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Books > Language & Literature > Language & linguistics > Translation & interpretation

Traduccion e interpretacion en entornos institucionales / Translation and Interpreting in Institutional Settings - Ensenanza y... Traduccion e interpretacion en entornos institucionales / Translation and Interpreting in Institutional Settings - Ensenanza y practica de la profesion desde perspectivas sociales e innovadoras / Training and Practising the Profession from Social and Innovative Perspectives (Paperback, New edition)
Adelina Gomez Gonzalez-Jover, Raquel Martinez Motos
R1,476 Discovery Miles 14 760 Ships in 10 - 15 working days

El presente volumen aborda la traduccion e interpretacion institucional con un triple enfoque: a) su aplicacion social; b) las tendencias profesionales; y, c) la innovacion didactica en la ensenanza universitaria. Respecto a su aplicacion social, los primeros capitulos tratan la traduccion e interpretacion como una herramienta esencial que permite superar barreras tanto linguisticas como culturales en situaciones de emergencia y acceder a derechos fundamentales mediante el empoderamiento de las mujeres en procedimientos de asistencia y atencion en contextos de violencia de genero. El posterior analisis y descripcion de diversos entornos profesionales en contextos institucionales permiten detectar y extraer las competencias que los profesionales necesitan para poder hacer frente a los nuevos desafios a los que se enfrentan en el nuevo paisaje profesional dibujado por los acontecimientos historicos de los ultimos tiempos. En cuanto a la innovacion didactica, el volumen presenta nuevas metodologias docentes y acciones formativas que incluyen, entre otras, el empleo de la musica y el mindfulness en el aula de interpretacion, el uso de las nuevas tecnologias para la formacion de interpretes a distancia y la posedicion como herramienta didactica en el aula de traduccion.

Translation, Reception and Canonization of The Art of War - Reviving Ancient Chinese Strategic Culture (Hardcover): Tian Luo Translation, Reception and Canonization of The Art of War - Reviving Ancient Chinese Strategic Culture (Hardcover)
Tian Luo
R4,488 Discovery Miles 44 880 Ships in 10 - 15 working days

The Art of War by Sun Tzu is an ancient yet invaluable Chinese military classic that is still relevant today. This book presents a systematic and in-depth investigation into the translation and reception of The Art of War in Western strategic culture. Aided by three self-built corpora, this book adopts a mixed method of qualitative and quantitative analysis, and takes both the core text and its paratexts of The Art of War into consideration. The author highlights the significance of proper approaches to translating culture in regards to the core text and effective measures of culture reconstruction in regards to the paratexts. It is revealed by this investigation that the translated Sun Tzu has undergone three major stages before its canonization in Western discourse. The findings bring to light the multiple factors that contribute to the incorporation of Sun Tzu's strategic wisdom into Western culture. For scholars interested in translation studies, (critical) discourse analysis, as well as strategic studies, this book provides fresh insights and new perspectives.

Advances in Discourse Analysis of Translation and Interpreting - Linking Linguistic Approaches with Socio-cultural... Advances in Discourse Analysis of Translation and Interpreting - Linking Linguistic Approaches with Socio-cultural Interpretation (Paperback)
Binhua Wang, Jeremy Munday
R1,411 Discovery Miles 14 110 Ships in 10 - 15 working days

This edited thematic collection features latest developments of discourse analysis in translation and interpreting studies. It investigates the process of how cultural and ideological intervention is conducted in translation and interpreting using a wide array of discourse analysis and systemic functional linguistic approaches and drawing on empirical data from the Chinese context. The book is divided into four main sections: I. uncovering positioning and ideology in interpreting and translation, II. linking linguistic approach with socio-cultural interpretation, III. discourse analysis into news translation and IV. analysis of multimodal and intersemiotic discourse in translation. The different approaches to discourse analysis provide a much-needed contribution to the field of translation and interpreting studies. This combination of discourse analysis and corpus analysis demonstrates the interconnectedness of these fields and offers a rich source of conceptual and methodological tools. This book will appeal to scholars and research students in translation and interpreting studies, cross-linguistic discourse analysis and Chinese studies.

A Century of Chinese Literature in Translation (1919-2019) - English Publication and Reception (Paperback): Leah Gerber, Lintao... A Century of Chinese Literature in Translation (1919-2019) - English Publication and Reception (Paperback)
Leah Gerber, Lintao Qi
R1,406 Discovery Miles 14 060 Ships in 10 - 15 working days

This book delves into the Chinese literary translation landscape over the last century, spanning critical historical periods such as the Cultural Revolution in the greater China region. Contributors from all around the world approach this theme from various angles, providing an overview of translation phenomena at key historical moments, identifying the trends of translation and publication, uncovering the translation history of important works, elucidating the relationship between translators and other agents, articulating the interaction between texts and readers and disclosing the nature of literary migration from Chinese into English. This volume aims at benefiting both academics of translation studies from a dominantly Anglophone culture and researchers in the greater China region. Chinese scholars of translation studies will not only be able to cite this as a reference book, but will be able to discover contrasts, confluence and communication between academics across the globe, which will stimulate, inspire and transform discussions in this field.

Government Translation in South Korea - A Corpus-based Study (Hardcover): Jinsil Choi Government Translation in South Korea - A Corpus-based Study (Hardcover)
Jinsil Choi
R4,493 Discovery Miles 44 930 Ships in 10 - 15 working days

Government Translation in South Korea: A Corpus-based Study is the first book to investigate and discuss translation processes and translation products in South Korean government institutions, employing a parallel corpus-based approach. Choi identifies different agents and procedures involved in institutional translation practices, discusses linguistic and genre features of translations, and investigates changes made in translations compared to the original documents, during the two Korean presidencies of Lee Myung-bak (2008-2013) and Park Geun-hye (2013-2017). Choi's book explores important facets of Korean government translation in the belief that practices associated with the normative meaning and concept of government translation have to be displaced into the wider understanding of the concept of translation as a social construct. Drawing on the theoretical frameworks of institutional translation and critical discourse analysis-informed corpus-based translation studies, the chapters discuss the practice, process and products of Korean government translation. The Korean-English parallel corpus methodology used introduces a systemic way to analyse changes in Korean government translations, based on a personally built sentence-level tagged corpus, both qualitatively and quantitatively. This volume will be of great interest to scholars and students of translation studies as well as Korean studies.

Key Themes and New Directions in Systemic Functional Translation Studies (Hardcover): Bo Wang, Yuanyi Ma Key Themes and New Directions in Systemic Functional Translation Studies (Hardcover)
Bo Wang, Yuanyi Ma
R4,067 Discovery Miles 40 670 Ships in 10 - 15 working days

The book introduces SFTS as a research field, tracing its development and situating the contributions of the scholars interviewed within this tradition Taken together, the collection offers a comprehensive account of theoretical and methodological developments in SFTS, with critical overviews of these scholars' body of work within the research area and reflections on the emerging research that pushes SFTS scholarship into new frontiers.

The Routledge Guide to Teaching Translation and Interpreting Online (Paperback): Cristiano Mazzei, Laurence Jay-Rayon Ibrahim... The Routledge Guide to Teaching Translation and Interpreting Online (Paperback)
Cristiano Mazzei, Laurence Jay-Rayon Ibrahim Aibo
R1,570 Discovery Miles 15 700 Ships in 10 - 15 working days

The first book to provide a clear, structured set of resources for teaching translation and interpreting studies online *all instructors are faced with the need to at least partially teach online and there is no guide available to support them *carefully structured to be adaptable to a wide range of contexts, needs and teaching environments: fully or partially online, multimodal, or face-to- face with online components; for language, and non-language, specific courses and for all student groups, coming from all countries and cultures.

The Routledge Guide to Teaching Translation and Interpreting Online (Hardcover): Cristiano Mazzei, Laurence Jay-Rayon Ibrahim... The Routledge Guide to Teaching Translation and Interpreting Online (Hardcover)
Cristiano Mazzei, Laurence Jay-Rayon Ibrahim Aibo
R4,488 Discovery Miles 44 880 Ships in 10 - 15 working days

The first book to provide a clear, structured set of resources for teaching translation and interpreting studies online *all instructors are faced with the need to at least partially teach online and there is no guide available to support them *carefully structured to be adaptable to a wide range of contexts, needs and teaching environments: fully or partially online, multimodal, or face-to- face with online components; for language, and non-language, specific courses and for all student groups, coming from all countries and cultures.

Mapping the Translator - A Study of Liang Shiqiu (Hardcover): Liping Bai Mapping the Translator - A Study of Liang Shiqiu (Hardcover)
Liping Bai
R4,495 Discovery Miles 44 950 Ships in 10 - 15 working days

This is the first English book on Liang Shiqiu This is the first book-length work on "translator studies" This book has provided significant inspirations for the research in "translator studies" The issues covered in this book are related to various fields, such as translation studies, literary studies, Chinese studies, Shakespeare studies, etc.

The Routledge Handbook of Audio Description (Hardcover): Christopher Taylor, Elisa Perego The Routledge Handbook of Audio Description (Hardcover)
Christopher Taylor, Elisa Perego
R7,096 Discovery Miles 70 960 Ships in 10 - 15 working days

The American Council of the Blind (ACB) Recipient of the 2022 Dr. Margaret Pfanstiehl Audio Description Achievement Award for Research and Development This Handbook provides a comprehensive overview of the expanding field of audio description, the practice of rendering the visual elements of a multimodal product such as a film, painting, or live performance in the spoken mode, for the benefit principally of the blind and visually impaired community. This volume brings together scholars, researchers, practitioners and service providers, such as broadcasters from all over the world, to cover as thoroughly as possible all the theoretical and practical aspects of this discipline. In 38 chapters, the expert authors chart how the discipline has become established both as an important professional service and as a valid academic subject, how it has evolved and how it has come to play such an important role in media accessibility. From the early history of the subject through to the challenges represented by ever-changing technology, the Handbook covers the approaches and methodologies adopted to analyse the "multimodal" text in the constant search for the optimum selection of the elements to describe. This is the essential guide and companion for advanced students, researchers and audio description professionals within the more general spheres of translation studies and media accessibility.

Perspectives on Translation Quality (Hardcover): Ilse Depraetere Perspectives on Translation Quality (Hardcover)
Ilse Depraetere
R4,684 Discovery Miles 46 840 Ships in 10 - 15 working days

The volume is a collection of papers that deal with the issue of translation quality from a number of perspectives. It addresses the quality of human translation and machine translation, of pragmatic and literary translation, of translations done by students and by professional translators. Quality is not merely looked at from a linguistic point of view, but the wider context of QA in the translation workflow also gets ample attention. The authors take an inductive approach: the papers are based on the analysis of translation data and/or on hands-on experience. The book provides a bird's eye view of the crucial quality issues, the close collaboration between academics and industry professionals safeguarding attention for quality in the 'real world'. For this reason, the methodological stance is likely to inspire the applied researcher. The analyses and descriptions also include best practices for translation trainers, professional translators and project managers.

Translating Change - Enhanced Practical Skills for Translators (Paperback): Ann Pattison, Stella Cragie Translating Change - Enhanced Practical Skills for Translators (Paperback)
Ann Pattison, Stella Cragie
R1,263 Discovery Miles 12 630 Ships in 10 - 15 working days

*The first textbook to guide translation students through the process of translating change in language and society, with a clear focus on developing and honing practical translation skills *A fresh and pedagogically developed textbook for all courses focusing on specialised translation and translation as a profession and meets a need for trainee and practising translators to adapt and refine their skills *unlike other texts, it covers a really broad range of areas, is highly topical with examples drawn from the Covid-19 pandemic and Brexit and is addressed to both students and translators, who need to develop their analytical and transferable skills to work in a changing market.

Translation and Social Media Communication in the Age of the Pandemic (Hardcover): Tong-King Lee, Dingkun Wang Translation and Social Media Communication in the Age of the Pandemic (Hardcover)
Tong-King Lee, Dingkun Wang
R1,662 Discovery Miles 16 620 Ships in 10 - 15 working days

This collection of essays represents the first of its kind in exploring the conjunction of translation and social media communication, with a focus on how these practices intersect and transform each other against the backdrop of the cascading COVID-19 crisis. The contributions in the book offer empirical case studies as well as personal reflections on the topic, illuminating a broad range of themes such as knowledge translation, crisis communications, language policies, cyberpolitics and digital platformization. Together they demonstrate the vital role of translation in the trust-based construction of global public health discourses, while accounting for the new medialities that are reshaping the conception, experience and critique of translation in response to the cultural, political and ecological challenges in the post-pandemic world. Written by leading scholars in translation studies, media studies and literary studies, this volume sets to open up new conversations among these fields in relation to the global pandemic and its aftermath. The Open Access version of this book, available at www.taylorfrancis.com, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license.

The Classical Tradition in Medieval Catalan, 1300-1500 - Translation, Imitation, and Literacy (Hardcover): Lluis Cabre,... The Classical Tradition in Medieval Catalan, 1300-1500 - Translation, Imitation, and Literacy (Hardcover)
Lluis Cabre, Alejandro Coroleu Montserrat Ferrer, Albert Lloret and Josep Pujol
R3,298 Discovery Miles 32 980 Ships in 18 - 22 working days

The first comprehensive study of the reception of the classical tradition in medieval Catalan letters. This book offers the first comprehensive study of the reception of the classical tradition in medieval Catalan letters, a multilingual process involving not only Latin and Catalan, but also neighbouring vernaculars like Aragonese,Castilian, French, and Italian. The authors survey the development of classical literacy from the twelfth-century Aragonese royal courts until the arrival of the printing press and the dissemination of Italian Humanism. Aimed atstudents and scholars of medieval and early modern Iberia - and anyone interested in medieval Romance literatures and the classical tradition - this volume also provides a concise introduction to the medieval Crown of Aragon, a catalogue of translations into Catalan of texts from classical antiquity through the Italian Renaissance, and a critical study of the influence of the classics in five major works: Bernat Metge's Lo somni, Joanot Martorell'sTirant lo Blanc, the anonymous Curial e Guelfa, Ausias March's poetry, and Joan Rois de Corella's prose. Lluis Cabre is associate professor of medieval Catalan literature at the Universitat Autonoma dercelona; Alejandro Coroleu is ICREA research professor of Renaissance Humanism at the Universitat Autonoma de Barcelona; Montserrat Ferrer is a research associate at the Universitat Autonoma de Barcelona; Albert Lloret is associate professor of Spanish and Catalan at the University of Massachusetts Amherst; Josep Pujol is associate professor of medieval Catalan literature at the Universitat Autonoma de Barcelona.

Polyglot from the Far Side of the Moon - The Life and Works of Solomon Caesar Malan (1812-1894) (Hardcover): Lauren F. Pfister Polyglot from the Far Side of the Moon - The Life and Works of Solomon Caesar Malan (1812-1894) (Hardcover)
Lauren F. Pfister; Contributions by Zbigniew Wesolowski
R4,518 Discovery Miles 45 180 Ships in 10 - 15 working days

Though recognized in the latter part of the 19th century as "the greatest Orientalist in Britain," the Geneva-born Anglican priest, Solomon Caesar Malan (1812-1894) was such an extraordinary person that he has defied any scholarly person to write a critical account of his life and works. Consequently, almost no one has written anything critically appreciative and insightful about him since his death. A polymath with extraordinary talent for languages and sketching, among other specialized skills, Malan focused much of his life on assessing biblical translations in ancient Middle Eastern and East Asian languages, while also producing English translations of alternative expressions of Christianity found in north Africa, the Middle East, and Asia. A life-long interest of his was comparing the proverbs of his name-sake, King Solomon, with proverbial wisdom from as many cultures and languages as he could find. That interest culminated in a three-volume work that enshrined his achievements realized through his capacities as a hyperpolyglot within the context of a search for shared wisdom across many cultures. In this volume, produced by a team of collaborators from a wide range of scholarly interests and varying expertise, we have presented a critically assessed account of the life and key works produced by Solomon Caesar Malan. In fact, it is the first work of its kind on Malan written since his death, now having occurred more than 125 years ago. Readers will journey through an itinerary that starts in Geneva before it became part of Switzerland, moves to Great Britain, and ultimately into one of the colleges in Oxford. Subsequently, it moves us into an exploration of the journey of his life that involved a huge range of places, people, and languages: starting in Calcutta, touching unusual figures from Hungary, India, and China. Those seminal experiences led Malan into studies of languages related to even more distant cultural worlds in Central, Southeastern, and East Asia. The historians among us have delved into Malan's life in Calcutta, Geneva, and Dorsetshire, while others have explored the nature of his hyperpolyglossia, and tested the quality of his understanding of ancient literature in classical languages that include Chinese, Manchurian, Sanskrit and Tibetan. Notably, Malan's personal library was so unique, that when he donated it to his alma mater at Oxford University, it became one of the major bibliographic precedents for what is now the Oriental Division in the Bodleian Libraries. Yet, when one follows the twists and turns of his life's journey, and the surprises that occur from documenting the history and content of the Malan Library as well as critically analysing aspects of his opus magnum, Original Notes on the Book of Proverbs (1889-1893), we believe both general readers and scholarly specialists will be entranced.

The Medieval Translator - The Theory and Practice of Translation in the Middle Ages (Hardcover): Roger Ellis The Medieval Translator - The Theory and Practice of Translation in the Middle Ages (Hardcover)
Roger Ellis; Contributions by Alexandra Barratt, Anne Savage, Catherine Batt, Ian Johnson, …
R3,037 Discovery Miles 30 370 Ships in 18 - 22 working days

These studies of the theory and practice of translation in the middle ages show a wide range of translational practices, on texts which range from anonymous Middle English romances and Biblical commentaries to the writings of Usk, Chaucer and Malory. Included among them is a paper on a hitherto unknown woman translator, Dame Eleanor Hull; a paper which compares a draft translation with its fair copy to show how its translator worked; a paper which shows how the mystic Rolle sought to 'translate' his heightened spiritual experiences into words; and so on. In a medieval translation the general priority of meaning over form and style enabled, even obliged, the translator to act more like an author than like a scribe. Consequently, the study of medieval translation throws important light on contemporary, attitudes to, and understandings of, fundamental literary questions: for example, and most importantly, that of the role of the author.

The Routledge Handbook of Translation and Methodology (Hardcover): Federico Zanettin, Christopher Rundle The Routledge Handbook of Translation and Methodology (Hardcover)
Federico Zanettin, Christopher Rundle
R7,068 Discovery Miles 70 680 Ships in 10 - 15 working days

The Routledge Handbook of Translation and Methodology provides a comprehensive overview of methodologies in translation studies, including both well-established and more recent approaches. The Handbook is organised into three sections, the first of which covers methodological issues in the two main paradigms to have emerged from within translation studies, namely skopos theory and descriptive translation studies. The second section covers multidisciplinary perspectives in research methodology and considers their application in translation research. The third section deals with practical and pragmatic methodological issues. Each chapter provides a summary of relevant research, a literature overview, critical issues and topics, recommendations for best practice, and some suggestions for further reading. Bringing together over 30 eminent international scholars from a wide range of disciplinary and geographical backgrounds, this Handbook is essential reading for all students and scholars involved in translation methodology and research.

Introducing Interpreting Studies (Hardcover, 3rd edition): Franz Poechhacker Introducing Interpreting Studies (Hardcover, 3rd edition)
Franz Poechhacker
R4,506 Discovery Miles 45 060 Ships in 10 - 15 working days

This bestselling textbook, now fully updated, introduces students, researchers and practitioners to the fast-developing discipline of Interpreting Studies. Written by one of the world's leading researchers in Interpreting Studies, Introducing Interpreting Studies covers interpreting in all its varied forms, from international conference to community-based settings, in both spoken and signed modalities. The book first guides the reader through the evolution of the field, reviewing influential concepts, models and methodological approaches. It then presents the main areas of research on interpreting, and identifies present and future trends in Interpreting Studies. This edition has been updated to reflect recent advances in areas from cognitive neuroscience to multimodal discourse analysis and to cover technology-assisted and technology-mediated forms of interpreting, and the role of technology in interpreter training. Featuring chapter summaries, guides to the main points covered, and suggestions for further reading, Franz Poechhacker's practical and user-friendly textbook is the definitive map of this important and growing discipline. Introducing Interpreting Studies gives a comprehensive overview of the field and offers guidance to those undertaking research of their own. The book is complemented by The Interpreting Studies Reader (Routledge, 2002), a collection of seminal contributions to research in Interpreting Studies, and by the comprehensive Routledge Encyclopedia of Interpreting Studies (Routledge, 2015).

Corpus-based Translation and Interpreting Studies in Chinese Contexts - Present and Future (Hardcover, 1st ed. 2020): Kaibao... Corpus-based Translation and Interpreting Studies in Chinese Contexts - Present and Future (Hardcover, 1st ed. 2020)
Kaibao Hu, Kyung Hye Kim
R4,014 Discovery Miles 40 140 Ships in 18 - 22 working days

This edited collection reflects on the development of Chinese corpus-based translation and interpreting studies while emphasising perspectives emerging from a region that has traditionally been given scant consideration in English-language dominated literature. Striking the balance between methodological and theoretical discussion on corpus-based empirical research into Chinese translation and interpreting studies, the chapters additionally introduce and examine a wide variety of case studies. The authors include up-to-date corpus-based research, and place emphasis on new perspectives such as sociology-informed approaches and cognitive translation studies. The book will be of interest to researchers and advanced students of translation/interpreting and contrastive linguistics studies, corpus linguistics, and Chinese linguistics.

Translating Italy for the Nineteenth Century - Translators and an Imagined Nation in the Early Romantic Period 1816-1830s... Translating Italy for the Nineteenth Century - Translators and an Imagined Nation in the Early Romantic Period 1816-1830s (Hardcover, New edition)
Mirella Agorni
R1,126 Discovery Miles 11 260 Ships in 10 - 15 working days

In 1816, the publication in Italian of Madame de Stael's essay "On the Spirits of Translation" marked the beginning of a controversy between classicists and romantics. The theoretical principles and practices of translation received special attention in Italy, a territory that was trying to define itself in terms of culture, given the impossibility of a unitary political project in this historical period. Translation became the means of enriching Italian language, culture and literature. A Translation Studies perspective focusing on the foreign, rather than the indigenous, traits of Italian culture, will demonstrate how difference, via translation, became one of the constitutive elements of new definitions of Italian national identity.

Translation and Contemporary Art - Transdisciplinary Encounters (Hardcover): MCarmen Africa Vidal Claramonte Translation and Contemporary Art - Transdisciplinary Encounters (Hardcover)
MCarmen Africa Vidal Claramonte
R1,661 Discovery Miles 16 610 Ships in 10 - 15 working days

This book looks to expand the definition of translation in line with Susan Bassnett and David Johnston's notion of the "outward turn", applying this perspective to contemporary art to broaden the scope of how we understand translation in today's global multisemiotic world. The book takes as its point of departure the idea that texts are comprised of not only words but other semiotic systems and therefore expanding our notions of both language and translation can better equip us to translate stories told via non-traditional means in novel ways. While the "outward turn" has been analyzed in literature, Vidal directs this spotlight to contemporary art, a field which has already engaged in disciplinary connections with Translation Studies. The volume highlights how the unpacking of such connections between disciplines encourages engagement with contemporary social issues, around identity, power, migration, and globalization, and in turn, new ways of thinking and bringing about wider cultural change. This innovative book will be of interest to scholars in translation studies and contemporary art.

Translating Samuel Beckett around the World (Hardcover, 1st ed. 2021): Jose Francisco Fernandez, Pascale Sardin Translating Samuel Beckett around the World (Hardcover, 1st ed. 2021)
Jose Francisco Fernandez, Pascale Sardin
R3,989 Discovery Miles 39 890 Ships in 10 - 15 working days

The global reception of Samuel Beckett raises numerous questions: in which areas of the world was Beckett first translated? Why were Beckett texts sometimes slow to penetrate certain cultures? How were national literatures impacted by Beckett's oeuvre? Translating Samuel Beckett around the World brings together leading researchers in Beckett studies to discuss these questions and explore the fate of Beckett in their own societies and national languages. The current text provides ample coverage of the presence of Beckett in geographical contexts normally ignored by literary criticism, and reveals unknown aspects of the 1969 Nobel Prize winner interacting with translators of his work in a number of different countries.

Cultural Conceptualizations in Translation and Language Applications (Hardcover, 1st ed. 2020): Barbara Lewandowska-Tomaszczyk Cultural Conceptualizations in Translation and Language Applications (Hardcover, 1st ed. 2020)
Barbara Lewandowska-Tomaszczyk
R2,675 Discovery Miles 26 750 Ships in 18 - 22 working days

The book comprises a selection of 14 papers concerning the general theme of cultural conceptualizations in communication and translation, as well as in various applications of language.Ten papers in first part Translation and Culture cover the topics of a cognitive approach to conceptualizations of Source Language - versus Target Language - texts in translation, derived from general language, media texts, and literature.The second part Applied Cultural Models comprises four papers discussing cultural conceptualizations of language in the educational context, particularly of Foreign Language Teaching, in online communication and communication in deaf communities.

Translation and Tourism - Strategies for Effective Cross-Cultural Promotion (Hardcover, 1st ed. 2019): M. Zain Sulaiman, Rita... Translation and Tourism - Strategies for Effective Cross-Cultural Promotion (Hardcover, 1st ed. 2019)
M. Zain Sulaiman, Rita Wilson
R2,440 Discovery Miles 24 400 Ships in 18 - 22 working days

This book addresses one of the most central, yet criticised, solutions for international tourism promotion, namely translation. It brings together theory and practice, explores the various challenges involved in translating tourism promotional materials (TPMs), and puts forward a sustainable solution capable of achieving maximum impact in the industry and society. The solution, in the form of a Cultural-Conceptual Translation (CCT) model, identifies effective translation strategies and offers a platform for making TPM translation more streamlined, efficient and easily communicated. Using the English-Malay language combination as a case study, the book analyses tourism discourse and includes a road test of the CCT model on actual end-users of TPMs as well as tourism marketers in the industry. Guidelines for best practices in the industry round out the book, which offers valuable insights not only for researchers but also, and more importantly, various stakeholders in the translation, tourism and advertising industries.

The Owl and the Nightingale (Hardcover, Main): Simon Armitage The Owl and the Nightingale (Hardcover, Main)
Simon Armitage
R434 R395 Discovery Miles 3 950 Save R39 (9%) Ships in 9 - 17 working days

SHORTLISTED FOR THE DEREK WALCOTT PRIZE FOR POETRY It is the current Poet Laureate who has done the most to bring medieval poetry to contemporary audiences . . . in its own eccentric way, [The Owl and the Nightingale] is every bit as enticing as Gawain . . . it is arguably the greatest early Middle English poem we have. Prospect A graceful, elegant translation. Guardian Following his acclaimed translations of Sir Gawain and the Green Knight and Pearl, Simon Armitage shines light on another jewel of Middle English verse. In his highly engaging version, Armitage communicates the energy and humour of the tale with all the cut and thrust of the original. An unnamed narrator overhears a fiery verbal contest between the two eponymous birds, which moves entertainingly from the eloquent and philosophical to the ribald and ridiculous. The disputed issues still resonate - concerning identity, cultural habits, class distinctions and the right to be heard. Excerpts were featured in the BBC Radio 4 podcast, The Poet Laureate Has Gone to His Shed. Including the lively illustrations of Clive Hicks-Jenkins, this is a book for the whole household to read and enjoy.

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