader by being a great coach Create positive lives for your children and the people you work with Inspire and motivate the people around you Turn your natural skills and talents into your own unique coaching style Use proven, time-tested coaching strategies to get results Coach to Coach: An Empowering Story About How to Be a Great Leader is an ideal book for coaches, leaders, managers, entrepreneurs, educators, parents, and anyone wanting to bring out the best in those around them.