Managing events is both an art and a science. Events managers need to understand and fully embrace the multi-dimensional nature of events management, and cultivate the leadership skills and attitudes in themselves and those they manage. The importance of successfully staging events has increased around the world, as more government agencies begin to realise the potential benefit of using events as strategic development tools.

This third edition of Events Management: A developmental and managerial approach provides a definitive grounding in the development and management of small to large scale events.

The book provides an introduction to events management, then goes on to examine the design, administration and marketing of events, as well as the operational and risk management aspects. It also deals with applied events management through a number of event genre types.

This edition of Marketing for managers - A practical approach introduces readers to the fundamental issues underlying marketing concepts and strategies. Building on two successful previous editions, the title adds new material that covers many of the latest developments in technology that affect marketing. There is also a new chapter on marketing strategy implementation - critical, because in these days of well-formulated marketing strategies, failure is often the result of poor implementation. This renewed and reader-friendly text, debunks the notion that marketing is an overly complicated discipline shrouded in mystery, offers readers strategic insights into marketing, shows that marketing is not as simple as merely giving customers what they want - it also has to do with creating offerings that create customers, encourages readers to question conventional wisdom, integrates the best of marketing theory with cutting-edge practicality; includes not only the Internet and related technologies in marketing strategies, but also the latest developments related to interactive and social media, focuses on the challenges of writing viable, usable and well-considered marketing plans, provides a number of checklists for managers to use in considering and implementing marketing strategy, is conversational and non-technical, incorporates the latest thinking from research published in the world's major marketing and management journals.

As the primary focus of the global economy has moved from agriculture to manufacturing to services-dominated economies, the realisation that ‘we are all in services’ has finally dawned.

Services marketing has developed, as a result, and is now a well-established sub-discipline of marketing, with its own theories and body of knowledge. This volume deals with the unique difficulties of marketing what is essentially an intangible entity and focuses on the most contemporary debates, research and managerial demands in this particular, but very challenging, business domain.

Do I need a web site? Is internet marketing successful? These are two of the questions many businesses are asking. The e of marketing answers them by showing you how to make the most of your web site for communication, information, marketing, sales and also internal management and administration. The text - explains how to optimise your site to make it search engine friendly, by reviewing keywords, search phrases and meta tags; discusses 'pay per click' advertising; presents the good and bad features of banner advertising; shows how to make the most of e-mail marketing; explains viral marketing and affiliate marketing. This text simplifies the process of e-marketing and gives readers tools that they can use immediately, without spending lots of money. The text is also supported by a companion web site, which will be updated regularly to keep readers informed of the latest developments.

Marketing for Entrepreneurs provides an overview of the marketing process for the owner/manager of a small business. The book guides the reader through the process of developing a marketing plan, and includes chapters on: Identifying, collecting, analysing and using information through market research; Pinpointing the target market and deciding on mass marketing or market segmentation; Product decisions such as the product-service mix, branding, trademarks, packaging, warranties and developing new products; different approaches to pricing and issues such as discounts and credit; distribution channels and locating the business; promotion, publicity and selling; advertising through various media, including Internet advertising, e-mail marketing and SMS advertising.

This new edition of Contemporary Retail and Marketing Case Studies is a collection of 34 studies of retail and marketing operations as told by individual companies.

Small, medium and larger companies relate the challenges they have faced and how they overcame them, and share their successes and frustrations in a frank and open manner. Each case is unique in its own way and addresses issues which are pertinent and relevant to the South African retail and marketing environment.

The value of this collection is that:

• It provides a variety of cases that together offer insight into the marketing challenges faced by local businesses
• It offers a South African perspective on how to overcome these issues
• It is written from the viewpoint of the entrepreneur or business executive
• It provides practical insights which support work-integrated learning.

This book is a must-read for scholars, students and people concerned with the retail and marketing industry.

A comprehensive text, aiming to demystify the topic, Marketing Research is written in a practical manner, emanating from the research process perspective. Approaching the subject from a sound academic basis, assisted with a Central Case Study steeped in industry and formulated by Neil Higgs from TNS Research Surveys, this text becomes essential reading for any student or practitioner in the field.

The first academic textbook covering European retail fashion buying and merchandising. It provides a unique insight into best practice across the fashion industry.

Covering design, marketing, sourcing, negotiation, range planning, supply chain and stock management, it clearly integrates current operational practice with theory.

This, combined with a thorough explanation of careers, makes it a key text as it provides an important reference source for existing practitioners, as well as being vital for students, new entrants and those seeking a career change into buying and merchandising.