"Metaphor and Intercultural Communication" examines in detail the dynamics of metaphor in interlingual contact, translation and globalization processes. Its case-studies, which combine methods of cognitive metaphor theory with those of corpus-based and discourse-oriented research, cover contact linguistic and cultural contacts between Chinese, English including Translational English and Aboriginal English, Greek, Kabyle, Romanian, Russian, Serbian, and Spanish.Part I introduces readers to practical and methodological problems of the intercultural transfer of metaphor through empirical (corpus-based and experimental) studies of translators' experiences and strategies in dealing with figurative language in a variety of contexts. Part II explores the universality-relativity dimension of cross- and intercultural metaphor on the basis of empirical data from various European and non-European cultures. Part III investigates the socio-economic and political consequences of figurative language use through case studies of communication between aboriginal and mainstream cultures, in the media, in political discourse and gender-related discourses. Special attention is paid to cases of miscommunication and of deliberate re- and counter-conceptualisation of cliches from one culture into another. The results open new perspectives on some of the basic assumptions of the 'classic' cognitive paradigm, e.g. regarding metaphor understanding, linguistic relativity and concept-construction.

This book offers an up-to-date survey of the present state of affairs in Audiovisual Translation, providing a thought-provoking account of some of the most representative areas currently being researched in this field across the globe. The book discusses theoretical issues and provides useful and practical insights into professional practices.

Over the last decade there has been a dramatic increase in publications on media and translation. In fact, there are those who believe that so much has been published in this field that any further publications are superfluous. But if one views media and translation as anything ranging from film and television drama to news-casting, commercials, video games, web-pages and electronic street signs, it would seem that research in media and translation has barely scratched the surface. The research in this field is shared largely by scholars in communication and translation studies, often without knowledge of each other or access to their respective methods of scholarship. This collection will rectify this lack of communication by bringing such scholars together and creating a context for a theoretical discussion of the entire emerging field of Media and Translation, with a preference for theoretical work (rather than case studies) on translation and communications of various forms, and through various media.

This book is the first comprehensive and systematic introduction to the linguistics of humor. Salvatore Attardo takes a broad approach to the topic, exploring not only theoretical linguistic analyses, but also pragmatic and semantic aspects, conversation and discourse analysis, ethnomethodology, and interactionist and variationist sociolinguistics. The volume begins with chapters that introduce the terminology and conceptual and methodological apparatus, as well as outlining the major theories in the field and examining incongruity and resolution and the semiotics of humor. The second part of the book explores humor competence, with chapters that cover semantic and pragmatic topics, the General Theory of Verbal Humor, and puns and their interpretation. The third part provides an in-depth discussion of the applied linguistics of humor, and examines social context, discourse and conversation analysis, and sociolinguistic aspects. In the final part of the book, the discussion is extended beyond the central field of linguistics, with chapters discussing humor in literature, in translation, and in the classroom. The volume brings together the multiple strands of current knowledge about humor and linguistics, both theoretical and applied; it assumes no prior background in humor studies, and will be a valuable resource for students from advanced undergraduate level upwards, particularly those coming to linguistics from related disciplines.

In this lucid and elegantly written book, Joel Weinsheimer discusses how the insights of Hans-Georg Gadamer alter our understanding of literary theory and interpretation. Weinsheimer begins by surveying modern hermeneutics from Schleiermacher to Riocoeur, showing that Gadamer's work is situated in the middle of an ongoing dialogue. Gadamer's hermeneutics, says Weinsheimer, is specifically philosophical for it explores how understanding occurs at all, not how it should be regulated in order to function more rigorously or effectively. According to Weinsheimer, Gadamer views understanding as an effect of history, not an action but a passion, something that happens to the interpreter. Gadamer offers a new model of historical understanding that is based on metaphor: it fuses the different into the same but, like metaphor, does not repress difference. Similarly, Gadamer's critique of the semiotic conception of language redresses the balance between difference and sameness in the relation of word and world. The common thread in the contributions of philosophical hermeneutics to literary theory is the multifaceted tension between the one and the many, between sameness and difference. This appears in metaphor and application, in the complex dialogue between the past and present, and between the interpretation and the interpreted generally. In the final chapter of the book, "The Question of the Classic," Weinsheimer explores the implications of this analysis of Gadamer's hermeneutics for the current debate concerning the study of the canon and the classic.

Aeschylus' Oresteia is a tragedy of inescapable killing within one family, such that each generation must avenge it in kind. This new and close translation tries to preserve its theatrical and poetic qualities: introductory and explanatory matter emphasizes the interconnection of scenes, ideas, and language which distinguishes this unique work, the only trilogy to survive from Greek tragedy.

This book examines the development of Chinese translation practice in relation to the rise of ideas of modern selfhood in China from the 1890s to the 1920s. The key translations produced by late Qing and early Republican Chinese intellectuals over the three decades in question reflect a preoccupation with new personality ideals informed by foreign models and the healthy development of modern individuality, in the face of crises compounded by feelings of cultural inadequacy. The book clarifies how these translated works supplied the meanings for new terms and concepts that signify modern human experience, and sheds light on the ways in which they taught readers to internalize the idea of the modern as personal experience. Through their selection of source texts and their adoption of different translation strategies, the translators chosen as case studies championed a progressive view of the world: one that was open-minded and humanistic. The late Qing construction of modern Chinese identity, instigated under the imperative of national salvation in the aftermath of the First Sino-Japanese War, wielded a far-reaching influence on the New Culture discourse. This book argues that the New Culture translations, being largely explorations of modern self-consciousness, helped to produce an egalitarian cosmopolitan view of modern being. This was a view favoured by the majority of mainland intellectuals in the post-Maoist 1980s and which has since become an important topic in mainland scholarship.

This book defines the notion of applied sign linguistics by drawing on data from projects that have explored sign language in action in various domains. The book gives professionals working with sign languages, signed language teachers and students, research students and their supervisors, authoritative access to current ideas and practice.

Cognitive Explorations of Translation focuses on the topic of investigating translation processes from a cognitive perspective.With little published on this topic to date, Sharon O'Brien brings together a global collection of contributors coveringa range of topics.Central themes include modelling translation competence,construction and reformulation of text meaning, translators' behaviour during translation and what methodologies can best be utilized to investigate these topics.Techniques covered include eye-tracking, Think-Aloud protocols, keyboard logging and EEG (Electroencephalogram).This book will be of interest to researchers and postgraduates in translation studies and cognitive linguistics as well as practicing translators.

The Peshitta Institute Leiden is fulfilling its aim of producing a critical edition of the Old Testament in Syriac according to the Peshitta version. As this critical edition becomes available, Translation Technique in the Peshitta to Ezekiel 1-24: A Frame Semantics Approach takes its role in providing perspectives on the value of the Peshitta to Ezekiel in Old Testament textual studies. Godwin Mushayabasa uses the cognitive linguistics approach of frame semantics to determine what techniques were used to translate Ezekiel 1-24 from Hebrew to Syriac. He observes that the Peshitta was translated at the level of semantic frames, producing a fairly literal translation. In achieving this, the author also invokes interdisciplinary dialogue between biblical textual studies and cognitive linguistics sciences.